I'm from Erode, Tamilnadu .Our parents watched him from his early days as a milkman in Chittode and I'm now wondering to see him as a giant business man. He is literally a man of inspiration for the upcoming entrepreneurs. Yeah, we are proud for him here❤.

@vignesh-mr-AI-Indian

3 ай бұрын

🤗

@lovyoke8659

3 ай бұрын

because he is kongu vellalar, 😅

@MBAASURYACL

3 ай бұрын

​@@lovyoke8659 Sarcastic or support ?

@Pravanmohan

3 ай бұрын

வாழ்த்துக்கள் ❤

@chaitanyamaheshwari2708

3 ай бұрын

Great to know ❤🎉👍

What a legend...not only did he grow his business in the most sustaianable way, but also helped his stakeholders and vendors grow and hence uplifting the entire community and helping in the overall growth of the country. Truly atmanirbhar in all ways...Proud of such businesses...Best wishes and may you grow more❤👏

Satish Kumar's journey from starting at zero to building a 2000 crore business with Milky Mist is truly inspiring. His story showcases the power of hard work, perseverance, and intelligence in overcoming obstacles in the dairy product industry. He serves as a remarkable case study for anyone seeking to navigate and succeed in a challenging business landscape.

I have been observing him for long as he hails from erode which is near my native and two things have stood out for him .1.His modesty and humility. In one of his earlier tamil interviews he mentioned that however despite having business worth thousands of crores,he has not bought a car worth more than 20-25 lakhs which is enough,this showed he has not got into the trappings of success and does only things which satisfy him and not what others think of him. 2.His constant eagerness to improve himself,in earlier interviews i have seen he has struggled to communicate in english(i think he has only studied upto 9th std),but his english has improved a lot and he himself said he improved it by listening to youtube videos like IIM talks every day.Trully remarkable man

@Shivam-lb1ce

3 ай бұрын

Now he owns a Lamborghini

@paraasakthivel8524

3 ай бұрын

@@Shivam-lb1ce source?

@charmaine8512

2 ай бұрын

Education for the lower rung stops their talent in farming or whatever they have been passed on from their bloodline

I visited this company last year. And also meet with the Mr. Satish sir personally. He is a great man with Honesty and curiosity. I have seen the plant. And believe it is a State of Art plant in India.

I'm from Chithode, where he is also from and company starts (In Erode) , I watching him from initial stage, he inspired me to become an entrepreneur

@mgcibi2025

3 ай бұрын

Chithode la irrunthu matturum oru think school subscriber😅

@gaganmanjegowda4389

3 ай бұрын

Wonderfully narrated!

@MBAASURYACL

3 ай бұрын

​@@mgcibi2025from Kavundapadi 👍

Such a simple milk business but has insane dynamics. This case study has so many layers. The strong conviction of Satish Kumar of pivoting at multiple points is exceptional

I live in germany currently and having a small startup too. Thinkschool is my goto reference for my business honestly. And this video is extra special and emotional, because milkymist belongs to my native erode. And it's really a goosebumps moment to watch the entire episode as if it's about my brother. 🎉

@johansgaming6886

3 ай бұрын

Hi, I live in Germany too and study Bachelors here. Just curious, what is your start up about and have you registered it in Germany?

Personally me from the same Erode, I'm glad to this company grown this much across India😀 Also you should consider about making a case study about the "Tiruppur City" which was literally a village, then turned into a billion dollar textile exporting city in a span of 30 years! This city became a hub of textile manufacturing and the important thing is modt of the million dollar worth companies present there are only started by the local district people This would be an interesting case study

@tokitomuimui

3 ай бұрын

All anime lovers you should watch fate heaven's feel it is best season of fate series 🙂 and shirou and Sakura is best ship of it ❤🙂

@deepakrathinamm6341

3 ай бұрын

But as of now Tiruppur textile market is in slow down which should also be covered

