How to Get and Evaluate Startup Ideas | Startup School
Ғылым және технология
YC Group Partner Jared Friedman shares a framework for how to get and evaluate startup ideas. He shares many examples of YC companies and the inside stories of how they came up with the ideas that turned into billion dollar companies. Even if you have an existing idea, this talk helps founders confirm that their idea is good and/or provide framework for a future pivot.
Apply to Y Combinator: yc.link/SUS-apply
Work at a startup: yc.link/SUS-jobs
Chapters (Powered by bit.ly/chapterme-yc) -
00:00 - Finding a promising idea
00:51 - Where does this advice come from?
01:44 - 4 most common mistakes
06:29 - 10 key questions to ask about any startup idea
14:40 - 3 things that make your startup idea good
19:42 - How to come up with startup ideas
21:25 - 7 recipes for generating startups ideas
#startup #tech #entrepreneur
Пікірлер: 303
How to Get and Evaluate Startup Ideas - Do you have founder market fit? - How big is the market? - Big now or small but rapidly growing - How acute is this problem? - It’s not a problem or it’s not a problem that people care about. - If the alternative to your solution is literally nothing then that’s great. - Do you have competition? - Most good startup ideas have good competition. - If going against entrenched competition, you generally need a new insight. - Do you or someone you know want this? - Did this only recently become possible or necessary? - New tech, regulatory change, new problem - That’s often what creates a new opportunity - Are there proxies for your business? - A large company that does something similar to your startup, but it’s not a direct competitor. - Is this is something you’d want to work on for years? - Often an idea grows on founders as it begins to work. - Is this a scalable business? - Software - yes - Services or anything with high skill human labor needed needs to be thought about deeply - Is this a good idea space? - One level of abstraction out from a particular startup idea. It’s a class of closely related startup ideas. - Infra monitoring tools, food delivery services etc. - Diff idea spaces have wildly different hit rates. In the last 10 years, fintech infra, vertical SaaS for enterprise had astonishingly high chances of becoming billion dollar companies. Consumer hardware and social networks were orders of magnitude lower. This changes over time. - Fivetran worked through an idea space multiple times before getting to the thing they actually succeeded Ideas that are hard to get started - Stripe. Thousands of developers knew this was a problem. Getting started was super difficult. Ideas that are boring - Gusto. Payroll software was left alone for a long time. Ideas that have existing competitors - Most good startup ideas have existing competitors. The reason there are no competitors is because no one wants the product. - A great situation is where there are existing competitors but you’ve noticed something they all seem to have missed, or they all suck. - What’s the unique insight? Dropbox realized the UX sucked with all existing ~20 competitors. Drew realized that if you could patch into the host operating system you could sync all the files automatically. That was the right insight. Generating organic startup ideas - Become an expert on something valuable. - Work at a startup. - Build things that you find interesting. Generating startup ideas forcefully - Start with what your team is especially good at and think of ideas that take advantage of your expertise. - Automatic founder market fit. - Rezi, open-door for rental apartments. Founders had worked in real estate and debt financing. When they got into YC they spent the first month looking for ideas. They only looked at the intersection of real estate and fintech. That’s a fertile space. - Start with a problem you’ve personally encountered, ideally one you’re in a unique position to see. - Vetcove. Dad was a vet and was using old school ways to order supplies. - Think of every job you’ve had (+ internships and life experiences). What problems did you come across that