Stripping Down to Brand Brilliance. The Naked Brand - where we strip away the complexities of branding to reveal the core of your business’s true identity. Experience transparent, jargon-free insights that transform your brand into a beacon of authenticity and innovation. Here, truth in branding leads to genuine connections and lasting growth.
Disclaimer:
Any information provided in this channel should NOT be considered professional advice. Mash assumes no liability. This is an education channel only.
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Hi, I have a question. Is it true that your archetype is 80% the one from your niche, and 20% for your differentiation for that? For example, you have a creative career, so your archetype is the creator. But to differentiate you add a flavour with another archetype (or in the case of the innocence, you remove maybe ;)) ? Can you have even maybe 3 archetypes combined?
Hi - not sure exactly what you mean but the core idea of an archetypal mix is based on the psychographics that you want to target. People have a ton of archetypes within them and you decide which mix you want to cater to.
Enjoying these mindset videos❤ i think I'm in my clarity phase🎉
So glad!
So grateful for these videos❤
Glad you like them!
Newton also died a virgin
Thanks you so much for these imp infos❤
Amazing! Glad I found this channel. Your topic is really gold. I am just wondering, can we have a multiple archetypes in one brand?
Yes you can have archetypal mixes. In fact I routinely encourage people to look at combination percentages of archetypes.
Thank you!
Very useful! Thank you
I love that canva thumbnail.
Hi Mash, love your videos and archetype series. My question is what are practical steps to figure out customers motivations? I am using post purchase survey, but I am not sure which questions should I ask. Do I ask their motivations and fears upfront? Does not sound like a great idea 😅
Good question Lukas! Absolutely, understanding your customers' motivations and fears is key, and being upfront can give you some real insights. 1️⃣ Be Direct but Not Intrusive: Ask them about their motivations, but do it in a way that feels genuine. You want them to know that their opinion matters, not that they're just another data point. Example: "What made you choose our product? We're always looking to improve!" 2️⃣ Understand the 'Why' Behind the Purchase: Focus on their needs and wants. What problem did they hope your product would solve? What were their expectations? What pain point were they addressing? 3️⃣ Explore Their Fears and Hesitations: This can be a touchy subject, so phrase it carefully. "Were there any concerns or obstacles that almost stopped you from purchasing? How did you overcome them?" Understanding this can help you remove these barriers for future customers. 4️⃣ Look at Their Journey: Ask them about their overall shopping experience. What led them to your product? What other products did they consider? What made them finally click that 'Buy' button? This can tell you a lot about their decision-making process. 5️⃣ Incentivize Honesty: If you want genuine answers, show them that their time and honesty are valued. Offer a discount on a future purchase or entry into a giveaway. Make it a win-win. Hope this helps.
These videos are gold! Thanks for all the effort you put into them.
Glad you like them!
The consulting link didn't work today.
did you mention adworks or is there another spelling?
Thank you, your information was very helpful.
Break to point or number while you read it
is thr hour discussion still available ?
First to like I love this topic
Thank you so much for your video! I'm wondering what price is a caregiver willing to pay?
Not sure what you mean Lamba? Can you clarify your question?
@@thenakedbrand For the Everyman brand archetype, the target audience want quality at the best price. For a caregiver brand archetype, do the target audience want the same thing? what price are they willing to pay? I wonder because it is usually non-profit organizations like Amnesty International, UNICEF, Mother TERESA or WWF that exploit the caregiver archetype. Hope it's more clear? Thank you
First one ☝️
Thanks for creating this video as a aspiring student i get to learn a lot from you and i will apply all the learning you have taught
Thanks!
Awesome Thanks! :)
Thank you for this video.... It's really educative
My pleasure
WOO ! loved this one! Best of luck to Tony! Keep them coming Mash!
Thank you! :)
awesome eiposde! forgot to leave a comment - but thanks Mash - learned a lot!
Glad to hear it! :)
Good video man! solid information.
Appreciate it! :)
Can't wait!
Hey Bonigala! Loved every minute of this video! Im a solo non-technical founder with a good idea and marketing/sales background looking to make a startup - but I can't for the life of me find a good co founder - do I have any hope in raising money? I know this sounds like a joke but I really am not sure what to do! Thanks man!
Hey! Thanks for visiting and your kind words. Having a co-founder is very important but are you referring to a co-founder who brings in some capital? That is usually difficult unless you have a friend who shares your vision and passion and is willing to put his money in. If you have a strong idea and a robust business plan and GTM, you can still secure funding - pre-seed to get going.
Great content
Thank you!
Awesome video man awesome!!
Thanks Herbert!
Thanks this info was valuable and I love your website!
Glad it was helpful!
I love your videos thank you for teaching that much
You are so welcome
Hello and thank you for creating this content. I feel that building a brand should be one of the first steps to take when starting a business. The 5 brand pillar strategy is easy to follow, easily digested, and easily implemented. Your content has and continues to help me in many ways. Thanks again!!!
Thank you Harold! :)
Question: how could you have a Ruler Archetype if you're a business just starting out? Would it make more sense to start off as one type of Archetype and then maybe switch to another archetype as the business grows?
Dan - the archetype does not depend on if the business is new or old. Rather it should be based on the brand positioning.
I took a survey which told me my archtyoe is sage , so here i am knowing what it really meant , it is truly me .
Awesome!
Excellent content. Thanks
Glad you liked it!
Thanks for uploading!!! ❤
Thank you Aaron! :)
PЯӨMӨƧM 🌹
I appreciate how deep you dig into these archetypes and their variations.
Thank you!! :) - Mash
This video is so great thanks! I take note🙏🏻😊
Glad it was helpful Alexander! :) - Mash
Hi Mash, loving the 5 Pillar series! I've been bingeing through these and collating notes to help in rebuilding my freelance business. Any idea when the last pillar video will be out? Love the channel and keep up the great work. Thanks!
Great to hear it was helpful! Episode #5 is going to be live this week hopefully! - Mash
Pillar 5 is live now: kzread.info/dash/bejne/hqKdvKiKYMjUZso.html
Love this 5 pillar series! Can’t believe you give this knowledge for free. Also, did you ever upload part 5 (6th video)?
Hey Aaron! I am glad you love it! Ep #5 is coming soon!
Aaron Pillar 5 video is live now: kzread.info/dash/bejne/hqKdvKiKYMjUZso.html
Very nice job!
Thank you! Cheers!
I love this advice so much.
Thank you Felipe!! - Mash
Thank you. This is amazing.
You're very welcome! - Mash
Did he say, "Branded Adwords "?
Not sure what you mean? Please can you refer to the time stamp? - Mash
Love your videos Mash!
Thank you Allison! Glad you found them useful! 😇🙏🏼 - Mash
Thank you so much for the information
My pleasure - Mash 🙏🏼
I love your videos
Thank you! - Mash
#1
Thank you for this video. Very educative.
Glad it was helpful! - Mash