10 Brand Identity Design Elements For Strategic Branding

Learn the 10 brand identity design elements you need to build a strategic brand that influences decisions.
#brandidentitydesign #branding #brandstrategy
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By the end of this video, you’ll know the 10 critical brand identity design elements you need to include in your strategic brand development.
First, we’ll take a look at the significance of the logo and how it represents only a small part of the entire brand ecosystem.
Next, you’ll see how the visual brand identity represents part of the overall brand experience which aims to shape the image of the brand in the mind of the audience.
Then we’ll take a look at the 10 critical brand identity design elements to include in your brand development processes.
When you know how to develop a brand strategy and strategic brand identity, your value in the market multiplies.
0:00 10 Brand Identity Design Elements For Strategic Branding
1:11 The Significant Role Of The Brand Identity
1:47 Brand Identity Is Part Of The Brand Experience
3:09 Element #1 Logo
3:57 Element #2 Typography
4:41 Element #3 Colour Palette
5:23 Element #4 Patterns
6:10 Element #5 Image/Photography Style
7:03 Element #6 Graphics & Iconography
7:58 Element #7 Illustrations
8:49 Element #8 Grid Style
9:26 Element #9 Audio
10:36 Element #10 Motion/Animation
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Пікірлер: 67

  • @deadbug6255
    @deadbug6255 Жыл бұрын

    That 17-year-old using cracked version of Photoshop really got me 😂. because I am a 17-year-old graphic designer myself, I have been studying brand identity for years, but I never really grasped the strategic aspects of branding until I watched your video. It has been incredibly helpful to understand what a brand truly is. Thank you❤❤

  • @BrandMasterAcademy

    @BrandMasterAcademy

    Жыл бұрын

    Great to hear thank you 🙏

  • @gtx332

    @gtx332

    5 ай бұрын

    Dont feel bad, I'm 42 and have been a designer for 25 years and still struggle with some aspects.

  • @donnelgulle9011

    @donnelgulle9011

    5 ай бұрын

    Im 32 years old and using crack ps and Ai ever since and Im earning $5,000 a month average. Its the knowledge & creativity. But having a creative cloud is much waaaay better. Just don’t be discourage if youre using cracked, you still get money from that. Just keep practicing, upskilling

  • @Xdiego587
    @Xdiego5872 жыл бұрын

    i like that you start every part with a really broke down sentence "typograhpy sets the style" - "color sets the mood [...]" really helpful for dumb me haha

  • @BrandMasterAcademy

    @BrandMasterAcademy

    2 жыл бұрын

    😁👍

  • @adamdvx1604
    @adamdvx1604 Жыл бұрын

    Brilliant video Stephen! I'd argue that 'tone of voice' is also a crucial part of an overall brand identity.

  • @navadablanchard5528
    @navadablanchard55282 жыл бұрын

    This whole video felt top tier Golden information here. I’m starting out in the realm branding. Patterns and imagery seems heavily foreign to me when I’m comes to thinking of creating or selecting images and patterns. I’m definitely saving this video. Thank you for the information.

  • @BrandMasterAcademy

    @BrandMasterAcademy

    2 жыл бұрын

    👍👍👍

  • @NewAgeStudio
    @NewAgeStudio Жыл бұрын

    شكرا لك، وضحت كل شيء عن الهوية البصرية، شكرا جزيلا

  • @BrandMasterAcademy

    @BrandMasterAcademy

    Жыл бұрын

    بكل سرور

  • @sashaf7
    @sashaf72 жыл бұрын

    Dude thank you for explaining this way . Finally I can understand some basics !!!

  • @BrandMasterAcademy

    @BrandMasterAcademy

    2 жыл бұрын

    Glad it helped!

  • @victorigwenwachinedu9898
    @victorigwenwachinedu9898 Жыл бұрын

    5 minutes into the video and I'm already getting so much values. Thank you sir

  • @BrandMasterAcademy

    @BrandMasterAcademy

    Жыл бұрын

    You are very welcome and Great to hear!

  • @adewuyicomfort8451
    @adewuyicomfort84513 жыл бұрын

    Thank you so much. I can't say how much you have helped me in my journey. 🙏🙏

  • @BrandMasterAcademy

    @BrandMasterAcademy

    3 жыл бұрын

    Great to hear 👍😀

  • @TaiwoBalogunImpact
    @TaiwoBalogunImpact3 жыл бұрын

    Let's go there 🏃‍♂️🏃‍♂️🏃‍♂️ This is another insightful content as usual 👍

  • @BrandMasterAcademy

    @BrandMasterAcademy

    3 жыл бұрын

    More to come! 👍👍👍👍

  • @historyhub845
    @historyhub8453 жыл бұрын

    Man this is the video I was looking for.. Thanks a lot man... ❤️

  • @BrandMasterAcademy

    @BrandMasterAcademy

    3 жыл бұрын

    Glad it helped

  • @mahmudtusar
    @mahmudtusar9 ай бұрын

    awesome

  • @shaunbossinger9439
    @shaunbossinger9439 Жыл бұрын

    Powerful Stuff

  • @BrandMasterAcademy

    @BrandMasterAcademy

    Жыл бұрын

    Thank you

  • @kaichiderevasseur5391
    @kaichiderevasseur53912 жыл бұрын

    Merci Beaucoup

  • @gingertomm__
    @gingertomm__3 жыл бұрын

    honestly the was SO helpful thank you so much!

