The Naked Brand

The Naked Brand

Stripping Down to Brand Brilliance. The Naked Brand - where we strip away the complexities of branding to reveal the core of your business’s true identity. Experience transparent, jargon-free insights that transform your brand into a beacon of authenticity and innovation. Here, truth in branding leads to genuine connections and lasting growth.

Disclaimer:
Any information provided in this channel should NOT be considered professional advice. Mash assumes no liability. This is an education channel only.

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  • @bubbieble
    @bubbieble5 ай бұрын

    Hi, I have a question. Is it true that your archetype is 80% the one from your niche, and 20% for your differentiation for that? For example, you have a creative career, so your archetype is the creator. But to differentiate you add a flavour with another archetype (or in the case of the innocence, you remove maybe ;)) ? Can you have even maybe 3 archetypes combined?

  • @thenakedbrand
    @thenakedbrand4 ай бұрын

    Hi - not sure exactly what you mean but the core idea of an archetypal mix is based on the psychographics that you want to target. People have a ton of archetypes within them and you decide which mix you want to cater to.

  • @BriaMedia
    @BriaMedia7 ай бұрын

    Enjoying these mindset videos❤ i think I'm in my clarity phase🎉

  • @thenakedbrand
    @thenakedbrand4 ай бұрын

    So glad!

  • @BriaMedia
    @BriaMedia7 ай бұрын

    So grateful for these videos❤

  • @thenakedbrand
    @thenakedbrand4 ай бұрын

    Glad you like them!

  • @millenialmusings8451
    @millenialmusings84518 ай бұрын

    Newton also died a virgin

  • @Sadia..t
    @Sadia..t9 ай бұрын

    Thanks you so much for these imp infos❤

  • @youngtevanced8818
    @youngtevanced881810 ай бұрын

    Amazing! Glad I found this channel. Your topic is really gold. I am just wondering, can we have a multiple archetypes in one brand?

  • @thenakedbrand
    @thenakedbrand4 ай бұрын

    Yes you can have archetypal mixes. In fact I routinely encourage people to look at combination percentages of archetypes.

  • @eliali6484
    @eliali648411 ай бұрын

    Thank you!

  • @eliali6484
    @eliali648411 ай бұрын

    Very useful! Thank you

  • @lemonfixx
    @lemonfixx11 ай бұрын

    I love that canva thumbnail.

  • @lukaszabulis8143
    @lukaszabulis814311 ай бұрын

    Hi Mash, love your videos and archetype series. My question is what are practical steps to figure out customers motivations? I am using post purchase survey, but I am not sure which questions should I ask. Do I ask their motivations and fears upfront? Does not sound like a great idea 😅

  • @thenakedbrand
    @thenakedbrand11 ай бұрын

    Good question Lukas! Absolutely, understanding your customers' motivations and fears is key, and being upfront can give you some real insights. 1️⃣ Be Direct but Not Intrusive: Ask them about their motivations, but do it in a way that feels genuine. You want them to know that their opinion matters, not that they're just another data point. Example: "What made you choose our product? We're always looking to improve!" 2️⃣ Understand the 'Why' Behind the Purchase: Focus on their needs and wants. What problem did they hope your product would solve? What were their expectations? What pain point were they addressing? 3️⃣ Explore Their Fears and Hesitations: This can be a touchy subject, so phrase it carefully. "Were there any concerns or obstacles that almost stopped you from purchasing? How did you overcome them?" Understanding this can help you remove these barriers for future customers. 4️⃣ Look at Their Journey: Ask them about their overall shopping experience. What led them to your product? What other products did they consider? What made them finally click that 'Buy' button? This can tell you a lot about their decision-making process. 5️⃣ Incentivize Honesty: If you want genuine answers, show them that their time and honesty are valued. Offer a discount on a future purchase or entry into a giveaway. Make it a win-win. Hope this helps.

  • @valdi_tv
    @valdi_tv Жыл бұрын

    These videos are gold! Thanks for all the effort you put into them.

  • @thenakedbrand
    @thenakedbrand Жыл бұрын

    Glad you like them!

  • @Sekhani8
    @Sekhani8 Жыл бұрын

    The consulting link didn't work today.

  • @Sekhani8
    @Sekhani8 Жыл бұрын

    did you mention adworks or is there another spelling?

  • @cyrusobutu38
    @cyrusobutu38 Жыл бұрын

    Thank you, your information was very helpful.

  • @mohdaimanmohdismail2540
    @mohdaimanmohdismail2540 Жыл бұрын

    Break to point or number while you read it

  • @TwilaGraceNkombo
    @TwilaGraceNkombo Жыл бұрын

    is thr hour discussion still available ?

