How The Whole Truth is DISRUPTING India’s ₹83,000 Crore Healthy Food Market | GrowthX Wireframe

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The Whole Truth is one of India's very rare "clean-label" brands that has a valuation of ₹600 Crores. In just 5 years, they've created a unique brand name that has made many DTC brands envy their growth strategy.
With India's healthy food market growing at the world's highest rate of 20%, this brand is here to not only stay but be a DISRUPTOR instead.
Timestamps👇
00:00 - Intro
00:30 - India's Market Landscape
02:08 - How It All Started?
03:11 - Cracking Trust
05:00 - 2 Compromises for Quality
06:51 - Unique Content Strategy
09:10 - SKU Strategy
10:30 - Omnichannel Strategy
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#casestudy #startups #business #entrepreneurship

Пікірлер: 135

  • @GrowthX
    @GrowthX18 күн бұрын

    💎Grab your FREE Demo Day Pass: growthx.cc/DD19-Free-Pass 🎟

  • @TheConcernedIndian

    @TheConcernedIndian

    18 күн бұрын

    Waiting for this Sunday ❤

  • @USAM-po6mf

    @USAM-po6mf

    18 күн бұрын

    where is this demo day?

  • @krishnusings

    @krishnusings

    17 күн бұрын

    6:59 seems like you need a proof reader. Hit me up. Storytelling. 😅

  • @Cinthia-gk3ip
    @Cinthia-gk3ip16 күн бұрын

    I think investors should always put their cash to work, especially In 2024, we'll start to see more market diversification. I'm hoping to invest about $350k of my savings in stocks against next year. Hope to make millions in 2024

  • @SirBenjamin-oq1wd

    @SirBenjamin-oq1wd

    16 күн бұрын

    Since risk is at an all-time high right now, perhaps you should be a little more patient and return when it has decreased. Alternatively, you can consult a trained financial expert for strategy.

  • @MablePauls

    @MablePauls

    16 күн бұрын

    Yes true, I have been in touch with a brokerage Advisor. With an initial starting reserve of $80k, my advisor chooses the entry and exit commands for my portfolio, which has grown to approximately $550k.

  • @Stephine-un5zs

    @Stephine-un5zs

    16 күн бұрын

    I’ve been looking to switch to an advisor for a while now. Any help pointing me to who your advisor is?

  • @MablePauls

    @MablePauls

    16 күн бұрын

    Just research the name Angela Lynn Shilling. You’d find necessary details to work with a correspondence to set up an appointment.

  • @Stephine-un5zs

    @Stephine-un5zs

    16 күн бұрын

    I searched for her full name online, found her page, and sent an email to schedule a meeting. Hopefully, she responds soon. Thank you

  • @SM_Lil_Explorer
    @SM_Lil_Explorer16 күн бұрын

    Brooo, their protein bar is really. Tasty! Liked it instantly, not deadly sweet!

  • @ManojR-wg6ci
    @ManojR-wg6ci18 күн бұрын

    Refreshing to see authenticity in their brand -- a happy consumer myself

  • @prameetkotakofficial
    @prameetkotakofficial17 күн бұрын

    Some companies say “no added sugar” = sugar not added during the process… but if sugar is added previous to the manufacturing process then the company can omit “ added sugar”… I hope this brand stands its ground

  • @avinavdhakal5795
    @avinavdhakal579517 күн бұрын

    They never compromised on taste. I was a very early user of their bars. I used to order via Instagram. The taste was always great cuz dates in itself is the key differentiator for his products. I believe his product was inspired by a bar called RX bar in the US which used dates to make bars. But I think whole truth did it even better and Kudos to Shashank in building a brand that fosters insane level of trust.

  • @KK-xd8mi
    @KK-xd8mi18 күн бұрын

    I love the whole truth and it's a great mission, but the bars are more of "carb" bars than "protein" bars.

  • @IshaanCH24

    @IshaanCH24

    17 күн бұрын

    Interesting comment. How so?

