In this episode of 'Digital Marketing Answered', CEO and Founder of Innovation Visual, Tim Butler, is joined by Dr Nicola Headlam, who is a highly experienced economist, to discuss the real impacts of different economic factors on marketing and business decisions.
Businesses and their sales and marketing teams, operate within the wider local, national and often international economic markets. No business is completely isolated from the economic and political climate it operates in. Leaders need to understand how factors outside their control will impact their business.
Dr Headlam discusses the concept of VUCA (Volatility, Uncertainty, Complexity, Ambiguity) to why it’s important to have a risk and opportunity mentality. This thought-provoking episode will leave you with some key considerations to ensure your business is resilient to ensure marketing success:
‘If your business as usual isn’t big enough to have space for both your best- and worst-case scenario than your business as usual isn’t business as usual…’
Dr Nicola Headlam’s bio:
With over 20 years of experience in economic development, she has developed and delivered strategies and evidence bases at various spatial scales, from local to regional to supra-national.
Her mission is to leverage her expertise as an economist and economic development strategist to to help business and public sector organisations to make better informed decisions and achieve better outcomes.
Webpage: headlams.wixsite.com/nicola
LinkedIn: / nicola-headlam-26451711
Twitter: @networknicola / @northernfuture3
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This video is part of our Digital Marketing Answered™ podcast and video series, with new episodes released every two weeks.
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Key moments in this video:
00:00 - 01:25 - Introduction and welcome
01:26 - 07:05 - Dr Nicola Headlam's background
07:06 - 11:13 - Do business leaders pay enough attention to economics?
11:14 - 14:00 - What you need to pay attention to in economics and why
14:01 - 19:50 - Practical steps businesses can do to flourish with regard to the economic climate
19:51 - 22:55 - The knowledge you need for business.
22:56 - 33:30 - Generative AI from an economic viewpoint.
33:31 - 38:44 - The value of being a trusted voice.
38:45 - 46:11 - Impact AI on macro-economics
46:12 - 53:35 - Conclusion
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About Innovation Visual: Innovation Visual’s talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.
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