How are you testing your creatives in 2024? Does this differ from what you're doing?

@luxurrico4842

4 ай бұрын

Hey just out of curiosity what’s your filming setup? Looks great! How do you set it up so you bounce between face only to screen/face shots?

@AniruddhaMishra

4 ай бұрын

@@luxurrico4842 via Loom?

@user-qg8hq2zq4q

4 ай бұрын

50 $ for camapgne includ how many adsett ?

@DaraDenney

4 ай бұрын

@@user-qg8hq2zq4q depends on the number of creative tests you have, really depends on the overall budget.

@user-qg8hq2zq4q

4 ай бұрын

wht du think about 1 camp / 5 adset and everyadset get 2 creatives / like budget 10 $ for every adset ? is that good even im testing that and get sale from the first day i lanch it , do u think is that good and make for us utube vd talking about the first day we make sales , and tnks for you response hun

I'm a simple person, I see Dara posts, I click immediately

Just discovered your channel and I’m in love! Thank you so much for the level of detail, it’s so so helpful. 🤗❤️

The only honest ad advertiser out there. Wish I had found your channel sooner. Would have saved me lots

so glad i found you dara! thank you for sharing your learnings. they are really helping.

Just killer, as always! Suer appreciate your level of detail.

Love it, you’re the best ❤

Pure Gold. Great explanation

Solid insights and a world of possibilities! Thanks Dara

Hey, Thanks for creating videos, I found it very useful. Keep creating more content for us, Love you!

Dara, thanks a lot for these uploads! Somehow they're exactly what I need in my marketing journey 💪🏾

@DaraDenney

4 ай бұрын

Happy to hear that!

Thank you Dara! Great to know about the bigger budgets.

This video pops as the first organic result on Google when searching for "ad creatives to test" (location MTL, Canada). Props on that.

@DaraDenney

4 ай бұрын

Love to hear this

Hi! I have a couple of questions. You say a good starting budget is $50 a day for testing, is this specific to a certain industry? Say e-commerce or a brand with national reach? What if it's a local small business that only services the immediate area, would a lower budget of say $10 - $20 a day work for that? Also, when you mention analyzing your creatives to make iterations you say "we're starting to see results and we have a few winners and few things that didn't work so well" How can you tell what's a winner and what doesn't work so well? What numbers are you looking for? clicks, reach, cpc? Especially if you're using CBO and it's just not spending on certain ads, does that mean the ad isn't working? Thanks in advance

Very, very interesting insights. Thank you very much for sharing.

Thank you Dara for sharing this tips

this video is pure gold ! exactly what i was looking for, thanks for all this information

Im crazy about seeing your new structure! 😊

@DaraDenney

4 ай бұрын

Coming out soon!

Amazing value. Thanks

@DaraDenney

4 ай бұрын

Glad it was helpful!

so helpful!!! thank you

awesome content dara 5 start 🌟🌟🌟🌟🌟

My framework is similar to yours, however I'm trying to mix my test audiences by differing ad sets targeted to broad and lookalike. Great video!

@DaraDenney

4 ай бұрын

I have heard of some people doing that, especially for smaller brands.

Thanks for a great video, Dara! For your creative tests, how are you testing out ad copy (headlines and descriptions)? Is each ad set a different set of ad copy or are they all the same?

Dara..You make learning so fun and informative. Thank you truly

Great video Dara!

@DaraDenney

4 ай бұрын

Thank you!!

YOU DROP SO MUCH VALUE YOU DON'T EVEN KNOW

This landed perfectly. Great tutorial for those working in growth and creative testing. My key takeaway from this video is to try bigger swing combos. Thanks Dara!

@DaraDenney

4 ай бұрын

So glad to hear that!

@heidiholidays

4 ай бұрын

Can you explain one thing@@DaraDenney . If all your experiments are being done in a test campaign that is broad. How do you test for MOFU and BOFU creative - who's audiences are going to be custom instead? And second question, do you scale your broad spend by scaling the winners in your experiment campaign or do you have a separate broad campaign you transfer the winners to? Thanks as always.

@DaraDenney

4 ай бұрын

Honestly, there really isn't much of a difference between creative for MOFU and BOFU and what works in prospecting. ANd for scaling: I do both.

great content

Thank you so much for this video! Just suscribed! Quick question, if I have two campaigns (one to test new ads & one to run winning ads) that have the same audience (using mainly broad, most of US, and age 45-65+), will there be an issue of audience overlap and affect their performance? Any help would be greatly appreciated :)

Your materials are great! I am starting with my new shop and was thinking to use Agency to help me with campaigns, but all interviews I had, they are still using interest, remarketing, etc...wonder if they are outdated or more advanced ;) I rather prefer simplicity and the way how you show this speaks to me better (I am from the old times marketer, already 15 yrs in ecomm, but try to learn new things). now wonder, if how to structure for my shop with more SKUs. want to do some creative test but maybe at the beginning it iwll be better to do catalog ads - as you mentionned in this video. Thank you for your feedback if possible :)

👋 re: iterations - quick question! @DaraDenney How do you test the iterations? Eg. I have just run a new creative test in a new ad set, and have a clear winner. I've come up with iterations that I want to test next. Do I add those creatives into the original ad set? Or create a new ad set for the iterations, and leave the original ad set alone/attempt to scale it? I'm a founder and learn so much from your videos - thank you 🙏

Dara. Is. A. Gem.

