Marketing is about what and how do you want to speak about your brand to your customers while branding is how do you want your customers to speak about your brand.

@PhilipVanDusen

3 жыл бұрын

Lio - I love this distillation of the concept - really tight!

@PHOTOVIDEODUDE

2 жыл бұрын

@@PhilipVanDusen !aaaaaaaqaaqqaqqaa!aaaaqqqqqqqqqqqq

@bunnyman6321

Жыл бұрын

💯

@adejumoseyi2029

Жыл бұрын

This is good 👏👏

1. Branding what and why, marketing about how 2. Branding long term, marketing short term 3. Branding macro, marketing micro 4. Branding trajectory, marketing strategy 5. Branding build loyalty, marketing quick action 6. Branding create value, marketing monetize value

@Jazengamic

Жыл бұрын

So which is better tho

@stevepwn

5 ай бұрын

marketing is still about building loyalty i'm a marketing major

I’ve paid for courses that couldn’t explain this to save their lives. Less than 15 minutes with you and I now have a crystal clear understanding. Thank you for your concise and highly effective explanation!!!

@PhilipVanDusen

2 жыл бұрын

Thanks LaDon - I really appreciate your support!

More clear content in a few minutes than would seem possible. Thank you, Philip!

@PhilipVanDusen

2 жыл бұрын

Thanks Peter!

That is the best definition of branding I have ever heard. I'm trying to get into branding but have been branding my entire career without even realising it! 😂 Thanks again.

Thank you so much. This video has clearly helped me to understand Branding & Marketing. You as a presenter have a very calming aura. Much appreciated

Your explanation was very clear. I've watched numerous videos on the topic, even from some of the big names in the field, but always ended up confused. They usually left me with only theoretical discussions in mind, making the difference between the two seem like just a nuance. Thank you

Amazing! i love everything about this video especially the speed you talk and the way you explained the concepts side by side.

Excellent video - as someone who’s spent most of my marketing career specifically in product marketing, I’m just now realizing that brand marketing and creating brand equity are by far my favorite part of the role. I’m all about the long-form story, the why. I care much less about the tactics.

Thanks, that was well presented and clarified for grasping the functional meaning of the two concepts for brand marketing. Thanks again.

This video was so clear and focal to the point! I now finally understand the concept of both ideas! Thank you for this!

@PhilipVanDusen

2 жыл бұрын

Ashley, You're very welcome. Be sure to check out the other videos in my catalog. There's tons of great stuff there!

Clear and concise as always!

So precise and very well articulated! Thank you!

Perfect explanation of the differences. Thank you for such clarity!

@ryandailey4470

3 жыл бұрын

Agree 100% - Going to save this one for future reference.

Succinct and clear. I've been at this for 26 years, and you taught me some great stuff here. I'm very appreciative for your time and work in giving us value! Thank you! 🙏🏼

@PhilipVanDusen

Жыл бұрын

Thanks Lyle and congrats on making 26 years in this crazy industry...that's a real accomplishment. 🕉

Solid bases for evolving the promotion of even a simple activity like craftmanship

Nice1 great detailing knowledge

Hello sir, I appreciate the professionalism in this video explaining the general differences branding and marketing, and what they are supposed to do. (Super Heroes are the BRAND of companies like Marvel and DC.) I would like to ask a question in relation to what they DO NOT do, and hopefully you respond. Let's say you have a company that deals in fiction (i.e. Marvel, DC or game series), my question is. . . does the Brand Manager control the writing/directing/development of the lore for the fiction?

Excellent explanation, thank you so much. I'm a new subscriber.

Thanks Philip. I am going to have to watch this video many, many times. Looking forward to your introductory course of Branding.

i really needed this one. thanks alot.

Great inputs. Thank you.

You need to differentiate between Brand Marketing and Direct Marketing. Marketing as a whole encompasses Branding. Think of Marketing as a pizza and Branding being one of the slices. You can't just attribute random feelings and verbs to words and make up your own definitions. If you were comparing Brand Marketing (long term positioning) vs. Direct Marketing (immediate action) then I would say this video is better suited to the explain the 2. Otherwise I think you have confused some people even more who now think Branding is separate and somehow not part of the Marketing process. An agency/company can be a marketing agency while offering Branding services as well as Direct Marketing services.

@bensmith5581

Жыл бұрын

Completely agree. A lot of videos seem to intentionally misinterpret what marketing is to fit their narrative rather than, as you say, treat marketing as the Pizza.

