Innovation Visual

Innovation Visual

Innovation Visual is a specialist search marketing consultancy and badged Google Partner based in Surrey, UK. We work with our clients to improve their digital marketing strategy and online presence.

Our aim is to provide specialist digital marketing skills and knowledge that can be difficult for businesses to obtain internally. We work across a number of digital channels including search engine optimisation (SEO) and paid search, to support our clients goals in a competitive website space.

Do you feel your digital marketing efforts are returning the maximum results for your business?

Find out more by contacting Innovation Visual or visiting our website.

The Power of Lead Scoring

The Power of Lead Scoring

Пікірлер

  • @acethe3rd3
    @acethe3rd3Күн бұрын

    So good!

  • @innovationvisual333
    @innovationvisual333Күн бұрын

    Thanks for sharing your feedback - glad you enjoyed this episode!

  • @clotildewatson4976
    @clotildewatson49766 күн бұрын

    Thanks for having me! It was a great discussion 🙂

  • @helenmurray7577
    @helenmurray75776 күн бұрын

    Really insightful video!

  • @voguephelps4814
    @voguephelps48146 күн бұрын

    Great video, thanks Clotilde for your insight. Really useful!

  • @helenmurray7577
    @helenmurray757714 күн бұрын

    Super interesting and really shows how product placement in Hollywood is thought through to the minor details!

  • @innovationvisual333
    @innovationvisual333Күн бұрын

    Glad you found it useful Helen

  • @clotildewatson4976
    @clotildewatson497617 күн бұрын

    What a fascinating world and thinking about it in terms of long term investment is also a great insight that I never considered.

  • @innovationvisual333
    @innovationvisual333Күн бұрын

    Thanks for sharing Clotilde!

  • @michaelkneidinger9530
    @michaelkneidinger953020 күн бұрын

    Great explanation, but mssing server-side tracking for an enhanced first party data stream

  • @drjoannabutler5862
    @drjoannabutler586221 күн бұрын

    Such an interesting podcast, especially around product placement, as connecting with the audience is always difficult and changes so rapidly. Great ideas, thank you.

  • @innovationvisual333
    @innovationvisual333Күн бұрын

    Thanks for sharing your feedback Jo!

  • @katestaples8524
    @katestaples852421 күн бұрын

    Thanks for this video - excellent tips!

  • @katestaples8524
    @katestaples852421 күн бұрын

    Really insightful!

  • @innovationvisual333
    @innovationvisual333Күн бұрын

    Thanks for your comment Kate, glad you found it helpful!

  • @voguephelps4814
    @voguephelps481427 күн бұрын

    Great insight, thank you!

  • @clotildewatson4976
    @clotildewatson4976Ай бұрын

    Great video and thanks for the great tips on personalisation and segmentation. It's such a great way of understanding your customers better.

  • @clotildewatson4976
    @clotildewatson4976Ай бұрын

    Thanks for these great tips. Completely agree on the competitor comments, it's interesting to look at what they're doing but don't copy them blindly. Love the idea of being the leader that gets copied rather than copying others 🙂

  • @clotildewatson4976
    @clotildewatson4976Ай бұрын

    Thanks for this super interesting discussion. Lots to take in but the VUCA framework is definitely useful.

  • @innovationvisual333
    @innovationvisual333Ай бұрын

    Thank you for your comment - pleased you found the discussion insightful!

  • @drjoannabutler5862
    @drjoannabutler58622 ай бұрын

    Very helpful information about VUCA. First time I’ve head about it and made me consider how business needs to respond in the current climate

  • @innovationvisual333
    @innovationvisual3332 ай бұрын

    Thanks for your comment. Glad you found the video helpful!

  • @clotildewatson4976
    @clotildewatson49762 ай бұрын

    Thanks for this, super useful! I feel like many organisations don't realise the importance of setting goals. It helps with so many aspects of the business and makes things so much smoother!

  • @innovationvisual333
    @innovationvisual333Ай бұрын

    Thanks for your feedback Clotilde!

  • @brianna.givens
    @brianna.givens2 ай бұрын

    The biggest losers in this in my opinion is affiliates and affiliate marketers. Without 3rd party tracking cookies, how will affiliate marketers track their sales? Or how will affiliates attribute sales or conversions to the proper affiliate? I understand the need for advertisers to collect data that helps them better tailor their ads, or for targeting, but there are other ways around that I think.

  • @drjoannabutler5862
    @drjoannabutler58622 ай бұрын

    Amazing to have the Chancellor of the Exchequer visit us at Innovation Visual in Surrey. Great interview Tim. And thanks to Jeremy Hunt for taking the time and for agreeing to the interview. Jeremy was very pleasant and engaging and really interested in what we were doing as a business.

  • @drjoannabutler5862
    @drjoannabutler58622 ай бұрын

    Such useful information, thank you

  • @clotildewatson4976
    @clotildewatson49762 ай бұрын

    100% agree with being on the right channels. Being there when your prospects are comparing you with competitors is so important and sometimes gets forgotten. On the simplification, I think it has to be done at the right time, like Jonny said, your blog can be complex but your product page needs to convey a simple message to help people make the decision. Thanks for the tips! Really interesting!