other people don’t know? - Think of things that you wish existed. - Order food from local restaurants. - Most likely to hit tarpit ideas. Is there a structural reason this doesn’t exist? - Look for things in the world that have changed recently that might have created a new opportunity. - The pandemic changed daily life. - Gathertown. Fun way to hang out with people online. - Variants of successful companies. - Nuvo cargo - flexport for latam. Large market, good proxies, even though he didn’t have domain expertise - Talk to people and ask them what problems they have - Find a fertile idea space and talk to people in the space. - AtoB founders literally went and talked to truck drivers at pit stops and talked to founders in the space. - Big industries that are broken - Find a cofounder with an idea lol
@tahamian4822
10 ай бұрын
hello there brother, thank you for this summary. did you right all of this or did you use some sort AI (i am asking so i could boost my productivity) to help you because this was great
@startupengineer
4 ай бұрын
@@tahamian4822all manual, otherwise I won’t retain anything 😅
@bivegeteshemarodriguekevin5229
3 ай бұрын
Thank you so so much ❤
@user-dx3mg5fy8r
2 ай бұрын
❤
@emmanuelagana3766
2 ай бұрын
Bless you brother
Chapters (Powered by ChapterMe) - 00:00 - Finding a promising idea 00:51 - Where does this advice come from? 01:44 - 4 most common mistakes 01:47 - Not a real problem 03:12 - Getting stuck on a tarpit idea 05:38 - Not evaluating an idea (or) Waiting for the perfect idea 06:29 - 10 key questions to ask about any startup idea 06:41 - Do you have founder/market fit? 07:59 - How big is the market? 08:31 - How acute is the problem? 09:12 - Do you have competition? 09:30 - Do you want this? 09:50 - Did this recently become possible or necessary? 10:46 - Are there good proxies for this business? 11:18 - Idea you'd want to work for years 11:55 - Is this a scalable business? 12:15 - Is this a good idea space? 14:40 - 3 things that make your startup idea good 15:14 - Hard to get started 16:25 - Boring space 17:59 - Existing competitors 19:42 - How to come up with startup ideas 21:25 - 7 recipes for generating startups ideas 21:40 - What your team good at 23:31 - Start with a problem you personally encountered 24:59 - Using recipes one and two 25:44 - Personally wish existed 26:22 - Things that have changed recently 28:08 - Talk to people and ask their problems 31:16 - Big industries that seem broken
@setoelkahfi
Жыл бұрын
You're really useful, robot.
@monsieuralexandergulbu3678
Жыл бұрын
Good bot, have a snack
@nachoantolin8071
Жыл бұрын
You forgot about the: 17:10 - Water drinking try
@george_davituri
10 ай бұрын
wonderful chapters 🍵👍
@scienceness6689
6 ай бұрын
WHICH BOT BRO ?
Him picking up the bottle and not drinking somehow triggered me so hard Apart from that, great video
@Ms_3sam3
4 ай бұрын
Me too, I don't know why
@etekumoses3320
4 ай бұрын
It’s an idea I see a problem in that 😂😂
@jolima
4 ай бұрын
The moment you realise the guy is high on a cocktail of psychedelics and amphetamines 👀
@bilbobeutlin3405
4 ай бұрын
@@jolima you might be onto something here, he barely blinks...
@Rugby2000
3 ай бұрын
I am so glad I am not the only one who that disturbed😑
This is life changing advice! Keep up the good work YC!
Great course. I got an idea on how to market myself startup while taking this course. Bunch of thanks YC and Jared.
@lailaalfaddil7389
7 ай бұрын
That's right, getting in touch with an FA during the pandemic was how I was able to scale through the crazy stock downtrend and helped me stay in profit & save my finances.
I am so grateful for getting access to these high quality content! Thank you all!
This YC channel is amazing stuff. The best I have found anywhere.
Just a great video. totally practical. totally grounded and totally based on experience. Thanks!!
One of the best videos EVER about this topic, and I have seen a lot...
17:10 Come on Jared - I was waiting for you to drink... and you did nothing 🤷♂- Ahhhhh SO FRUSTRATED 😡!
@mahedul
Жыл бұрын
yeah man same.
@adil.670
15 күн бұрын
It's crazy how we felt the same way .
