21 Brand Building Process Steps (Branding To Marketing)

In this brand strategy crash course, you’ll learn 21 actionable brand-building process steps to build a brand from scratch, ready to go to market.
0:00 21 Brand Building Process Steps (Branding To Marketing)
1:30 What Is A Brand?
1:49 What Is Brand Building?
2:27 The Three Pillars Of Building A Brand
2:42 Brand Strategy
3:09 Brand Identity
3:39 Brand Marketing
4:18 Importance Of Brand Building
5:26 Step #1: Human Brand
6:07 Step #2: Brand Purpose
6:51 Step #3: Brand Vision
7:39 Step #4: Brand Mission
8:29 Step #5: Brand Values
9:31 Step #6: Segment Your Market
10:51 Step #7: Target Your Market
11:50 Step #8: Competitor Research
12:53 Step #9: Position Your Brand
14:00 Step #10: Brand Archetype
14:54 Step #11: Brand Personality
16:00 Step #12: Brand Messaging
17:08 Step #13: Brand Story
18:12 Step #14: Brand Identity
19:19 Step #15: Brand Presence
20:02 Step #16: Brand Offer
21:05 Step #17: Buyers Journey
22:09 Step #18: Marketing Strategy
23:58 Step #19: Brand Awareness
24:52 Step #20: Brand Adoption
25:44 Step #21: Brand Advocacy
First, we’ll jump into branding fundamentals by answering the questions “What is a brand?” and “What is brand-building?”.
Then, you’ll discover the 3 pillars of branding; brand strategy, brand identity, brand marketing.
Then we’ll jump into the brand building process from branding to marketing one step at a time.
By the end of this brand strategy course, you’ll have the branding and marketing steps you need to build a brand for your business using proves brand strategy process steps.
#brand #brandbuildingprocess #brandbuildingprocesssteps #brandingsteps #marketingsteps #buildabrand #buildingabrand #brandabusiness #brandingabusiness #brandmasteracademy
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Пікірлер: 112

  • @nikhil5642
    @nikhil56422 жыл бұрын

    This channel is a hidden golden nugget for entrepreneurs. Love the content ❤️

  • @BrandMasterAcademy

    @BrandMasterAcademy

    2 жыл бұрын

    Great to hear thank you 🙏

  • @shadyyy_figures6205

    @shadyyy_figures6205

    2 жыл бұрын

    Fr

  • @SigiCoria-cd9vg

    @SigiCoria-cd9vg

    11 ай бұрын

    Absolutely 💯%

  • @alexandrostopalidis9007
    @alexandrostopalidis90074 ай бұрын

    There used to be a lot of incredibly valuable but not entirely clear information on the channel regarding what to do in what sequence. This video has fixed that. Thank you so much!!!!

  • @BrandMasterAcademy

    @BrandMasterAcademy

    4 ай бұрын

    Thanks for sharing!

  • @lukeclifford2807
    @lukeclifford28072 жыл бұрын

    Great video! Even better timing as I was just searching for a branding tutorial and this was just uploaded. Definitely going to sub to check out future videos.

  • @BrandMasterAcademy

    @BrandMasterAcademy

    2 жыл бұрын

    Awesome! Thank you!

  • @mayannolimon8727
    @mayannolimon87272 жыл бұрын

    Thank you, this is such a gem! I hope I can enroll to your course this year🙏

  • @BrandMasterAcademy

    @BrandMasterAcademy

    2 жыл бұрын

    You can do it!🔥🔥🔥

  • @ivanivanovic73
    @ivanivanovic732 жыл бұрын

    Stephen, this is an amazing video! Your comitment, value and tangible inputs that you are giving are mind blowing! Thank you so much for the best video about branding in general. Cheers!

  • @BrandMasterAcademy

    @BrandMasterAcademy

    2 жыл бұрын

    Cheers! 👍👍🙏🙏

  • @usmleguys
    @usmleguys Жыл бұрын

    This was awesome, appreciate the amount of work you put into this! Thanks :)

  • @BrandMasterAcademy

    @BrandMasterAcademy

    Жыл бұрын

    Glad you enjoyed it!

  • @MultiFatcap
    @MultiFatcap8 ай бұрын

    The free value is this video is out of this world. Thanks a ton

  • @kallenx
    @kallenx2 жыл бұрын

    Thank you for putting this together. Very informative and clear content. 👌

  • @BrandMasterAcademy

    @BrandMasterAcademy

    2 жыл бұрын

    Glad it was helpful!

  • @tonykaizen
    @tonykaizen Жыл бұрын

    Thank you for such a comprehensive crash course! You're the best.

