Is the RULER Brand Archetype a Tyrant / Villain or a Savior?

Тәжірибелік нұсқаулар және стиль

The Ruler, as you might guess, is a leader. Their priority is to bring order. The ruler is quite, but they may come across as a perfectionist. This isn’t a bad thing if they can consistently project an air of competence and can back that up. The ruler naturally wants everyone to follow their lead.
A lot of people may consider a RULER archetype as a tyrant or a villain. Let's explore if this is true and how you should view this type of archetype.
In this video, I explain the Ruler brand archetype along with some awesome examples to show the strategy these brands use to establish and align with their target audience.
Schedule a strategy call with me: mash.one/strategy
You can read more details of this archetype at www.spellbrand.com/brand-arch...
Watch the other videos in this series on brand archetype:
Brand Archetypes Introduction - • EP 1 - THE POWER OF BR...
CREATOR - • EP 3 - THE CREATOR BRA...
SAGE - • EP 4 - THE SAGE BRAND ...
INNOCENT - • EP 5 - THE INNOCENT BR...
EXPLORER - • EP 6 - THE EXPLORER BR...
CAREGIVER - • EP 7 - THE CAREGIVER B...
MAGICIAN - • EP 8 - MAGICIAN BRAND...
HERO - • Ep 9 - THE HERO BRAND ...
REBEL - • EP 10 - THE REBEL BRAN...
LOVER - • EP 11 - THE LOVER BRAN...
JESTER - • EP 12 - THE JESTER BRA...
EVERYMAN - • EP 13 - THE EVERYMAN B...
#brandarchetype #rulerbrandarchetype #brandstrategy

Пікірлер: 28

  • @tieorange
    @tieorange4 жыл бұрын

    This video should have 1billion views!!!!

  • @thenakedbrand

    @thenakedbrand

    4 жыл бұрын

    Hey Andrii - Thanks a billion!! - Mash

  • @crackheadmkufams
    @crackheadmkufams4 жыл бұрын

    You need a yellow computer chair. The brown leather clashes with the awesome yellow in the room. BTW, thanks for the videos and information.

  • @thenakedbrand

    @thenakedbrand

    4 жыл бұрын

    Hey Chris - you are right! Our brand color is yellow and the whole studio including my cabin is full of the yellow! I will look around and see if I can get a yellow chair that is as comfortable as this one! - Mash

  • @zhalabi
    @zhalabi3 жыл бұрын

    Very interesting, please keep it up.

  • @thenakedbrand

    @thenakedbrand

    3 жыл бұрын

    Thanks, will do!

  • @theempathyfront495
    @theempathyfront4953 жыл бұрын

    Great content, very helpful for me!

  • @thenakedbrand

    @thenakedbrand

    3 жыл бұрын

    Glad it was helpful!

  • @tauriandeveaux4457
    @tauriandeveaux44573 жыл бұрын

    Excellent video

  • @thenakedbrand

    @thenakedbrand

    3 жыл бұрын

    Thank you very much!

  • @camiladovalle9311
    @camiladovalle9311 Жыл бұрын

    Fabulous content! Thank you

  • @thenakedbrand

    @thenakedbrand

    Жыл бұрын

    Glad you enjoyed it! - Mash

  • @Fervor
    @Fervor3 жыл бұрын

    nice video! very insightful info brother!

  • @thenakedbrand

    @thenakedbrand

    3 жыл бұрын

    Glad you liked it! - Mash

  • @Marymadelyn44474
    @Marymadelyn444742 жыл бұрын

    Another great one thanks 😊

  • @thenakedbrand

    @thenakedbrand

    2 жыл бұрын

    You’re welcome Mary 😊 - Mash

  • @220895nkr
    @220895nkr2 жыл бұрын

    Very intersting video, it was very helpful for me.

  • @thenakedbrand

    @thenakedbrand

    2 жыл бұрын

    Glad it was helpful Nadine! - Mash

  • @RaginiRaffaele
    @RaginiRaffaele2 жыл бұрын

    Thank you so much!

  • @thenakedbrand

    @thenakedbrand

    2 жыл бұрын

    You're welcome!

  • @ElBillonario
    @ElBillonario2 жыл бұрын

    another great video. What books do you recommend to dive into these archetypes as it relates to brands, films, music, etc? Big thanks amigo

  • @thenakedbrand

    @thenakedbrand

    2 жыл бұрын

    Start here - www.spellbrand.com/brand-archetypes and there is a page for each of the archetypes. You can also read The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes or the seminal book by Carl Jung: The Archetypes and the Collective Unconscious - Mash

  • @df7665
    @df76652 жыл бұрын

    Hi! I just found your videos and they’re amazing. I have a question about archetypes, do you have any examples of an archetype that has creator as their primary archetype and ruler as their secondary? I know you mentioned Apple, but I am curious if you know if any others. Thank you so much

  • @thenakedbrand

    @thenakedbrand

    Жыл бұрын

    Tesla could be a good example although I must admit it has more shades for different products, market segments etc. - Mash

  • @lifeloveskrystle
    @lifeloveskrystle3 жыл бұрын

    Great video! How do you merge the ruler and lover brand together?

  • @thenakedbrand

    @thenakedbrand

    3 жыл бұрын

    Good question! Depends on many factors. Merging archetypes can not be done by rules. It depends on many different variables. You will have to research and figure out the best combination. - Mash

  • @nadamohammed8762
    @nadamohammed87623 жыл бұрын

    I'm starting a clothing retail business and I'm targeting wealthy customers, is this the best archetype for me to go with for my brand?

  • @thenakedbrand

    @thenakedbrand

    3 жыл бұрын

    Wealthy customers are not an archetype. And going for wealthy customers depends on your brand and positioning strategy as well as the nature of your apparel, the quality as well as price points etc.

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