Thank you for this! I'm currently studying branding strategy, and I can't believe you're putting out this content for free! Definitely gonna binge watch your content.

@BrandMasterAcademy

2 жыл бұрын

👍👍🙏🙏

@seventeendiamonds

2 жыл бұрын

I'm doing the same lol

This video deserves more views, quite interesting

@BrandMasterAcademy

3 жыл бұрын

👍👍🙏🙏

@SweetArt360

8 ай бұрын

So does this comment! 😊

After reading Jung, this makes a lot of sense intuitively. Of course, our personalities align with templates and so will Brands. Great Breakdown!

@BrandMasterAcademy

Жыл бұрын

Thanks!! 👍 👍 👍

You're content is awesome. You channel deserves a lot more visibility and you'll surely get it soon. Can't wait to see your channel grow!

@BrandMasterAcademy

3 жыл бұрын

The subs are coming 👍 you’re early to the party 🥳

This channel is so amazing and informative!!! Plus you're a really good teacher. Thank you so much for putting out all this knowledge for free!!!

@BrandMasterAcademy

3 жыл бұрын

thank you so much for the feedback 😊🙏

This is awesome mate. Keep it up. Doing research on my own can get really confusing some times. Love the inclusiveness and just a general feel of "wholeness" of these videos. 5/5

@BrandMasterAcademy

3 жыл бұрын

Great to hear... thanks so much 🙏🙏

looks like you got better....This is the fourth video in a row I've watched. Thanks fo covering branding so in depth.

@BrandMasterAcademy

2 жыл бұрын

Glad you liked it!

I've never heard of the everyman archetype. I like that he uses a lot of film examples. Great work!

@BrandMasterAcademy

2 жыл бұрын

👍👍👍👍

This video is truly full of useful information. Thanks for being this generous

@BrandMasterAcademy

2 жыл бұрын

My pleasure!

It's crazy that there is so little out here on YT about archetypes. Kudos brother,subscribed!

@BrandMasterAcademy

8 ай бұрын

I appreciate that!

Thanks for the video. It really helped in clearing out the grey areas on the differences between brand archetypes that seemed closely related.

@BrandMasterAcademy

3 жыл бұрын

Precious Ugorji they’re a super helpful tool

This is perfect - I've built some well known brands over the years but this will help me level up. Will certainly be taking your course as well! Pete

@BrandMasterAcademy

Жыл бұрын

Great to hear!

Love your content! Was hoping you could have shared some more real life brands that represent each of these archetype. But can’t thank you enough for some of this content you put out!

@BrandMasterAcademy

Жыл бұрын

Noted - thanks Joshua 👍

This is a VERY important channel to us entrepreneurs, keep up the great work!

@BrandMasterAcademy

3 жыл бұрын

I appreciate that!

absolutely wonderful. Thank you!

@BrandMasterAcademy

3 жыл бұрын

Most welcome 🙏

Thank you so much for this. It gives a detailed overview and an understanding on brand archetypes.

@BrandMasterAcademy

6 ай бұрын

You're very welcome!

Thank you very much, very insightful!

@BrandMasterAcademy

4 ай бұрын

You're very welcome!

Your insight , along with your presentation and communication skills, are incredibly helpful. I learn so much from listening to your videos and reading on your website. Thank you for everything you provide; your work is valuable and appreciated.

@BrandMasterAcademy

Жыл бұрын

You're very welcome! 🙏🙏🙏

This video was fantastic! I love how I was able to predict a few of the brands once you explained the archetypes. Thank you for this content! I have no idea why I’m interested in this kind of stuff but I’m leaving this video fulfilled. New subscriber here! 😌

@BrandMasterAcademy

3 жыл бұрын

haha Awesome... It is fascinating 😀

This is what I miss from the beggining! Great ! content!

@BrandMasterAcademy

3 жыл бұрын

Glad to hear it!

Very simplistic though elaborate with compelling resonance to effective brand building

@BrandMasterAcademy

2 жыл бұрын

Glad you liked it

What a wonderful video❤❤ thank you so much.

@BrandMasterAcademy

10 ай бұрын

You are so welcome!

Amazing Video!! Very well explained. Great Examples.

@BrandMasterAcademy

3 жыл бұрын

Glad you liked it!

This video has given me a lot of clarity!

@BrandMasterAcademy

Жыл бұрын

Great to hear!

Excellent way to explain the entire thing and make it so simple to understand

@BrandMasterAcademy

6 ай бұрын

Glad you think so!

