The ₹41,000 Crore Unicorn You NEVER Heard Of | GrowthX Wireframe

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OfBusiness is a rare Indian company that not only has a $5B+ valuation but is also making ₹463 Crores in annual profits.
They clocked an annual revenue of ₹15,000 Crores in FY23 and have made an empire in an unsexy B2B industry in the country. Let's dive into the business and insights this company has cracked and what lessons other current or aspiring entrepreneurs can learn from them.
Timestamps👇
00:00 - Intro & Ofbusiness' Inception
01:31 - Decoding B2B Value Chain
04:19 - Concept of Credit Cycles
05:57 - 3 Problems Faced by Suppliers
07:31 - 3 Problems Faced by SMEs
10:19 - Cracking low NPAs
12:10 - Copying the Amazon Model (Manufacturing)
13:54 - Customer Acquisition Masterstroke
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#startups #business #casestudy

Пікірлер: 165

  • @GrowthX
    @GrowthX17 күн бұрын

    💎 Access CRAFTs by GrowthX: growthx.cc/AccessCrafts

  • @abhishek_patil

    @abhishek_patil

    17 күн бұрын

    Killer shit.

  • @Laxmisaagar1

    @Laxmisaagar1

    13 күн бұрын

    Thanks for the video. Wondering about a few things - generally, manufacturers don't change suppliers very often. for an established relationship - all the 'pain points' mentioned don't seem to be the 'ongoing' pain points, though it can happen once in a while. So, what's the reason that once they find the supplier online, they don't go back to do business with them offline ? what keeps them bringing back to or makes them stick to ofbusiness ?

  • @omangagarwal3109
    @omangagarwal310917 күн бұрын

    Finally, a business study video that's both informative and engaging! Ofbusiness is setting a new standard.

  • @nayansk4082
    @nayansk408213 күн бұрын

    The B2B world is so so different from the B2C world, it’s almost unbelievable.

  • @Pavankumar-wq2fp
    @Pavankumar-wq2fp16 күн бұрын

    This company is absolutely stupendous. Found a problem, solved it, created different services assisting the core business. The tender assisting service is absolutely insane. Such a good business in a niche dominated by unorganised smaller units. This is real growth.

  • @BhavyaNarula123
    @BhavyaNarula12317 күн бұрын

    Such an underrated story & what a brilliant breakdown.

  • @sudhirrao5024
    @sudhirrao502412 күн бұрын

    I came across this video completely by happenstance. That is a superb story you just told us. Ashish Mahapatra is a real desi gem. Thank God he is Indian, and even more importantly, decided to stay back in Bharat. Otherwise he would have made the US or the Europeans very rich and very very happy. Pure genius coupled with unbelievable tenacity. Thank you for this rare gem.

  • @akshyapani

    @akshyapani

    Күн бұрын

    Softbank has invested in this company, so yes, he IS making the foreigners rich.

  • @akshayklakra1
    @akshayklakra116 күн бұрын

    B2B businesses are hardly know! One of my seniors at SRCC joined Ofbusiness during 2020 & as she said the growth potential had been crazy for her! Amazing business, amazing story!

  • @MR.11official

    @MR.11official

    13 күн бұрын

    Bro how old are you

  • @rajavenkatesh5669
    @rajavenkatesh566917 күн бұрын

    found your channel today, and this is the first video i am ever watching from your channel ... Loved the production quality of the video and story telling, keep it up!!

  • @yogeshkatariya3066
    @yogeshkatariya30662 күн бұрын

    Being experienced person in same industry, I can say you explained this perfectly

  • @vedanshsrivastava9111
    @vedanshsrivastava91113 күн бұрын

    00:02 Off Business built a ₹41,000 Cr empire in B2B sector 02:00 Unique distributor model with exclusive rights 03:56 The raw material supply chain involves distributors, retailers, and credit cycles. 05:54 Off Business solves key problems for both suppliers and SMEs in the credit cycle ecosystem 07:56 Improving supply chain efficiency for SMMEs 09:59 Off Business focuses on understanding user depth and value in the B2B chain. 11:56 Diversifying into manufacturing for higher margins and customer retention 13:50 Zero customer acquisition cost 15:45 Off business became a billion dollar valuation company by sharing leads with suppliers

  • @bibeksah4953
    @bibeksah495316 күн бұрын

    The quality of this video presentation and research is amazing. Keep it up!

