1 - Develop your internal brand. Purpose, Vision, Mission, Values. This comes from the leadership of the brand. 2 - Define your Target audience. Demographics, psychographics, their emotions, pains, dreams, desires, fears etc. 3 - Map your marketplace landscape 4 - Uncover your market position 5 - Shape your Brand personality. What you say and how you say it. 6 - Identify your brand's tone of voice. 7 - Develop your messaging strategy 8 - Craft your brand story 9 - Develop your Name and Tag line 10 - Design you Brand Identity 11 - Craft your brand collateral 12 - Devise your brand awareness strategy 13 - Launch your brand 14 - Analyse Optimize Evolve

I've been an advertising and marketing professional for nearly 30 years and I have to tell you that I have never seen a more rich and concise presentation on brand creation. This is many years of study and about seven texts distilled into a 17-minute video. This is literally all you need to know to develop a successful brand strategy. Actually doing it is another hill to climb... Bravo, sir.

@BrandMasterAcademy

2 жыл бұрын

Thanks Jim 👍👍 Much appreciated from someone with such.experience 🙏🙏

I've been struggling with my niche / message / market fit for years and have spent a small fortune on "courses and experts" to help me, to no avail. I've learned more in binge watching your videos in the last week since finding you then all of them combined. Thank you from the bottom of my heart for sharing your knowledge, insights and passion on this topic 🙏♥️

@BrandMasterAcademy

2 жыл бұрын

Thank you Megan 🙏 That message made my Friday 😊

Great videos, straight to the point, you rearely see this nowadays. Everyone thinks that dropping 3 tips that everyone already knew and then talk 15 minutes about their services and courses is the way to go, so this channel is really refreshing, thanks! New sub!

@BrandMasterAcademy

2 жыл бұрын

Cheers Thomas... 👍👍👍

Man your videos literally uncover paths in my brain and helps me understand where I'm headed with my business it's crazy, exactly the content I was looking for.

@BrandMasterAcademy

Жыл бұрын

Much appreciated

Great video! More content in 17 minutes than I ever hoped for!

@BrandMasterAcademy

16 күн бұрын

More to come!

I would also specifically add "Analyze & Adapt." As in measure data, page views, social media engagement, clicks from newsletter, customer satisfaction etc. Try to integrate that into a dashboard (there are different services for this, like PowerBI etc.) If necessary adapt your strategy.

Anything I've learnt? There are 14 steps of things I've learnt! I'm a motion designer and have been self employed for 6 years now and as you said, I knew a brand wasn't just a logo but not to this u derstanding. This was so valuable and helpful to learn. Inspired to learn a lot more about each point! Really grateful that you made this vid. Thank you.

@BrandMasterAcademy

Жыл бұрын

Most welcome

You really know how to put a message together with your words. Great video man 3 years later!

@BrandMasterAcademy

Жыл бұрын

Thank you

This channel is going to blow successfully! The knowledge we gain from listening your videos is priceless!

@BrandMasterAcademy

2 жыл бұрын

👍👍🙏🙏

By far the best and most organized branding video I have watched. Good job. Thanks for your work

@BrandMasterAcademy

3 жыл бұрын

Wow, thanks!

Man ur content is a treasure for free , i can't wait to afford ur masterclass

@BrandMasterAcademy

4 жыл бұрын

Cheers Oussama Can't wait to have you on-board - Enjoy the free stuff for now and we'll see you on the inside later :)

Dude - you don't stop and are so clear on this sh*t. Well, well, well done. Providing me a ton of value and your style and how you break it down simply, is some of the best I have ever seen. Keep it up!!

@BrandMasterAcademy

2 жыл бұрын

👍👍🙏🙏

I loved this format of delivery. Very digestible for everyone.

@BrandMasterAcademy

3 жыл бұрын

Great to hear 👍😀

I pray for your omnipresence on the internet Stephen!! 🙏❤️👍👍👍

@BrandMasterAcademy

Жыл бұрын

Much appreciated 🙏

Love it. You could break that all down for each platform.

@BrandMasterAcademy

3 жыл бұрын

Great to hear 👍😀

Really amazing! You so perfectly summed it up in a 17 minute nutshell. Now the hard part, finding the branding agency that you really connect with and that fits within your budget...

@BrandMasterAcademy

2 жыл бұрын

👍👍👍👍

You gave me clarity, so grateful for this video.

@BrandMasterAcademy

3 жыл бұрын

Glad it was helpful!

Sou do Brazil e estou amando seus conteúdos, são sensacionais! Obrigada! 🇧🇷

@BrandMasterAcademy

2 жыл бұрын

Que bom ouvir, obrigado 🙏

Talk about value! This video is one of the best pieces of content on brand strategy that I have seen. Well done!