  • @Bitsiansk

    @Bitsiansk

    17 күн бұрын

    @@IshaanCH24 Maybe because the amount of carbs in it is more than the protein. Its a very common thing to call bars that have more fat or carb as fat bar or carb bar by the western influencers

  • @KK-xd8mi

    @KK-xd8mi

    13 күн бұрын

    @@Bitsiansk exactly. you can have clean ingredients, etc. but sadly, most protein bars in the market have very little protein zndvare high in carbs n fats. you probably need to find a "low carb" or a "keto-friendly" bars to actually get a "protein" bar with good protein to car/fat ratio

  • @sakshamdubey4698
    @sakshamdubey469818 күн бұрын

    Man Tuesday dinner video sorted

  • @ishirvlogs
    @ishirvlogs18 күн бұрын

    Nice Insights. I love how they have expanded in the last couple years -- they're literally everywhere in Tier 1

  • @shreenanavaty604
    @shreenanavaty60417 күн бұрын

    Insightful! They've nailed the content! cant wait for the next video

  • @SM_Lil_Explorer
    @SM_Lil_Explorer16 күн бұрын

    I have no brand loyalty to anyone but whole truth, cocao protein bars, coz its soooo goood, and no else is as good as them

  • @danieldaniels5034
    @danieldaniels503417 күн бұрын

    Always good analysis. Watching from UK

  • @GANESHKOUSHIKK
    @GANESHKOUSHIKK15 күн бұрын

    Storytelling,Narration & Editing ❤ Top-notch fell just like a Documentary.

  • @EcomCarl
    @EcomCarl16 күн бұрын

    Absolutely inspiring! 🌟 Whole Truth's commitment to transparency and quality not only sets them apart but also reflects the changing landscape of consumer preferences in the healthy food market. Kudos to the Whole Truth team for their dedication to making a positive impact!

  • @ajaxhncn
    @ajaxhncn18 күн бұрын

    This is my new favourite channel eep up the great work ))

  • @Subhojit-mj3em
    @Subhojit-mj3em17 күн бұрын

    Why people don't appreciate this kind of content

  • @prathamesh3207
    @prathamesh320718 күн бұрын

    Mind blown by the insights and the editing! 🤯

  • @purshottamkumar8285
    @purshottamkumar828518 күн бұрын

    Crisp information, thanks for the insights!

  • @anjunigam439
    @anjunigam43918 күн бұрын

    Loved it. Keep up the good work 😊

  • @kpjratnababu8199
    @kpjratnababu819914 күн бұрын

    It is good that you are able to post vey clear useful information. Thank you

  • @niharsmentalhealthchannel9885
    @niharsmentalhealthchannel988518 күн бұрын

    Interesting insights. Absolutely love whole truth products.

  • @pranitamorisetty6217
    @pranitamorisetty621716 күн бұрын

    Tbh, I love the taste of their bars more than the ones with artificial sweeteners

  • @YTStudio-lb5ls
    @YTStudio-lb5ls18 күн бұрын

    First of all great editing, documentry 🎦

  • @prameetkotakofficial
    @prameetkotakofficial17 күн бұрын

    Their marketing is spot on, but if you read the label it’s quite evident that their products are as good or bad as any packaged product, for example- their chocolate = C cocoa…. So the definition of coco = cacao + additives … which may include sugar, etc … so yes they are sharing the truth .. but it’s the consumer that needs to become smarter and how to read the labels

  • @mozfox2

    @mozfox2

    17 күн бұрын

    That is FSSAI’s definition. They have broken up the constitution of cocoa in their pack and there is no sugar.

  • @abhinavmaharaj4804

    @abhinavmaharaj4804

    16 күн бұрын

    I actually read their label it say cocoa not coco not sure where you read thst

  • @annamalaian6247

    @annamalaian6247

    4 күн бұрын

    Misinformation

  • @KuldeepSingh-lz6ex
    @KuldeepSingh-lz6ex17 күн бұрын

    Great video ❤

  • @Lilly75996
    @Lilly759965 күн бұрын

    Awesome, I will buy your course

  • @carbonurbuddy3456
    @carbonurbuddy345617 күн бұрын

    a nice insight now gotta try their products.

  • @mollyalmeida8235
    @mollyalmeida823517 күн бұрын

    Hi, I do eat the chocolate which is 71% cocoa and 29% dates. However wud luv to see more of cocoa almost 85% to 90% and less dates . wud help the diabetic patients not feeling guilty of eating it.Just a suggestion. Thanks 😊

  • @raginiyadav5717
    @raginiyadav571718 күн бұрын

    Great, keep it up.