  • @GrowthX
    @GrowthX16 күн бұрын

    Liked this video? Brag about spending the last 16 minutes watching the most insightful growth content. Here’s a summary you can use to post on LinkedIn 👉 growthx.cc/OfBusiness-Summary

  • @SumitDas-qy4ij
    @SumitDas-qy4ij11 күн бұрын

    Bro everything is good about the video. Just at times it was hard to hear you because of the background music's volume. But appreciate your efforts.

  • @EcomCarl
    @EcomCarl16 күн бұрын

    Impressive growth story! Their strategic focus on understanding the value chain deeply and leveraging technology shows the power of innovation even in traditional industries. Truly inspiring for anyone looking to disrupt B2B markets. 👍

  • @CrissCrash
    @CrissCrash16 күн бұрын

    One of the best india businesses analysis channel

  • @nareshmeetei
    @nareshmeetei10 күн бұрын

    Super insightful and helpful. Thanks GrowthX team for putting this out. Looking forward for more stuff like this in the future.

  • @somanirashmi872
    @somanirashmi87215 күн бұрын

    Very insightful video. Loved the structure, language and the orator in the video.

  • @parveen8122
    @parveen812217 күн бұрын

    amazing presentation brother. Super clear

  • @dhruvjain4792
    @dhruvjain479216 күн бұрын

    very nicely edited video really enjoyed it a lot

  • @amitghatage4413
    @amitghatage44134 күн бұрын

    Founder is veteran and Business Genius

  • @bunnytgd
    @bunnytgd17 күн бұрын

    Structured Analysis. Perfect.

  • @rushilpopat2048
    @rushilpopat204812 күн бұрын

    brilliantly explained, a masterclass on a masterclass 👏

  • @rakiboffice-zq5fu
    @rakiboffice-zq5fuКүн бұрын

    Wow. Loved the video. Great work and explanation

  • @Aditya-ev4ps
    @Aditya-ev4ps17 күн бұрын

    Keep the insights comingggg

  • @rajivuk3999
    @rajivuk399916 күн бұрын

    Super Insights -- Great Research!

  • @aliasone9827
    @aliasone982716 күн бұрын

    Great content 👍🏻 .. subscribed

  • @yashjain792
    @yashjain79216 күн бұрын

    Love the insights😮❤

  • @asadabbas9865
    @asadabbas986510 күн бұрын

    Amazing video I subscribed after watching the video for 5 Sec

  • @Kollywoodcinemaz
    @Kollywoodcinemaz15 күн бұрын

    So informative thanks good insights

  • @rahulpurohit6667
    @rahulpurohit66679 күн бұрын

    Mind blowing idea and execution.

  • @sakshamdubey4698
    @sakshamdubey469817 күн бұрын

    Love the insights

  • @aaravgulati1194
    @aaravgulati119417 күн бұрын

    One startup in shark tank (yarn bazaar) was also based on similar concept

  • @amhuman6120
    @amhuman612015 күн бұрын

    thanks a lot for this cade study. please continue......❤❤❤❤❤

  • @rishirajchoudhury3230
    @rishirajchoudhury323017 күн бұрын

    Superb content!!

  • @AniruddhGupta-ue5xo
    @AniruddhGupta-ue5xo17 күн бұрын

    Ashish is absolutely amazing 🔥

  • @youngboys2732
    @youngboys27326 күн бұрын

    Watched him at raj shamani podcast a year ago very inspiring ❤

  • @sagarwagle94
    @sagarwagle9414 күн бұрын

    Awesome Video.. Keep it up 👍

  • @kiranamin4110
    @kiranamin411013 күн бұрын

    Video Is Very Well Edited

  • @ryan19899
    @ryan1989917 күн бұрын

    Wonderful content. Hated the background music.

