Tracking with cookies is becoming obsolete. On average, 23% of users decline them, which means that almost 1/4th of your data is missing when using tools that rely on cookies.
With Clerk, you will get the full picture, regardless of visitor preferences.
In this video:
0:00 - Intro
1:03 - Demystifying Cookies: What, Why & How?
1:47 - The Cookie Law, Popups & Privacy
2:46 - Cookie-based software is often blind to no-cookie visitors
3:59 - How Clerk handles Cookieless Personalization
5:19 - Let's get techy: Tracking sessions with Clerk
7:17 - Four ways of tracking with Clerk
8:33 - Summary