$100M CEO Explains How to Build A Brand in 2024
Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbitl in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.
Пікірлер: 429
To get started for free: www.skool.com/games/about?IFpHasZ7jN4
Remember: watching videos all day will never help you make money. After watching write down 5 actions you can take to implement what you learned from the video and do them this week.
@rauladdam1717
24 күн бұрын
100%
@charananala616
21 күн бұрын
Question: What you learned from this video and what are the 5 actionable steps you are willing to take this week?
@slapmesillay
15 күн бұрын
She showed me her boobies and I like them toooo!
@germanmatt4
10 күн бұрын
Agreed. This is the key to everything. Otherwise this stuff just becomes entertainment, like Netflix or Hulu.
5:30 branding is... 13:30 grows your brand 15:40 steps 17:34 point of building brand > makes money 20:15 how to grow your brand
I have learnt more in 37:55 minutes about branding than in my 2 years of studying marketing at school. The way Alex explains things is crazy. Lots of teachers should pay attention to how he teaches and take a few notes... LOVED IT! thanks for sharing this!
@DeepFifty
26 күн бұрын
If you learned more about Branding in this video than two years at Uni studying marketing, there's a great chance you have really bad attention problems.
@notsosocially
17 күн бұрын
wth did you do for 2 years?!
@DJ_ATXA
17 күн бұрын
@@notsosocially imagine the stuff they teach instead of how to really do marketing and branding... all good tho.
@istefanemaria1
16 күн бұрын
Not true at all, this video is just a resume
I love the consistent uploads!!
I think this is in his free course because I remember seeing it. I remember making some changes when I heard the uncle Warren quote. This man and his wife drop so much values, I know cuz it shows up in my bank account 🔥🔥🔥
I've been uploading 1 or more videos a day since the beginning of the Spring because of your advice. Thank you a lot! You helped me start my journey
@AmericanEmpiric
28 күн бұрын
What sorts of results are you getting?
@ZxFlexDaily
28 күн бұрын
It's a shame it is in Russian coz I would watch, nzdrovia though
Notes for self: Brand is association of two things. If you associate your logo, name etc with something/someone your potential buyers like, then you're doing positive branding. Opposite would be negative(bad) branding. Your product os what people are exposed to for the longest time, so make sure your product is good. If even a small thing sucks about you, it will make your branding bad. To ammend for this, do a lot more other things your audience likes. Brand can pull towards or away. If you can steer clear of controversy then you'll have a more 'towards' appeal. You can judge whether your branding is working or not by measuring increases in reach, and seeing whether people do what you ask of them.
You’re the man Alex! Thanks for delivering so much value in such little time!
i dont think theres an audience in that room
Two uploads in one week
@AppsByCamie
29 күн бұрын
I know right?
@saidbk23
29 күн бұрын
2 Better than 1
@chrischan3297
29 күн бұрын
🤯🤯🤯
@AksRepublic777
29 күн бұрын
We’re eating good
@kennethporst4359
29 күн бұрын
Branding
It's the simplicity for me. And I have read a lot about branding but this is very action-oriented and now I feel like I have the basics to build my brand. Thanks.
This is by far the most impactful video on brand I’ve ever watched. I’m on my second time through lol. Just occurred to me that building associations kind of works the same way as customer acquisition. You use the core 4 to drive associations (with people or other brands at least). So you might pay for endorsements like Nike, or make posts about associations you want to build, OR if your product or service is good enough, people will send “referrals.” Kind of like a cool kid at a party wearing a branded shirt (because he liked the associations the brand had built). Other kids at the party buy it purely because of the association they built between the “cool kid” and the shirt. This was an association the cool kid built for you, without you paying him anything. Kind of like a referral.