@twilight0057

3 ай бұрын

@@deepakrathinamm6341 yeah as usual a case study covers everything right from beginning to current situation but it is such a fascinating economic uprising of a city on completely in its own

@santhoshkumar9825

3 ай бұрын

Nowadays the lot of the north areas I have seen the mm brand very popular compared with Amul they are selling the lesser price. Thanks to those who all try to reach this brand to my home with those lots of efforts and energy 🦸🏿

@NavneetSingh-up5nf

3 ай бұрын

How the value can be added in retail garment business in tier 3 city

Mr Satish Kumar's story with Milky Mist is truly inspiring! Overcoming challenges, innovating in the dairy industry, and embracing conscious capitalism principles are commendable achievements. Kudos to Satish and the entire Milky Mist team for their hard work and commitment to quality! ❤❤

Thank you for making this video. Well I'm part of such a commodity business and we are facing a similar problem. After watching this video and understanding Satish's story, it has opened up my mind and given me a sense of relief that there are amazing solutions for the problems that I'm facing and the most important one was 'Conscious Capitalism'. Thank you Ganesh for making this video.❤

Watching you from Pakistan but the way you are narrating stories not only uncovering a real story but inviting hundreds of people to new insights and ideas. Your platform is on the way creating businessmen and entrepreneurs and CEOs and killing joblessnes

Hi Satish Anna. I am associated with your company as a distributor. I am truly amazed with the pace of changes you bring. Be it rebranding, ERP upgrade, new product development and more. But I have small suggestion - Keep the MRP steady. Rates keep changing. Other than that, just move forward anna. Keep good work going

@mr.kapasi1513

3 ай бұрын

Can you please share some tips on how to on board distributors & sell them your products??

30 years of (if my guess is right about his age) journey in 20 mnts. Life lessons from an entrepreneur and true inspiration for beginners. Hats off to you Sathish 🎉. We are really proud to have you as our Chief Guest for Rotary District Conference of Feb 2nd 2024 at Kodaikanal. Welcome.

Our country needs original thinkers , innovators and competent entrepreneurs like Mr. Satish to realize its full potential. I am from Hyderabad and have been using Milky mist curd 1 Kg tubs for an year now . I vouch for its excellent quality. Wish Mr. Satish all the best in all his future endeavors.

I spent more than 14 years in Nestle pakistan--- very much impressed. Allah ap k business mi Barkat atta

I was their customer for six years from 2007-13. Used to buy their khova from metro cash n carry for my sweet industry... Good product

I personally visited the Milky Mist factory and damn god its really huge and fully automised, more over the quality which they produce is top notch here in southern India

Satish is a great fighter to realize his dreams and a true inspiration for upcoming entrepreneurs. Hats off from the bottom of my heart

Inspiring story. Listening to this case I feel this quote will best suit for Mr.sathish success "கனவுக்கு செயல் கொடுத்தால் அந்த சூரியனில் செடி முளைக்கும்"

Hi Satheesh , great to listen about you , inspite of living in erode for 6yrs, don't know about this great entrepreneur.Great way if solving problems of others and build your own business.more power to you man .

8:36 first time that to listen Manmohan Singh voice 😮

Hi, Sathis Sir, what I observed in u r successful business journey is 1. value addition to product, 2. collaborating with formers, 3. marketing u r products, 4. not depending on third parties & Investors. are key to success. U r issue solving skills made u r company to compete with powerful giant companies. very inspiring thank u SIR . Thank u Think school.

Son, your presentation is simply superb! For years I have taught operations and supply chain management, and I can tell you the way you developed the entire success story of Milky Mist, embedding within it some really crucial supply chain management concepts, is the work of a maestro. I wish you GREAT success, and request you to keep educating the world. Finally, I wish to acknowledge the tremendous support (in terms of data and visual footages) extended by Milky Mist for the making of this video. Without doubt, Mr. Satish stands out as an outstanding business leader!