@BrandMasterAcademy

Жыл бұрын

Glad it was helpful!

Wow, this was a priceless session man. So inspired to save up for the masterclass

@BrandMasterAcademy

4 жыл бұрын

Awesome - See you on the other side Godwin 👍

Thanks for a complete list of how to grow my business brand. It's interesting and educational.

@BrandMasterAcademy

2 жыл бұрын

Glad it was helpful!

My mind is blown. Awesome content. Will hv to watch this a few times more. 👍🏼

@BrandMasterAcademy

3 жыл бұрын

🙏🙏 Delighted you got value 😀

we apperciate all these efforts..huge thanks

@BrandMasterAcademy

8 ай бұрын

It's my pleasure

Thank you you explain everything with very clear steps!! Ready to apply!!

@BrandMasterAcademy

Жыл бұрын

Glad it was helpful!

Very insightful, love this and looking forward to learn more from your content as a prospect brand strategist starting out

@BrandMasterAcademy

3 жыл бұрын

Plenty to learn on the channel and BMS will give you the systems tools and structure 👍😊👍

Excellent presentation with amazing simplicity. Thank you so much.

@BrandMasterAcademy

Жыл бұрын

Glad it was helpful! 👍👍👍👍

Thanks a lot. Cleared a lot of things for me. The step by step approach was the best. Thanks for detailing everything out!

@BrandMasterAcademy

Жыл бұрын

Glad it was helpful!

Thanks for this great information, you deserve to present this nationally and internationally to live audiences.

@BrandMasterAcademy

6 ай бұрын

Wow, thank you

Great video thanks for the deep-down explanation. I will now follow these steps in my process.

@BrandMasterAcademy

2 жыл бұрын

Excellent!

Great video, just what I needed. Thank you very mich for this

@BrandMasterAcademy

3 жыл бұрын

You're very welcome!

I have an interview coming up for brand strategy research position.. I got the research part but needed some brushing up on branding and I must say .. this was EXTREMELY helpful and concise. Thank you so so much!

@BrandMasterAcademy

2 жыл бұрын

Glad it was helpful!

This information is pure gold ! Thank you so much

@BrandMasterAcademy

3 жыл бұрын

Glad it was helpful!

Stephen, YOU GENIUS!

@BrandMasterAcademy

2 жыл бұрын

👍👍👍👍👍👍👍👍

Thanks a million I haven't words to say that your content is amazing

@BrandMasterAcademy

3 жыл бұрын

Much appreciated 🙏

Thank you so much for this in-depth video. It was so insightful.

@BrandMasterAcademy

Жыл бұрын

Glad it was helpful!

Amazing and helpful content (all of your videos) thank you.

@BrandMasterAcademy

3 жыл бұрын

Thanks Kane 🙏

Excellent video. Some great insights here - thank you. 😀❤💝

@BrandMasterAcademy

3 жыл бұрын

Glad you enjoyed it

Man, amazing video, great value! Thanks!

@BrandMasterAcademy

9 ай бұрын

My pleasure!

This video is so good! I wish I had this video 3 years ago!

@BrandMasterAcademy

3 жыл бұрын

Mari Polyglot 😁 This information has been too hard to come by for a long time.

Man that's good! Thank you Brand Master!!

@BrandMasterAcademy

2 жыл бұрын

My pleasure!

This was great! Thank you for all this information, great way to learn all this.

@BrandMasterAcademy

Жыл бұрын

Glad it was helpful!

Thank you for the knowledge. Just subscribed!!!

@BrandMasterAcademy

2 жыл бұрын

Awesome, thank you!

Wow! Super amazing content. Thanks for sharing.

@BrandMasterAcademy

3 жыл бұрын

Minali Rajapakse Most welcome 🙏

Really really good information. I have come back to this video 2 times and taken notes. Thank you

@BrandMasterAcademy

2 жыл бұрын

Glad it was helpful!

The Irish Chris Do. Nice one man. Subscribed and wishing you all the success. Great, great channel.

@BrandMasterAcademy

3 жыл бұрын

😂😂😂 - Love that Ian... Big fan of Mr Do right here 👍

phenomenal inputs on the brand strategy .... keep rolling mate...

@BrandMasterAcademy

2 жыл бұрын

Thanks

Wow you deserve so many more subs and views. Pure value

@BrandMasterAcademy

3 жыл бұрын

Xhoni Bora the subs and views are coming 😀 you’re early to the party 🎉👍

Thank you for this wonderful session. It gave me a much required kick start towards forming a framework for my brand strategy. Also, now I am quite confident and well informed with the concept if and when I talk to a brand strategist.