  • @BrandMasterAcademy

    @BrandMasterAcademy

    Жыл бұрын

    Most welcome 👍

  • @meganDIOZA
    @meganDIOZA2 жыл бұрын

    This is 🔥🔥🔥🔥!! Thank you Stephen! Value bombs as always ❤🌟

  • @BrandMasterAcademy

    @BrandMasterAcademy

    2 жыл бұрын

    🔥🔥🔥

  • @Sk8zOfficialMusic
    @Sk8zOfficialMusic Жыл бұрын

    So much insight and so many doors unlocked. It put so much into perspective for me. Thank you.

  • @BrandMasterAcademy

    @BrandMasterAcademy

    Жыл бұрын

    Glad it was helpful!

  • @shawn_parker8586
    @shawn_parker85862 жыл бұрын

    I am making short notes of everything you have said. It's amazing, earlier I was very confused about the overall process. but your content gives me confidence and now I am enjoying the learning. thank you so much, Stephen 😊😊🤗

  • @BrandMasterAcademy

    @BrandMasterAcademy

    2 жыл бұрын

    Glad it was helpful!

  • @algyleft8159
    @algyleft81592 жыл бұрын

    man, this is actually a crazy value and you put this as a free material, it’s crazy man! thankyou for all the value! i’m definitely gonna get into your premium course on your website in the future after i have enough saving. once again, thankyou so much! anyway it would be a really great help if you could share some books that you find helpful to understand better about brand building and is aligned with your frameworks and your approach on branding. thankyou so much!

  • @BrandMasterAcademy

    @BrandMasterAcademy

    2 жыл бұрын

    You can check this video of mine regarding on branding books kzread.info/dash/bejne/gYhp28yPZMrTm6Q.html

  • @TheOmar1389
    @TheOmar13892 жыл бұрын

    branding has always been ambiguous world until i began to watch your channel .... thank you

  • @BrandMasterAcademy

    @BrandMasterAcademy

    2 жыл бұрын

    Welcome

  • @zorianayasminmichaels5319
    @zorianayasminmichaels53192 жыл бұрын

    Love the content! This was extremely informative thank you :)

  • @BrandMasterAcademy

    @BrandMasterAcademy

    2 жыл бұрын

    Glad you enjoyed it!

  • @AnnaVicttoriaG
    @AnnaVicttoriaG2 жыл бұрын

    Thank you so much for all these information! It is absolutely amazing! I really love your videos.

  • @BrandMasterAcademy

    @BrandMasterAcademy

    2 жыл бұрын

    Glad you like them!

  • @ifrahkhan4095
    @ifrahkhan40952 жыл бұрын

    This was so insightful! Thank you 💕

  • @BrandMasterAcademy

    @BrandMasterAcademy

    2 жыл бұрын

    Glad it was helpful!

  • @mirage_sr
    @mirage_sr2 жыл бұрын

    You're simply brilliant. Thank you for sharing this amazing video 🙏

  • @BrandMasterAcademy

    @BrandMasterAcademy

    2 жыл бұрын

    Glad you enjoyed it!

  • @mannyade2890
    @mannyade289010 ай бұрын

    So much value from this channel

  • @infinitive8cortes261
    @infinitive8cortes2612 жыл бұрын

    Love your content!! Thank u🍃💫💫

  • @BrandMasterAcademy

    @BrandMasterAcademy

    2 жыл бұрын

    You are so welcome

  • @sunnythakur4677
    @sunnythakur46772 жыл бұрын

    Can’t know why there aren’t more views and engagement on his channel. You are incredible! More power to you

  • @BrandMasterAcademy

    @BrandMasterAcademy

    2 жыл бұрын

    Thank you

  • @olgaexplores3732
    @olgaexplores3732 Жыл бұрын

    Thank you so much for this amazing video!

  • @BrandMasterAcademy

    @BrandMasterAcademy

    Жыл бұрын

    You're so welcome!

  • @mikaeljogezai
    @mikaeljogezai Жыл бұрын

    this is a great video! im learning business with my father, this is great for me

  • @BrandMasterAcademy

    @BrandMasterAcademy

    Жыл бұрын

    Great to hear!