Thanks for the whole team who worked on this case study. The concept of value addition was very well explained. I have already watched Mr.Sathish's Tamil interviews. His entrepreneurial journey is truly inspiring!!

A very inspiring story of Mr Satish indeed. I eagerly wait for thinkschool's presentations and someday u urself would become an example of how to harvest available technology to grow into a multi-million entrepreneur. Good show and keep it up. Also wishing all the best to Satishji for his future plans and expansions. God bless😊

Mr. Satish's story is so inspiring, I mean how he connected the dots. Fantastic

🎉Congratulations to Mr. Satish Kumar ,.. its proud to See Entrepreneur from south India ,. Tamil Nadu ,... Thanks Think School for inspiring us ,...

I was a part of the internal audit team in Milky Mist. They have great internal control systems too

From Bangalore Rushil Enterprises We are thankful to Mr.Satish Kumar for all his support A great person I have been personally admiring him last 20 Years till today I will wish him all the success

We are in Coimbatore district, we use milkymist dairy products daily innour kitchen. We are so proud of being a end customer of such a valuable firm which is started from scratch to a mega business giant in their field. The location of formers, economy of scale to sell their products in souch india is helped them to become one of giant in their field.

Very inspiring case study from Think School team. Thank you. Hats off to Mr. Satish for his hard work making Milky Mist a well established brand. Truly remarkable.

Nice . Was recently wondering how ramraj cotton and milkymist has attained premium status in short span of time(these two because both are from tn). looking forward for the video

Again a Business Case study that has our heart of beleiving that doing business will take you to another level when you understand the metrics very well of market.

I am from Singapore and I consume Milky Mist everyday because of their quality than other brands. Glad to their amazing story! This is what India needs. Conscious capitalism. Your brand will go far and wide. Knowing this story behind them makes me a loyal customer. Thank you. ❤

Timely execution of plans with futuristic thoughts... ❤❤ Perfect example of mutual benefits for society and company itself. 🎉🎉

Milky mist (Sathish Kumar) one of the inspired entrepreneur from Tamilnadu

I started using Milky Mist Curd since 3 months. Now I have around 12-13 vessels of curd at my home. They couldve done packaging in plastic bags like competitors. But if guests arrive at our home, milky mist is surely discussed everytime when that vessel is reused

@nirupamaraghavan8916

3 ай бұрын

They sell 500g pouches and 1L pouches. I buy them

@AMS_28

3 ай бұрын

I reuse milky mist curd boxes to grow plants.. 😊

Great to know about Satish sir. Solving the problems of your partners solves your problems.. Collaboration is the key

This is really inspiring, Satish tackling the challenges teaches us lot of valuable lessons. Thanks Think School for putting together this amazing video!

Great work Anna! Your entrepreneurial story will surely inspire a whole lot of upcoming entrepreneurs.

Ganesh bhai pls do some casestudy on msme manufacturing brands of India , would be very happy to promote and initiate the backbone of Indian economy the msmes and their importance to our community, and once again you never fail to deliver what an awesome and freaking video with such good attention on detail

Amazing case study... well constructed. And this is a classic case study where Mr.Sathys and team had converted every business problem a win win situation❤

Mr Satish , what a brilliant way of doing business. Truly amazing story full of learnings.

Meanwhile NANDINI in Karnataka chilling

@akshayshastri6498

3 ай бұрын

The shittiest milk producer man, I have lived in Bangalore and I at one point of time stopped drinking milk because no other company was available

@whthappenwithyou

3 ай бұрын

​@@akshayshastri6498😢😢😢

@be_sharma

3 ай бұрын

Nandini has next to 0 presence outside KA, tirupathi is the only big buyer they have. Milky mist is literally everywhere. Also, nandini is backed by GoK. Milky mist is a private player. Illogical comparison.

@varun2250

3 ай бұрын

Thankfully Nandini Family Special pack is getting widely available now. Other varieties of packs from Nandini are not so reliable for its quality. Relatively low Price is the only reason Nandini stands tall in market share.