  • @BeyondSky-ob3cv
    @BeyondSky-ob3cv17 күн бұрын

    Love the whole food bars! Recently discovered them and i am a regular consumer

  • @iamjuan007
    @iamjuan007Күн бұрын

    Wow now that’s impressive!!

  • @KaranNagarajan
    @KaranNagarajan18 күн бұрын

    Whole truth food & good health, GrowthX YT & insights. Same difference, no cap.

  • @abheetnigam

    @abheetnigam

    18 күн бұрын

    🫡

  • @vijaykumaryadav2425
    @vijaykumaryadav242518 күн бұрын

    Very knowledgeable

  • @sharathkur
    @sharathkur18 күн бұрын

    This channel and the host will go a long way.

  • @nikhilasopa210
    @nikhilasopa21017 күн бұрын

    GrowthX nailing it! Hooked to the channel for the most valuable content

  • @ritvickmathur9606
    @ritvickmathur960610 күн бұрын

    One of the best channels on youtube

  • @annamalaian6247
    @annamalaian62474 күн бұрын

    This is how every food company should be! I’m ready to pay a premium for this honesty and transparency.

  • @GANESHKOUSHIKK
    @GANESHKOUSHIKK15 күн бұрын

    Packing Design is very Simple - Clean - Minimalist 🎉

  • @abubuisness4363
    @abubuisness436317 күн бұрын

    Nice edit Bhao Subbed in 5 sec (edit 12 sec) Gonna see your old videos at free times ❤

  • @saratchandra2191
    @saratchandra219116 күн бұрын

    Am I the only one that eat their protein bars for taste, I’ve tried to get some of my friends into it but they didn’t like it at all. I’m one of their early consumers and order a batch of their protein bars pretty much every month

  • @ishanverma1299
    @ishanverma129911 күн бұрын

    From where does the data come form?

  • @shinkaidesu463
    @shinkaidesu46318 күн бұрын

    Dinner sorted for today🙂‍↔️

  • @AdityaSingh-kp5fy
    @AdityaSingh-kp5fy17 күн бұрын

    Hey! They are actually tasty. Tastiest amongst the other protein bars I have tried.

  • @vangujral
    @vangujral18 күн бұрын

    Abheet OP! Will watch this one

  • @abheetnigam

    @abheetnigam

    18 күн бұрын

  • @omangagarwal3109
    @omangagarwal310918 күн бұрын

    The whole truth and nothing but the truth.

  • @siddharthnambiar4485
    @siddharthnambiar448517 күн бұрын

    Still don't understand how can they bare the cost of return from trade 5:22

  • @striverFor
    @striverFor18 күн бұрын

    awesome. I greatly appreciate their company.

  • @karan_meena_13
    @karan_meena_1317 күн бұрын

    Great

  • @urvashiranka3488
    @urvashiranka348816 күн бұрын

    this video deserves a million views, floor!

  • @Ozzie143
    @Ozzie14315 күн бұрын

    major thing is that they don’t add shit like oil which ritebite does, have delicious taste and ingredients that justify that pricetag. Never compromise with money when it comes to food. Jaan hai toh jahaan hai.

  • @Bheemaadu
    @Bheemaadu18 күн бұрын

    People busy in kaccha badam. No one wants to see educational content... It's been 6 minutes but only 51 views.😢❤

  • @abhijitrout701

    @abhijitrout701

    18 күн бұрын

    Real

  • @pooranakumar2061

    @pooranakumar2061

    18 күн бұрын

    People want emotional content more than educational content,most don't want things that make them think.

  • @yashancientbeast

    @yashancientbeast

    17 күн бұрын

    To bancho tu dekh na tujhe dusron ki kyu itni padi hai

  • @ahmed-wm5wk

    @ahmed-wm5wk

    17 күн бұрын

    ​@@yashancientbeast😂😂😂😂

  • @stoicsaint555

    @stoicsaint555

    16 күн бұрын

    Achi poochi kachi koochi kadam kadam Achi poochi kachi koochi kacha badam

  • @ishirnmehta1753
    @ishirnmehta175318 күн бұрын

    LFG, growthx uploaded a new episode🗣🗣🗣🗣🗣🗣🗣

  • @Vavapawar
    @Vavapawar17 күн бұрын

    The Whole Truth is the Best brand and I must tell everyone that the protein bars of TWT tastes Amazing!

