How to Build a Brand from Scratch in 2022, Plus the #1 Mistake You Might Be Making With Your Brand

Why build a brand? Building a rock solid brand foundation for your business can mean the difference between successfully owning the market or owning an anemic business that struggles to gain market share or convert customers into raving fans. If you have an existing business - you need to know the building blocks of branding to determine if you have all the key components in place, what might be missing, or needs fixing. And if you’re a creative professional who works with clients - what I share in this video will help you explain branding in a compelling and motivating way so your clients can understand how important investing in branding is to the success of their business.
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This video is for entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, design trend, marketing and communications.
Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency and the founder of Brand Design Masters, an ecosystem of mastermind groups, courses and networking communities for creative professionals and digital entrepreneurs seeking to build bullet-proof personal brands, agencies and businesses.
Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.

Пікірлер: 34

  • @faragangatti2217
    @faragangatti2217 Жыл бұрын

    I am that type of person that requires extra explanations to figure some things out.... I am going into real estate in Nigeria, this is helpful though thanks, I will still work on figuring out each step.

  • @anitabaeten546
    @anitabaeten5462 жыл бұрын

    Without words you pointed out to me the difference between a You Tube reaction and awriting down a inner giggle. Thx so much for all the B2B advise. Love your video's!

  • @munawwarhussain4856
    @munawwarhussain4856 Жыл бұрын

    Excellent way of presenting the critical topic of brand building. Thank you so much for the video! 😀

  • @hjkjhrs
    @hjkjhrs2 жыл бұрын

    Insightful! Thank you!

  • @marko.cakarevic
    @marko.cakarevic2 жыл бұрын

    Thanks for all your videos, Philip. As a designer working in this space I really appreciate the way you can articulate succinctly the importance of branding in a very practical and easy to understand way. I’ll be sharing this with my team. :-)

  • @PhilipVanDusen

    @PhilipVanDusen

    2 жыл бұрын

    Thanks Marko! Glad you are sharing with your team!

  • @martinjespersen7434
    @martinjespersen74342 жыл бұрын

    Great video, thanks for all the work you do.

  • @PhilipVanDusen

    @PhilipVanDusen

    2 жыл бұрын

    Martin Jespersen, You're very welcome. Be sure to check out the other videos in my catalog. There's tons of great stuff there!

  • @asherriyaal
    @asherriyaal8 ай бұрын

    Really good explanation. I like the segments you used to break this down. The eco system definitely has a LOT of parts to it, but it was easy to understand without getting to detailed in this video. Thank you!

  • @eugenegallagher
    @eugenegallagher7 ай бұрын

    Im just starting to put together my own brand after years of putting it off. Thanks for the advice Philip. Its really helped streamline my thinking!

  • @mentormags
    @mentormags2 жыл бұрын

    well articulated, thank you !

  • @PhilipVanDusen

    @PhilipVanDusen

    2 жыл бұрын

    Thanks Mags!

  • @elifriend6556
    @elifriend6556 Жыл бұрын

    Thank you, this gives me insight on how to make my portfolio. The reason is, I can see how marketing works.

  • @bunadripp
    @bunadripp9 ай бұрын

    This is a great video! Thank you.

  • @shalondaswanson953
    @shalondaswanson953 Жыл бұрын

    Yes thanks for breaking that down. I’m doing the research to rebrand myself and this is what has stopped me from hitting my mark.

  • @aouatifidbenssi8593
    @aouatifidbenssi859311 ай бұрын

    Thank you so much

  • @janeokon5781
    @janeokon57812 жыл бұрын

    Amazing video….thank you 💝

  • @PhilipVanDusen

    @PhilipVanDusen

    2 жыл бұрын

    Glad you liked it Jane! Check out the others in my catalog!

  • @markphelan7437
    @markphelan7437 Жыл бұрын

    Amazing video. Great content clearly laid out. I used to think that a brand was synonymous with a logo. I understand the concept of branding so much better now. The proverbial penny has dropped 😃

  • @sarahwairimu8309
    @sarahwairimu83096 ай бұрын

    Good one

  • @nandakishorpune
    @nandakishorpune Жыл бұрын

    Thanks for the clear articulation. We however struggle with the visual representation of the thoughts

  • @PhilipVanDusen

    @PhilipVanDusen

    Жыл бұрын

    Glad it was helpful!

  • @PatriceMorris.
    @PatriceMorris. Жыл бұрын

    One has to have Direction.

  • @dashiajames1882
    @dashiajames18822 жыл бұрын

    Is it better to do a Mission Statement as a video or short paragraph..?? Or both..?? Cuz I've noticed alot of designers actually have a short video or a video & a paragraph...!! If a video what should actually be in the video..( Your background, product, how I got started)?? I actually wrote a Mission Statement but I honestly didn't like it..!! I think I put a bit to much of myself & not enough about my company. This was sooooo helpful & great advice. I needed this. Be safe..!! Thanks alot..🙂🙂

  • @PhilipVanDusen

    @PhilipVanDusen

    2 жыл бұрын

    Hey Dashia, I mission statement is actually a single sentence. It is a specific brand strategy tool that companies use. It is public facing. For instance, JetBlue's mission statement is: “To inspire humanity - both in the air and on the ground.”

  • @zvonimirjuric3213
    @zvonimirjuric32132 жыл бұрын

    Hi. Great video . I won't to start freelance graphic design business. I won't to focus on social media graphic design for companies. I will be working alone. I wondering if the same roles apply for me that you talk about this in this video. I live in Sweden and recently I lost my job. Best regards.

  • @rubiacunha4672
    @rubiacunha4672 Жыл бұрын

    Wow. Amazing video very informative. I will be contacting you help with our brand.

  • @PhilipVanDusen

    @PhilipVanDusen

    Жыл бұрын

    Please do!

  • @ShondaD_
    @ShondaD_10 ай бұрын

    Is it possible to be to early with building your personal brand?

  • @JaeyTarg
    @JaeyTarg3 ай бұрын

    How do you find the Blue Ocean Strategy?

  • @PhilipVanDusen

    @PhilipVanDusen

    3 ай бұрын

    Thanks @JaeyTarg! Brand differentiation and competitive brand positioning is a strategic science. Blue Ocean strategy is but one approach - and it is certainly valid, but not always the only answer.

  • @JaeyTarg

    @JaeyTarg

    3 ай бұрын

    @@PhilipVanDusen thanks. I have read the book and listened to the audio book several times during the pandemic and at first I found it revolutionary but now that I want to apply it I am starting to see that it has s not practical in some sense.

  • @jagrutidadia
    @jagrutidadia2 жыл бұрын

    Hi Philip - what a wonderful insightful video. I just requested to connect at your Facebook group. hopefully I will get in :) Love your content. Thank you.

  • @PhilipVanDusen

    @PhilipVanDusen

    2 жыл бұрын

    You'll get in, just be sure to provide your email and answer all the questions.