  • @ganeshkarri8880
    @ganeshkarri888014 күн бұрын

    Great channel and this video has great content to learn

  • @MuskanMadaan-se9th
    @MuskanMadaan-se9th16 күн бұрын

    Great video!

  • @crazeebangaming7251
    @crazeebangaming725111 күн бұрын

    I thought it was my idea but now. I think there is a competitor

  • @naveenchandraoli9234
    @naveenchandraoli923416 күн бұрын

    Amazing Insights

  • @hadeethdaily7300
    @hadeethdaily730016 күн бұрын

    Awesome content and good insights.

  • @ajaxhncn
    @ajaxhncn13 күн бұрын

    Great video 👍👍

  • @chhavichadha1313
    @chhavichadha131315 күн бұрын

    Good information for MSME’s

  • @niharkalyan8496
    @niharkalyan849617 күн бұрын

    insightful

  • @nitindwivedi1763
    @nitindwivedi176317 күн бұрын

    Good insight

  • @dosomething99
    @dosomething9913 күн бұрын

    that guy is genius

  • @raginiyadav5717
    @raginiyadav571717 күн бұрын

    Great video

  • @vgsconfil
    @vgsconfil11 күн бұрын

    Good informative video ..

  • @shreenanavaty604
    @shreenanavaty60417 күн бұрын

    Very insightful

  • @sachin_rathor_
    @sachin_rathor_16 күн бұрын

    Superb 😮

  • @CrissCrash
    @CrissCrash16 күн бұрын

    Very very good elite video

  • @ArjunAdiga-hh7sr
    @ArjunAdiga-hh7sr17 күн бұрын

    how do you find these kind of companies ? i know you invest lot of time on research on companies involved but as a full time worker how can i search about these kind of companies?

  • @VijayJoshi-tf9gn

    @VijayJoshi-tf9gn

    10 күн бұрын

    Just follow digital medias who r covering for indian startups. You will get to know about everything!

  • @shinkaidesu463
    @shinkaidesu46317 күн бұрын

    This is a gemmmm

  • @abheetnigam
    @abheetnigam17 күн бұрын

    Insights on Steroids 🧠

  • @riddle_hunt6613

    @riddle_hunt6613

    16 күн бұрын

    Means?

  • @freefireop1066

    @freefireop1066

    16 күн бұрын

    Fr ✔️

  • @abheetnigam

    @abheetnigam

    16 күн бұрын

    @@freefireop1066 💯🙏

  • @BadiNaInsafiHaiRey

    @BadiNaInsafiHaiRey

    14 күн бұрын

    Is it the same guy speaking in the video

  • @HKHR.FUNDHOUSE

    @HKHR.FUNDHOUSE

    5 күн бұрын

    Agreed.. game of valuation

  • @starboy001
    @starboy00114 сағат бұрын

    We dont need to go to clg when the case study are toight this much better. Damn!

  • @alanroyable
    @alanroyable17 күн бұрын

    WOW!

  • @KaranNagarajan
    @KaranNagarajan17 күн бұрын

    Based insights for free.

  • @sathish43
    @sathish4314 күн бұрын

    +1 subscriber from this video 😊

  • @Raj-or7vu
    @Raj-or7vu9 күн бұрын

    How can one invest in such companies? Is it NSE listed?

  • @mnava4290
    @mnava429012 күн бұрын

    Where does the capital for Oxyzo come from?

  • @Petrolhead11
    @Petrolhead1116 күн бұрын

    this is good

  • @bawabro
    @bawabro7 күн бұрын

    When is their IPO coming??

  • @viveks7994
    @viveks799417 күн бұрын

    Hi guys, please don't use BGM

  • @Yash-os7bz
    @Yash-os7bz17 күн бұрын

    💎

  • @balajigovindarajan5021
    @balajigovindarajan502112 күн бұрын

    Is this company listed in stocks?

  • @patilmayurn
    @patilmayurn13 күн бұрын

    How is it different than D2C? Not literally but eliminating in between traders and vendors, OfBusiness made a D2C platform for raw material? is it safe to say?