Woah. Mind bending insight. And this shoot fly

It is great to break them down like this. It would also be super helpful and explanatory to break down an industry and their main players, like hotel chains, automotive, telecommunication, chocolate industry , etc..

@JulietteRegie

Жыл бұрын

Watches, shoes… 🤔

This is a very very helpful video. Thank you for sharing.

@BrandMasterAcademy

3 жыл бұрын

Thank you 🙏

Really loved the Video. Helping me understand the Brand Voice for Writing COPY

@BrandMasterAcademy

Жыл бұрын

Glad it was helpful!

*Very helpful* and in *SPONT-ON TIMING* too! I was literally archetyping myself and my competitors as you were going through the list! 😆 👏 So happy to have stumbled upon your channel!!

@BrandMasterAcademy

2 ай бұрын

Glad it was helpful!

"you can not read the label from inside the jar" thats a great saying

@BrandMasterAcademy

3 жыл бұрын

👍👍🙏🙏

this was so brilliant, thank you!

@BrandMasterAcademy

Жыл бұрын

You're so welcome!

Fantastic information. I resonate with several of these. Even thinking of a new architype

@BrandMasterAcademy

2 жыл бұрын

Wonderful!

I can sense "Gerald Zaltman" in you. Good work. Keep it up bro. ❤️

@BrandMasterAcademy

2 жыл бұрын

Appreciate it!!

Amazing video, loved all the information, need to spend time breaking all this down to see where i can apply it ❤

@BrandMasterAcademy

7 ай бұрын

Glad it was helpful!

Excellent video. Thank you

@BrandMasterAcademy

3 жыл бұрын

Glad you liked it!

Great content! Congratulations and thank you

@BrandMasterAcademy

Жыл бұрын

Thank you too!

Very informative and relatable video. Thank you :)

@BrandMasterAcademy

2 жыл бұрын

Glad it was helpful!

Really really helpful. Thanks Stephen!

@thecreativebookclub9048

3 жыл бұрын

Why hello there stranger

@BrandMasterAcademy

3 жыл бұрын

Cheers Eduardo

Thank you for the great video!

@BrandMasterAcademy

3 жыл бұрын

Cheers Vidorra 👍

Thank you for this, I'm currently developing Avatars and this is so useful. Reminds me of a buried memory about semiotics and narrative theory. Glad I discovered this channel. I must be a Sage...

@BrandMasterAcademy

10 ай бұрын

Glad it was helpful!

Excellent 👌 you will be rocking in 2023👍

@BrandMasterAcademy

3 жыл бұрын

Thank you so much 😀

This was great! It would be helpful to see smaller or personal brand examples of each. Like a more down to earth version.

@BrandMasterAcademy

Жыл бұрын

Great idea!

Very effeciently presented.

@BrandMasterAcademy

2 жыл бұрын

Thank you!

Thank you for sharing! This is the second time I'm watching this and a thought occurred to me. Would you say that the Everyman and the Explorer are like two opposites in terms of character and personality? I've been binging your content again as I work on my personal brand you're just amazing!!!

@BrandMasterAcademy

Жыл бұрын

Hi Raphaella, Thanks for your kind words... I would use exact opposites because there are always circumstnaces some seemingly opposite archetypes work perfectly together... But you're right in thinking that some archetypes have attibutes that other archetypes dont seem to desire

Thank you Sir.

@BrandMasterAcademy

3 ай бұрын

You are most welcome

Helpful summation. I’m hoping to start a small business with someone who is extremely Jester Archetype personally and I’m Creator Archetype. To be successful, we’ll need to blend together. Content on blending archetypes in business partnerships would be excellent! We choose to pursue the types which we feel passion for to increase our likelihood of success.

@BrandMasterAcademy

Жыл бұрын

The key to blending archetypes goes beyond your natural personality type.... considering who the audience is and what they want from you as a brand is key

Thanks for this video! How do you define the archetype of the audience and then connect it with the brand archetype? Also, defining archetypes should start with audience archetype or brand character and archetype? How does this process look like? Thanks!

@BrandMasterAcademy

4 жыл бұрын

Hey Levena. I have a Definitive Guide to Brand Personality which goes deeper into the process - Ill leave a link below. In short, You need to identify the characteristics and traits of your audience, map that to an archetype, then (considering the role you play in their lives) define an archetype that will best appeal to what they desire brandmasteracademy.com/brand-personality

Great content as always.