So useful ❤❤❤❤❤❤

@DaraDenney

4 ай бұрын

So glad!

Hey Dara, could you explain how you’re dripping creative in advantage plus shopping campaigns? Are you just using good creatives as the intro cards? Thanks for the help!

Yo are a genius! Thank you for the lesson from Ukraine!)

thanks so much dara, super helpful. what would you suggest for a new brand that only has a small budget - we are only on 50 per day, so not much else to work with and don't want to spread our budget too thin

Hello Dara, thanks for the video! Just one question: Have you seen that meta spends all the daily budget of the adset in just one ad and the other ads get no spend? When that happens, do you assume that Meta is right and the other ads were likely to perform worse or do you manually turn off the ad that is getting all the budget just to see how the others work? Sometimes I feel like my tests are not working because some ads are not even getting the chance from Meta.

The one thing I don't see in none of the videos is that she says when testing, you create adsets for each ad your testing. Now my question is, can i use different creatives in each ad set while using 2 or 3 primary texts and 2 or 3 call to actions? Or should i use the same single primary texts and same CTA for each ad set / creative i am testing? This is the only thing i am missing. I have experience in fb ads, but this is a new store, so how should i go about this? PLEASE HELP! THANK YOU

how you move the winning ad from testing campaign into winning campaign?

3:2:2 method with broad targeting is the only thing we're using now, and occasionally an A+ shopping campaign. The problem with A+ campaigns is they tend to focus more on mid/bottom funnel which, from past experience has made them less consistent/fatigue faster even though results are typically good short term.

@oliverjrgensen7512

4 ай бұрын

I tried alot of different stuff. Right now im running a A+ that is fully broad as my scale campaign, and 3:2:2 for testing. But for another country im only doing the 3:2:2, so i still dont really know whats best.

@zakistar

4 ай бұрын

@@oliverjrgensen7512what is 3:2:2 ?

@cherrypop78

4 ай бұрын

​@@oliverjrgensen7512what is A+

wih advantage. how many ads can i have in an adset. should i run 2 adsets even if its the same targeting

Hey thanks for sharing. Re $200/day, is that per ad iteration or for per ad set? And targeting higher funnel (reach, engagement), mid (clicks) or lower funnel metric (conversion)?

Love the video! Quick question - you mentioned you have an ASC campaign for winning creatives and a testing campaign. Are you using just regular, broad ADV+ for the testing campaign?

Would you still recommend broad targeting for a brand spending 1k a month?

For the iterations within an adset, the spend may not be equal. So the metrics may not be immediately comparable if one variation didn't spend much compared to another. How do you assess this?

Not sure if I missed it, but are you testing in a traffic campaign or is it still optimizing for purchases?

Dara, for retargeting campaign do you also recommend individual ad sets for each creative or not?

Do you do Dynamic creatives? Or, not necessarily dynamic creatives but how you can just add multiple ad copies/headlines to one video? I've been testing that but i cannot figure for the life of me how to get post IDs from the different variations lol.

Dara, great video but how would you modify the testing with a new brand without any real customer data. This makes great sense when there is data to assess but as a new brand what defines a successful creative with very little data. Also would you recommend a new brand to open up as broadly as possible to test or would it make more sense if we know our target customer to start there? Thank you for putting these videos out!

Hey Dara, I am facing a challenge with a client and I wanted to get your professional opinion on it. My client suggests that when we do creative testing, we should look at secondary metrics first like CTR%, Hook rates and hold rates instead of the main conversion metric like CPL or ROAS. His rationale is that CPMs change depending on Meta. But, the CTR and Hook/Hold rate would be a better indicator of performance early on and lets us iterate on the creatives faster. Whereas, what I think makes more sense, which is to look at CPL and then up the funnel at secondary metrics as an indicator/benchmark for further creative reiterations. However, he says that this approach needs much more $ for testing phase otherwise way too biased to “luck”. And that the only ones who move to next rounds happen to get the “first lead” - which might not indicate a strong ad. He’s under the notion that the best ads have the best CTR%, hook rate and hold rate. But, I believe that these secondary metrics correlate very little to CPL success (except maybe hook rates) and are to be used more for creative iteration benchmarking. What do you think?

@DaraDenney

4 ай бұрын

The best way would be to show him the data to prove your point!

Hey Dara I found your channel 2 days ago and find it really helpful. I am interested in buying your course, but first i want to check will I get all updates for free if I chose 3 payments option?