  • @bulls1642
    @bulls164217 күн бұрын

    Nice marketing

  • @vijaykumaryadav2425
    @vijaykumaryadav242517 күн бұрын

    It's good 👍

  • @vijaykumaryadav2425
    @vijaykumaryadav242517 күн бұрын

    It's good video

  • @CuchBe
    @CuchBe16 күн бұрын

    🎉

  • @vasudharakshit
    @vasudharakshit17 күн бұрын

    30.4.24

  • @tabish10
    @tabish1017 күн бұрын

    Killer

  • @globalpandemictreatyendofs42
    @globalpandemictreatyendofs4210 күн бұрын

    Real brain value

  • @AnkurGupta6947
    @AnkurGupta694714 күн бұрын

    Plz minimise the background music

  • @TheConcernedIndian
    @TheConcernedIndian17 күн бұрын

    First again 💎

  • @mnava4290
    @mnava429012 күн бұрын

    How is this different from Alibaba?

  • @arjuntyagi5860
    @arjuntyagi586016 күн бұрын

    Real business don't shout and show off

  • @kartikeyaagnihotri3947
    @kartikeyaagnihotri394717 күн бұрын

    🙌

  • @kaushalanchalkar5392
    @kaushalanchalkar539216 күн бұрын

    Content was really interesting. Subscribed to @growthx after watching this video

  • @rajbondugula9840
    @rajbondugula98403 күн бұрын

    Anything backed by softbank is a red flag.

  • @deepasinghal4729
    @deepasinghal472916 күн бұрын

    Startups created new market and products in b2c, but b2b only see lots of buying the existing small businesses that runs majority of families in India. at least jeff bezoz didn’t buy all Kirana shops which quick commerce is pushing out of business by stealing customers. No new business, market is being created in b2b. Sad

  • @KDM-1
    @KDM-111 күн бұрын

    👌👍

  • @ahmadtamilan7247
    @ahmadtamilan72475 күн бұрын

    cost of living in karnataka, pune, madyapradesh 😂😂😂😂kanjoos / cost of living in nagapattinam, trichy, chennai , thanjavur , kanyakumari

  • @omprateek0111
    @omprateek011116 күн бұрын

    another unicorn coming up as a bidassist !!!

  • @varshanjothikumar7545
    @varshanjothikumar754510 күн бұрын

    But this business makes intermediates of the cycle worse , they loose their business

  • @SumitKumar-di3kw
    @SumitKumar-di3kw16 күн бұрын

    How is it 41000 ?

  • @abheetnigam

    @abheetnigam

    16 күн бұрын

    $5 Billion dollar valuation converted into INR

  • @ahmadtamilan7247
    @ahmadtamilan72475 күн бұрын

    😂😂Northindians : buys coolip at 8rs, 15rs meanwhile southindians : 💀

  • @gitansh9053
    @gitansh905313 күн бұрын

    Very normal startup.

  • @krithiksai9821
    @krithiksai982114 күн бұрын

    If a person inside this company makes bets on the raw material stock market based on the data they are looking at in real time (as they will have an idea about the demand in the market before it becomes mainstream )- will it be considered as insider trading?

  • @SolutionStoreNepal
    @SolutionStoreNepal14 күн бұрын

    🎉🎉🎉🎉🎉🎉

  • @pranavvekariya465
    @pranavvekariya46512 күн бұрын

    Hindi me bhi banaya karo .

  • @allmovies7484
    @allmovies74847 күн бұрын

    If you provide same by using a little hindi I think you can reach more I know you have more knowledge than me but just reminding you

  • @anushagr14
    @anushagr1417 күн бұрын

    You lost the bet, I have heard and know about about it way before this video.

  • @abheetnigam

    @abheetnigam

    16 күн бұрын

    Hahah nice man😊👌

  • @ahmadtamilan7247
    @ahmadtamilan72475 күн бұрын

    kanjoos guys at northindia 😂😂😂😂😂😂

  • @BigDataLogin
    @BigDataLogin16 күн бұрын

    cool

  • @devanshgarg31
    @devanshgarg3113 күн бұрын

    Damn

  • @screwthisite
    @screwthisite11 күн бұрын

    What is zerodha's profit? Doing revenue only comparison doesn't make sense :)

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