@BrandMasterAcademy

3 жыл бұрын

Much appreciated!

awesome, thanks man

@BrandMasterAcademy

3 жыл бұрын

Glad it helped!

Great video! I recently started learning Brand Strategy and your content has been helpful. Thanks alot. Question: Is it possible for a brand to have multiple archetypes?

@BrandMasterAcademy

Жыл бұрын

Yes, absolutely

Great concise yet comprehensive overview...love the analogies. Watching this with a particular client in mind, I resonate with 3 different archetypes... what then!? Do you go with the most obvious or is there room for a "Sybil syndrome" approach where it's feasible to contextually explore more than one obvious primary archetype... also what if the audience archetype and the obvious brand archetype are not 100% aligned?

@BrandMasterAcademy

Жыл бұрын

Hi Erica, The focus should be on the customer... what are THEY attracted to and what role do you want to play in their lives... I aim for the combination of these two arechtypes as the best mix to communicate with your audience If your creating a brand personality that isnt aligned with the audience then it defeats the purpose

Thank you

@BrandMasterAcademy

3 жыл бұрын

Most welcome 👍

that was so useful

@BrandMasterAcademy

Жыл бұрын

Great to hear

Great content !

@BrandMasterAcademy

3 жыл бұрын

Much appreciated 🙏

This is great stuff

@BrandMasterAcademy

2 жыл бұрын

Glad it was helpful!

Thank you, Stephen, for the awesome content and explanation. I clicked on the link you shared for the Archetype Cheatsheet and inserted my email address, but I haven't received the cheatsheet yet.

@BrandMasterAcademy

3 ай бұрын

Thank you for the kind words! Please email us: support@brandmasteracademy.com

Very well explained and articulated. Thank you. Just a quick one: How do you pick 1 archetype when there's 3 that resonate?

@BrandMasterAcademy

3 жыл бұрын

Consider the role your audience is looking for in the brand and use the archetype that’s most relevant (out of the 3 one should stand out as more relevant)

I loveee this thank you…I’m going to build a Creator Archetype company

@BrandMasterAcademy

Жыл бұрын

Best of luck!

Good stuff🔥💯

@BrandMasterAcademy

3 жыл бұрын

Thanks 💯

Thanks for this! also, fyi on the cheatsheet pdf you have "Laughter" as The Caregiver subtitle, same as with The Jester, I presume it's a small mistake, I'd like to know what would be the caregiver's subtitle? Is it "Service"?

@BrandMasterAcademy

3 жыл бұрын

On it 🙏

Took your class on udemy! Omg game changer!

@BrandMasterAcademy

3 жыл бұрын

🙏🙏 Only the tip of the ice berg 👍

@chefwilizemaleombho8066

3 жыл бұрын

@@BrandMasterAcademy where can we can the rest of it than lol

Great information. My issue is similar to Levana's. As a web design freelancer, should my brand archetype reflect my personal archetype? Or do I just pick the audience archetype I most want to appeal to? It's like the chicken or the egg problem.

@BrandMasterAcademy

4 жыл бұрын

One of the most frequent questions I get re archetypes... Both your audience and your brand are archetypes because archetypes represent all personalities. The key is to identify the characteristics your audience is attracted to and develop your personality around the archetype that displays them 👍

Every time it feels like it can't get any better it does - this is the gift the keeps on giving. Saw different characteristics to some of the these that I would not have thought of myself :))))))) "IF" you have time to answer a quick question, could you please tell me if you are trying to work out your audience's archetype do you want to know who they are as a person, or who they are in the role as your customer for example, as a bride? :))))))

thankyouuu

@BrandMasterAcademy

2 жыл бұрын

You're welcome 😊

Really loved your video :) . I have a question, "Microsoft" is what type of archetype ?

@BrandMasterAcademy

Жыл бұрын

The Creator archetype - it's characterized by innovation, imagination, and creativity, which aligns well with Microsoft's mission to empower people and organizations to achieve more through technology.

10:55 took me a second to remember that WWF was not referring to the wrestling promotion

@BrandMasterAcademy

2 жыл бұрын

😂😂😂

Caregiver Archetype-♋ Creator Archetype-♌ Everyman Archetype-♍ Explorer Archetype-♐ Hero Archetype-♈ Innocent Archetype-♎ Jester Archetype-♊ Lover Archetype-♉ Magician Archetype-♓ Outlaw Archetype-♒ Ruler Archetype- ♑ Sage Archetype-♏

@BrandMasterAcademy

2 жыл бұрын

👍👍👍👍

I wonder if you can elaborate on why you prefer the 12 Archetypes to Aaker’s 5 Brand Personalities? I’ve found lots of information on both, but very little in terms of when or why to use one model of the other.