  • @javiergonell8569
    @javiergonell85693 ай бұрын

    Great video. Thanks for sharing 👏

  • @clotildewatson4976
    @clotildewatson49763 ай бұрын

    Great video guys! You've made a complex subject easier to understand. There's a lot that goes into it but it's great to see how everything fits together.

  • @innovationvisual333
    @innovationvisual3333 ай бұрын

    Thanks for your feedback, we're glad you found the video useful!

  • @Lauren_A-W
    @Lauren_A-W3 ай бұрын

    Thanks for explaining this topic so well! It was a great video to gain a better understanding of this tactic and how to effectively implement it!

  • @innovationvisual333
    @innovationvisual3333 ай бұрын

    We're glad you enjoyed this video!

  • @clotildewatson4976
    @clotildewatson49763 ай бұрын

    Wow this product sounds really cool! Increasing conversion rate by 10-20% can be a game changer for e-commerce so would love to see this in action!

  • @Lauren_A-W
    @Lauren_A-W3 ай бұрын

    Lots of great insights!

  • @voguephelps4814
    @voguephelps48143 ай бұрын

    Super informative! Great conversation. Thanks guys.

  • @clotildewatson4976
    @clotildewatson49764 ай бұрын

    Chris and the MarTech team, you're such geniuses! This is a great episode. It's quite a complex process to undertake but you make it so clear. Thanks guys!

  • @softstone86
    @softstone864 ай бұрын

    Really enjoyed joining Tim to record this one! Hope people find it insightful!

  • @innovationvisual333
    @innovationvisual3334 ай бұрын

    It was a really interesting discussion. Thanks for taking part!

  • @Lauren_A-W
    @Lauren_A-W4 ай бұрын

    Great episode! There’s a lot of considerations when it comes to lead scoring and this video gave me a lot of useful guidance 👍

  • @clotildewatson4976
    @clotildewatson49764 ай бұрын

    Thanks for this! So many things to think about but it's all about making content that will work for your audience in the end.

  • @Lauren_A-W
    @Lauren_A-W4 ай бұрын

    Really insightful video - lots of things to think about! Great top tips for different approaches to creating engaging content, thanks!

  • @clotildewatson4976
    @clotildewatson49765 ай бұрын

    Great insights as always! It was briefly mentioned but I think it's definitely something that gets overlooked, design for your users, not for you. Having a deep understanding of your audience and what they like is so important to get this right!

  • @clotildewatson4976
    @clotildewatson49765 ай бұрын

    Great overview of cookies! It's not easy navigating this area of marketing but you made it clear. Thanks!

  • @clotildewatson4976
    @clotildewatson49766 ай бұрын

    Thanks for the helpful tips. Completely agree with selecting the right person to represent your brand! People see through it when it's not authentic and it can damage a brand so quickly...

  • @LocalBooking
    @LocalBooking6 ай бұрын

    Thanks - helpful

  • @voguephelps4814
    @voguephelps48146 ай бұрын

    Loved being a part of this - hope you find it useful!

  • @clotildewatson4976
    @clotildewatson49767 ай бұрын

    Thanks for this, super insightful! It's so true about the danger of going into Google ads without a plan but also don't assume it's easy and ensure you get a professional to run your ads. You can end up burning money really fast if you don't know what you're doing!

  • @voguephelps4814
    @voguephelps48147 ай бұрын

    was an excellent talk! Super insightful, thanks Tim :)

  • @voguephelps4814
    @voguephelps48147 ай бұрын

    This is great - thank you both :)

  • @clotildewatson4976
    @clotildewatson49768 ай бұрын

    Great tips and I love the mix between data and psychology/behaviour. You can't do marketing without both areas! Shame Tim had to rush at the end.

  • @katestaples8524
    @katestaples85248 ай бұрын

    Really interesting!

  • @dewanbageradorsho
    @dewanbageradorsho8 ай бұрын

    Wonderful creativity ❤❤❤❤❤❤thanks

  • @helenmurray7577
    @helenmurray75778 ай бұрын

    So much more cost-effective to keep your current customers than acquire new ones - great information.

  • @victoriameiklejohn6156
    @victoriameiklejohn61568 ай бұрын

    This is really interesting, thank you!

  • @clotildewatson4976
    @clotildewatson49769 ай бұрын

    Great insights thanks! Sometimes we're so obsessed about getting new customers that we forget about the importance of keeping the ones we already have!

  • @user-th6to3es4t
    @user-th6to3es4t9 ай бұрын

    Really interesting. Thanks for sharing the knowledge!

  • @MeganCurtis-tw5fg
    @MeganCurtis-tw5fg9 ай бұрын

    Love this! So useful

  • @voguephelps4814
    @voguephelps48149 ай бұрын

    Excellent video - thank you Tim & Vanessa!

  • @hopeholman7778
    @hopeholman77789 ай бұрын

    Great video, very helpful!

  • @southerndrumschool21
    @southerndrumschool219 ай бұрын

    I need to be doing more video for my business, I've always struggled to find the time to get started though