Startup Business Models and Pricing | Startup School

Ғылым және технология

YC Group Partner Aaron Epstein talks about different startup business models, how to monetize, and how to price your product. Pricing and monetization is one of the most common questions from founders, and this talk outlines 9 business models as well as highlighting business model lessons from the top YC companies.
Business Model Guide: www.ycombinator.com/library/G...
Apply to Y Combinator: yc.link/SUS-apply
Work at a startup: yc.link/SUS-jobs
Chapters (Powered by bit.ly/chapterme-yc) -
00:00 - Introduction
00:13 - Outline
00:42 - 9 business models that build billion-dollar companies
02:28 - Business model lessons from the top 100 YC companies
09:42 - Overall lessons
16:06 - 5 pricing insights from top YC companies
29:15 - Story of Segment - How to charge for your product
32:00 - Wrap-up - Key pricing insights
#startup #tech #entrepreneur

Пікірлер: 177

  • @ycombinator
    @ycombinator Жыл бұрын

    Read the business model guide here: www.ycombinator.com/library/Gh-business-model-guide Which of the nine models does your startup use?

  • @danielkim672

    @danielkim672

    Жыл бұрын

    How would you categorize LinkedIn? They seem to have a marketplace where each new user would be adding value and they have a SAAS model as well. They also do some advertising. I know you said a mature firm will evolve, but I remember even in the earliest days they had both the marketplace and SAAS model.

  • @danielkim672

    @danielkim672

    Жыл бұрын

    @flipgoo that model is just another way to take a cut from the seller. Whether you call it 'commission' or 'adding 5% on each item'. Same idea, it is a fee aka cost of using your platform.

  • @lnareteassessoria2116

    @lnareteassessoria2116

    2 күн бұрын

    I like yhis job

  • @travesseniorchannel
    @travesseniorchannel Жыл бұрын

    "Pricing is not permanent". I needed to be taught this.

  • @fokhrulislam2633
    @fokhrulislam263310 ай бұрын

    I lost myself for all those 32:33 minutes. Thank you is not enough for such a presentation. Well done.

  • @scrumtious1
    @scrumtious1 Жыл бұрын

    Funny how for the only business model focused on hardware the short description is basically a negative/risk statement rather than an actual description.

  • @myshadow3074

    @myshadow3074

    26 күн бұрын

    Remember that this statistic is Y combinators personal statistic. Their investment model is favorable for certain kinds of businesses which is why they see success in the types of businesses that work well according to their investment parameters. Not all kinds of startups are not a good fit for y combinator but that doesn't mean they don't/cant succeed. For example hardware businesses are not in their top 100 because they need so much capital. Easy examples are Nvidia or SpaceX. SpaceX needed 100 million plus capital to create a working product that now is almost monopolizing the market of orbital payload delivery.

  • @danielkim672
    @danielkim672 Жыл бұрын

    The Y Combinator channel is one of the most valuable channels on youtube IMO and this video has been one of the best ones that I have seen not only on this channel but anywhere. Love this and thank you for sharing.

  • @DoctorSoulis

    @DoctorSoulis

    Жыл бұрын

    Hello Daniel. Any other channels that you recommend?

  • @AdeJolaosho

    @AdeJolaosho

    4 ай бұрын

    Any other channels you recommend?

  • @danielkim672

    @danielkim672

    4 ай бұрын

    @@AdeJolaosho The Y Comb channel is great at the blocking and tackling of the startup world. One of the channel I enjoy is This Week in Startups. There is a lot there so you have to pick and choose what episodes to spend time on, but the interviews are usually pretty in depth and gives you a great idea on how tech leaders and investors think. In addition to the interviews, there are topics that you will learn various strategies and their pitch show is pretty interesting to see as well as they provide quick fire feedback to the startups. Outside of youtube, there are a lot of great blogs out there but IMO one of the best and most helpful is the blog by VC firm First Round Capital. Check that out and sign up for their mailer. Great stuff.

  • @MarcAndrewII

    @MarcAndrewII

    3 ай бұрын

    Definitely

  • @CharlesBohannan
    @CharlesBohannan Жыл бұрын

    This is 100% spot on excellence: content, delivery, clarity, tone, and storytelling. Thank you 🎉

  • @hidden6051
    @hidden6051 Жыл бұрын

    Now, that's what we call "Highly Valuable". Thanks for sharing!

