The deprecation of cookies has been spoken about for a long time and during 2024 plans have begun to restrict third-party cookies.
In this episode of Digital Marketing Answered™, CEO Tim Butler is joined by Kyle Redman, Senior Biddable and Analytics Executive, to discuss ways to mitigate the demise of third-party cookies.
This episode explores:
- What does the removal of third-party cookies mean for your advertising?
- Strategies to add effective first-party data collection points
- How to re-assess your digital marketing approach
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This video is part of our Digital Marketing Answered™ podcast and video series, with new episodes released every two weeks.
Key moments in this video:
00:00 - 00:24 - What are cookies?
00:25 - 00:43 - An introduction to first-party cookies
00:44 - 01:19 - An introduction to third party cookies
01:18 - 01:37 - Examples of third-party cookies
01:38 - 02:42 - Useful website cookies
02:43 - 03:26 - The demise of the cookie
03:27 - 04:19 - The impact on different browsers
04:20 - 06:21 - The Future without third-party cookies
06:22 - 06:44 - Why is it important to focus on first-party cookies?
06:45 - 09:12 - What do the changes mean for advertising?
09:13 - 12:44 - How to reassess your Digital Marketing Strategy
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