In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, interviews CEO and Co-Founder of LupaSearch, Rasa Siskute, who has utilised LupaSearch to increase conversion rate by up to 20%.
Explore key tactics to boost your eCommerce revenue and enhance your customer experience through high quality search powered by AI.
This episode gives practical knowledge and understanding of:
- How to gain better insights into your customer and prospect base through their eCommerce search data.
- The opportunities new technologies such as AI bring to a better search experience and how that delivers greater returns to businesses.
- Strategies to make search more impactful on your eCommerce website whether an aggregator of products or a direct to consumer (DTC) brand.
Rasa's bio:
Rasa Siskute is the Co-founder and CEO of LupaSearch, an intelligent eCommerce search engine that lets eshop drive sales right from the search box. With over a decade of extensive IT project management experience within Fortune 500 companies, Rasa brings knowledge to ecommerce business.
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This video is part of our Digital Marketing Answered™ podcast and video series, with new episodes released every two weeks.
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Key moments in this video:
00:00 - 01:19 - Introduction to Rasa
01:20 - 03:04 - What inspired Rasa to start Lupa Search
03:05 - 04:49 - What does Lupa Search do?
04:50 - 06:59 - Search based on intent
07:00 - 08:29 - Search optimisation based on intelligence
08:30 - 09:49 - Important data sets
09:50 - 11:09 - Examples of data mining
11:10 - 13:04 - Which businesses is Lupa Search suitable for?
13:05 - 18:09 - The impact that AI has had on search
18:10 - 19:29 - Search conversion rate
19:30 - 19:59 - Navigation vs search examples
20:00 - 20:59 - Rasa's insights into how to use artificial intelligence in work and daily life
21:00 - 28:45 - How technology has helped businesses to evolve
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About Innovation Visual:
Innovation Visual’s talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.
Get in touch:
💻 Visit our website ➞ bit.ly/3HbHnVA
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ info@innovationvisual.com
Connect:
LinkedIn ➞ / innovation-visual-limited
Facebook ➞ / innovationvis
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