@harsha_jk

3 ай бұрын

Nanu nandini Bengalurig Bandini ..... 😂

Milkymist journey is inspiring for all community that an good cash cow positive business can be built in commoditzed market

Just awesome to hear tales of such inspiration and valour (1 guy fighting against the odds with collaboration). Truly humbled by the entire episode. Great job Think School in inspiring an entire generation and teaching everbody the value of collaboration & ofcourse how important value addition can be

Mr. Satish , You achieved this height by helping your collaborators. May God bless you.

This was a great case study and valuable lessons to learn for all.... You can do a case study on ID idly batter which has also turned a highly unorganised and commoditized business into a profitable brand.

Both Sathish and Milky Mist are amazing, Inspiring and GREAT🛡🛡🛡

We are based in Singapore. Milky mist products widely available and people loves it! Especially curd is super nice here with humid Weather. All the best and keep the quality ❤

One of the best ever business case study I have ever listen to .. Congrats think school.

Would love a collab between Ganesh Bhai and Nitish Rajput discussing their research tactics ❤😊

I'm hearing about this brand first time 😅

@redhazard1505

2 ай бұрын

It's highly popular in south India.

An absolutely incredible company. The work they are doing with water recycling and other sustainability initiatives are also worth learning about. Absolutely exemplary !

Example of business by heart and for all.....great work Mr.satish.

Once again Think School came out with a business case study which touches the heart & mind, beautifully explained along with 3 golden rules, a good case study + for buying under "vocal for local", such videos help in understanding the background of the company, the entrepreneurs & their challenging journey, this video is no less than an inspiring story, Shri. Satish is indeed a role model for many. Thank you TS for making a video on the our Indian company, next time while buying Milky Mist, I will feel proud & happy as I would be connected with the product better - Vikram K P - Mysore.

Never even heard of it before this video

Wow! I've seen these products in the stores and now listening to the story, I find it amazing ❤

i felt goosebumps while watching this video that how smartly he took business under his control. this is called business. 😃😃

Even if there are many competitor in dairy industry, Milky mist is know famous for the Panner and they get the name as Panner means Milky mist. Hats off for their Continuous Hardwork.

How did they partnered with DMART to expand there TAM?

what an inspirational story it is !! He is a true leader , making his partners grow along with him in the business n solving all the problems arising in between.... ❤❤

The idea of helping farmers in getting loans from banks, educating them and giving subsidies for animal treatment is incredible . Kudos to Satish anna❤❤. Thank you Think School

I Hope Ganesh Opts for a better Thumbnail post release 😂😂

@Bhadrakalishakti

3 ай бұрын

👍

First time i hear about this milk company

Fantastic story of determination and conviction of what they do. Great inspiration for many entrepreneurs to overcome challenges and succeed!

Great Story and had a plenty of lessons to be learnt...Kudos to Satish & Milky Mist Team and also special thanks to Think school team for sharing such a wonderful story.

Amul be like: mai to pagal hu muje to kuch malum hi nahi business kya hai

0:00-2:15: Introduction and Satish's background 2:15-5:00: Challenges of the milk industry 5:00-8:00: Value addition strategy and its benefits 8:00-12:00: Building trust with farmers and cold storage supply chain 12:00-15:00: Challenges of logistics and Milky Mist's solutions 15:00-18:00: Lessons learned from Milky Mist's success story 18:00-21:28: Conclusion and call to action

@chakravartinarya269

3 ай бұрын

Bhai kitna Paisa dete hai ye log tujhe

Hat's off to you Satish. You are awesome and brave, I said brave because it's challenging to save your throat in such cut throat competition. I can understand how much sacrifices you have done and how much patience you have.... May God shower his blessings on you and your team.