@BrandMasterAcademy

2 жыл бұрын

I find archetypes more flexible... In reality, we're all different though we tend to relate to one or two of the archetypes more than the others.... The right combination can provide direction for a more tangible personality IMO

Hi! I have struggles with content and all that on my coaching practice for this very reason! I keep struggling to figure out my brand archetype!

@BrandMasterAcademy

3 жыл бұрын

Think of your dominant personality traits and also consider the traits your audience want to see from their coach

Thanks Steve. I could easily say you are on you way to being Yoda from Star Wars. Sharing your Wisdom and Knowledge on Brand Archetype. :-) As for me, I am working towards creating a Brand Personality and examples would be James Bond and the Character Harvey Specter from the TV series SUITS. Type A Personality, knowing how crude the World is, but having a mind of Winning at it with a smile. Or, a smirk. 🙂

@BrandMasterAcademy

Жыл бұрын

Nice... the James bond of which category?

@Cool121976

Жыл бұрын

@@BrandMasterAcademy The category in knowing exactly what to do and when to do it.

Thanks for this awesome video. What type of brand personality - Toyota has ? Toyota the mother brand. Obviously, Toyota has many brands under its fold. Lexus is a Creator, is what I feel. Any thoughts ?

thank you for creating videos like this. This will help me develop my brand quite a bit! what archetype are you?

@BrandMasterAcademy

2 жыл бұрын

What do you think?

@BVNmusic

2 жыл бұрын

@@BrandMasterAcademy Caregiver + Sage

Thanks for sharing your separate document on the archetypes. I believe there’s an error in it; You’ve used the same description for both ruler and caregiver, “It’s not about how much you give, it’s about how you give’ ? Might want to fix that.

@BrandMasterAcademy

2 жыл бұрын

👍👍👍

@Us092395

2 жыл бұрын

Found another error on the individual caregiver slide. “laughter”? I believe it should be “service”?

Great work, link not working though.

Hey Stephen, what do you think of the Storybrand framework? Do you think it's the opposite of this archetypes thing?

@BrandMasterAcademy

4 жыл бұрын

I like Storybrand though I use a different Storytelling framework for the brands I build. Story and personality are not opposites. They work in tandem. Every story / film is full of archetypes

Nice video, and great insight. Is there something wrong with the free archetype pdf link? It doesn't work for me.

@BrandMasterAcademy

Ай бұрын

Please reach out support@brandmasteracademy.com and we will send you the link personally.

Really valuable information. I appreciate it. No doubt I will reach out to you in the near future to work together. Thank you

@BrandMasterAcademy

2 жыл бұрын

👍👍🙏🙏

@Yasminalyons

2 жыл бұрын

@@BrandMasterAcademy quick question if you do not mind.... what archetype would a brand that looks to empower and make their customers/ audience feel more confident? Would it be the sage? Thank you 🙏🏼

@BrandMasterAcademy

2 жыл бұрын

Depends on the audience and the role of the brand though the Ruler has many of these traits

plz do every single of them. I wanna know more but can't find any detailed information about archetype

@BrandMasterAcademy

3 жыл бұрын

Our flagship course Brand Master Secrets dives much deeper brandmasteracademy.com/brand-master-secrets/

I just want to say that "Thank you" isn't enough

@BrandMasterAcademy

Жыл бұрын

Much appreciated

You instantly got my Mokenistic subscription and if I proof that I am living my life believing that I am an Alien, what type of archetype will I be?

@BrandMasterAcademy

7 күн бұрын

Jester

The Ruler Archetype has a negative description. But is well suited to certain brands. Is it difficult to get across a 'positive' story on the Ruler?

@BrandMasterAcademy

3 жыл бұрын

No. The characteristics of the ruler are attractive to many people from Mercedes drivers to Rolex wearers. Look at how they use the characteristics to paint a positive image (for their audience)

These are great, but how do I apply this knowledge to my business that’s focused on innovation?

