Branding 101: How To Build A Strategic Brand in 2024
Hey there, you've landed on the right video if you're looking to get the lowdown on "Branding 101: How To Build A Strategic Brand in 2024". Seriously though, this isn't just another branding basics video. We're diving deep into the world of branding for beginners and experts alike.
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Here's the deal, we've got a jam-packed agenda for you:
0:17 - What is branding?
1:37 - Why is branding so important?
3:00 - Brand Strategy vs Brand Identity
5:19 - The 9 Pillars Of A Successful Brand
5:30 - Pillar 1. Brand DNA
6:48 - Pillar 2. Target Audience
8:13 - Pillar 3. Positioning Strategy
9:55 - Pillar 4. Brand Personality
11:56 - Pillar 5. Verbal Identity
13:27 - Pillar 6. Brand Messaging
14:48 - Pillar 7. Brand Story
16:52 - Pillar 8. Brand Name & Tagline
18:35 - Pillar 9. Visual Identity
20:19 - The Branding Process: From Concept to Launch
In my opinion, this branding guide is a must-watch for anyone looking to learn branding. We're covering everything from branding strategies and branding techniques to branding tips that will help you brand your business like a pro.
The funny thing is, branding can seem complicated, but it doesn't have to be. With our branding 101 tutorial, you'll be well on your way to mastering the branding principles that matter.
So, what I'm getting at is, whether you're looking for branding advice, branding best practices, or you're just starting out with branding for startups, small businesses, or as an entrepreneur, this video is for you.
Long story short, this is your one-stop-shop for all things branding. Now, this is interesting, right? If you ask me, there's no better time to dive into the world of branding. So, let's get started with our branding 101 course and take your branding skills to the next level.
Just saying, don't forget to like, share, and subscribe for more branding lessons. The bottom line is, we're here to help you succeed in your branding journey. So, let's do this together. Welcome to Branding 101!
#brandingtips #branding101 #brandstrategy101
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Пікірлер: 260
If I had a nickel for every time a KZreadr said they'd put a specific link in the description, but didn't, I'd have a loooot of nickels
@RazaSid
6 ай бұрын
Good point but just search for the Brand Archetypes video (I'm assuming that's what you mean?) Another great video and really worth the extra effort.
@BrandMasterAcademy
6 ай бұрын
😁😁😁 kzread.info/dash/bejne/p5Z7k7qHf5TWdZM.htmlsi=dLWzQ1CE_GyYbOb5
@SAAGEWAY
5 ай бұрын
Lmao FACTS
@sageseventh
3 ай бұрын
You need dial up internet to see the links.
1. The video discusses branding 101 and how to build a strategic brand. 2. Branding is about making a business more appealing to a certain group of people than its competitors. 3. Branding involves more than just the visual elements such as a logo and website. 4. The aim of branding is to influence buying decisions of the audience. 5. Branding involves understanding the audience and building an ecosystem around them. 6. Branding is important because it helps businesses influence the buying decision of their audience. 7. Brand strategy is the plan behind the brand on how to engage and connect with the audience. 8. Brand identity is the visual representation of the brand, while brand strategy involves messaging, storytelling, and brand personality. ----From Notta's video summarizer
@michieltieleman9462
3 ай бұрын
Nice, thank you.
@darlenedarlena4926
Ай бұрын
On point
@mwanziajoseck3904
21 күн бұрын
👍
Here is a guy who talks straight to the point and no crap that all these other gurus trying to present their brand and trying to sell you all kinds of nonsense as well that background music . You are a great businessman Sir Thank you for the info.ev...,
@BrandMasterAcademy
4 ай бұрын
Thanks for the kind words. Glad you find the straightforward approach useful - that's always the goal.
@chukwumapaul3465
2 ай бұрын
Honestly
I work in a brand agency, and just loved how well you explained everything so concisely!
I confess, im not a brand strategist but i just love these videos..they make confusing topics so much clearer!!!
@BrandMasterAcademy
11 ай бұрын
Happy to help!
I've launched a successful dj brand before and now I'm launching my second and this dude knows what he is talking about, I know from experience! Here to brush up on anything new I might be missing!
A Crash Course in Branding... thanks Stephen! I just finished a Digital Marketing program at Northwestern University. Taking a deeper dive into KZread, Copy and Branding. You've been instrumental in the latter. Thanks a million!
@BrandMasterAcademy
11 ай бұрын
Most welcome
This is by far the best video I have seen on building a brand from scratch. Very detailed and informative. I will watch this over and over again
@BrandMasterAcademy
4 ай бұрын
Glad you enjoyed it!
@TheeeDannyD
3 ай бұрын
Me too. Been in this area of industry my entire career. This really segments a complex idea.