This is really an awesome story!!! Thank you for bringing to us think school ❤

Clickbait: "How a Poor Boy became millionaire". 2:35 - Poor boy's Dad had a Milk "business". Identifying opportunities in the market is obviously a skill that is personality-driven, however, the food for thought comes from the quality of soil around. Unfair advantage, yes. But, effective nonetheless. All the same, kudos to Sathish Kumar for his transformational thinking, and also his ability to capitalize on his unfair advantages and luck! Loved the video! 👍👏

Who the hell is milky mist?

Wow this is one of the best ads that could be done for milky mist. Milky mist has all the leverage to share the insights here and get so much distribution for their products. I would love to see all thr successful case studies of think school to be interviewed in the indian business podcast where you do read the comments for just one section.

Thanks a lot for sharing story of Milkymist. All the learnings which you have provided in this video and struggles of Satish sir are very inspiring and motivates us to never give up attitude and find ways to expand horizontally as well as vertically.

Great Case Study and all the Best to Satish and may almight help him become a Next Amul Brand of this Country

Excellent case study buddy. A tons of roadblocks addressed effectively & efficiently. Inspiring

Your story is inspirational to all startup buddies. Thank you Mr. Satish and team.

Wow !! Inspiring story from the hinterlands. May we have many more such businessmen 🎉

Good video..I am from Hyderabad and i have been using Milkymist dahi and paneer for several years now..i have to admit their product is great..Hatsun,another company from Tamilnadu also has great quality products..

Many lessons learnt from this case study. wonderful Think school team and Satish. Big Thanks to motivating and updating us with your case studies.

Satish, Wow. You are an inspiration towards commodity business, especially Milk Products. Thanks ThinkSchool for bringing up to us.

Amazing effort. Both case study and the company Milky Mist. Wishing them and all the people involved success.

An exceptional story with solid business sense. Always look out for ways to improve your products. Complacency never works.

Myself future Veterinarian watching to know fundamental problems of Dairy industry. Learn a great insight from the video.

Respect to Satish and his entire team, it's inspiring for aspiring entrepreneurs knowing such a wonderful stories. Would love to understand more about how he managed finances and other things. Thank you Think School team for bringing such a wonderful case studies and keeping us motivated😊

What a commendable entreprenuer is Satish!! And thank you so much for bringing up such an informative and engaging video. Immensely helpful and insightful.

Very insightful presentation, kudos to you and your team. Hats off to Sathish and team for the wonderful transformation of the dairy business.

This 1 vid alone has a lot of learning in many aspects out of many tens of Think school case studies!

I am watching your video for the first time and I am impressed by the way you present the story. Appreciating your hard work behind this video and thanks for the lot of information.

This case study was much inspiring for local dairy farmer,they know how long they expand their business.

congratulations to Milky Mist team, I used to worry about farmers despite putting their efforts & hard work but their struggles never ends, yes we used to have cattle back than due to the hardships and maintenance we lost every thing, I thank Milky Mist even though iam not belong to this business you guys are helping farmers and the people of our country by providing valuable diet, Mr. Sathish deserve the most civilian award, thank you think school for bringing up the story.❤❤❤

This guy is a legend . . . The thing is, when I hear about the story of any successful entrepreneur, I find them as a legend. Great!! . . All in all, its darwinian evolution 😜

Inspirational journey... Mr Satish ji... Stay blessed... Learnt a lot for your life and ethical strategies 🙏

This case study made me feel emotionally connected to this brand. Hard work and discipline along with a good will of helping the farmers is a great selfless quality. From now on, I'm becoming a loyal customer of milky mist.

Thanks a lot for sharing. One of the best Paneer and cheese in the entire country. Always wanted to know about them. Really appreciate making and sharing this case study. 🙏

Kudos to Mr Satheesh, much inspirational, the country needs more business men like him

Very insightful case study ... there are many points that can be used for business, but we need to watch it multiple times to fully grasp each challenge. Thank you so much Think School for this business case study...❤

This man is very inspirational.i hope to build a company in my country and videos and success stories like this keep me going great thanks to the curator of this content.