Summary: 3 Parts Common mistakes - just building that doesnt solve real problems (Solution in search of a Problem - SISP). - tarpit idea (existing ideas, not taking off - ex, task planner), - not evaluating the idea, picking first idea, etc - waiting for perfect idea on other side of spectrum - Paul - an idea is a good starting point If your idea good? - 10 key questions - founder/market fit? - good idea for team - how big is market? big now & small now, but rapidly growing - how acute is this problem? Ex. Brex - do u have competition? competition is good. - do you want this? do we know personally someone wanting this? - only recently possible or recently necessary? Ex.Checkr - r there good proxies for this business? (similar, not direct competitor) Ex. Rappi - is this an idea u want to work on for years? often, idea morphs, could also be boring. - is this a scalable business? - is this a good idea space? Ex. Fivetran 3 things that make idea seem bad, but actually make them good (most founders shy away) - schlep blindness. Ex. Stripe. Read Paul Graham's article. - hard to get started - boring space (Ex, payroll), boring doesn't matter as we grind, anyway - existing competitors (Ex, dropbox) - needs specific insight how to come up with new ideas? - made up idea possible, btu not best way. Organic is better. - long game - become expert, work at startup, just build things (thought not startup idea) - 7 recipes - start with team expertise, idea taking advantage of that expertise (Rezi)- interdomain advantage - start with problem encountered (Ex, Vetcove) - things you personally wish existsed (Ex, Doordash) - beware of tarpit - things that have changed recently Ex. Covid => gathertown - new variants of successful companies Ex. nuvo cargo - talk to people and ask what problems (first idea space), Ex. AtoB - big industries seem broken => right for disruption - find cofounder in yc No one knows for sure if good, so just launch and find out
@samanmonazami9156
Жыл бұрын
Thanks!
@William_Clinton_Muguai
Жыл бұрын
Invaluable! 🙏
@tolgaylmaz479
Жыл бұрын
who asked
@dark___light
10 ай бұрын
thanks
@allenllewellynkra
10 ай бұрын
Thanks!
Thank you Mr. Friedman for the very insightful speech.
What's your favorite method for coming up with startup ideas?
@param7302
Жыл бұрын
Hmm.. The first one. Alleviate suffering that requires physical labour but does not necessarily need to.
@devtea
Жыл бұрын
Keep a daily 'little book' of problems. (As opposed to a little book of 'ideas'). Think about problems you encounter every day, and make new entries into the book daily. Read and evaluate these problems on a regular basis. All of this is even better if you have a co-founder: each co-founder should do this. The outcome will compound on itself. This is one way to come with great startup ideas. Full credit for this goes to YC, not surprisingly: thank you Michael Seibel!
@haribhaskaran999
Жыл бұрын
I’m a recent YC founder and I still love these YC videos! So much clarity on this video, Jared. Thanks I let new ideas just brew in the back of my mind, try not to actively think of them during my day-to-day activities. Then they evolve into light bulb moments when I go out for a run.
@rupamkundu3574
Жыл бұрын
I want to build a startup that helps Biotechnology startups. Since I am not from this industry, talking to users is probably the best approach for me.
@rahulvignesh2775
Жыл бұрын
Customer discovery, like what A2B did! Tried and tested.
Amazing that a resource like this is free. As someone who is looking into entrepreneurship after consulting, this has been helpful with trying to understand idea generation and evaluation.
@ashwinkale2870
7 ай бұрын
hey you worked into consultancy industry
I really appreciate it. Really helpful and insightful video. Thanks a lot to everyone who has an effort on this video.
Your guys' explanation is so cool, I wish I had all the teachers explaining all the technical lessons with this pedagogical approach. The way he told Hmm! AI is cool what can I apply AI to.
This is amazing! Thank you for sharing. I'm a product designer, and while I am not looking for a start up idea right now, I think these principles are applicable at work as well. Thx!!!
@rish5152
2 ай бұрын
Hello! Anyone in need of a project manager and a academic writer to inbox me. Referrals will be greatly appreciated.
Amazing that you’re sharing this. Thanks. It’s adorable how he grabbed the water and never drank. I would’ve waited for you to drink so that’s my idea for him. We’re even. :)
This Video is more worth than a Whole book on this topic
It is a very helpful video. It helped me to find three very good ideas. Thank you, man.