Hey man! I saw a video of yours from 3 years ago and now I'm checking out this one and I gotta say HUGE improvements in lighting and color correction. Very cool to see. The information and delivery on camera has been consistently solid. If you're open to it I just wanted to suggest, the primary light your using is still a little harsh so if you diffused it a little bit (you could do this really easy by hanging a thin white cloth in front of the light) I think it would make a BIG difference, also for the color correction in post try to lift the blacks just a little bit more and I think you'll see a pretty solid improvement. Your channel is awesome, great information, has been super helpful as I've been jumping into this new career :) I hope this helps as much as your channel has been helping me!
4ra ke technical features sabse best hain, pura reliable platform hai bhai📱💪🏼
mate your content is godsend, so clear and cut, way more detailed than the others.
@BrandMasterAcademy
9 ай бұрын
So nice of you!
Heard from my cousin about their loyalty program he’s been getting rewards left and right 🎖️
The fact that this is free is mind boggling. The front-end branches from the back-end. I have been doing it all wrong. Thanks for clearing the cobwebs 😂
@BrandMasterAcademy
10 ай бұрын
Glad to help
What a value bomb it is, thank you so much!
Thank you so much for creating this! This is so valuable and helpful to my brand.
@BrandMasterAcademy
10 ай бұрын
Glad it was helpful!
This was an excellent breakdown, I've followed the steps to the letter. Thank you 5/5 I've subscribed to and employed a funnel, built the website and shooting a podcast to convey the men who are avatars of the brand.
Thank you for a clear, concise, straight to the point informative video that does not promise quick money while trying to sell me a master class! ❤
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I love your content and have been consistently watching it for months.
@BrandMasterAcademy
3 ай бұрын
Glad to hear it!
The best Channel for anything branding related.
@BrandMasterAcademy
6 ай бұрын
Much appreciated 🙏
marketing student here. this is a huge plus thx!!
This was absolutely incredible! Thank you so much for this information! You made a complex topic so much more clearer and palatable.
@BrandMasterAcademy
6 ай бұрын
Glad it was helpful!
What a class! Grateful for this 👊❤️
@BrandMasterAcademy
9 ай бұрын
Glad you enjoyed it!
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Been following you for a while now, keep the great job. Fantastic video. Love your frameworks ❤
@BrandMasterAcademy
4 ай бұрын
Glad you like them!
Got lucky in one of the live game shows last week Answered all questions and bagged a bonus 🧠
This is by far the BEST brand strategy video I’ve seen. So perfectly explained. Thank you!
@BrandMasterAcademy
8 ай бұрын
Glad you enjoyed it!
thank you thank you thank you sooo much. This video is so so so helpful. Truly grateful.
@BrandMasterAcademy
9 ай бұрын
You are so welcome!
Thank you Sir.
This should have been a paid course. Wow this is an outstanding video brother. The reason I like it so much is because it’s a deep dive. So much of the YT content is surface level, but this is an actual deep dive that teaches you something - a lot actually. I need to rewatch and take some notes and break it down. Thank you very much 💪
@BrandMasterAcademy
8 ай бұрын
Great to hear thank you 🙏 Plenty of quality brand strategy content coming your way to help!
❤❤❤ it was good to know the 9 pillars to build an appealing brand. Thank you dear
@BrandMasterAcademy
10 ай бұрын
My pleasure 😊
The welcome bonus is a great deal got me started with extra funds to play around with 💰
This is an incredible video. Great work. So much valuable information here.
@BrandMasterAcademy
7 ай бұрын
Glad it was helpful!
6 minutes in to this video and I learned more than that I did in 1 year at school studying marketing & communication
@BrandMasterAcademy
14 күн бұрын
Great to hear thank you 🙏
BEST VIDEO ABOUT THIS TOPIC! Nice one!
@BrandMasterAcademy
3 ай бұрын
Glad you think so!
Just wanted to leave a big thank you for your phenomenal videos! I've been watching/listening to them for the past few days to gain more clarity and understanding into how brand strategy can help my small business. If I may make a suggestion, while the theories and frameworks are really good to get my feet wet I would love to see videos about case studies/applications in how these branding strategies shape the storytelling of a range of different brands (from small business to large corporations). Thanks for all the content, I've subbed and will be watching more content now
@BrandMasterAcademy
9 ай бұрын
Cheers for your feedback… Taken on board 👍 We do of course dive much deeper into case studies and application in our flagship programs > brandmasteracademy.com/programs-tools/ Reach out if you need anything
You are really good at this. Thank you.
@BrandMasterAcademy
10 ай бұрын
I appreciate that!