Thanks for insights.

Nice, very informative, more power to your channel

the best video i ever seen

Fantastic video. I wonder if you have a video on how to make effective videos, to the point, short and sweet. Because you hit the nail on the head here! Great job!

@PhilipVanDusen

Жыл бұрын

Thanks James. You totally encapsulated my content mantra.

What a post.! It is so helpful. Apreciate it. Thank you.

@PhilipVanDusen

2 жыл бұрын

Thanks Alejandro! I really appreciate your leaving a supportive comment!

Really impressive

Best video on this

Explained a lot!

DR THANKE YOU

Thank you.

Excellent explanation of branding. But marketing is an administrative customer-centric philosophy that requires understanding the changing needs of consumers and making sure the product or service is relevant (product design), the price strategy is aligned with the value perception (economy), and assuring is accessible where they look for it (logistics and distribution). I believe you are comparing Marcom and Branding. Nonetheless, great reflection of branding.

Exceptional. Clear. Thank you!

@PhilipVanDusen

Жыл бұрын

Hey Celine - thanks for that feedback, I really appreciate it. Let me know if there is anything else around marketing/branding you are looking for in terms of videos - I take requests😇

Thank you

You are good Man

you are Chris Do are super great when it comes to teaching. So maybe we can say branding is a process and marketing is a tool ?

Good content.

excellent

Thanks for bringing clarity to these two terms that often get muddled. QUESTION: Do you consider there to be a distinct between "Branding" or "Brand Design" and "Identity Design"?

@PhilipVanDusen

2 жыл бұрын

Branding is an over=arching range of activities. Brand Design focuses on the visual design of the brand (broader than just the logo (like thumbnails, websites, ads, content etc). Identity Design is about designing logos, color palettes and specifically associated company visual assets.

thanks

Without having watched...branding is how its packaged (the look of it, colors scheme, ) marketing is who are you selling it too( selling it to men , women, what age of men or women etc.

Totally random but I love the watch! What brand is it?

@PhilipVanDusen

3 жыл бұрын

The watch on the thumbnail is a Rolex Submariner, and the watch in the video is a Casio. If you're into watches you should join my pal Marvin Menke's Facebook group it's super active and full of passionate watch people. facebook.com/groups/168456200574794

❤❤❤❤

I understand that this happens to be some peoples careers etc. and so they have to care about bla bla like "Brand" and "Marketing" but to be honest, if you provide a good product, and its cheaper than other "brands" on the market, you win in the future. 2022 is the year people stop giving a damn about brands, and start caring about value, price and utility. To care about brands is to have a first world problem....

@PhilipVanDusen

2 жыл бұрын

Thanks for watching and for the thoughtful comment Anthony. I personally disagree, but I value and respect your opinion nevertheless.

@bunnyman6321

Жыл бұрын

@@PhilipVanDusen What did you disagree with?

@PhilipVanDusen

Жыл бұрын

@@bunnyman6321 The fact that competing on price (death 90% of the time unless you do massive volume ex: Walmart) and product quality is all you need to succeed in the market.

@bunnyman6321

Жыл бұрын

@@PhilipVanDusen Interesting! Thanks for explaining.

Why branding depends on marketing communications?

Somebody please tell me That Marketing would be beneficial for my business Or branding would be Please reply asap😢

Hello sir, I asked a question 4 months ago but I haven't gotten an answer yet, if you have time could you read through my question? Thanks.

We can say that marketing is the execution of branding.

@PhilipVanDusen

Жыл бұрын

That’s safe to say

Branding supports our capacity to recognise rather than recall. Jakob Nielsen's usability heuristics still stand, nearly 30 years on.

@thisisj0hnwilliams180

3 жыл бұрын

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@ChoiceHacking

11 ай бұрын

Recognition and recall are intertwinned. Behavioral Science and marketing effectivness research tells us that we have to create mental availability (aka memories) for a customer to buy - but also the ability to recognize the product on a shelf (digital or physical). There's no point in branding if it's only about recognizing a brand rather than recalling it when a buying occassion arises - it has to do both.

Nice

@PhilipVanDusen

2 жыл бұрын

Thanks Clifford.

Branding most definitely is part of marketing.

4:02

Can an agency do both?

@PhilipVanDusen

21 күн бұрын

Yes. Larger agencies do. Smaller agencies not as much.

What? Just 139 likes? ARE U CRAZY???!!!!

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