  • @ayushghadge6658
    @ayushghadge665815 күн бұрын

    Demo Day event kaha pe hone vala hai???

  • @GrowthX

    @GrowthX

    15 күн бұрын

    Hey Ayush, you can attend both online & offline. Here is the link for both: - Online: growthx.cc/DD19-Pass - Offline: growthx.cc/DD19-BLR-Stream

  • @abhijitrout701
    @abhijitrout70118 күн бұрын

    5:29 MAAL 🍀🤪

  • @Quitenice
    @Quitenice17 күн бұрын

    5:10 happy to be included in the video highlighting a good brand. A small acknowledgment would have been nice ❤️😊

  • @motivationNS-ib1ym
    @motivationNS-ib1ym15 күн бұрын

    Contactrct manufacturing 🙏

  • @rahuldas2810
    @rahuldas28103 күн бұрын

    how can you claim it is a 6000 crore company if revenue is 36 Cr for the year ?

  • @bharath2508
    @bharath25086 күн бұрын

    Shashank Mehta should do more podcast.

  • @Maxten654
    @Maxten6543 күн бұрын

    I have never heard about this i think it's only available in tear 1 city's😊

  • @Yes_Im_Adarsh
    @Yes_Im_Adarsh18 күн бұрын

    I prefer yoga bar it’s very affordable specifically in d’amarre it’s B1G1

  • @IshaanCH24

    @IshaanCH24

    17 күн бұрын

    Then I don't think you understand why TWT is better or will become larger. Yoga Bar is "affordable" because it uses cheap "added natural flavors" or "nature-identical flavors".

  • @SM_Lil_Explorer

    @SM_Lil_Explorer

    16 күн бұрын

    Exactly, yoga bar is crap

  • @deeplifefitness
    @deeplifefitness17 күн бұрын

    Too many calories . More of carbs than protein . Tbh as a fitness guy we dont care much abt taste . Just give us high protein low calorie stuff .

  • @jeetpurohit992

    @jeetpurohit992

    17 күн бұрын

    You should definitely give Fenuflakes a try then 🤷🏻‍♂️

  • @savvysimi
    @savvysimi17 күн бұрын

    Is he brother of ganesh @thinkschool?

  • @Guiding100

    @Guiding100

    17 күн бұрын

    Looks similar even I thought they are the same 😅

  • @sumit6190p

    @sumit6190p

    17 күн бұрын

    Haha i was thinking the same. Close your eyes and his voice sounds uncanny similar to thinkschool.

  • @sumit6190p

    @sumit6190p

    17 күн бұрын

    Haha i was thinking the same. Close your eyes and his voice sounds uncanny similar to thinkschool.

  • @user-bl2xm8lh4u
    @user-bl2xm8lh4u17 күн бұрын

    U made a great video Just 10:54 fix the pie chart

  • @soniadubey4773
    @soniadubey477314 күн бұрын

    ❤️

  • @pandeyayush21
    @pandeyayush2118 күн бұрын

    💪💪💪💪

  • @kshitijasarda441
    @kshitijasarda44118 күн бұрын

    🤯🤯🤯

  • @TheConcernedIndian
    @TheConcernedIndian18 күн бұрын

    I'm first 🖐

  • @sakshamdubey4698
    @sakshamdubey469818 күн бұрын

    First :)

  • @abheetnigam
    @abheetnigam18 күн бұрын

    Insights on steroids 🧠

  • @brunbarbatista
    @brunbarbatista17 күн бұрын

    The whole truth is a copy of yogabar They r very average

  • @brunbarbatista
    @brunbarbatista17 күн бұрын

    India is diabetes, blood pressure hub so it's fair to say healthy food will grow

  • @kkit8629

    @kkit8629

    10 күн бұрын

    Nah, Healthy food Category won't Grow beyond a point. It gets to Specific level & gets stagnated as Income Levels must also Raise, but aren't going anywhere. Given the recent Niti aayog report, & Fall in per capita in last few years,85% Desi population live under 2000$ (under 2Lakh) per Year salary, So It's almost Impossible to penetrate given people's Income & usual Govt Religious Ghanta to keep dwindling & fake Chest thumping.