Best content around building a strategic brand I've seen out there! Thanks so much for sharing your valuable insights and expertise with all of us.
@BrandMasterAcademy
4 ай бұрын
Delighted you got value 👍
00:03 Branding is about making a business more appealing to a certain group of people than the competitors. 03:42 Brand strategy is essential for engaging and influencing the audience. 06:58 Segment your market to be more relevant and appeal to specific audience 10:18 Brand personality and verbal identity are crucial for attracting and engaging your audience. 13:28 Brand messaging is crucial in influencing how your audience perceives your brand. 16:35 Developing a strategic brand name and tagline is crucial in solidifying your position in the market and effectively communicating your value to your audience. 19:14 Designing the visual identity with strategy in mind is crucial for a brand. 22:05 Understanding and influencing brand perception is key to successful branding. Crafted by Merlin AI.00:03 Branding is about making a business more appealing to a certain group of people than the competitors. 03:42 Brand strategy is essential for engaging and influencing the audience. 06:58 Segment your market to be more relevant and appeal to specific audience 10:18 Brand personality and verbal identity are crucial for attracting and engaging your audience. 13:28 Brand messaging is crucial in influencing how your audience perceives your brand. 16:35 Developing a strategic brand name and tagline is crucial in solidifying your position in the market and effectively communicating your value to your audience. 19:14 Designing the visual identity with strategy in mind is crucial for a brand. 22:05 Understanding and influencing brand perception is key to successful branding.
@1savagedude877
7 ай бұрын
How r u this nice?
Awesome! Insta subbed! Thank you very much for this golden branding breakdown!
@BrandMasterAcademy
9 ай бұрын
Awesome, thank you!
Love this ❤
Yaar 4ra pe bets lagana easy hai, aur winnings bhi achi hoti hain 💪🏼🔥
Glad I came across this video. It was so detailed and I'm starting a new business. Great video
@BrandMasterAcademy
9 ай бұрын
Glad you enjoyed it!
Wow, amazing content. Thank you so much! I'm in the process of setting up a business and it takes so much longer than I expected. You didn't really tell me anything I didn't know, but reminded me of what is essential.
@BrandMasterAcademy
8 ай бұрын
Fantastic!
Branding is the company's personality.
loved your video man! very well explained!
@BrandMasterAcademy
2 ай бұрын
Glad it helped!
Love this
these is gold 😍
Would like to say that you’ve done very well with this project. I’ve listened watched now third time around taking notes. Coming from one that does much research and views many I do not even think I followed you first time around just added the video to watch later. This is very pragmatic in the discernment utilized in its dissemination.
@BrandMasterAcademy
6 ай бұрын
Wow, thank you!
An excellent video...really simple English ❤️❤️❤️❤️
@BrandMasterAcademy
10 ай бұрын
Glad to hear that!
This video has been immensely helpful as I am just starting to create my brand! Thank you!
@BrandMasterAcademy
7 ай бұрын
Glad it was helpful!
Branding is about you looking like yourself. So Coca Cola with all its distinctive assets and its typical way of communications. The better your branding is the more effective you can be in communications. Brand Strategy is about how you want to position yourself in the market, vs your competitors and in the eyes of the consumer. Next to that you have your communications strategy. So in which way do you want to communicate with the target group. Do you want to use a Brand Character for example. Part of your communications strategy is media. Do you want to use more TV ads or less, more OLV or less and is PR part of your strategy. At least thats how I look at it.
Wow!! That was awesomeness!! Thanks!!
@BrandMasterAcademy
8 ай бұрын
You are so welcome!
Wow! Amazing and informational content! I am a graphic designer who specializes in visual identities, but I want to offer my clients a more in depth approach with brand strategy. I used to dive right in to creating that visual identity, but you are teaching me that there is so much more to do beforehand to make a brand successful. Thank you!
@BrandMasterAcademy
4 ай бұрын
Glad you're finding value in adding brand strategy to your graphic design work. Understanding a brand's core before diving into visuals is key. Keep exploring resources on brand positioning and audience analysis. It'll make a big difference in your work.
Your tips on branding are practical and easy to implement. Thanks for sharing!
@BrandMasterAcademy
3 ай бұрын
Glad it was helpful!
I grabbed their welcome bonus gave me a good head start on slots last week 💸
Amazing video. Thaks a lot!
@BrandMasterAcademy
4 ай бұрын
Glad you liked it!
Excellent video thank you for this.
@BrandMasterAcademy
9 ай бұрын
My pleasure!
Sahi hai yaar 4RA pe deposit aur withdraw karna dono easy hai, process bhi fast hai 🏦💸
This is solid information that makes sense. thank you.