@BrandMasterAcademy

2 жыл бұрын

Brand personality is about connecting with the people who want or need what you have... Apple is a brand focused on innovation though they connect through creative attributes less than innovation

Hi Stephen, thanks for this video. I'm in the middle of a statregy proposal for a mid range car tire brand, It's sort of big in a Asia, really big in Southeast Asia which archetype will this fit into? Caregiver or Explorer?

@BrandMasterAcademy

3 жыл бұрын

That’s not how archetypes work. If every category had an archetype there’d be no differentiation. You need to understand the end consumer including what they want from the brand

What if you are mix of these personalities and how do you ensure the brand attracts the right personality a.k.a clients?

@BrandMasterAcademy

3 жыл бұрын

Yes you can mix archetypes but no more than two or you'll dilute the impact

Thanks a lot for clarification the basics of Brand Archetypes! I'm just confused about few things, like, William Wallace is called an Outlaw, but can't he be a Hero at the same time? The same question for The Gladiator, he is called Hero but I suppose he can be called as an Outlaw too. And Gandalf is an obvious Magician (literally), but isn't he supposed to be called as a Sage as well? Should brands (or people) be only one archetype? Or can they have 2-3 different archetypes at the same time? Much appreciation if you could find time to clarify. Best!

@BrandMasterAcademy

2 жыл бұрын

You're spot on... many attributes are relevant to multiple archetypes and William Wallace (Outlaw) / Marcus Arelius (Hero) are similar characters... How you want your audience to see your brand (and what actives them / turns them on) is critical... You dont have to choose one... you can mix archetypes through it's important to limit this to avoid confusion

2 жыл бұрын

@@BrandMasterAcademy thx much 🖖🏻😊

@apotato3072

Жыл бұрын

I had the exact same question. I created a character for our brand persona and I called it “The Sound AF Teacher” - they’re kinda, sage/caregiver/every man. When I think of their personality I used the big 5 (factor analysis) as that’s the most reliable personality typing tool we have in modern behavioural sciences (which is also where our brand is based). But I can see why using archetypes is an easier way to explain a character if we want to outsource writing etc. I was worrying coz I thought I had to just choose one… like “but the sound AF teacher can’t be pigeon holed!” 😂🙈

Also how would we differentate between an EXPLORER and the OUTLAW

@BrandMasterAcademy

3 жыл бұрын

Ask yourself are the characteristics Apple display more "imagination" "Vision" and "Originality"... or are they more "Mystical", "Knowledgeable" and "Transformational" You could argue that both sets of characteristics are displayed but which are more prominent?

Hey Steve, I like seeing your style, appreciate your knowledge! Looking at your colors and style here, I want to ask, what would you say your brand is? I'm going to guess. You seem kinda like a Sage- bringing knowledge... but the pink in your style makes me go to that lover archetype and yet that doesn't seem right. Although, I wonder if you consider your brand, a luxury brand...? Hmm. Reading through the diff qualities, I want to guess maybe you're 30% hero?? You show mastery, offering growth and development. I really like these concepts. and find them very useful. Thanks so much!!

@BrandMasterAcademy

3 жыл бұрын

Sage - Guide (70%), Everyman - Normal Guy (30%) - I try to be guiding but I'm also quite normal

@ceelo3998

3 жыл бұрын

@@BrandMasterAcademy OMG- I love that you replied but I'm bummed I only got one part right. Shoot. Gotta keep studying! I feel I should've known that...!!! Thanks Stephen for the great material.

@BrandMasterAcademy

3 жыл бұрын

@@ceelo3998 😊🙏

I weirdly see myself in all of those archetypes equally

@BrandMasterAcademy

2 жыл бұрын

😀

Hey Stephen, I'm unable to download the archetypes cheatsheet could you please resolve it. Thanks ❤️👍

@BrandMasterAcademy

2 жыл бұрын

Sure, whats your email and we'll get it to you

Why did you use the shade of hot pink in your Branding personally? Is it for energy?

How do we work around 'drastically changing' the voice and personality of a brand that is not changing its products and services? Any suggestions or framework?

@BrandMasterAcademy

3 жыл бұрын

Old Spice - perfect example - kzread.info/dash/bejne/Zoiqtdpre5C6YcY.html&&ab_channel=BrandMasterAcademy

@rahulnetwork5047

3 жыл бұрын

@@BrandMasterAcademy Thanks. I've seen this case study before, but revisiting it the way you explained definitely helped.

I cant seem to find the link for free download (Archtypes cheat sheat)?