  • @drushtibarot1280
    @drushtibarot128017 күн бұрын

    Their peanut butter is insaaneee! It tastes amazing, has superb texture and it's just... 🤌 Plus it's not too expensive either. This kind of quality at this price point is a grab. I must have ordered their peanut butter like 5-6 times in the last few months!

  • @abhijitrout701
    @abhijitrout70118 күн бұрын

    first

  • @drcyph3r
    @drcyph3r18 күн бұрын

    Spelling typo- Story telling

  • @sumit6190p
    @sumit6190p17 күн бұрын

    Ab pata chala woh covid ke hefty packages ka paisa kaha ja rha hai.

  • @brunbarbatista
    @brunbarbatista17 күн бұрын

    Boring I thought they were healthy brand but they r just selling chocolate 😂😂

  • @ileshagrawal4292
    @ileshagrawal429217 күн бұрын

    how can you compare healthy food market to shoe market ? Healthy food is bought everyday, people buy shoes as and when needed!

  • @Sandipan_Naskar
    @Sandipan_Naskar17 күн бұрын

    Toooooo expensive

  • @dreambotter6389
    @dreambotter638917 күн бұрын

    36 cr revenue & 6K cr valuation? Bro wth ya'll smoking? Their price point is so high it's not going to be a mass market anytime soon? So how are you valuing the company so high?

  • @sumit6190p

    @sumit6190p

    17 күн бұрын

    Bhai I don't think they plan to enter mass market. Their target customer are those who wants healthy food and are willing to pay the high price. No palm oil, low quality cocoa and no fillers come at a cost.

  • @dreambotter6389

    @dreambotter6389

    17 күн бұрын

    @@sumit6190p yeah i know they won't be able to enter mass market. & thus 36 cr vs 6K cr valuation is then a pipe dream considering that fact. valuation 166 times the revenue with only a small customer segment lmao that's hilarious.

  • @sumit6190p

    @sumit6190p

    17 күн бұрын

    @@dreambotter6389 kisi mahan purush ne kaha tha ki sapne dekhno par apni aukad ke bahar ke. 😂

  • @kkit8629

    @kkit8629

    10 күн бұрын

    Valuation is always given in regards to Future Hopium Train or that " If this Company becomes the next best thing " . In MBA, we call it Hopium Dreams 😅, Ironic thing I observed is for my Thesis I did a audit Report of a SmallCap company., it's revenue is around 1.9 Cr but in market it's Valued around 580 Cr & it doesn't even have Company Properties. Valuations are always a pipe dream or for the Stock market Exit. If a company intended to Become Public.

  • @harshaverdhanwasnik4191
    @harshaverdhanwasnik419116 күн бұрын

    Yoga bar is my choice

  • @eclairz

    @eclairz

    8 күн бұрын

    Yup yoga bar with no added sugar is wayyy less sweet than theirs. I think it’s lower carb too

  • @harshaverdhanwasnik4191

    @harshaverdhanwasnik4191

    8 күн бұрын

    @@eclairz yoga bar is my choice for not no added sugar because ITC acquired yoga bar and I hold ITC share

  • @sintoanthony9328
    @sintoanthony932817 күн бұрын

    The running person shown in this video is heel striking, which can lead to knee injuries

  • @vinodpatil0135
    @vinodpatil013516 күн бұрын

    Authenticity, transperency & story telling is all good but it doesn't change the fact that their products charge too high a premium. I wonder how will they truly scale? 36 Cr top line in a ~1600 Cr & strongly growing category is barely a drop in the ocean.

  • @user-zx1rk4jj1n
    @user-zx1rk4jj1n17 күн бұрын

    The truth is micro plastic

  • @prabhakar0076
    @prabhakar007617 күн бұрын

    I never heard this half truth company 😂 means Normal people like me R not disrupted. We r good with homemade idli and dosa 😊

  • @therohitsahani
    @therohitsahani12 күн бұрын

    Natural peanut butter 1000/kg bech Raha . And disrupt karega ye

  • @user-bo1wf8rp9g
    @user-bo1wf8rp9g9 күн бұрын

    I strongly disagree that it's not healthy food brand you can't simply say healthy food company products are not at all as healthy as the speak about it on their labels .

  • @rajd977
    @rajd97716 күн бұрын

    Don't get too excited. Just because a food is labeled health food, does not make it healthy. Sorry to burst the bubble, but all processed food is the worst food you can eat.

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