As a Chief Marketing Officer, you understand the importance of a strong digital marketing strategy. But what happens when you don't have an endless supply of funds to execute that strategy? In today's video, we explore ways that you can utilise your budget to increase your ROI and achieve your business goals.
In this episode of 'Digital Marketing Answered', Client Solutions Manager, Zoe Dunn, joins Tim to discuss getting the maximum out of your marketing budget.
The discussion explores key topics including:
- How the disruption of COVID has changed the structure of marketing budgets
- The benefits of investing in the right technology
- Getting ahead of competitors by being realistic about what you need to break into the game
- Why you should implement a multi-channel approach
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This video is part of our Digital Marketing Answered™ podcast and video series, with new episodes released every two weeks.
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