In this video, I’ll cover why Google is delaying the disappearance of third-party cookies, what that means for you advertisers and some potential alternatives with special guests Curt Larson, CPO at Sharethrough and Justin Shelby, Director of Product Marketing at Sharethrough.
Check out some of our material on third-party cookies and addressability:
6 Reasons Why SSPs are Advertisers’ Best Friends in a Cookieless World - Sharethrough
www.sharethrough.com/blog/6-r...
How QR Codes Are Bridging the Gap Between the Smartphones and Television - Sharethrough
www.sharethrough.com/blog/how...
New Ad Control Tool from Google + Netflix is Thinking About Live Streaming - Sharethrough
www.sharethrough.com/blog/beh...
Chapters:
00:00 Intro
00:32 Google Delays Deprecating Third-Party Cookies
01:44 What Are Third-Party Cookies?
02:48 What Are Cookieless Environments?
06:21 What's The Big Deal With Third-Party Cookies?
07:22 Why Is Google Delaying The Cookiepocalypse?
08:49 How Is The Ad Tech Industry Reacting?
09:38 What Are Some Alternatives To Third-Party Cookies?
15:55 How Can Advertisers Succeed Without Third-Party Cookies?
17:42 Outro
Sources:
www.thedrum.com/news/2022/07/...
www.wired.com/story/google-fl...
www.adexchanger.com/privacy/g...
gs.statcounter.com/browser-ma...
www.blog.google/products/chro...
blog.chromium.org/2020/01/bui...
www.marketingdive.com/news/go...
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www.sharethrough.com/enhanced...
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