When planning your marketing strategy and activity, it can be challenging to know where to start.
In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler interviews Huw Waters, a highly experienced marketing leader to discuss the essentials for forming your marketing plan.
From top tips like how much budget you should allocate to experimental opportunities, to why it’s so important to reflect on where your marketing is now and where you want to be, this episode covers:
• Why you shouldn’t start your plan by thinking about tactics
• Exploring the human element by talking to your customers and clients to gain insights for your planning
• How communication across the business is key to building your marketing plan
• The importance of tracking everything back to original objectives
Huw Waters bio:
Huw Waters is a highly experienced marketing leader, having worked with brands as diverse as Panasonic, Motorola, Whirlpool, and British Airways, through to marketing agencies. As a senior marketing leader, he has set the direction and plan for these businesses to position themselves and win against the competition time and again. Frequently, he works in international settings where his background in languages further enables his excellence in communications.
LinkedIn / huwwaters
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This video is part of our Digital Marketing Answered™ podcast and video series, with new episodes released every two weeks.
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Key moments in this video:
00:00 - 03:00 - An introduction to Huw
03:01 - 05:15 - What’s the starting point to your marketing plan
05:15 - 07:50 - The building blocks for marketing planning
07:51 - 10:00 - How do you utilise data?
10:01 - 15:30 - Challenges surrounding implement experimentation and innovation in your plan
15:31 - 19:50 - Best practise for managing the performance of a plan
19:51 - 22:55 - When should you react to competitor activity?
22:56 - 26:00 - How much time should be invested in marketing planning?
26:01 - 27:15 - Managing resources
27:16 - 31:53 - Some things that shouldn’t be done in a marketing plan
31:54 - 33:20- The importance of brand awareness
33:21 - 36:00 - How to mitigate the noise in the market due to Gen AI
36:01 - 39:14 - Summary of what should be doing and what should avoid
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About Innovation Visual:
Innovation Visual’s talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.
Get in touch:
💻 Visit our website ➞ bit.ly/3HbHnVA
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ info@innovationvisual.com
Connect:
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