@BrandMasterAcademy

2 жыл бұрын

Fantastic!

I'm learning more and more each and every day

@BrandMasterAcademy

2 жыл бұрын

great to hear!

This is so impactful!

@BrandMasterAcademy

3 жыл бұрын

👍👍🙏🙏

Dear Susan maam, Plz promote this video more & more. Underrated channel. Good Job Brand Master Academy...

@BrandMasterAcademy

2 жыл бұрын

👍👍🙏🙏

I don't know what else to say other than thank you!! i learned a lot from this video!

@BrandMasterAcademy

2 жыл бұрын

👍👍👍👍 Glad to hear

Thanks, man

Love your teaching style

@BrandMasterAcademy

3 жыл бұрын

Happy to hear that! 👍

It was nice listening to you. Thank you for this video and everything you shared.

@BrandMasterAcademy

8 ай бұрын

Glad you enjoyed it!

Thanks for this upload. Really great content.

@BrandMasterAcademy

3 жыл бұрын

Glad you enjoy it!

Great times and great job Sir ..

@BrandMasterAcademy

2 жыл бұрын

Much appreciated 🙏

Great Insights!

@BrandMasterAcademy

4 ай бұрын

Glad you think so!

My Monday refresher - Thank you Stephen, you’re becoming my virtual coach!! - Jason Lennie

@ledgebrandmarketing3872

2 жыл бұрын

I’m taking my most difficulty client through the brand strategy process - he’s really hard to pin down… being me of course! But this simple refresher is helpful, as once you dive deep the shutter do close in to help you focus, so this 10000ft overview is helpful to get that broader perspective again.

@BrandMasterAcademy

2 жыл бұрын

My pleasure!

@BrandMasterAcademy

2 жыл бұрын

👍👍👍 Glad you enjoyed

Really helpful video 👏🏼👏🏼

@BrandMasterAcademy

Жыл бұрын

Glad it was helpful!

This does not seem like a 17 minute video. There is more valuable information staked into this vid than many others that go for over an hour. I like that! Thanks for posting 👍

@BrandMasterAcademy

3 жыл бұрын

Great to hear 👍😀

Remarkable content, thank you!

@BrandMasterAcademy

2 жыл бұрын

Glad you enjoyed it!

This was absolutely brilliant

@BrandMasterAcademy

Жыл бұрын

👍👍

I am going to use this as a starting point . Thank you so much

@BrandMasterAcademy

2 жыл бұрын

You're so welcome!

Thank you so muchh

@BrandMasterAcademy

Жыл бұрын

Most welcome 👍👍👍

Brilliant thanks! Learned a ton!

@BrandMasterAcademy

2 жыл бұрын

great to hear!

@bodypurposeyoga3380

2 жыл бұрын

@@BrandMasterAcademy coincidentally I also stumbled upon your 2-part course on Udemy. About to sign up. And will be saving for your brand strategist course. By the way, your freebie doesn’t seem to work. I signed up a couple times but didn’t receive it and no working link on your website. Not a biggie, just mentioning

So grateful to have found you. I am freelance designer exactly at that point of inflection where I have realized I have ignored Brand Strategy completely 🤯 I am honestly scared but I will make adjustments to my game. Question: how do I go about “convincing” clients that Strategy is important. As you say, they normally go for a Brand Guide a the most. Thanks so much, I am officially a fan 👊

@BrandMasterAcademy

2 жыл бұрын

Don't convince them... ask the right question for them to question their own logic about what they really need - check out this video - kzread.info/dash/bejne/hXhqlLlpqqaWiM4.html&&ab_channel=BrandMasterAcademy

Thank u ❤❤❤❤❤❤

@BrandMasterAcademy

11 ай бұрын

You're welcome 😊

My question was too long, I sent it via LinkedIn. I love your work

@BrandMasterAcademy

Жыл бұрын

thank you 🙏

I wish I could get my boss to listen to this kind of advice 😓

@BrandMasterAcademy

3 жыл бұрын

😂😂😂 love this comment. Subtly share some videos with them 😁

I can't explain how helpful this s

@BrandMasterAcademy

2 жыл бұрын

Great to hear

Amazing as an artist my musics evolved and so had my brand. Now going back to the drawing board this makes me feel way more confident in myself and my brand. Your amazing bro 🖤🤘🏻

@BrandMasterAcademy

3 жыл бұрын

Cheers my man... Well done pursuing your passion 👍

@ramzbook

2 жыл бұрын

Hey Brother! Im keeen to know how and what your brand is about. And if its around music, it would be super kind of you to tell me how you promoted music using these handles/websites. Hopefully i get a reply

Thanks bro

@BrandMasterAcademy

Жыл бұрын

Most welcome

I have to do this for work. Thanks man

@BrandMasterAcademy

3 жыл бұрын

Any time

This was super helpful

@BrandMasterAcademy

3 жыл бұрын

Glad it was helpful!

