Email marketing is an incredibly powerful tool and is a direct and effective way to communicate with your customers and your prospects. It is essential however, to ensure that you're sending the right messages at the right time in order for this tactic to generate impact, especially when it comes to generating revenue.
In this episode of Digital Marketing Answered™, Digital Marketing Lead, Vogue Phelps, is joined by MarTech Executive and email specialist, Megan Worboys, to discuss how email communication can support the sales cycle.
The discussion covers key topics including:
- Factors you should consider to boost engagement with your email campaigns
- How refining and organising your data will impact on the success of your emails
- How to analyse the success of your emails and how to consider next steps
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This video is part of our Digital Marketing Answered™ podcast and video series, with new episodes released every two weeks.
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Key moments in this video:
00:00 - 00:47 - Introduction to the episode
00:48 - 02:11 - Why you should invest in email marketing
02:12 - 04:06 - How does email lead to revenue?
04:07 - 06:00 - Guidance on how to manage contacts
06:01 - 09:39 - Putting personalisation and segmentation into practice
09:40 - 12:00 - How do you know who to send email content to?
12:01 - 15:00 - How does email integrate into the marketing mix?
15:01 - 17:55 - How to continue personalisation further than emails
17:56 - 21:30 - A discussion about unsubscribes
21:31 - 26:00 - Why automation is an effective and efficient tactic
26:01 - 29:23 - Megan's favourite type of email campaigns
29:24 - 34:50 - How to analyse the success of your email campaigns
34:51 - 38:59 - Keeping up with trends
39:00 - 39:41 - Conclusion
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