Wow! I've been listening to audiobooks, KZread videos, etc. on marketing, branding and never really understood the "how" of branding. In just a few short minutes, his branding explanation set off a giant lightbulb in my head. Best explanation I've ever heard! Thank you so much. I'm about to launch a startup and have been on a rollercoaster ride in my mind. This is giving me inspiration! Now, back to the video for more learning.
powerful stuff Alex. Like when I turned my long-term rental into a short-term rental. everyone on my street hated me/us. We now have 5 and ramping up to 15 - 20 by the end of the year!!
Nice bonus video for the week. Thanks Alex and the team. 🙏🙏
Love it when the notification bell rings with Alex his Stuff
No way Hormozi just gave a presentation to an empty room... this man is a true content genius PS: Watch the whole video, it's pure gold
@uk49cheatcodes99
29 күн бұрын
Yea he is killing the game and he just did 2 uploads in a few hours He is REALLYmaking valuable content. I highly RECOMMEND too.
@cakemixondarise1
23 күн бұрын
I'm liking this comment while pausing the video at 21:09. I'll be back after watching till the end because I always thought this every time then was thinking of trying it myself lol 😁😍🎂🧁
@ZakKingSA
20 күн бұрын
He likes to make prep videos to Critique himself and improve. He may as well get some benefit out of it (and share with us). Good use of his time and resources. Clever
@KYLETISZAI
16 күн бұрын
Yeah better than if people actually wanted to hear him.
Great video Alex, I love the angle you decided to approach things from, and how you broke it down into the simplest explanation possible. As a fun note: I've always considered family crests/sigils and "army" flags as the first large scale 'branding' exercise. If saw Genghis Khan's flag, I'm pretty sure everyone knew what that mean.
18:19 Semper Fi Alex, thank you and it made me have a nice laugh out loud. Keep at your work and thank you for sharing with us in the KZread/internet sphere.
TRULY WORTH TO WATCH. Specially because he is speaking in simple conversational words that everybody can understand!
This was a good part of the whole speech that I forgot thanks for the re upload. Very informative information. I feel like branding has a lot to do with the world's current state of consciousness
YOU ARE THE MAN! simple and straight to the point
I’m pumped Alex. Your new content is drawing me towards you.👌🏼
Wow, Alex! 😄 Your insights on brand building in 2024 are spot on. It's incredible how the right pairings can transform customer opinions and sales like magic! ✨ Business students could learn so much from your example of strategic branding. Cheers to making branding less of a mystery and more of a master skill! 🚀📈
@Kumile1
28 күн бұрын
Hey Sir am 19 I have chance to get Motorcycle and it costs $200. but i can't afford it please help me to get this chance it is my biggest dream to drive motorcycle. am 19 from Ethiopia help me to live my dream. by reverse i will help you if its has value for you
Alex's new book 100 million dollar brand
@tristram0073
29 күн бұрын
Most likely the last one but I for sure think it’s a new book he’ll make
@Grantwallacemailacortaija
29 күн бұрын
Who needs free list of grants to get their business off the ground must have an EIN or LLC and active bank to receive funds
@ryangorny1075
29 күн бұрын
His next book is $100M Sales
@abhishekvjoshi
29 күн бұрын
@@ryangorny1075Isnt it 100M Money Models?
@ryangorny1075
29 күн бұрын
@@abhishekvjoshi It’s $100M Sales. He says it in his book, $100M Leads and he’s mentioned it in his other content sporadically too.
As a small business owner, this talk hit home for me. Brilliant insights!
@EmpowerThriveResults
6 күн бұрын
Feeling overwhelmed running your business? As a business coach, I help entrepreneurs develop strategies and overcome obstacles to achieve their vision. I'm giving away consultations this week. Let's chat about your goals and see if we're a good fit!
This was not just some jibber jabber. It is valuable information. Thank you for always sharing. That one notification which doesn't irk me. 😊
Insane content! This is why people trust you the free content you’re giving us can’t be matched!
