Within the realms of tv and film production, product placement and celebrity endorsement can be a creative and innovative way to create strong ad campaigns that connect with your audience.
Product placement 'allows brands to show the now, in the modern day, it allows them to show their historical authenticity when they're shown in period pieces and it even allows a brand to show what they might look like in the future when we have something that's a little more sci-fi'.
When used in the right way, this type of campaign can support your brand awareness strategy, elevating your brand reputation and having longevity for your investment.
In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, is joined by the CEO and Founder of Hollywood Branded, Stacy Jones to discuss key topics including:
- Why you need to think about how your brand can be mutually beneficial to tv and film production or celebrity
- How a business of any size can create opportunities within this space
- Key ways to measure the success of this type of brand awareness strategy
Stacy Jones's bio:
Stacy is the founder and CEO of Hollywood Branded, an award-winning, multi-million dollar creative agency that enhances storytelling by integrating brands with pop culture driven content, celebrities, and influencers. Over their sixteen-year journey, they have crafted complex and impactful partnerships bringing stories to life with greater resonance for over 250 brands, including BlackBerry, Bumble, Pilot Pen, and Ralph Lauren.
The marketing strategies they build include tactics leveraging celebrities, social influencers, product placement, licensing, co-branded promotions and more - building partnerships for brands with TV, film, music, fashion, gaming, meta, and other platforms that shape pop culture and drive sales.
Stacy hosts the podcasts 'Marketing Mistakes (And How To Avoid Them)' writes a weekly newsletter on branded pop culture and life as an agency owner, speaks at conferences around the globe, and builds workshops for marketers to learn from.
Webpage: hollywoodbranded.com/
Podcast: hollywoodbranded.com/podcast/
LinkedIn: / stacyjones
Email: stacy@hollywoodbranded.com
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This video is part of our Digital Marketing Answered™ podcast and video series, with new episodes released every two weeks.
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Key moments in this video:
00:00 - 02:00 - Introduction to Hollywood Branded and Stacy Jones
02:01 - 03:45 - Stacy's background
03:46 - 07:20 - Where do you start with brand awareness
07:21 - 08:00 - Rolex as an example of a strong campaign for product placement
08:01 - 10:00 - Longevity of these types of campaigns
10:01 - 12:16 - How to measure success for these types of campaigns
12:17 - 16:11 - Mutual benefits of product placement for a brand and tv show or film
16:12 - 20:50 - Can this type of campaign be done on a budget?
20:51 - 21:40 - Location shoots driving tourism
21:41 - 28:40 - Why are consumers receptive to celebrities and product placement
28:41 - 33:18 - Opportunities in celebrity endorsements
33:19 - 35:40 - Impact of micro influencers on this type of campaign
35:41 - 42:44 - When a campaign goes wrong
42:45 - 46:05 - What should marketing leaders consider when considering product placement or celebrity endorsement
46:06 - 48:22 - Conclusion
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About Innovation Visual: Innovation Visual’s talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.
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