Brilliantly explained - thank you! As a branding & design consultant, I think my primary brand archetype is that of the magician - since I do promise transformative experiences for my clients. I think my secondary brand archetype would be the ruler - since I driven by control & prestige - and wanting to make everything look polished and premium. Bluntly put, my clients come to me to look expensive :🤑

@thenakedbrand

2 жыл бұрын

Wonderful! Thank you for sharing your archetypes! - Mash

Hey man, thanks for the spot on content. I'm a massage therapist and taking a quiz brought up the hero archetype, but that wasn't accurate for then work that I do. The magician is the correct archetype for my brand as I help people step into healthy change, so what I'm really doing is help people connect with their inner hero so they can take better care of themselves. Everything that you shared in this video absolutely verified that I am making the correct move by choosing the magician archetype and building my brand around that. Thank you for creating this video and explaining it so well.

@thenakedbrand

2 жыл бұрын

Hey Paul - thank you for your kind words and I am glad the video helped. Not sure too much of the context or the details but I do like your reasoning and thinking in terms of going of the Magician archetype rather than the Hero. Your clients are the heroes for sure. - Mash

thank you so much for this video. Whoah! I learned a lot here than I ever can elsewhere.

@thenakedbrand

Жыл бұрын

Glad it was helpful Norhana! - Mash

I love this so much! Thank you for this enriching Video!

@thenakedbrand

2 жыл бұрын

You are so welcome! :)

Great video, thanks so much. Just discovering archetypes and realizing I am the magician (pretty obvious as a hypnotherapist and coach that transforms peoples lives!), but this helped me to dig a little deeper thanks!

@thenakedbrand

2 жыл бұрын

Glad it was helpful Sarah!

Mash, thank you so much. It was really helpful 💛

@thenakedbrand

4 жыл бұрын

You're welcome 😊

Love your work. Big thanks.

@thenakedbrand

3 жыл бұрын

Many thanks! :) - Mash

Thank You for this. It really helped.

@thenakedbrand

2 жыл бұрын

Glad it helped! - Mash

Amazing i literally just changed my branding to those exact colors because i love the cheetah theme the brown

@thenakedbrand

2 жыл бұрын

Hey Victoria! Awesome! Keep branding! - Mash

I'm going to try to implement these on my music now!

@thenakedbrand

3 жыл бұрын

Good luck! Let me know how it goes! - Mash

It appeas to me that when this archetype's product or brand is something exciting and new (like a superfood), it can have a short life cycle when or if the novel wears off. I figure that, in such cases, the plan should be to have a second replacement archtype ready in the background.

@thenakedbrand

3 жыл бұрын

Archetypes should not be created based around hype, trend or a marketing campaign. They should be based on core branding principles and elements. Your brand archetype can only change when your audience archetype changes fundamentally - not just their interest levels or trends. - Mash

Muito bom!

@thenakedbrand

3 жыл бұрын

?

@morgantannerart

3 жыл бұрын

@@thenakedbrand Very good :)

The consulting link didn't work today.

did you mention adworks or is there another spelling?

Hello Mash! I have a small store, where I sell vintage Barbies to collectors and I was trying to capture the appropriate Archetype(s) for this brand. What do you think they should be and why?

@thenakedbrand

3 жыл бұрын

Hi Carla, not sure about that. You would have to work out the buyer persona and profile to understand the characteristics and then match them with the archetype. - Mash

@carlagraca6022

3 жыл бұрын

@@thenakedbrand From what I gathered, they're trying to reconnect with their childhood

@thenakedbrand

3 жыл бұрын

In that case, Magician may be suitable. But please do go through the process of identifying all characters and then matching them up.

Is it possible to mix magician and innocent archetypes?

@thenakedbrand

2 жыл бұрын

Absolutely!

Could OPRA be a magician?

@thenakedbrand

3 жыл бұрын

She could be a combination of Magician and a Ruler! - Mash

Did he say, "Branded Adwords "?

@thenakedbrand

Жыл бұрын

Not sure what you mean? Please can you refer to the time stamp? - Mash