Your explanation of branding as the key to customer loyalty and higher profit margins is spot on! It’s fascinating how a strong brand can guarantee sales and create a unique market position, as seen with companies like Apple 👍
Literally the best video out there distinguishing between advertising and branding, and then explaining what branding is. Better than all those gurus out there trying to teach branding with all the fluff they speak, making it complicated to understand. Thank you Alex!
Thanks again for the value you are giving to people.
Absolute master of breaking down concepts and explaining them simply
Ty for bullet point very informative 👍 I will use information wisely
Thanks Alex, very simple and easy to understand explanation of branding and how to create it
The best explanation of "How to Build a Brand" that I have ever seen. Great!
I would suggest one thing to think about. It's the definition of learning because Alex describes what is called "progress" rather than learning. Which I think should be described as the process of understanding how something works and memorising that for another time. (Rather than applying what someone told you to do. Which after doing it over and over would make you understand certain stuff eventually but there's more to it imo.)
Thanks Alex, very simple and easy to understand explanation of branding and how to create it.
Just starting my branding journey on IG. So excited to be learning! Thank you for this video.
Tons of valuable gems in this video 💎, I'm a 13 y/o entrepreneur and your videos definitely give me that extra-step-up towars my dreams and goals. I hope to meet you one day, thanks Alex.
It’s funny my thought process was the audience should know this will be good just by how many slides he goes through. (Makes KZread video and audience enjoy it better. Not many doing this imo) but then shortly after I noticed no audience. Good move. Good video. Only a few minutes in and this is exactly what I’m wanting to learn about. This topic isn’t spoken on well but it is definitely most important for absolutely any business. Online or in person. Down to the last detail.
This guy is making sense because he focuses on the power of association that helps build a brand wherein customers want to be associated with. People buy brands not because they love products but because they love the desired outcome that brands bring to them.
We want more Alex like uploading 2 videos in a week 🔥😘
This is really helpful!! alex is looking jackedd!💪
@plinkert22
10 күн бұрын
Roided up you mean
I gained crazy value from this…. Thank you Alex. Branding has occurred.
THANK YOU FOR BREAKING IT DOWN WITH VISUALS!
Very good video on branding. Good explanation on how branding makes money.
Lots of gems here. Really enjoyed it!
You rock, greetings from Mazatlan Mexico
Thank you Alex. 🙏🏻
Great content, brand is vitally important!
@Kumile1
28 күн бұрын
Hey Sir am 19 I have chance to get Motorcycle and it costs $200. but i can't afford it please help me to get this chance it is my biggest dream to drive motorcycle. am 19 from Ethiopia help me to live my dream. by reverse i will help you if its has value for you
This is amazing. Thanks for sharing 🙏
Another Mic drop on every other marketer/youtube guru out there 💯
FML Paid 7k euro for a course on the subject last week, it was worse than this video. 😂 Thanks for the amazing content
Thank you Alex for all that you have shared! I've started a business and not turning back! A small manufacturing company making whiskey smokers that are one of a kind! It's been booming for me now. The prophets that I make are going back into the business and buying land . I would have never had the courage to jump if it wasn't for you and a few other and a couple of others that inspire people thank you thank you thank you!
@HoneyBadger0704
29 күн бұрын
That’s awesome! I’ve just started my own business as well, (protection dog sales plus a multi service pet dog training) Alex’s videos have also helped me and inspire me in my journey. Glad to hear you’re doing well in your business. God bless!
@mikepepe3711
29 күн бұрын
@@HoneyBadger0704 well I certainly hope you do well! Become Unstoppable! That's what I have decided to do.!
@yourdream28
27 күн бұрын
Keep fucking grinding and conquering man! I wanna start a business too but can't pick a niche, glad that you are succeeding
Fcuking awesome! This is a master class 🤯 Thanks a million!
Alex NEVER misses 🙌🏼
You know you're about to get some good knowledge when he pulls out the slides!!! Hey Alex what is one thing you are most grateful for?