@BrandMasterAcademy

Жыл бұрын

Here is the link: brandmasteracademy.com/brand-archetypes-cheatsheet/ If your still having a hard time downloading it let me know

@casparwildner7903

Жыл бұрын

@@BrandMasterAcademy Thank you. Do you have a link for a page with all your free ressources?

How do we differentate between MAGICAN and CREATOR the eg being APPLE computer

@BrandMasterAcademy

3 жыл бұрын

The same way we differentiated the creator and magician... which characteristics are more prominent or which characteristics do we want to display more prominently?

Thanks for the video. Can a brand have more than one archetype?

@BrandMasterAcademy

2 жыл бұрын

Most welcome 👍 yes you can

Thank you for outstanding content. May I disagree with you about outlaw’s example, where I see the brave heart is a great example of hero more than outlaw, with the big believe and cause he is fighting for his people. The outlaw ppl are selfish whereas heroes not. There’s a movie for Travolta about Harley Davidson, as a good example of outlaw. Thanks again 🙏🏻

@BrandMasterAcademy

2 жыл бұрын

This is a bigger argument about freedom fighters... hero to one, outlaw to another... all based on the perspective... Whose laws are being broken?

@BuHaidar

2 жыл бұрын

​@@BrandMasterAcademy Thank you for your reply... in this case, maybe I choose a brand archetype upon my values and perspective for my company, but it seems something else from the target audience's point of view. At the end of the day, the brand is what people say about you, not what you say about yourself. and If I want to create a specific perception, I have to work to deliver whatever it takes to people's minds about my brand Archetype. and still, the archetype is debatable but whats make it solid, is when the company and people perspective are matching, this be the real brand archetype.

Would someone like Edison or Tesla be classed as an Explorer type?

@BrandMasterAcademy

2 жыл бұрын

More a creator but certainly attributes of the explorer too

Love from Bangladesh! Couldn't download the cheatsheet! Isn't it free?

@BrandMasterAcademy

6 ай бұрын

Please mail us at support@brandmasteracademy.com

@ashfakulalam

6 ай бұрын

@@BrandMasterAcademy Mailing done.

I'm interested in how you would allocate an archetype for people where there might be a crossover. For example, would Nelson Mandela be an innocent based on his morality, or a caregiver for his selflessness, or a hero for forcing change, or an outlaw for going against society's norms and expectations?

@BrandMasterAcademy

4 жыл бұрын

Great question. You can mix archetypes but it's important to have a dominant one. Nelson Mandella's core archetype would be that of an Outlaw. He strives for liberation and change does not accept the restraints of an unjust law.

@danfox6137

4 жыл бұрын

@@BrandMasterAcademy Brilliant, thanks. And I assume that brands can change from one dominant archetype to another over time?

@BrandMasterAcademy

4 жыл бұрын

@@danfox6137 Correct - Apple transitioned from the outlaw (1984) to the creator (1997)

@danfox6137

4 жыл бұрын

@@BrandMasterAcademy That's actually the example I was thinking of 😅

@charmaineleong7271

2 жыл бұрын

@@BrandMasterAcademy what about Qatar Airways, do you think it’s has shifted from Ruler to Hero during the pandemic?

Hi Stephen, Hope you see this. Does your brand mastery course go hand in hand with digital marketing, or is it its own field/area of expertise career wise? Personal Branding, especially archetypes, is something I want to go deeper in to, and it's an area I've circled back to. I saw your iconicfox website but not sure if it's still active as copyright says 2020, but what caught my attention is that it was an Australian website, which was a big plus for me if I were to take the course. Also, Is it possible to be 2 archetypes instead of one as a primary and the other as a secondary? I seem to resonate a lot with Hero and Explorer. Hero because I'm a dad and into Martial Arts, and Explorer as I love learning and exploring, which I only realised recently was connected to trying to understand myself better and grow.

@BrandMasterAcademy

9 ай бұрын

Exactly Brand Master Secrets provides you with the systems to develop the brand strategy which informs the overall marketing strategy. You can provide both services or just one. Personal branding is a growth space and archetypes are a great way to give individuals a sense of branding identity. Yes, it’s possible to have two archetypes. One would usually align with the audience and the other (more dominant), the brands role. If you’re looking for the processes to develop brand strategy for clients, then BMS will give you the systems 👍

@BeowolfNindoJournal

9 ай бұрын

@@BrandMasterAcademy Thanks heaps! Will definitely look into it once I've mastered enough of digital marketing.