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@TheConcernedIndian

24 күн бұрын

Can't wait for it. My 4th Demo Day 💙

Kids, its important to know that none of what matt did with bluetokai is mind-blowing or different. Yes it's different for India, but he basically followed what speciality coffee roasters were doing in the US and UK. But he was the first to do it, and he did it well. And Of course replicating it in India would have brought forth its own challenges. Also great video

@kevnev342

10 күн бұрын

looking to start a similar model for african countries

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I'm not a coffee fanatic, but I'm an insights fanatic. Free class, let's go.

Blue Tokai's impact on the Indian coffee industry through its dedication to quality and direct trade practices is truly inspirational. Their model not only enhances the coffee drinking experience but also supports sustainable farming practices, setting a benchmark for others in the industry. ☕

Coffee is mostly subjective, I like to brew myself. But where mostly market is captured by instant coffee powder, Blue Tokai def is a + because of the ease of supply of freshly roasted coffee.

I'm not a coffee person! But after seeing this case study, I would want to try Blue Tokai coffee! Brilliant Case study! What a wonderful business model they have created, keeping the customers' needs and the Environment / Ecosystem along with building their revenues and profits.

So it seems like they took the concept of direct from small farms, and then introduced a grind that people could make in existing steel filters at home. And then they opened up cafe around India for brand awareness. Drink anything but Starbuck's! Support all these smaller roasters and cafes.

From bean to cup, Blue Tokai's commitment to quality and sustainability sets a new standard for the coffee industry.

Drinking Blue Tokai Coffee while watching a casestudy on Blue Tokai.

@jayanthjayaprakashjj4796

24 күн бұрын

How's it

@axem.8338

23 күн бұрын

Pretty good. Have been using it for around 5 years now.

@hs_747

19 күн бұрын

@@axem.8338 yeah I also like BT and prefer this over starbucks any time

Never heard of this brand, But Great insights

This case study on Blue Tokai is❤‍🔥

Seriously, what an innovative wave for Indian coffee drinkers. Nopes.

Loved every bit of the video ❤️

Great video, love the attention to detail.

Simple and efficient explanation. Keep ‘em coming!

Don't just post revenue.. they're in massive loss..

@rishimishra4122

19 күн бұрын

why? They charge pretty high for a cuppa

@saarthakmb3339

19 күн бұрын

They are a startup.

@ajam3086

18 күн бұрын

INDIA is Chai territory

@raghuveermaduvinakody379

16 күн бұрын

It doesn't matter to coffee drinker whether the company is profit making or otherwise. Revenue tells the general public about their market size or popularity.

0:38 coffee is not 2nd nost consumed beverage, its tea. Coffee comes at third

Blue Tokai's FY23 revenue stood at Rs 129 crore. The company reported a loss of Rs 42 crore during the said period. The coffee chain runs over 100 outlets across Delhi-NCR, Mumbai, Bengaluru, Hyderabad, Kolkata, Chandigarh, Mohali, and Pune.

Awesome research 🎉

Big fan of Blutokai Vietnamese Coffee 😊

Great research!! What's the name of the songs getting played in the background?

Best coffee I ever had

Great content keep it up

Great Video

keeping everything aside to watch this

Aaahh now i get it.....its freshly roasted and origin .....plus time

I think people are missing the point - they just make damn good coffee. Compare that with garbage coffee which focuses entirely on marketing and branding like Sleepy Owl and it’s easy to see why they stand out. The fact that the food (a tad expensive) is equally good and appeals to the increasingly globalised Indian urbanite, it’s not difficult to see why they’re succeeding. More power to them, their model and simple focus on quality definitely makes them stand out in a cluttered market.

how to attend demo day offline in Mumbai

Kab bana bhai ye..tear 1 city me kya kya ban raha hme kuch pata bhi nhi chal eaha

This too shall pass

4:01 wow

The bit about farmers learning how to grow specialty coffee from bt and Indian roasters is very generic and incorrect, the third wave has been going on for a bit, India exports 70% coffee, ergo they know what the global markets want and started work on it way before bt.

They might have the numbers but i've witnessed the quality of coffee degrade over time. with losses that come up with lack of profits and VC pressure i guess. Makes more sense to order from other gourmet roasters now.

Watching this while sipping on a Blue Tokai cup

Nothing beats South Indian filter coffee and even roadside coffees

theres a samosa guy here in Madras, who has now opened quite a few stores here. I do know him personally, great samosas! In your language - I know a samosa CEO here whos made great strides in improving the taste of these 'bytes' & hes disrupting the multi-crore samosa market here in TN. he has also scaled up with many franchises. care to cover his growth story? pls lemme know, shall provide his details.

@chandanbilagunda

17 күн бұрын

Precisely said. This is new age Gen Z business insight model. Call anyone on the street, the best and tops and make it viral. The message going viral is the validation not the actual real deal...