  • @vurgatifashion
    @vurgatifashion Жыл бұрын

    First to like I love this topic

  • @user-co2ed7op6p
    @user-co2ed7op6p Жыл бұрын

    Thank you so much for your video! I'm wondering what price is a caregiver willing to pay?

  • @thenakedbrand
    @thenakedbrand Жыл бұрын

    Not sure what you mean Lamba? Can you clarify your question?

  • @user-co2ed7op6p
    @user-co2ed7op6p Жыл бұрын

    @@thenakedbrand For the Everyman brand archetype, the target audience want quality at the best price. For a caregiver brand archetype, do the target audience want the same thing? what price are they willing to pay? I wonder because it is usually non-profit organizations like Amnesty International, UNICEF, Mother TERESA or WWF that exploit the caregiver archetype. Hope it's more clear? Thank you

  • @soufianbounouar9119
    @soufianbounouar9119 Жыл бұрын

    First one ☝️

  • @magnus9808
    @magnus9808 Жыл бұрын

    Thanks for creating this video as a aspiring student i get to learn a lot from you and i will apply all the learning you have taught

  • @iGuide_net
    @iGuide_net Жыл бұрын

    Thanks!

  • @thenakedbrand
    @thenakedbrand Жыл бұрын

    Awesome Thanks! :)

  • @femiogunbode4684
    @femiogunbode4684 Жыл бұрын

    Thank you for this video.... It's really educative

  • @thenakedbrand
    @thenakedbrand Жыл бұрын

    My pleasure

  • @purstatus
    @purstatus Жыл бұрын

    WOO ! loved this one! Best of luck to Tony! Keep them coming Mash!

  • @thenakedbrand
    @thenakedbrand Жыл бұрын

    Thank you! :)

  • @purstatus
    @purstatus Жыл бұрын

    awesome eiposde! forgot to leave a comment - but thanks Mash - learned a lot!

  • @thenakedbrand
    @thenakedbrand Жыл бұрын

    Glad to hear it! :)

  • @timeisatrial
    @timeisatrial Жыл бұрын

    Good video man! solid information.

  • @thenakedbrand
    @thenakedbrand Жыл бұрын

    Appreciate it! :)

  • @purstatus
    @purstatus Жыл бұрын

    Can't wait!

  • @purstatus
    @purstatus Жыл бұрын

    Hey Bonigala! Loved every minute of this video! Im a solo non-technical founder with a good idea and marketing/sales background looking to make a startup - but I can't for the life of me find a good co founder - do I have any hope in raising money? I know this sounds like a joke but I really am not sure what to do! Thanks man!

  • @thenakedbrand
    @thenakedbrand Жыл бұрын

    Hey! Thanks for visiting and your kind words. Having a co-founder is very important but are you referring to a co-founder who brings in some capital? That is usually difficult unless you have a friend who shares your vision and passion and is willing to put his money in. If you have a strong idea and a robust business plan and GTM, you can still secure funding - pre-seed to get going.

  • @pulse1272
    @pulse1272 Жыл бұрын

    Great content

  • @thenakedbrand
    @thenakedbrand Жыл бұрын

    Thank you!

  • @herbertmungobey8343
    @herbertmungobey8343 Жыл бұрын

    Awesome video man awesome!!

  • @thenakedbrand
    @thenakedbrand Жыл бұрын

    Thanks Herbert!

  • @ninjagraphics1
    @ninjagraphics1 Жыл бұрын

    Thanks this info was valuable and I love your website!

  • @thenakedbrand
    @thenakedbrand Жыл бұрын

    Glad it was helpful!

  • @euviczinsou8823
    @euviczinsou8823 Жыл бұрын

    I love your videos thank you for teaching that much

  • @thenakedbrand
    @thenakedbrand Жыл бұрын

    You are so welcome

  • @wesley-digital
    @wesley-digital Жыл бұрын

    Hello and thank you for creating this content. I feel that building a brand should be one of the first steps to take when starting a business. The 5 brand pillar strategy is easy to follow, easily digested, and easily implemented. Your content has and continues to help me in many ways. Thanks again!!!

  • @thenakedbrand
    @thenakedbrand Жыл бұрын

    Thank you Harold! :)

  • @theDanDeleon
    @theDanDeleon Жыл бұрын

    Question: how could you have a Ruler Archetype if you're a business just starting out? Would it make more sense to start off as one type of Archetype and then maybe switch to another archetype as the business grows?