Thank you ! you gave me lots of helps. Really worthy video to invest the time.
I don’t ever comment on videos, but this was fantastic. Tons of lightbulb moments while watching this. Thank you
Thanks, Jared! Really practical and useful piece of information.
An awesome talk. It is inspirational to see folks interested in seeding "founders" in the audience.
This is gold, thank you for sharing these resources!
I really want to start a business. Thanks for this video! Need all the advice I can get
Excellent video with very useful tips, Thank you!
this is the most insightful material from your channel so far ! God bless that guy!!!! This speaker need to do the majority of upcoming material because of his ability to deliver his thoughts and key insights PERFECTLY!!!
thank u so much for sharing this valuable tips with us!!
Jared is the best, such great advice and insight!
Great video, keep the good work YC!
We've been taking shots every time he says the work "Sucked". I see two of every word I'm typing and I'm shitfaced...
@rish5152
2 ай бұрын
Hello! Anyone in need of a project manager and a academic writer to inbox me. Referrals will be greatly appreciated.
This is extremely helpful. Thank you, YC
this is phenomenal.straight hit.Insha Allah i will be pitching at YC in the near future..
So practical and encouraging. I got down a lot of notes.
You are amazing thank you for sharing. We will make this our innovation intake process!
18:30 Good point! If not that many people are using it and the competition sucks, then that could be a good area to look into
@astrarai-thesobercoder
Жыл бұрын
Agreed 💯
Thank you very much. GReatly appreciate this advice.
Insanely inspiring advice. Thank you!!!
Excellent. Thank you very much!
Extremely helpful. Thank you
This this the single best presentation I have had on SaaS. The presentation and structure were well laid out. The content is amazing. Thank you very much.
This was extremely informative and inspirational. Thank you so much! Going to find my co-founder now!
@mrmrjims3865
Ай бұрын
I wish I had show this to my teammate at school at entrepreneurship projects, they were rejecting any idea that simply appear to exist in Google, or exclude anything that look boring
This is just incredible. Thank you!
Amazing advice. Love the podcast too.
This is golden. Thanks for this. I hope to make good use of this info's.
Thank you! This video is the inspiration i needed.
Such an insightful talk. Thanks Jared
Really great video, I've learnt a lot, Thank you.
Thank you. It was insightful.
Great presentation. Thank you
Awesome. Ideas that take advantage of your expertise
A really insightful video!
Very interesting video. thank you!
Great video. Thank you!
This really is an amazing channel for me as a UX designer.
Good Ideas 1. Hard problem 2. Boring space 3. Existing competitors
Great content thanks so much.
Omg … when you didn’t drink … killed me
@joyhoon
3 ай бұрын
I fill really thirsty because of this
Thank you for the video! In 2 aspects I got confused, could u please elaborate? 1) You recommend avoiding products that seem "fun" but then you recommend that if you are a programmer, you should code projects that you find interesting 2) In some moments you mention it is bad if the product doesn't have competitors because it means maybe people didn't want this solution, but then you mention that it is counter-intuitive but it is good having competitors
Thanks for sharing this!
Is there anywhere we can learn about "idea spaces"? Has anyone put together a comprehensive list, and their hit rates? That would be an extremely interesting set of data to look at.
great advices thanks
Great info!
This was an amazing talk wow !!
Excellent video! The concepts are clearly explained and with examples. Anyone noticed that Jared is dressed like an engineer rather than an executive? Kind of resonant to some of the concepts mentioned here :)
Great Video. From Panama!
Wow one of the best startup videos ever
Excellent talk!
Great Information. Just Do It !!!!🏀
Perfect timing
Thanks man!
This content is magnificent, It’s Ivy League quality from people who are in the trenches.
Woah! Let's hear more from this guy!
Pure gold. It is somehow not the same like the people teach in university. Maybe it is because of teacher but That is very cool.