  • @mikejward
    @mikejward Жыл бұрын

    Amazing you put this public. 🙏🏼I've done b2b pricing for a few startups. It's difficult. My feeling is the biggest thing you need are real customers to work on pricing with. Pricing ultimately is what the market will bear so you have to start doing deals to understand what the market will bear. All startups seem to come down to one basic principle - know your customer (and their problems) well. The hardest part is getting out and finding customers but ultimately it's the only thing that matters. Do it early and often (advice I'm giving myself!).

  • @chapterme
    @chapterme Жыл бұрын

    Chapters (Powered by ChapterMe) - 00:00 - Introduction 00:13 - Outline 00:42 - 9 business models that build billion-dollar companies 02:28 - Leaning from the top 100 YC companies 04:19 - Marketplaces 06:13 - Transactional businesses 07:55 - SaaS companies 08:30 - Advertising businesses 09:42 - Overall lessons 09:46 - What's not in the top 100 11:24 - Recurring revenue consistently creates winners 13:24 - Defensible moats 15:36 - Recap - Best businesses 16:06 - 5 pricing insights from top YC companies 16:33 - 1. You should charge 19:40 - 2. Pricing on value, not cost 23:13 - 3. Most startups are undercharging 26:41 - 4. Pricing isn't permanent 28:19 - 5. Keep it simple 29:15 - Story of Segment - How to charge for your product 32:00 - Wrap-up - 5 key pricing insights

  • @arjoai

    @arjoai

    4 ай бұрын

    Your startup has a lot of potential

  • @chapterme

    @chapterme

    4 ай бұрын

    @@arjoaiThank you 😊

  • @MelaninMagik

    @MelaninMagik

    4 ай бұрын

    11:24

  • @TommyBoy8771
    @TommyBoy8771 Жыл бұрын

    33 minutes absolutely flew by! Brilliant speaker and insights, thank you!

  • @JWilderSmith
    @JWilderSmith Жыл бұрын

    I watch all of the y combinator channel videos and never comment, but for this one I have to make an exception. That was an extremely informative video and helped me a lot-- thank you!

  • @OliverSalva
    @OliverSalva Жыл бұрын

    I really enjoyed this video! Everything was succinct, clear, and actionable! And it provided enough context for the usual advice that one receives.

  • @patterntrader690
    @patterntrader690 Жыл бұрын

    Exactly as we’ve been struggling with this issue, YC comes through. Thank you!!

  • @coachankitpandey3793
    @coachankitpandey3793 Жыл бұрын

    I was trying to figure out how to show my business model on my investor pitch deck. Your video comes like a savior for me. Law of attraction 😅

  • @matthewsimon8615
    @matthewsimon86152 ай бұрын

    These business models primarily apply to high growth high investment companies aiming for Billions or 100 mills which makes perfect sense for Y-C but for other entrepreneurs who just want to have several 100k or millions businesses take this list and also learn other things about small/medium businesses. Your plumber or plumbing company makes great money with a simple: build trust, do good work, advertise , hire good employees and send an invoice.

  • @AnthonyMunyi
    @AnthonyMunyi Жыл бұрын

    This would easily qualify as having high value content. I needed this video so much!

  • @JetSoftProHQ
    @JetSoftProHQ10 ай бұрын

    Very clear explanation! We believe that all employees of the company should be oriented in how the business works and develop their business acumen. We have already advised our team members to take a look!

  • @xavierabdulkarem5057
    @xavierabdulkarem5057 Жыл бұрын

    This content is such valuable why most people watching something else as of today I can start my own startup

  • @martinstine
    @martinstine Жыл бұрын

    This one wowed me. Great. Lessons learned. Thanks YC. Thumbs up Aaron.

  • @theAKSpace
    @theAKSpace9 ай бұрын

    Man this was the most useful thing I ever heard about business and I heard it in the perfect time while im writing down my business model and plan

  • @theAKSpace

    @theAKSpace

    9 ай бұрын

    Wish me luck 🙏

  • @AnastasiaR-br6tl
    @AnastasiaR-br6tl Жыл бұрын

    Thank you SO much!!! It is incredible, super relevant, concise, and comprehensive 💥

  • @TheMicahwitz
    @TheMicahwitz Жыл бұрын

    fantastic content!!! I hope everyone understands how valuable this information is.

