Seth Godin - How to Get Your Ideas to Spread - Nordic Business Forum
Seth Godin, the world-renowned marketing and leadership author inspires us on how to get our ideas spread when mass marketing and traditional advertising have moved to the past.
Key points:
• Mass marketing and traditional advertising don’t work anymore.
• Everyone is a click away, which means that both opportunities, but also competition, are increasing.
• “People like us (do things like this)” - the job of the marketer is to find the people like us and determine what do things like this really mean.
• The winners will be those who can find the right niche and lead them.
Questions to consider:
• What is the niche customer segment your product or service is for?
• How can you reach and lead that group?
• How can you make your customers feel that you see and hear them?
You can also find a written summary of the keynote at www.nbforum.com/event-summaries/
Bio:
Seth Godin is the author of 19 books that have been bestsellers around the world and have been translated into more than 35 languages. He’s also the founder of the altMBA and The Marketing Seminar, online workshops that have transformed the work of thousands of people.
He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip, and Purple Cow. His latest book, This Is Marketing, was an instant bestseller around the world.
In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “Seth” into Google) is one of the most popular in the world.
In 2018, he was inducted into the Marketing Hall of Fame. More than 10,000 people have taken his powerful workshops, including altMBA and The Marketing Seminar.
Пікірлер: 536
Literally, 24 books and almost 30 years of Seth Godin in one hour. Simply marvellous.
@liborcinka5104
Жыл бұрын
39:06 curve is melting 😮
@wilsont1010
Жыл бұрын
Really, what did he say?
@shruti07
7 ай бұрын
@@wilsont1010use the subtitle if you haven't
I’m only four minutes and 23 seconds into this video and what he said resonated with me so much. For years, I only did what I knew how to do and although generating seven figures in business, I could’ve generated tens of millions had I expanded my mind. I will be 47 next month and I feel like I’m starting over but in all reality, I have a lot more knowledge than what I did and I’m looking forward to this next chapter of my life.
My recap for those who don’t watch the entire video: We cannot cause interest to occur but what we can do is find some strands of interest and amplify them (1:07) Cat food is not for cats it’s for the people who buy it (6:27) Marriage example (permission marketing) (19:15) At the edges is where we’re going to earn the privilege of having people want to talk to us (21:56) Every plane you have ever been on has been off course and the pilot adjusts (34:48) The cost of adjusting has never been lower, and what we can do now is put things into the world and adjust (35:00) “Have a problem? Tell a human, not a follower.” Enrollment marketing = marketing with me not to me (36:00) Writers block = bad habits + inability to dance w/our fear (37:21) If don’t have enough good ideas, then you don’t have enough bad ideas (39:15) Clap in unison exercise (41:40) Raise your hand example (we learned from a young age to hold a little bit back b/c industrialists always ask for more) (47:08) We need more leaders not managers (although I don’t think we can have all generals and no troops) (48:22) Grow wings on your way down, it’s the only way to learn how to fly (54:05) If failure isn’t an option then neither is success: innovation is failing again and again until you figure out how it works (54:35) Difference b/w ready and prepared: we’re all prepared but not ready, b/c to be ready is to be sure (56:10) Innovation is repetitive failure until you figure out how it works (time stamp unknown) Summary (59:50)
@joshchabalaendure6223
Жыл бұрын
Thank you so much
@Agy2k
Жыл бұрын
This is helpful. Thank you
@thetmjhealer
8 ай бұрын
Innovation 54:40
@SamDissNew
8 ай бұрын
just watch the whole video
@Bacco1st
5 ай бұрын
Yes it is a very good video.I can only say if you want to learn - You must listen & take notes to retain it! Seth is very good and gets it, take advantage of his experience & knowledge.
OMG!! In 1927 at a conference of physicists: "It's said that Heisenberg was there, but it's uncertain..." and CRICKETS! Not ONE giggle! The funniest joke in the whole 60 minutes and it went over the head of 5,000+ people.
@chan625
Жыл бұрын
Haha exactly! 😁
@pskdly3345
Жыл бұрын
Can you explain?
@pskdly3345
Жыл бұрын
Can you explain?
@NatureGirl
Жыл бұрын
@@pskdly3345 Heisenberg discovered the Uncertainty Principle - which is, "we cannot know both the position and speed of a particle, such as photon or electron".
@udoyoung1627
Жыл бұрын
thtz nerdy af !!! wish i knew it without the explanation but thtz the fault of our education system !! at least i'll be ready nxt time !!!