00:11 Common mistakes with startup ideas 02:07 Fall in love with a high-quality problem to find a startup idea. 06:01 Founder market fit is crucial for a startup idea to succeed. 08:01 Evaluate the startup idea based on market size, problem acuteness, competition, personal interest, and recent changes. 12:16 Choosing a good idea space is crucial for startup success. 14:20 Picking a good idea space is crucial for finding startup ideas. 18:28 Dropbox saw opportunity in a crowded market 20:15 To generate organic startup ideas, become an expert on something valuable, work at a startup, or build things that interest you. 23:48 Vetcove founders noticed a problem in the old-fashioned way veterinarians order supplies and built a solution. 25:45 Think of things you personally wish existed 29:14 A to B founders became experts in the trucking industry by physically talking to truck drivers and other founders. 31:03 Finding startup ideas: anyone can do it, but it requires effort Crafted by Merlin AI.
Beyond fruitful. But it would be great to focus a bit more on people who don’t have expertise as they’re either young or still studying. Just like the founders in the Truck industry you mentioned. Detailed information and instructions would be really appreciated!
17:00 is just so true ❤
The bad tarpit idea ( 3:16 ) and a good hard-to-get-started idea ( 15:14 ) seems pretty similar. Both are fairly obvious ideas that make you wonder why no one did it yet. Both are harder than expected.
Can I pitch to Y-Combinator from outside the United States?
I believe that meeting app problem can be solved by viewing the problem from a different point of view .. what I mean is if you have the app actually help the student or the user to manage his/her schedule in the first place .. then rearranging the schedule can be done to meet that event date .. so if I click on an event that will take place next Friday the app should rearrange my schedule of the whole week to meet my obligations and thus make space to attend the event ... The problem then would be only for the user to commit to his application by updating his/her daily commitments ... :-)
Thanks YC 🙏
Tarpid ideas can also work if you have relevant connections and a rough idea of how you can execute them.
So many gems; thank you YC🙏
Best advice ever!
Product fit and team.
This is a really great video
I will research and stand on my square.I respect the accelerator. Problem solving.If I come to you it will be correct.
good explanation👍
maybe do a video of solving founder/market fit Thx
QUESTIONS FOR THE AUDIENCE Would you like to have a simple "startup ideas" evaluator framework for better evaluating and comparing startup ideas?
@shonlev-ran8439
Жыл бұрын
Sure!
@picus23
Жыл бұрын
I have tons of ideas, it would be interesting if I would have a better way to evaluate which ideas should I start working on.
@astrarai-thesobercoder
Жыл бұрын
This sounds interesting.
How is this possible, looks too good to be true
Best channel on youtube
Thank you Sir :)
This is a very good creation.
Thank you ❤❤❤❤❤❤
Thank you, Jared. Glad to get new useful video with advise. Will try to apply it to my new idea. Thanks, from Ukraine 🇺🇦
Are you guys at YC only tech, do you look at humanitarian products eg green energy solutions, or novel hardware for aerospace, industrial & domestic markets?
7 Recipes for generating startup ideas 1. Start with what your team is especially good at -> automatic founder market fit 2. Start with a problem personally encountered 1 & 2 -> 1. think of every job you've had. 2. What are problems or opportunities you've been in a special position to see? 3. Think of things you personally wish existed -> Doordash, but dangerous to be tarpit idea. 4. Look for things in the world that have changed recently -> c19 example 5. Look for new variants of successful companies -> Nuvocargo example 6. Talk to people and ask what problems they have -> requires a lot of skills. Pick a fertile idea space, and talk people in that idea space, not just to potential customers, but also to founders of companies in that idea space to get advice what ideas are actually worth pursuing. Gooe example is AtoB: Makes a fual cards for truck drivers, pivoted idea, and spent whole YC batch time to find a idea. 1. Picked an idea space. 2. Drove to truck stops and talked to potential users. 3. Asked other founders about the industry. 4. Evaluated several ideas before picking fuel cards. I'm willing to put my work since I am doing this for full-time. I go with 6. 7. Look for big industries that seem broken
telepatic drinking haha. Epic video 🧠