  • @faruqismael615
    @faruqismael6158 ай бұрын

    Much much love from Ethiopia bro, you are amazing

  • @JWinston
    @JWinston Жыл бұрын

    I can’t wait to take this course! With you I’m gonna be a freaking machine! TY

  • @BrandMasterAcademy

    @BrandMasterAcademy

    Жыл бұрын

    👍👍👍👍

  • @ValerieEllis
    @ValerieEllis2 жыл бұрын

    Brilliantly covered - thank-you

  • @BrandMasterAcademy

    @BrandMasterAcademy

    2 жыл бұрын

    Most welcome 👍

  • @74rissa
    @74rissa Жыл бұрын

    Your channel is amazing and this video is awesome. Thanks for sharing 😀

  • @BrandMasterAcademy

    @BrandMasterAcademy

    Жыл бұрын

    Thank you so much!👍👍🙏🙏

  • @abie1295
    @abie1295 Жыл бұрын

    thank you steve this is very helpful!

  • @BrandMasterAcademy

    @BrandMasterAcademy

    Жыл бұрын

    You're very welcome!

  • @irulowisdom5419
    @irulowisdom54192 жыл бұрын

    Woo 🤯💥 this is just what I've been looking for..

  • @BrandMasterAcademy

    @BrandMasterAcademy

    2 жыл бұрын

    Great to hear... :)

  • @ikennaemmanuel395
    @ikennaemmanuel3952 жыл бұрын

    This was really helpful!

  • @BrandMasterAcademy

    @BrandMasterAcademy

    2 жыл бұрын

    Glad it was helpful!

  • @brisvegan89
    @brisvegan898 ай бұрын

    These videos are so, so valuable. Thank you for openly sharing such impactful lessons and content!

  • @BrandMasterAcademy

    @BrandMasterAcademy

    8 ай бұрын

    You are so welcome!

  • @jjoaoppaulo
    @jjoaoppaulo11 ай бұрын

    Unbelievable content!!! Thank you so much!

  • @BrandMasterAcademy

    @BrandMasterAcademy

    11 ай бұрын

    Glad you liked it!

  • @alannajanae7123
    @alannajanae71232 жыл бұрын

    New subbie, I love your content. Super clear and digestable and accessible! Also, you kinda look like Wolverine. haha.

  • @BrandMasterAcademy

    @BrandMasterAcademy

    2 жыл бұрын

    😂 Thanks Alanna 🐺

  • @jayeshjawahrani3981
    @jayeshjawahrani39812 ай бұрын

    Stephen, what an amazing walkthrough to brand building. keep the great work up.

  • @BrandMasterAcademy

    @BrandMasterAcademy

    2 ай бұрын

    Glad you enjoyed it!

  • @FreezingGoldyLocks
    @FreezingGoldyLocks9 ай бұрын

    Thank you so much!

  • @BrandMasterAcademy

    @BrandMasterAcademy

    9 ай бұрын

    You're welcome!

  • @wkirkland40
    @wkirkland40 Жыл бұрын

    Thank you 💚

  • @BrandMasterAcademy

    @BrandMasterAcademy

    Жыл бұрын

    You are so welcome

  • @rad1marwa683
    @rad1marwa683 Жыл бұрын

    Thank you for this excellent video, it s really very interesting and helpful

  • @BrandMasterAcademy

    @BrandMasterAcademy

    Жыл бұрын

    Glad it was helpful!

  • @SpamMouse
    @SpamMouse2 жыл бұрын

    Thank You.

  • @BrandMasterAcademy

    @BrandMasterAcademy

    2 жыл бұрын

    welcome

  • @maryamcobennoordien9137
    @maryamcobennoordien9137 Жыл бұрын

    Love this video

  • @BrandMasterAcademy

    @BrandMasterAcademy

    Жыл бұрын

    Thank you

  • @elaverasimuniandy9051
    @elaverasimuniandy905122 күн бұрын

    Thank you for solid explaination 🙏

  • @BrandMasterAcademy

    @BrandMasterAcademy

    21 күн бұрын

    Glad it was helpful!

  • @Love4TheKrew
    @Love4TheKrew Жыл бұрын

    Thank you ❤

  • @BrandMasterAcademy

    @BrandMasterAcademy

    Жыл бұрын

    You're welcome 😊

  • @daffi.mp3
    @daffi.mp3 Жыл бұрын

    ur a goat. imma build a business over the summer with this and see how it goes

  • @BrandMasterAcademy

    @BrandMasterAcademy

    Жыл бұрын

    Much appreciated, best of luck to your business 🙏

  • @noorasoori
    @noorasoori Жыл бұрын

    i don know how to thank you for that. it was great

  • @BrandMasterAcademy

    @BrandMasterAcademy

    Жыл бұрын

    👍👍🙏🙏

  • @nuborn.studio
    @nuborn.studio6 ай бұрын

    I gratulate you already for reaching 100k Stephen! I am binch watching your content for several weeks now, frequently noticing your sub climb. All the best for you and thank you so much for guiding aspiring brand strategists like me

  • @BrandMasterAcademy

    @BrandMasterAcademy

    6 ай бұрын

    Not yet 100k (35 more subs), but thanks anyway!