"When the world changes sometimes we become blind" Spot on as always!💯
Advertising is the price you pay for being unremarkable, they say. That purple cow example struck a chord in me on a different level. Thanks Seth for being such a remarkable story teller. You're profoundly appreciated
The comment section is an elite mastermind. There are so few of us here. Seth Godin always brings such powerful knowledge and energy. What an inspiration, and a powerful message.
I am surprised at the low number of views and the comments for such a good talk.
@MrSanfordnson
2 жыл бұрын
That's how you know it's actually a good talk
@nancythomas-wardm.b.a2993
2 жыл бұрын
Perhaps the negatives are his competitors!! xxx to our master marketer...I have never seen him on stage though I have taken several of his marvelous courses...blown away xxx
@SymphonyKol_androidLover
2 жыл бұрын
That's why it's unique not for everyone.
@yousefal-mulla2757
2 жыл бұрын
I'm surprised too.
@diegowooh96
2 жыл бұрын
Or that explains the why or what is so wrong in today’s society?😅 they didn’t see the purple cow
Sir, I am a Russian marketing specialist! Your words are what I tell my colleagues every day! I am so happy that such a qualified and great specialist like you shares my believes🙏 Because when I talk about marketing I feel like people do not get what I am talking about. Thank u 🙏
@enpakrev
Жыл бұрын
Hi Alexandra.. How are you?
@wilsont1010
Жыл бұрын
I did not get what he was talking either.
@ieltsproficiency9450
7 ай бұрын
Hey can we get in touch to discuss and share ideas?
"You will never look at Bats, quite the same way..." Video posted on March 10, 2020 Oh Sir... you have no idea how correct you are at that
I could talk about how Seth breaks down learning by comparing new concepts to old concepts we already have. I could talk about how he simplified his message so it’s not work to grasp it. I could say a lot about Seth. What always hits me the most is, I always feel better after listening to him.
@gavindecker5915
2 жыл бұрын
Instablaster.
@jeffmorrison2915
7 ай бұрын
Get a therapist
@alfredodeph
7 ай бұрын
⁰⁰⁰⁰⁰⁰⁰⁰⁰⁰⁰⁰0p8o😮bxapzajvonjkbazzpl llmP o,,l,OAmaaamazazalptf88y,yx9t8
@alfredodeph
7 ай бұрын
⁰⁰⁰⁰⁰⁰⁰⁰⁰⁰⁰⁰0p8o😮bxapzajvonjkbazzpl llmP o,,l,OAmaaamazazalptf88y,yx9t8
@Anakhrahn
4 ай бұрын
People like us, on US campuses 1966-1970, did things like that, listened to music like that, dressed like that. My favorite memories..we were not the "majority." Since then, a few years went by, during which I was completely miserable-- until I found my other group, and now people like us do stuff like this --in all countries, all the time.😊
Dance in the rain even if you hold an umbrella...and that's the point. Simply remarkable, the delivery and the insight delivered!
Seth's probably one of the most underrated thinkers in the world.
@wilsont1010
Жыл бұрын
Really? Any examples?
Godin used marketing to create one of the best life motivational videos. 👌🏾
Seth Godin is enormously entertaining, his PowerPoint photo images and sense of humor in response, fun to watch.
"Dancing with your fear" powerful.
25:57 that's amazing - generosity and art. Art doesn't beg for sameness, it asks for communication.
This is a masterclass
I hate commercials especially on youtube any company that interrupts the thing im trying to watch is going on my never buy from m list
This man just put on a clinic in great public speaking. 🔥🔥🔥 Get out there and make something weird and great!!!
Absolutely spectacular - Seth's array of stories and sharp delivery is captivating. It's incredible just how well rehearsed and natural he is, to remember all of that and be able to share it with the audience with such ease and confidence. One of my fav speakers. 👏
@etsahidu
Жыл бұрын
....so effortlessly too!!
@nandagunwardhana4094
7 ай бұрын
Yes
He is to me a source of power, love, strength and intelligence all at once! Thank you Seth ❤
@jeffmorrison2915
7 ай бұрын
You need a therapist.
@SensemakingMartin
2 ай бұрын
King, Lover, Warrior, Magician
This guy is a gift from God 🙏🏼✨🙏🏾🇩🇴🇺🇸🇻🇮
How does this guy tell stories of different contries so effortlessly? Luck in Kenya, and Juhudi Kilimo? That's someone who knows what they are saying 🇰🇪 🇰🇪 🇰🇪 this is great to watch and am certainly carrying lessons.
Anyone want to help me create a search engine (design input, I’ll do the tough stuff). Fantastic video Seth, it’s inspirational!