  • @thenakedbrand
    @thenakedbrand Жыл бұрын

    Dan - the archetype does not depend on if the business is new or old. Rather it should be based on the brand positioning.

  • @sarthakgawari23
    @sarthakgawari23 Жыл бұрын

    I took a survey which told me my archtyoe is sage , so here i am knowing what it really meant , it is truly me .

  • @thenakedbrand
    @thenakedbrand Жыл бұрын

    Awesome!

  • @grownager
    @grownager Жыл бұрын

    Excellent content. Thanks

  • @thenakedbrand
    @thenakedbrand Жыл бұрын

    Glad you liked it!

  • @aaronjohnson9678
    @aaronjohnson9678 Жыл бұрын

    Thanks for uploading!!! ❤

  • @thenakedbrand
    @thenakedbrand Жыл бұрын

    Thank you Aaron! :)

  • @alexanderdeanna5839
    @alexanderdeanna5839 Жыл бұрын

    PЯӨMӨƧM 🌹

  • @dummybear6772
    @dummybear6772 Жыл бұрын

    I appreciate how deep you dig into these archetypes and their variations.

  • @thenakedbrand
    @thenakedbrand Жыл бұрын

    Thank you!! :) - Mash

  • @Gonzalezalx
    @Gonzalezalx Жыл бұрын

    This video is so great thanks! I take note🙏🏻😊

  • @thenakedbrand
    @thenakedbrand Жыл бұрын

    Glad it was helpful Alexander! :) - Mash

  • @GoGetItPeriod
    @GoGetItPeriod Жыл бұрын

    Hi Mash, loving the 5 Pillar series! I've been bingeing through these and collating notes to help in rebuilding my freelance business. Any idea when the last pillar video will be out? Love the channel and keep up the great work. Thanks!

  • @thenakedbrand
    @thenakedbrand Жыл бұрын

    Great to hear it was helpful! Episode #5 is going to be live this week hopefully! - Mash

  • @thenakedbrand
    @thenakedbrand Жыл бұрын

    Pillar 5 is live now: kzread.info/dash/bejne/hqKdvKiKYMjUZso.html

  • @aaronjohnson9678
    @aaronjohnson9678 Жыл бұрын

    Love this 5 pillar series! Can’t believe you give this knowledge for free. Also, did you ever upload part 5 (6th video)?

  • @thenakedbrand
    @thenakedbrand Жыл бұрын

    Hey Aaron! I am glad you love it! Ep #5 is coming soon!

  • @thenakedbrand
    @thenakedbrand Жыл бұрын

    Aaron Pillar 5 video is live now: kzread.info/dash/bejne/hqKdvKiKYMjUZso.html

  • @tammycoin
    @tammycoin Жыл бұрын

    Very nice job!

  • @thenakedbrand
    @thenakedbrand Жыл бұрын

    Thank you! Cheers!

  • @GofelipeGraphicDesign
    @GofelipeGraphicDesign Жыл бұрын

    I love this advice so much.

  • @thenakedbrand
    @thenakedbrand Жыл бұрын

    Thank you Felipe!! - Mash

  • @djfashow
    @djfashow Жыл бұрын

    Thank you. This is amazing.

  • @thenakedbrand
    @thenakedbrand Жыл бұрын

    You're very welcome! - Mash

  • @sovereignsoulutions6612
    @sovereignsoulutions6612 Жыл бұрын

    Did he say, "Branded Adwords "?

  • @thenakedbrand
    @thenakedbrand Жыл бұрын

    Not sure what you mean? Please can you refer to the time stamp? - Mash

  • @allisonroozen
    @allisonroozen Жыл бұрын

    Love your videos Mash!

  • @thenakedbrand
    @thenakedbrand Жыл бұрын

    Thank you Allison! Glad you found them useful! 😇🙏🏼 - Mash

  • @vurgatifashion
    @vurgatifashion Жыл бұрын

    Thank you so much for the information

  • @thenakedbrand
    @thenakedbrand Жыл бұрын

    My pleasure - Mash 🙏🏼

  • @vurgatifashion
    @vurgatifashion Жыл бұрын

    I love your videos

  • @thenakedbrand
    @thenakedbrand Жыл бұрын

    Thank you! - Mash

  • @vurgatifashion
    @vurgatifashion Жыл бұрын

    #1

  • @vurgatifashion
    @vurgatifashion Жыл бұрын

    Thank you for this video. Very educative.

  • @thenakedbrand
    @thenakedbrand Жыл бұрын

    Glad it was helpful! - Mash