  • @zetsui0411
    @zetsui04116 ай бұрын

    marketplace or transactional tldr 15:50 20:00 cost pricing 21:50 one of four things 2230 complain but stilll pay 23:00 price can't be your only moat 24:00 pricing implies values, and why 26:10 well recognized logo, lock in

  • @michaelr9736
    @michaelr97363 ай бұрын

    Fantastic advice. Thank you for putting so much thought into this video.

  • @Samlowkiapeng1888
    @Samlowkiapeng1888 Жыл бұрын

    This is perfect. I will be rewatching this video along with the ones by thiel and graham

  • @gregtaylor9806
    @gregtaylor9806 Жыл бұрын

    Incredibly good content. No-nonsense. Excellent presenter

  • @keitumetsepule5192
    @keitumetsepule519210 ай бұрын

    This was so valuable - thank you for sharing!

  • @bennyskim
    @bennyskim Жыл бұрын

    It's funny that basically great web design was one of Stripe's differentiators for years. There are a number of times I suggested/chose Stripe just because the docs were so nice. It did save a ton of dev time. Before modern payments APIs, to setup payments on your website you had to dial a number and it made internet noises for a while, then some guy answered and was like "hello?"

  • @andy_chuks
    @andy_chuks Жыл бұрын

    Awesome teaching. Very insightful.

  • @krumbo
    @krumbo Жыл бұрын

    Thanks Y Combinator for sharing those valuable lessons

  • @segunisrael1
    @segunisrael1 Жыл бұрын

    Really enjoyed watching this...great insight.

  • @soyeljefe8502
    @soyeljefe85029 ай бұрын

    Great video. Incredibly insightful. Thanks!!

  • @ZaidKhanPathan
    @ZaidKhanPathan8 ай бұрын

    Some great valuable lessons, thanks YC team!

  • @christopherodo7807
    @christopherodo7807 Жыл бұрын

    The best channel on KZread. Contents galore

  • @leeoiou7295
    @leeoiou7295 Жыл бұрын

    Excellent talk! more please!

  • @titaniumplated7785
    @titaniumplated7785 Жыл бұрын

    direct to points. very useful video. I wanted to do a video exactly like this

  • @daneseamus999
    @daneseamus999 Жыл бұрын

    This was very informative and helpful. Thanks

  • @grantwhitbourne
    @grantwhitbourne Жыл бұрын

    Incredible insights ❤❤❤🎉 thank you!

  • @ronrozen2105
    @ronrozen2105 Жыл бұрын

    Wow, that was an amazing piece of content, thanks!

  • @DrTune
    @DrTune Жыл бұрын

    That is phenomenally useful. Thankyou.

  • @theauroralightyr
    @theauroralightyr11 ай бұрын

    This video is priceless. Thank you so much.

  • @punkpendulums
    @punkpendulums6 ай бұрын

    11:45 recurring revenue 14:10 enterprise, churn is a lot lower 15:11 organic distribution

  • @solomongugu6644
    @solomongugu66444 ай бұрын

    Very enlightening. Thank you

  • @thegloryshining1471
    @thegloryshining14717 ай бұрын

    extremly valuable , thank you man ❤

  • @soumen_das
    @soumen_das Жыл бұрын

    Awesome info! Thanks.

  • @_orangutan
    @_orangutan Жыл бұрын

    Fantastic explanation!

  • @abdoulifeshare
    @abdoulifeshare Жыл бұрын

    Thank you, very informative

  • @jazzybeat28
    @jazzybeat28 Жыл бұрын

    Thank you for sharing this knowledge!

  • @mikeg3810
    @mikeg3810 Жыл бұрын

    Wow, that’s a lot of good info! Maybe I don’t really don’t need to get an MBA after all. Just subscribe to this channel!

  • @nuthinking39
    @nuthinking392 ай бұрын

    This video is incredibly packed of essential information. Thanks for sharing! 🙏

  • @cryptoniku6723

    @cryptoniku6723

    Ай бұрын

    Still gets me thinking that a founder managed to talk to a client who was previously paying $120 a year and asked $120,000 for the same services?! 😂 And then finally settled for $18,000? What's going on?