@theinvestinghouse
29 күн бұрын
Probably for slide shows
@kennethporst4359
29 күн бұрын
Contact him directly
@mat_leo
29 күн бұрын
cringe.
@yourdream28
27 күн бұрын
Explain @@mat_leo
Freaking love this content-and it’s educational
So much value, thank you business Hagrid 🙏
More of this format plz
I watched this video. After 2 hours I'm a multi millionaire!! Thanks!!!
Branding is everything
I love you man..i mean your brand!...i just got a wealth of knowledge from this video that ive just made a fresh cuppa, ive done all my screen shots needed and im about to watch again to let it all sink in..WOW Alex..your a GENIUS! and thanks for sharing
Keep going Alex
$100M Brand
Mozi team with the Drizzy Drake vibes ❤ back2back
Well than tell me alex did your skool video yesterday, show you that your brand is growing in the right direction? Im assuming it did. Im thinking more people found out about skool through the vid, they changed there behavior once they watched the vid as in they signed up once you uploaded the video(Right Direction). As a result you uploaded this video on how you built your brand because you now have proof that it works and can be done.
I was an apple person for ages, left the ecosystem in 2016 and very happy. Might try it again.
Great lessons overall… the Dylan mulvaney pairing in my opinion was a deviation from the mission statement, bringing people together over great beer… highlighting or putting anyone on a pedestal literally separates them instead of bringing them together… the pairing wasn’t bad, it was the presentation of the pairing. In Texas the BlueBell ice cream issue is another great example of how a brand can survive serious issues, even killing people.
i just love your content so deep
Alex want all the smoke, lol. And I am here for it!!! Gotta love Alex
Man this guy just pumps out the best info
Thank you! This is Good stuff!
With the way Alex is uploading videos these days, I think we're close to getting the third book in the $100m series
I'm brand strategist (I have pro level qualifications, completed online courses read many books on brandingz worked at advertising agencies and have helped people build brands). Nobody explained this better. Period!
THANK YOU BRO!
FULL METAL JACKET! "THERE ARE MANY LIKE IT.."
Thanks Alex, this is un-surprisingly epic! I'm curious if you or anyone else here in the comments has any thoughts on how to apply this for a service based business rather than physical /e-commerce product?
@jaredn960
27 күн бұрын
Same principles apply
Alex, it would be wonderful if you wrote a book entirely on brand building. There are so many scattered and contradicting information on this topic.
I live for these long-form trainings with Alex. Love these much better than the hyperedited ones.
I needed this! Thanks bro
If I was just starting out, I’d only listen to this guy.
This is amazing content!
Going to take it all inn!
Brilliant insights that no one in his core audience can actually implement. If they could, he’d have case studies outside of Apple, Coca Cola, and other iconic brands.
To condense it: your brand has an identity. Customers trade their dollars for your product so they can adopt that identity
Much appreciated.
Good explanation 😊
Thank you Alex 😶🌫️🙏🏾🥂
BRAND IS EVERYTHING
Jason Momoa is the most interesting man when talks about marketing!!
Alex is watching our engagement rate in the KZread analytics to improve the presentation
Could you do a video on how to apply this to book authors?
Thank you alex
I sent this to my whole team and to my friend while watching.
the flower bouquet analogy is amazing and helped me explain something that has been on my mind for years but I never knew how to put it into words . You have three brands; Nike, Adidas, and Gymshark. I have never bought anything from Gymshark because I just never liked their bouquet of flowers and in fact they have some ugly flowers. Never liked Adidas' bouquet either. Nike has had some ugly flowers, but their bouquet is so massive that it is ok. Clearly it comes down to personal taste but I wouldn't mind wearing Adidas, I would never wear Gymshark though and the reason can be due to branding.
Great video. I took a couple good nuggets for sure, especially from the unique scope you look at branding from.
Awesome stuff! 🙏
27:17 USP, Unique Selling Point