💪💥thank you

@BrandMasterAcademy

3 жыл бұрын

Your Welcome

this is brilliant

@BrandMasterAcademy

3 жыл бұрын

Glad you like it :)

I hope to meet you one day. This is a thankless job. God bless! Thank you so much!

@BrandMasterAcademy

2 жыл бұрын

Your welcome

I love this

@BrandMasterAcademy

2 жыл бұрын

Glad you enjoyed it!

Really great content. (Also, true)

@BrandMasterAcademy

3 жыл бұрын

The Palmerston Group cheers 👍

Great video!

@BrandMasterAcademy

Жыл бұрын

Thanks!

Great Information!! I am pursuing a career in Brand Strategy after I graduate in May! Your information is so valuable!!

@BrandMasterAcademy

3 жыл бұрын

Great to hear... good luck 🙏👍

Amazing information, I'm doing online marketing and looking to add some branding principles into my work, thank you

@BrandMasterAcademy

3 жыл бұрын

Awesome... This videos on this channel will help you out for sure

Great insight 👍👍

@BrandMasterAcademy

2 жыл бұрын

Glad you enjoyed it 👍🙏

This is an absolute goldmine.

@BrandMasterAcademy

Жыл бұрын

Much appreciated

@faizalmazlan

Жыл бұрын

@@BrandMasterAcademy Stephen, just to check. Is your 21-step brand building video the updated version of this one? Should I follow that one instead?

u a g, thanks buddy

@BrandMasterAcademy

2 жыл бұрын

Happy to help

Too crisp and yummy. Means it is just to the point and is very very beneficial... Thanks

@BrandMasterAcademy

3 жыл бұрын

Thanks Naeem... Crisp and yummy us exactly what I was going for 😁😁. Did it give you anything new to work with?

This is incredible.

@BrandMasterAcademy

3 жыл бұрын

👍👍👍👍

@itsjuliehoran

3 жыл бұрын

@@BrandMasterAcademy Had my first ever brand strategy session today, and binged your videos for days beforehand! Thank you for the help!

Very informative! New subscriber :)

@BrandMasterAcademy

3 жыл бұрын

Great to hear thank you 🙏

fantastic man! Great explanation.

@BrandMasterAcademy

2 жыл бұрын

Glad you liked it!

@samuelfelicio9545

2 жыл бұрын

@@BrandMasterAcademy i have a online shop (punk/goth accessories online shop). So an online store could be considerated as a brand? The name of my store cold be considered as a brand? What should i learn for online shop manager? Is that Brand Manager the best solution to learn? Thank you 😍

Awesome

@BrandMasterAcademy

2 жыл бұрын

👍👍🙏🙏

Sir, listen...If you didn't break this down the way my mind needed it to be broken down! LOL This was so good and makes so much since to me now. Thank you & as soon as my budget allows, I definitely will sign up for your courses. This was amazing!

@BrandMasterAcademy

Жыл бұрын

Glad you enjoyed it!

Great session

@BrandMasterAcademy

2 жыл бұрын

thank you 🙏

Gives me a clearer idea how the brandimg works and the strategic relationship with marketing

@BrandMasterAcademy

3 жыл бұрын

Cheers Sheena 👍

Awesome content

@BrandMasterAcademy

3 жыл бұрын

Glad you’re enjoying it Joao

This is very informative. It can really help me in my branding business. I really want to enroll in your course someday 🥰

@BrandMasterAcademy

3 жыл бұрын

Hi Marielle... I hope to see you in there 😊

@marielleison574

3 жыл бұрын

@@BrandMasterAcademy looking forward to it 🥰

Well crafted video my friend. I think these 14 steps can be summarized to WHY, WHAT & HOW. Keep posting....

@BrandMasterAcademy

3 жыл бұрын

We cant forget WHO 😀👍

@AjaySNair

3 жыл бұрын

@@BrandMasterAcademy Oh yes!

Terrific video

@BrandMasterAcademy

3 жыл бұрын

👍😀

This was an excellent overview and valuable to for my business which is called the Silicon Valley Tech Hub. You gave me a lot to think about, but you have also provided me now with a reference that will help me work through the process of analyzing and building my brand strategy. Thank you. Tom Tafolla, J.D., Professor of Business and Technology Management

@BrandMasterAcademy

2 жыл бұрын

Cheers Tom... 🙏 Delighted you got so much value... Good luck with your brand :)