Love this series of videos, very helpful and informative. Seems to be a mixture of archetypes for me...I think 🤔 Thank you Mash! ✨🙌🏽

@thenakedbrand

2 жыл бұрын

Glad you like them Tamara! - Mash

Thanks so much love this series so much. 💗

@thenakedbrand

2 жыл бұрын

Glad you enjoy it!

The best 😩👏🏿👏🏿

@thenakedbrand

3 жыл бұрын

Thank you! :)

this video is soo helpful

@thenakedbrand

3 жыл бұрын

Thank you!

Hi, I have a question. Is it true that your archetype is 80% the one from your niche, and 20% for your differentiation for that? For example, you have a creative career, so your archetype is the creator. But to differentiate you add a flavour with another archetype (or in the case of the innocence, you remove maybe ;)) ? Can you have even maybe 3 archetypes combined?

@thenakedbrand

4 ай бұрын

Hi - not sure exactly what you mean but the core idea of an archetypal mix is based on the psychographics that you want to target. People have a ton of archetypes within them and you decide which mix you want to cater to.

Can the innocent archetype also be sophisticated/elegant? Or does it have to be pure/hippy in order to resonate?

@thenakedbrand

3 жыл бұрын

Hey Doris - Yes, you can a mix of archetypes and the percentage of each is determined by your overall positioning strategy. In your case, I would suggest 80/20 as a general guideline. - Mash