Indian Bru coffee and filter coffee still the best

Audio seems to be but awkward as it was clearly added later

Best thing about the brand is they are giving good coffe and food at reasonable price

Love the quality of these videos

Never heard this company name

@JavaBusiness

23 күн бұрын

Meet too

Too good coffee ❤❤

South Indian filter coffee still rocks 😅

@GrowthX

24 күн бұрын

Maybe we should breakdown insights behind Rameswaram Cafe's growth 🤔

@gautamb0927

18 күн бұрын

​@@GrowthXDefinitely❤

Ha, good prmtn

I really like their coffee but not their food. They would need to improve that too.

What?! Women didn't get to divorce their husbands just because they didn't like coffee in ancient Asian-Arab culture (or really any culture for that matter). Divorce was way more complex and handled by elders, not based on some quirky coffee rule. Coffee was important, but not a legal dealbreaker by any means. Misinformation like this twists history, so let's stick to facts!

Very interesting. What is their profit?

@AbGupta

17 күн бұрын

They’re in severe losses

Do they make money?

💯

Video is great thumbnail needs to improve❤

Erm actually, instant coffee came up in the 1900s.

If someone is boasting about unimaginable valuation, be ready. Their intention is to flip the company and not to make profit.

Never heard of it

so this was basically a content marketing !

650 CR from coffee 🤯

Hype

WRONG after water its tea then juice then coffee.

Make a video hindi

First again ✋

The coffees are terrible as a coffee fanatic. But it’s probably just doesn’t match my taste. But an amazing lesson to learn from them.

Insights on steroids 🧠

@vangujral

25 күн бұрын

the thumb looks amazing

@abheetnigam

25 күн бұрын

Thanks bro, just like the viral shorts you’ve been creating.

indias new coffe king is third wave :)

While I agree Blue Tokai is awesome and am sure it works for a lot of people , idk I have found that Nescafe Gold....its just perfect

And why is South Indian filter coffee not included in the home coffee market?

You missed the part of marketing and branding budget that was enabled by the well known angel investors to fast track growth.

Wtf! Maan..this is a failing brand. I tasted their over roasted coffee. Stop selling shit founder stories when they JUST HAVE NO IDEA OF HOW TO MAKE A PROFIT. ''''Blue Tokai revenue surges 70% in FY23; loss up 3.5 times as firm expands footprint''''

The stores are basically empty all the times! Nothing new to the product and personally seeing their ground scenario I feel they are in same path to the brands like chaipoint, chaiyos and all. Look at ccd ones it was a hit in indian market but went bankrupt and now its profitable due to its presence in commercial spaces mostly where ppl are drinking their coffee for free.

☕

Their coffee tastes okayish, actually below average for the price they’re selling at.

Great business analysis but coffee beans don't become a darker roast over 4 weeks to 5:11

0:45 Stop spreading misinfo about that turkish divorce over coffee. There were basically no rules about divorce in the entire empire. The divorce was presided over by an elder. The coffee beans could be reason for one divorce but there was no law or condition.

These false stories are the sole reason the startup ecosystem is in a bad shape. Who's the fool here celebrating 70% revenue growth against 350% loss piling up! Please get basic math right.

Bdw i went to starbucks, thirdwave cofee . I was conpletely dissatisfied. This is just ultra rich "chochle". This freshly roasted bean, western ambience , trained english speaking baristas are just part of rubbish old story telling.

you look like comedian yash rathi

I dont think this brand gonna work here in Indonesia, TOKAI means SHIT 😅

Again same think school kinda channel

Why are they still making a loss?

Blue Tokai still made loss of +40cr last FY so they just playing valuation game, no need to hype till they actually cash positive

No One Can Beat South Indian Filter Coffee

Ye sab Ameeron ki chonchle baazi ha bas!!!

Garbage take (there is no other explanation, except that this is a sponsored video). Blue Tokei is a niche brand that will absolutely not disrupt the market in any noticeable way.

Why didn't you just say Turkish culture lol

BS. Never heard of blue tukai till now and I have coffee every time I am at home and every time I am outside my home.

I don’t believe this nonsense. Their cafe in Koramangala is horrible. Badly behaving staff. Below average food. Worst part - no water in toilet. And it’s quite unhygienic. It’s almost like some chairs and tables to make the startups crowd sit

@anushagr14

24 күн бұрын

Some their stores are very bad while some are very good

@GoBizBaz

12 күн бұрын

I believe it was one of their franchises?

@krutika263

5 күн бұрын

Blue tokai in.koramangala is bad franchise Even their food n portion sizes weren't as how any normal blue tokai is This complain needs to reach BT though. OW I'll suggest please try when you're in other city

Nice way of marketing this never heard before brand through your video to attract the audience into this brand. Nope! I'm a chai lover and i'm not buying this bs.

@krutika263

5 күн бұрын

People who drink good coffee all know very well how good this brand is.

Blue tokai is not disrupting s h i t.

INDIA = CHAI this guy is in denial

Luckin Coffee, China annual revenue for 2023 was $3.5 Billion. To give your readers some comparison

Fascinating to see how Blue Tokai leveraged technology and storytelling to connect with consumers on a deeper level. 💙🥹