I started an advert today with "Are you tired of tentacles?" I believe I'm on to something. Thank you Seth!
@AaronAcheneje
3 ай бұрын
How did it go?
Good point. Competency. If someone can write it down for someone else to follow, it's about finding the person who wants the cheapest wage.
@galileojohannes7687
2 жыл бұрын
Hello Gemma, how are you doing today
I'm from Kenya and I didn't know what that word 35:14 was. Unless you meant "sawa bana" which is a phrase mixture of Swahili and slang meaning 'Alright, or okay'. It's not "I see you" or "I know who you are" or "I respect you".
@michellekabiru7893
2 жыл бұрын
Finally someone said it 😂😂
@abdlhikamil
2 жыл бұрын
Anaongea vile Ruto alitudanganya about stadia 🤣
@RuiguKabucho
2 жыл бұрын
Perhaps what he was looking for is the zulu greeting ‘sawubona’ - ‘i see you’. We can excuse him for how close the words seem:-)
Most valuable insights at free of cost ❤️❤️❤️
@williamdoust
2 жыл бұрын
Your time and attention has a value 😜🤑 : the attention economy. How many YT ads did u skip? 😂⏰
Seth Godin is definitely a rockstar!! Love his ideas.
There are important messages mr. Seth mentioned in this talk that I heard first time. I am on my earphone listening at past 1am in my place, but I can't afford to sleep until I finished this talk. Got me thinking and made me excited for tomorrow. Thank you. I hope to matter, too.
This is exceptional Seth! The way you distinguish advertising from marketing is the best I have ever heard! Just as a point of “adjustment”, SAWUBONA is Zulu/Ndebele/Swati spoken in Southern Africa and indeed means “I see you”, “I acknowledge your presence”, “You are not going unnoticed by me”.
@vincentk2765
2 жыл бұрын
Thanks for the clarification.
@mthunzidhlamini8257
2 жыл бұрын
Jaaa man! I also heard it; I was like - Hau! Kenya?!?
@refiloeradebe
Жыл бұрын
Thanks for the clarification, I was also about to say the same 😃
@teddydohteh9555
7 ай бұрын
I'm Kenyan and it doesn't make any sense as per his context in our language. Thanks for clarifying.
@marktech_Ke
4 ай бұрын
He may have meant "Sawa Bana" a phrase in Kenya also
You are a great public speaker and expert in marketing business Seth!💯😺
Listening to this talk over & over ;)
Marketing class, for the people in the real world.
Thank you for making this public!
I can only say wow, I am about to launch 2 books. One for language learning and the other one is a self help book. I am not a marketing person, and have been looking for strategies and how to stand out for weeks if not months, and this video is more than everything I have been watching and learning cumulatively. Thank you
I didn't know he was such an awesome speaker as well.
Seth doesn't teach about marketing, he teaches about life.
@wilsont1010
Жыл бұрын
Really? What are the examples in this speech?
@GarrettAvery108
Жыл бұрын
@@wilsont1010 the funny thing about life lessons is that they're often up to you to get. = )
I remember the part about flying too low. Then again I bought old, used books and I'm fifty years old. I'd like to think we covered that in school but unfortunately I can't remember for sure.
fixed mindset vs growth mindset!
“All of us are smarter than any of us” love that line😊
Thanks a lot 🙏 4 Serth Gordin Much support from 🇿🇦 ZAR- Durban Rich Future by DSK Clothing ❤
Thank you. This 10 year project to lift young girls up -to go higher -to claim & understand their values, their boundaries and their standards while here on earth is ready. And now I am. ❤️
Incredible performance, one of this best. Gold nugget after gold nugget. Also the humor on point. I especially enjoyed the water joke slide while he sipped from his glass.
Seth is always brilliant. I highly recommend every entrepreneur read every Seth Godin book they can. Purple Cow is my personal favorite.
I listened to this entire thing. I cannot remember the last time I dedicated a whole hour to anything. Thank you for sharing this!!
@pepevera4625
Ай бұрын
same here. Amazing content, real, authentic speech.
Legendary! Incredibly powerful yet subtle delivery!,
@mohammedrashid2906
2 жыл бұрын
Nice
Thank you for inspiring us Seth Godin
Providing perspective is excellent as long as its relevant to the audience and they are listening. Excellent content and i enjoyed the inputs. Well done!
@wilsont1010
Жыл бұрын
Really? What are the inputs you have gathered?
Empowering session with so much value. I learnt to do things differently and attract the people that need what you do. I also learn not to sell to everyone but to few who need it and magnify it. This is an excellent speech. I am fully empowered. Will apply all I learned in my new business.
