Hey there! Welcome to my channel. We're going to do things differently around here.
I'm a Director of Paid Social at a fully-remote marketing agency. People hire me to do their Facebook Ads (and other social media channels) to grow their businesses.
When I first started learning Facebook Ads, I was frustrated by the lack of resources available to beginners. Sure, there's a lot of videos on KZread that show dropshippers getting a 20x ROAS in their campaigns. But when I tried their replicating their strategies, I didn't get the same results.
Hint: Because they're bs!
This channel is going to show you the real strategies I use every single day to help my clients make money. You're going to watch me build out accounts EXACTLY the way I build out accounts for my clients.
I'm also going to share my story about how I got a remote job in marketing (pre-pandemic) and how you can too.
Hit subscribe and leave me a comment with your #1 burning question about Facebook Ads.
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cringe
agree. all brands here using pattern interrupt the wrong way
Hey dara! Watched your «how to test fb ads creative» yt video and i like The idea of testing 2-3 ad variations with different variables for example 1-3 sec video hooks. - But whats your thoughts about 1 adset with 1 ad so it gets fair spend? what is pros cons with this?
Hello Dara! Loved this video! While watching, I was wondering, do you manually scale the ad set budget or do you scale them automatically using rules?
Watching this with my $1200/monthly ad budget 📝
same lol $1500/'month
Do you like CBO or ABO?
When you speak about 1 creative test per week, how many creatives are you speaking about? I work with an agency at 1000$/day and every week they launch 6 images and 6 videos So I was just wondering how many creatives do you refer in “a creative test” and how many variations of each in the ABO? thanks ❤
Do you like/use tools like hyros or triple whale?
Hello! I have a question, when you find a winner ad in your creative test campaign, what do you do with that creative? Send it to the advantage+ campaign? Or you scale it up in the same adset when you test it? or you make a new advantage + camnpaign for that specific ad?
Great question. In some cases: all three. If a creative is working, the first thing to do is add more budget in place to see if performance holds. If you've 2-4x'd spend over a period of time (different for different scale points), then yes, duplicate the ad (using post IDs) into a scaling campaign (this may be an ASC+ campagin) to see how it competes against other top performers.
@@DaraDenney I got it. However, couldn't it bad for the actual ASC+ if a add a new creative since the learning phase will start again?
Love this Dara! We do the same method of scaling by 20% only and just repeat it if the performance is still good after a few days. I also agree that there are just certain brands that are really easier to scale most especially the brands that are problem-solution type of products. (Ex. Products solving skin issues) We actually observed that with the brands we handle. And yes there are not a problem-solution brands that can be easy to scale as well, examples are Luxury type of products that hit a certain market. (ex. Jewelry) Thank you Dara and please fulfil your promise of 2 videos per week HAHA
congrats on the new place!!
Thank you!!
What about lower budgets, like 50$ per day
Plenty of people start here, but it's tough especially if you're targeting the US. Download the sheet, try forecasting some scaling journeys. I wouldn't be as aggressive, maybe 10% every week.
We've definitely run across scaling too fast and running into ad fatigue and production issues... we've had to scale down now unfortunately and are trying to get the creative side back on track since we bought stock... learning a lot though and it's a fun ride!
Nothing will fatigue your creative like scaling. But it's a journey!
No lie, so far I haven’t see you show a good creative
You must be new here! Thanks for the commenting... even if it was a little mean :)
You must be new, where have you been, you have some catching up to do, go to her playlist
A lot of the creatives she shared in her other videos made me over 50K 😅 I have more screenshots of her videos where she shares creatives than pictures of my dog 😂😂
@@DaraDenney not sure why you think is mean, other people made them. Didn’t mean to offend.
@@realbrain8979 i’d like to see that one if you don’t mind sharing a link
Thanks a lot for the forecast planner! Will be helpful in the future
Glad it was helpful!
What’s your take on Bylt versus True Classic?
Hard to say. True Classic has better ads IMO
Download your FREE Forecast Planner here: daradenney.ck.page/43840c3496
Dara..You make learning so fun and informative. Thank you truly
hi! great video - thank you! If you recommend service based businesses start on Google, but they're ready for Facebook, how do you recommend structuring that? Do you use ASC for service based businesses? Those seems too broad for local needs. Advice appreciated!
So hard to think about new ideas for a fragrance company.
*Hey Dara, quick question about the organic ad (the man rolling on the floor transition) can this be posted using brand account and run as usual or is it risky because of copyright?*
Not sure, I'd ask your lawyer!
The same people complaining in the comments are the same people who'd claim they're not "sheep" like everyone else.
Did you get scared up until the car turned into a jello balloon? Aaww
Really don't think that's "unethical" lmao
Oogali boogali we don’t care
Cared enough to comment
LOL yes
…..🤨
🙄
Amazing content Dara! I've been running 1-campaign only, CBO with main adset and 3 2 2 DCTs to test ad but I'd like to try this structure instead, as often Facebook don't spend on new DCTs so it's hard to analyze why the failed or what is the problem. Also does ASC work with multiple countries in the same campaign aswell?
Great advice. 100% agree
thank you!
The “offf” misspelling is interesting too!
Thanks dara, very useful, and i have different facebook ads, the hook rate is only 26%, but cpc is very low, while the hook rate 40%, the cpc is high. so which highlights/features i should put more ads on, the high hook rate one, or the low cpc one, thanks!
Whenever I turn on the highly recommended Advantage+ Shopping for my existing best-performing-ad it then stops performing as well. I've tried a few times now, waiting over a week and over 5K impressions with hardly any sales then always go back to my old version as it seems to work so much better. I really want this to work but so far all I'm doing is making money for Meta while I continue to lose more than I get back. I'm about to stop running ads all together. Not worth it and very stressful seeing your money disappear all the time on 'experiments'.
Hello, I'm from France and I've been following you for a long time because I like your expertise. Do you offer a training video in VO?
would u recommend using hooks on headline image ads?
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what do you do when you put a winner inside the ADV+ Scalering campaign, and it gets 0 spend? does that mean it was a bad creative?
Is FB shopping campaign also applicable to a furniture store running FB Ads? Items are at least $1,000 and users do not usually buy these items online without seeing them in person. Can you suggest what would be the best Campaign for this kind of store?
Print money?! I like that…
I will subscribe if I find this video useful so you should go on little chill here at start be energetic at the end so you will find new audience but still going to watch your video thanks
I have a question , but y would brands contact a newbie when there are already so many famous influencers out there ??
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