@BrandMasterAcademy
5 ай бұрын
Glad you think so!
Thank you so much for these informations
@BrandMasterAcademy
11 ай бұрын
You are so welcome!
This was executed with so much clarity❤😊
@BrandMasterAcademy
3 ай бұрын
Delighted you got value 👍
Thank you. ❤ THE BILLION BROWN
Thank you !
@BrandMasterAcademy
5 ай бұрын
You're welcome!
I'm waiting for the weekend they often have special promos for wheel games 🌟
This is excellent! I realize that I have some of this but not the full 9 pillars. This will be my focus over the next few weeks. Thank you for the thorough video!
@BrandMasterAcademy
8 ай бұрын
Glad it was helpful!
Wonderful information thank you so much
@BrandMasterAcademy
7 ай бұрын
You are so welcome!
Love that I found this youtube channel. Does anyone have resources for locating demographics and psychographics for marketing research?
Thank you for this!
@BrandMasterAcademy
10 ай бұрын
My pleasure!
Mujhe 4ra ka design bohot pasand hai, games aur betting karna aur bhi mazedaar lagta hai 😍💥
This explanation is top tier
@BrandMasterAcademy
4 ай бұрын
Much appreciated 🙏
Bhai 4ra pe games aur betting ke options bohot diverse hain, kabhi bore nahi hote 🎉💪🏼
This is super valuable!
@BrandMasterAcademy
7 ай бұрын
Much appreciated 🙏
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ryan gosling
Wow! Amazing and informational content! I am a graphic designer who specializes in visual identities, but I want to offer my clients a more in depth approach with brand strategy. I used to dive right in to creating that visual identity, but you are teaching me that there is so much more to do beforehand to make a brand successful. Thank you! 🙏
@BrandMasterAcademy
6 ай бұрын
Go for it!
Well Done. 👏👏👏
@BrandMasterAcademy
10 ай бұрын
Thank you! Cheers!
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Thanks for sharing
@BrandMasterAcademy
5 ай бұрын
My pleasure
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wow this was very clear and very informative, the first youtube video that actually gave me a clear understanding of what brand strategy is, Danko a slang we use to say thank you in south africa
@BrandMasterAcademy
6 ай бұрын
Much appreciated 🙏
Thank you, your video is so helpful. First time. Subb'ed..(great info)
@BrandMasterAcademy
10 ай бұрын
Thanks for the sub!
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Wow, great content ❤
@BrandMasterAcademy
10 ай бұрын
Thank you 🙌
I don't usually comment but this video was really informative and. amazing, thank you so much.
@BrandMasterAcademy
6 ай бұрын
I appreciate that!
Mujhe 4ra pe fair play bohot pasand aaya, jitne ka pura chance milta hai 🏆😎
Their live game shows are a blast got a bonus just for participating in a quiz 📺
Really informative
@BrandMasterAcademy
7 ай бұрын
Glad it was helpful!
it was very useful🙌
@BrandMasterAcademy
9 ай бұрын
Glad you think so!
your amazing xx
@BrandMasterAcademy
6 ай бұрын
Thank you!!
❤❤❤❤ good video.. i love it.
@BrandMasterAcademy
8 ай бұрын
I'm glad you like it
THANKS
@BrandMasterAcademy
10 ай бұрын
Welcome
so good! thank you! can I print those? haha
Love the videos. I signed up for the free brand strategy a few times, and it hasnt arrived in days. Could i get some help from your team? Id love to get that.
Bhai 4ra ke technical support bhi quick response dete hain, full satisfaction 😃👍🏼
Good tips
@BrandMasterAcademy
10 ай бұрын
Glad it was helpful!
Hey this is the best video on branding I have ever seen. I just do not understand yet the personality part of the strategy. Any additional comment might be helpful.
@BrandMasterAcademy
2 ай бұрын
Glad you found the branding video useful! For the personality part, think of it as giving your brand human traits to connect better with your audience. Or is there something more specific you have a challenge with?
@chukwumapaul3465
2 ай бұрын
@@BrandMasterAcademy Thank you so much for your response. I would have really appreciate a content of yours as to how this is done in practice. But I am really delighted. Thank you.
You're good at explaining but i wish to see what a complete and finish brand strategy look like, maybe you can do a series and walk us through ur brand building.
@BrandMasterAcademy
10 ай бұрын
Hey, Thanks for the suggestion! It's always good to hear what you'd find useful. Actually, that's a great idea to create a series walking through a complete brand strategy. I can't make promises right now, but I'll definitely consider it for future content. Stay tuned! Stephen
@babarshaheen919
8 ай бұрын
Much needed
Yeah I've been into the cricket betting there's a special boost for big matches coming up 🏏