  • @BrandMasterAcademy

    @BrandMasterAcademy

    3 жыл бұрын

    Glad it helped!

  • @SurajRoy-hx8pt
    @SurajRoy-hx8pt2 жыл бұрын

    Such a Valuable peice of information, really appreciate your work

  • @BrandMasterAcademy

    @BrandMasterAcademy

    Жыл бұрын

    Thanks a ton

  • @eclipsecreatives7203
    @eclipsecreatives72033 жыл бұрын

    Great stuffs always 😍

  • @BrandMasterAcademy

    @BrandMasterAcademy

    3 жыл бұрын

    Thank you! 🤗

  • @rosemcpaint6013
    @rosemcpaint60132 жыл бұрын

    Thank you for making this video ❤

  • @BrandMasterAcademy

    @BrandMasterAcademy

    2 жыл бұрын

    You're welcome 😊

  • @32afsdf
    @32afsdf3 жыл бұрын

    Love the content💯💯

  • @BrandMasterAcademy

    @BrandMasterAcademy

    3 жыл бұрын

    Much appreciated 🙏

  • @AngelAngel-vc6uf
    @AngelAngel-vc6uf3 жыл бұрын

    Thanks so much 🙋🏻‍♀️

  • @BrandMasterAcademy

    @BrandMasterAcademy

    3 жыл бұрын

    Most welcome 👍

  • @deninpaul7509
    @deninpaul75093 жыл бұрын

    Awesome video as always 🤩

  • @BrandMasterAcademy

    @BrandMasterAcademy

    3 жыл бұрын

    Thank you so much 😀

  • @pampompcreations291
    @pampompcreations2913 жыл бұрын

    Valuable 👍❤️

  • @BrandMasterAcademy

    @BrandMasterAcademy

    3 жыл бұрын

    Delighted you got value 👍

  • @steezemepleasee
    @steezemepleasee2 жыл бұрын

    This is amazing. Could we potentially work on a brand identity metaverse?

  • @ana-mariamarcu5353
    @ana-mariamarcu53532 жыл бұрын

    Thank you so much

  • @BrandMasterAcademy

    @BrandMasterAcademy

    2 жыл бұрын

    Most welcome 👍

  • @carolinas.k.1440
    @carolinas.k.14402 жыл бұрын

    Thank you❤

  • @BrandMasterAcademy

    @BrandMasterAcademy

    2 жыл бұрын

    You're welcome 😊

  • @Smart-jj7gi
    @Smart-jj7gi3 жыл бұрын

    Great content.

  • @BrandMasterAcademy

    @BrandMasterAcademy

    3 жыл бұрын

    Thank you

  • @Shaikha-37
    @Shaikha-37 Жыл бұрын

    Great video btw!!

  • @BrandMasterAcademy

    @BrandMasterAcademy

    Жыл бұрын

    Glad you enjoyed it

  • @sulemanmahraja7160
    @sulemanmahraja7160 Жыл бұрын

    Nicely done. Another key word missing would be 'engagement'.

  • @BrandMasterAcademy

    @BrandMasterAcademy

    Жыл бұрын

    Engagement is hugely important... though were only focusing on the brand identity elements and assets that need to be created

  • @curtispatterson5385
    @curtispatterson53852 жыл бұрын

    cool

  • @BrandMasterAcademy

    @BrandMasterAcademy

    2 жыл бұрын

    thanks

  • @CanonWingTheNamer
    @CanonWingTheNamer3 жыл бұрын

    Thank you for your video. I love Logos. I have a few videos on my channel as well. They are so powerful. Visual Images transcend language barriers, and our memory is so visual Logos have a huge power to attract your ideal audiences.

  • @BrandMasterAcademy

    @BrandMasterAcademy

    3 жыл бұрын

    😀👍

  • @TheDudeway
    @TheDudeway Жыл бұрын

    Well, the 17 year old cracked ps guy often got a wider and more creative view than senior wannabe designers.

  • @endgamefond
    @endgamefond5 ай бұрын

    Is craked photoshop end results bad?

  • @divineyou2324
    @divineyou2324 Жыл бұрын

    What is a grid style?

  • @BrandMasterAcademy

    @BrandMasterAcademy

    Жыл бұрын

    Grid style is a design layout where elements are arranged in a pattern like a grid, pretty much like the squares on a chessboard. It helps in organizing things neatly on a page or a screen.

  • @yacinedesign3886
    @yacinedesign38863 жыл бұрын

    well, so what is the difference btw Graphics and pattern?

  • @BrandMasterAcademy

    @BrandMasterAcademy

    3 жыл бұрын

    Graphics can be visual elements that appear on images, product, that are not in a patterned form. The graphic can be a point of focus or a supplimentary visual element...

  • @mayjanedoquila
    @mayjanedoquila Жыл бұрын

    The video is amazing but as a beginner its difficult to visualize those who don't have example 😢

  • @BrandMasterAcademy

    @BrandMasterAcademy

    Жыл бұрын

    What exactly are you struggling to visualise?

  • @mayjanedoquila

    @mayjanedoquila

    Жыл бұрын

    @@BrandMasterAcademy those elements you gave, do you have visual examples?

  • @Shaikha-37
    @Shaikha-37 Жыл бұрын

    I wonder how many times you said “brand”

  • @BrandMasterAcademy

    @BrandMasterAcademy

    Жыл бұрын

    😂😂😂😂