  • @cryptoniku6723

    @cryptoniku6723

    Ай бұрын

    Good points nevertheless, but that Founder I want to meet.. 😂😂

  • @nuthinking39

    @nuthinking39

    Ай бұрын

    @@cryptoniku6723 enterprise customer. They were embarrased to pay $120, also they feared the startup was going to fail. Interesting founder indeed but for not realizing this eariler.

  • @bodwewadmi1
    @bodwewadmi1 Жыл бұрын

    Dude 🤓 thank you so much to this team

  • @MrSunshine669
    @MrSunshine669 Жыл бұрын

    Really like your videos. Really wish you could condense them in to 10 minutes or send links to full articles. Your target market for these videos often doesn't have the time to watch 30+ minutes of KZread with everything else going on

  • @jinettew.3192
    @jinettew.3192 Жыл бұрын

    Great work! Thank you

  • @prathikkarthikeyan6684
    @prathikkarthikeyan66847 ай бұрын

    This video, like a lot of YC videos is pure gold for founders.

  • @timebroua
    @timebroua Жыл бұрын

    wow! its amazing and insightful, thanks!

  • @juanbetancourt5106
    @juanbetancourt51064 ай бұрын

    Thank you so much YC

  • @beatlift
    @beatlift Жыл бұрын

    This is amazing!

  • @foundergen3266
    @foundergen3266 Жыл бұрын

    Wow really great value!

  • @JorgeMartinez-uf5dj
    @JorgeMartinez-uf5dj Жыл бұрын

    hello! thank you very much. where is the business model guide link?

  • @vivensuwizeyimana3894
    @vivensuwizeyimana3894 Жыл бұрын

    Great insights 🎉

  • @LuisRdzG10
    @LuisRdzG10 Жыл бұрын

    Guys, I'm applying to YC for my startup this year. Wish me luck!!

  • @lobnakhan8913

    @lobnakhan8913

    Жыл бұрын

    Luck

  • @slymastera
    @slymastera5 ай бұрын

    this was gold 🤝

  • @Baziz4576
    @Baziz45769 ай бұрын

    amazing content well done

  • @PerceptiveAnarchist
    @PerceptiveAnarchist Жыл бұрын

    Thanks for a great video

  • @vfcustodio
    @vfcustodio11 ай бұрын

    Incredible content.

  • @arthurlins6835
    @arthurlins6835 Жыл бұрын

    Amazing Video!

  • @jaigurudevkishorekumar
    @jaigurudevkishorekumar10 ай бұрын

    Great insights

  • @bluesque9687
    @bluesque9687 Жыл бұрын

    Thank you! Very informative and very well presented... very grateful! However, at the same time very uninspiring... I know these are hard strategies but would I work with somebody just trying to get a biz model right..? Nah.. though these are critically important they are as inspiring as reptiles!

  • @HighEndDigitalArchitect
    @HighEndDigitalArchitect Жыл бұрын

    This video was great. Love the idea about pricing models and charging instead of going free. But I also feel that for some startups having a free / basic options with limited functionality is a good way attract new customers. If they need and love the product sooner or later they signup for premium account.

  • @danielkim672

    @danielkim672

    Жыл бұрын

    exactly. Near the end of the video i shown Gitlabs pricing and it shows the free option with the 2 other paid ones.

  • @fooflateka
    @fooflateka Жыл бұрын

    This is a very valuable vid

  • @hugoado
    @hugoado Жыл бұрын

    Fantastic!!!

  • @shawnatwork
    @shawnatwork Жыл бұрын

    How do the 9 business models apply to Healthcare Services companies? e.g. if it's a healthcare provider like Caron Health / Parsley / One Medical?

  • @VitorGomes_
    @VitorGomes_8 ай бұрын

    This is by far the best video I watched from YC.

  • @roopmahalriceadministrativ6129
    @roopmahalriceadministrativ61299 ай бұрын

    What is the business model of Apple according to the nine business models?

  • @pythonstartups536
    @pythonstartups53610 ай бұрын

    Considering that this is the half-year old video and Gitlab at that time has been charging $19 (screenshots in the video), but as we can see now on their website it is $29 for the same plan... they have watched this video too!

  • @Math_kru_earng
    @Math_kru_earng Жыл бұрын

    thank you!

  • @lnareteassessoria2116
    @lnareteassessoria21162 күн бұрын

    O melhor a explicar sobre startup business no mercado

  • @manangarg1
    @manangarg19 ай бұрын

    What type of business model does apple have according to the nine business models explained in the video?

