EP 4 - THE SAGE BRAND ARCHETYPE
Тәжірибелік нұсқаулар және стиль
The sage brand seeks knowledge and shares that knowledge with others. In so doing, they aim to build a strong, loyal following that will keep them going forever. The sage brand dislikes misinformation, ambiguity and misleading claims. Sage brands exhibit higher than average insight.
Read the full article at www.spellbrand.com/brand-arch...
If you want me to consult on building your brand archetype, book a one-on-one strategy video call at: mash.one/strategy
Watch the other videos in this series on brand archetype:
Brand Archetypes Introduction - • EP 1 - THE POWER OF BR...
RULER - • Is the RULER Brand Arc...
CREATOR - • EP 3 - THE CREATOR BRA...
SAGE - • EP 4 - THE SAGE BRAND ...
INNOCENT - • EP 5 - THE INNOCENT BR...
EXPLORER - • EP 6 - THE EXPLORER BR...
CAREGIVER - • EP 7 - THE CAREGIVER B...
MAGICIAN - • EP 8 - MAGICIAN BRAND...
HERO - • Ep 9 - THE HERO BRAND ...
REBEL - • EP 10 - THE REBEL BRAN...
LOVER - • EP 11 - THE LOVER BRAN...
JESTER - • EP 12 - THE JESTER BRA...
EVERYMAN - • EP 13 - THE EVERYMAN B...
#sagebrandarchetype #brandarchetype #brandstrategy
Пікірлер: 32
Thank you brother. Appreciate the time you take to give the information. I came across your video after learning i am Sage. The world needs us 🙏🏾
@thenakedbrand
2 жыл бұрын
You are so welcome brother! - Mash
Thanks man, amazing content as usual. You truly are a Sage.
@thenakedbrand
2 жыл бұрын
I appreciate that James! 😀
So grateful for these videos❤
@thenakedbrand
3 ай бұрын
Glad you like them!
Thank you. Great video. I've been working on this more for my brand.
@thenakedbrand
Жыл бұрын
Glad it was helpful! - Mash
Wow! this is amazing! thank you so much for this value!
@thenakedbrand
Жыл бұрын
You're so welcome Shauna! :) - Mash
I'm not a "brand"..I AM a Sage. I knew what I was at an early age. A spiritual Prodigy..or rather a Spiritual Spartacus here to help you all save what is left of your humanity. By the way, we don't seek Wisdom or Truth, we already have it. Now I don't know everything and I'm far from perfect. I spend most of my time researching the little details of this reality. What did I just watch?
@TheRealAsteria
2 жыл бұрын
You just branded yourself. Since this is a video about branding strategies for and of the Sage (Jungian archetype), this guy is REALLY, really good. Wow! This is so meta!
@thenakedbrand
2 жыл бұрын
Makes sense!
Excellent
@thenakedbrand
3 жыл бұрын
Thank you! Cheers!
great video! so once you have your target audience defined, how do you assign the archetype to it? do you assign the archetype with the mutual qualities that both entities share? so say if the target audience likes to help people, i would then assign an archetype that also shares that common interest? thanks
@thenakedbrand
2 жыл бұрын
Yes, correct. That is why in real world cases, audience persona is made up of more than one archetype. The percentage of the different archetypes depends on the nature of your business and market segment. That is where strategic thinking comes into play. There is not rule of thumb. The audience persona essentially enables the creation of the brand persona which ensures the right kind of messaging is broadcast to the right audience. - Mash
I took a survey which told me my archtyoe is sage , so here i am knowing what it really meant , it is truly me .
@thenakedbrand
Жыл бұрын
Awesome!
this was super helpful. thank you. new subscriber!
@thenakedbrand
3 жыл бұрын
Awesome! Thank you!
Great content, thank you.
@thenakedbrand
4 жыл бұрын
Glad you found it useful! - Mash :)
Toyota is sage brand was a surprise to me. Which market ? R u ref. to the Master Brand / Mother Brand - Toyota in USA. Toyota is a house of brands and each product is different...Camry ... Prius ... Hilux....LandCriuser.....all r different.
@thenakedbrand
2 жыл бұрын
I am referring to the parent Japanese brand - Mash
Do the government space agencies go under sage archetype?
@thenakedbrand
2 жыл бұрын
You can not simply categorise certain sectors as specific archetypes. It depends on a number of factors - especially the audience and the sector. - Mash
How can I create a personal brand as sage if I am a young boy?
@thenakedbrand
2 жыл бұрын
That would be difficult as a sage archetype needs to establish an authority status and if you are a young boy that can be a little tough. I would suggest you start building your authority step by step and not worry about the full extent of the sage archetype just yet. - Mash
@SthrnPrettyCiara
2 жыл бұрын
If you truly are a sage you could establish your authority within your peer group. If you are that go to friend, advice giver, or you have a lot of knowledge on a particular subject (ex: skateboarding) you could start helping your peers in that area. Teach techniques, hacks, etc..
Great video!!! :)
@thenakedbrand
3 жыл бұрын
Thank you!!