  • @nuborn.studio

    @nuborn.studio

    6 ай бұрын

    @@BrandMasterAcademyThere you go! 🥳

  • @tamsuli
    @tamsuli2 жыл бұрын

    Such a great and thorough video. Thanks for sharing.

  • @BrandMasterAcademy

    @BrandMasterAcademy

    2 жыл бұрын

    My pleasure!

  • @ProlificlifeX
    @ProlificlifeX Жыл бұрын

    This is gold, it shouldn't be free, sorry but I would've paid to hear/learn this.

  • @BrandMasterAcademy

    @BrandMasterAcademy

    Жыл бұрын

    Delighted to hear... But the rabbit hole goes deeper... Follow the rabbit :)

  • @arsam9460
    @arsam9460 Жыл бұрын

    Great video 👌 When you say Human Brand is that an actual step in the process or is it rather something that we need to keep in mind in the process?

  • @BrandMasterAcademy

    @BrandMasterAcademy

    Жыл бұрын

    It's a philosophy... build your brand as if it were human

  • @hacorn96
    @hacorn96 Жыл бұрын

    This is your best video. I keep coming back to it again and again. Amazing!

  • @BrandMasterAcademy

    @BrandMasterAcademy

    Жыл бұрын

    Glad you enjoy it!

  • @maeva.e
    @maeva.e2 жыл бұрын

    Great video! i don't see the pdf download?

  • @BrandMasterAcademy

    @BrandMasterAcademy

    2 жыл бұрын

    In the description

  • @samiotaki2408
    @samiotaki2408 Жыл бұрын

    Do you offer services for brand creation? Awesome video btw :) thank you

  • @BrandMasterAcademy

    @BrandMasterAcademy

    Жыл бұрын

    Hi Sammy, We’re not taking on new clients though if you’d like to be put in touch with our strategy partners

  • @nuborn.studio
    @nuborn.studio6 ай бұрын

    I try to figure out where exactly to place the creation of audience personas within this process. When it comes to "Target Your Market" - Once I decided on the segment(s) I want to focus on - Would you say that, after I know who I want to address, it's the right time to work on the audience persona(s)? ...and then continue with "Competitor Research". Does it make sense? Sorry if my question sounds stupid, I think my brain can't see the forest for the trees 😐

  • @BrandMasterAcademy

    @BrandMasterAcademy

    6 ай бұрын

    You're on the right path. After selecting your market segments, it's the ideal time to develop audience personas. Then, move to competitor research to inform and refine your approach. Keep iterating as you gather more insights.

  • @nuborn.studio

    @nuborn.studio

    6 ай бұрын

    @@BrandMasterAcademy Thanks! 🍻

  • @lucasasselmeier7825
    @lucasasselmeier7825 Жыл бұрын

    Do you consult with start up brands?

  • @BrandMasterAcademy

    @BrandMasterAcademy

    Жыл бұрын

    Please email support@brandmasteracademy.com 👍

  • @chetshroff5200
    @chetshroff5200 Жыл бұрын

    Somehow the guide is not going through on the link.

  • @BrandMasterAcademy

    @BrandMasterAcademy

    10 ай бұрын

    Here's your download, brandmasteracademy.com/wp-content/uploads/2021/10/BMA-PRO-Brand-Stategy-Blueprint-4.pdf The PRO Brand Strategy BluePrint ​ The blueprint lays out each of the steps you need to take to build a brand like a Pro Brand Strategist.​ ​ These are the steps that we use in our successful branding agency so take the time and go through them properly. ​ I recommend going through it once, then circling back to the beginning to attack each step one at a time. ​ Roll your sleeves up, get stuck in and start applying this process to whatever brand you're building right now. ​ I'm gonna go deep on these topics with plenty more actionable brand strategy insights to come. ​ Cheers,

  • @giaenergia
    @giaenergia Жыл бұрын

    Oh you did not put on a construction outfit!! 😁😁😁

  • @arsam9460
    @arsam9460 Жыл бұрын

    do you use a character or a story to build your identity in your brand strategy phase?

  • @BrandMasterAcademy

    @BrandMasterAcademy

    Жыл бұрын

    Your target audience is on a journey and it's within their journey you find a compelling story... The more you know about their journey the better place you are to develop the identity