  • @sammsiska
    @sammsiska10 ай бұрын

    I didn't understand the part you were talking about lowering price in exchange for your first user, logo etc. What do you mean by that?

  • @naijapropagator9244
    @naijapropagator9244 Жыл бұрын

    Thank you

  • @lev4327
    @lev4327 Жыл бұрын

    BRILLIANT

  • @joseheliojunior242
    @joseheliojunior242 Жыл бұрын

    Awesome 👌

  • @CroissantCreates
    @CroissantCreates Жыл бұрын

    Would like to see the SaaS model updated to also consider the other ‘as-a-service’ models like TaaS: Transportation-as-a-Service (ours!)

  • @koshobai

    @koshobai

    Жыл бұрын

    Isn't that just a service as a service?

  • @CroissantCreates

    @CroissantCreates

    Жыл бұрын

    @@koshobai all services are as a service. But there is a wide variety of things that can be done as a service with different models and specificities and applications

  • @fabdan5745

    @fabdan5745

    Жыл бұрын

    If your TaaS works like Lyft, Uber or the likes (which I think it does), then it falls right into the marketplace category, given that it drivers + riders onto the same platform.

  • @alicemilcanciftarslan1583
    @alicemilcanciftarslan158311 ай бұрын

    What about launching a product for a 2 weeks frío trial and then let customers know that it I am going to charge with either transaction fee or by subscription? Is this a good idea to approach on a small size mobile app product? More specifically a marketplace to bring supplier and consumer into the app itself

  • @polygeek5287
    @polygeek528711 ай бұрын

    Better described than my mba class

  • @owensigurdson8610
    @owensigurdson8610 Жыл бұрын

    3:24 - I wonder if this is partially due to Y Combinator's preference for these types of companies?

  • @mahdi5796
    @mahdi5796 Жыл бұрын

    Very insightful. Please upload more about oricing techniques.

  • @marktacchi159
    @marktacchi159 Жыл бұрын

    Can you guys figure out the whole audio situation? Love the videos but the audio is really difficult to hear (says the old guy).

  • @inlander311
    @inlander311 Жыл бұрын

    Gold !

  • @mplumpixel-gourmetcakefact5675
    @mplumpixel-gourmetcakefact5675 Жыл бұрын

    Can you guide food business comes in which category?

  • @crystaldesign7387
    @crystaldesign738710 ай бұрын

    If i got this before, may be I can earn more money. Really nice video.

  • @tvoyfilmpro
    @tvoyfilmpro Жыл бұрын

    Very useful information and great thank you for that. At the same time video have horrible sound - speaker deafeningly loud at the first letter of sentence and then quiet to be heard in the end of the sentence. Maybe at least editor should google about how to use the sound compressor.

  • @givastry
    @givastry Жыл бұрын

    Awesome

  • @lms702
    @lms702 Жыл бұрын

    the high frequencies of the audio here is strangely abrasive

  • @alamskmustafin4544
    @alamskmustafin4544 Жыл бұрын

    Great 👍

  • @user-nv1nx3od1k
    @user-nv1nx3od1k Жыл бұрын

    Education comes under which Business Model?

  • @azizahmed6406
    @azizahmed6406 Жыл бұрын

    Let's say a company helps it's customers invest, now would this be a marketplace because they are providing investments options or a transactional business because they make their revenue as a percentage of the investments?

  • @OfentseKekana
    @OfentseKekana Жыл бұрын

    What is the difference between transactional and e-commerce companies?

  • @MrMajani
    @MrMajani Жыл бұрын

    Rather than Bio, I think it's more descriptive to call that business model Patent Royalties

  • @nikitabarsukov5878
    @nikitabarsukov5878 Жыл бұрын

    Hi! On 2:10 u said that you'll put the link for business model guide below, but there is no link. Please add it

  • @danielkim672

    @danielkim672

    Жыл бұрын

    it was just added as a pinned comment! =)

  • @ycombinator

    @ycombinator

    Жыл бұрын

    Read the business model guide here: www.ycombinator.com/library/Gh-business-model-guide

  • @nikitabarsukov5878

    @nikitabarsukov5878

    Жыл бұрын

    @@ycombinator thanks!

Келесі