@karmajigmetemphel6092
2 жыл бұрын
Went
Thank you for this valuable learning.
Amazing ... Energizing ... Inspiring ! AND Funny !! This conference is a Gem ⭐
Sawa bana from kenya means okay man!! Love this talk thou
ideas are the easy part, execution is everything.
@Oyzatt
10 ай бұрын
How do you execute without an idea? Failure and success are all in one box. So be ready
Holy purple cow!!! This was pure inspiration. I'm ready, no, I'm preparing to rock this world! Thank you Seth Godin for offering A New Perspective and for shining your light of clarity and brilliance!
Am from Kenya glad to hear Seth using our slang " sawa bana"😊
This presentation is so so so GOOD!!!!
What a Beautiful man you are Seth...im so glad I stumbled on your video just at the right time...hopefully now my family can see what I try to make them see after they watch this.
You are a great public speaker and expert
Identifying the niche customer segment for your product or service is a critical step in reaching and leading that group effectively. Great video!
This is a wonderful speech. Listen intently.
This guy is a freaking rock star!!! Mind blown💣🤯😎
Stellar talk. What an amazing human, and heart, and what a mind. Thank you for being, Seth. 🙏🏼
Thanks, greetings from Colombia. The Venezuelan Immigrant writer 🌎
This is one of best video i ever watched on youtube
one of the BEST talks on KZread!
I love the way Seth Godin speakes. I love that I can watch him speak one time and think I got it all. Until I realise, there is more. I love the way he speakes because I can only understand what I understand. I will only understand more when I am what is needed to understand more. Imagine a snail. A cute little snail. I want it to get away from a road. So I point in a direktion for it to go, but the snail couldn't care less. No matter how hard I try it would not understand. But if this snail was a human and I pointed then there would be some understanding. When you watch Seth Godin he speakes in a way so you will understand something and another person would understand something else. so when I hear him speak again I will understand something else because I am someone else.
Wow. This is the first time that I've ever heard Seth give a keynote speech. This was fantastic. This makes me want to go and read that book downstairs that he wrote. Excellent stuff here.
He is so good. Wow 😮 I loved this video ❤.
Kenyans 🇰🇪 sawa bana 35:00 😂😂💯
@micahlangat7852
2 жыл бұрын
By the way that's how marketers are now perceived right now
This was an awesome talk and very much needed! Thank you!
Love Seth starting from Unleashing the IdeaVirus
holy sheeeeet! this was the best marketing class I've had!
@johndavenport8843
2 жыл бұрын
I agree in the first 5 minutes I picked up serious gems.
The Great Lecture. Amazing.
Powerful content ! Thank you very much for sharing this🙏🏽🤩🙏🏽
Amazing, Seth Godin 🙂 👏 "Will you choose to matter?
Shared this in such a fun way, great communicator 🔥
Much love to Sir Seth Godin
I would pay for that empty seat! This video is insightful. thanks Seth 🙏
Powerful ending "will you choose to matter" how inspiring!
My first experience with this type of knowledge, thanks a lot.
Great speech! Thank you.
Absolutely brilliant - do it the way you do it! Building sandcastles has a system to make sure more people can be successful at it
Wow, it must be cool to be a marketing rockstar
Wow. Amazing speech. Thanks Seth!
Every word is so important 👏
Really beautiful speech!
Remarkably this incredible plus inquisitive exposure at typical level is quite insightful and well-thought out innovate speech. Unique wonder
This is truly Masterclass!! SALUT AND LOVE YOUR AMAZING TEACHING From Malaysia
Great video explaining it all under 60 min! Thank you!
amazing lecture
I love this. Thanks Seth!
Textbook. Nicely explained. As upsetting as it is unsurprising. Thank you for your solid work
Absolutely phenomenal! WAs an engineer before and I can really “feel” the message of being “industrialised (mechanical) ” and “connected (art)”
Simply incredible.
It puts you into a state where nothing matters in a good way. You truly don't give a shit about anything and you're just happy as fuck as a result, because nothing matters. Nothing matters, nothing means anything, there's nothing to do, there's no point, there's no goal but there's also no boredom, there's no negative meanings attached to the meaninglessness, it's just perfectly meaningless and it's awesome. You're basically just like sitting like a cat on a windowsill enjoying whatever experience is before it, just being and it feels amazing. 🐈
Thanks Sir..like it so much and best learned speech ever. Bravo.
This changed my life!!
Heisenberg was present but that is uncertain 😂 🙌 (Heisenberg uncertainty principle)
@dalemyers9045
2 жыл бұрын
Only us science geeks probably got that one 😁