Help! Only one out of 3 of my creatives have impressions but Facebook says all 3 creatives are active? Is something wrong ??

so how do you determine which ads win? ctr? clicks? cpc? also each adset = 1 creative(ads), how do you determine which adset/creative won?

Amazing content, i wish the soud were much better. I had a hard time focusing 100%

@DaraDenney

4 ай бұрын

Working on it!!

Hey Dara! Your content is incredibly valuable, and I truly appreciate how you stay on trend with all things Facebook ads. Last year, after three years of not using Facebook ads, I implemented your strategy and campaign structure for my new campaigns, and the results have been fantastic. Despite being influenced by other Facebook ads teachers, I stick with your structure because it allows me to test my ads more effectively. For instance, my winning ads are carousels, and your structure enables me to test them properly, unlike DCT's, which don't work with this format. I'm curious about your insights on testing different ad formats such as single image, carousel, and collection ads. Should I create separate ad sets for each format? Additionally, I'm interested in your scaling strategy for 2024. Could you share when and by how much you typically increase/decrease budgets for ASC+?

@clonk1182

2 ай бұрын

Why would DCT's not work with this format?

How do you approach auction overlap during testing? How many adsets do you test at a time?

Hi Dara, and thank you so much for this video. I have a couple of questions for you. First, what does "DD" mean in the names of your campaigns? And what's your formula for naming campaigns, ad sets, and ads? Secondly, if you spend $200 daily for testing one ad, how do you determine when to switch off this ad? What is your limit?

@ambitiouskids7806

3 ай бұрын

DD is her initials, I find lots of contractors / agency's do that, they put their initials on the campaign.

Sweeet vid @DaraDenney ! One Q though, say you have a variety of offers that are quite different from each other, do you create seperate campaigns for each? We're a jewellery brand starting out with meta this past year. So for example, having one testing campaign for engagement rings then testing creatives for this per adset, then another for mens jewellery, or would you just put all the adsets together in one? Sorry if it's a basic Q!

How do you manage A/B tests? Because these can only be done on campaign or ad set level. So 1 test then creates 2 ad sets...

Is broad targeting but actually I would say is 'detailed targeting' audience as your creative and copy speaks to a specific audience?

Im a tiktok media buyer, just curious if you cover that at all or snapchat or mainly focus on the meta channel, excellent content thanks

Do you separate products into their own campaigns?

Around 11 the mott and bow isnt good for smaller brands, this impudes the question is radical copy differences or visual / scene more important for smaller brand testing, or don’t ab test too much and keep variations radical as in entirely nee concepts each creative test thanks

Hi dara, great content. I just want to know you start your ad testing campaign 1st then you start your TOF/MOF/BOF campaign or run all campaign simultaneously

@DaraDenney

4 ай бұрын

I don't use TOF / MOF/ BOF anymore. New structure video coming soon...

@harshruia2

4 ай бұрын

@@DaraDenneywe need this soon !!!

You are awesome 🎉

@DaraDenney

2 ай бұрын

Thank you :)

What about Lead ads ? For small companies ? Is 50€ also the minimum or less ?

Another amazing Video Dara, I have a question: Do all ads in the Adv+ campaign (aka not the testing campaign) share the SAME adset? Or does each ad sit in its own adset? Thank you!!!!

@henkiehendrik

2 ай бұрын

Adv+ campaign doesn't allow you to create ad sets, only ads/creatives

Can we test different ad formats in one test? Like Feature benefit video ad, static ad, carousel ad formats in one test? Do you recommend that?

Hey, If i found a winning creative, Whats the next step? To increase that ad set budget higher or to add this creative to the higher budget ad set?

Great video! You really covered a lot! Quick question - once the ad is proven to work do you move it to ASC, or 'main' campaign, or just scale testing ad set?

@DaraDenney

4 ай бұрын

I scale it up in the testing campaign AND move it to the ASC.

@welucid

4 ай бұрын

@@DaraDenney thanks!

@d28k83

4 ай бұрын

ASC?

@zakistar

3 ай бұрын

Advantage shoping campaing​@@d28k83

Do you book consulting calls ?

50 $ for camapgne includ how many adsett ?

Dara is my fb queen

Nice video ! Thx you. How you process for test audiences ? For example in high ticket, we don’t convert in first time, so it’s difficult to validate or not an audiences 😅 And actually DABA don’t work in this account Thx a lot !

@igordeoliveirasa6674

4 ай бұрын

its a good question about high ticket!

How do you define success for test creatives, compared to the business-as-usual ads / evergreen winners? Do you just roll winning test variants into evergreen to see how they perform or do you use benchmarks?

So I've been working with a client who is running a lot of creative but with a 5k monthly budget, it feels like overkill to have a testing campaign. I just have add new creatives to the core campaign. Is there any value in test campaigns at this scale?

@igordeoliveirasa6674

4 ай бұрын

that was a great question! I would like to know about it.

@SkySocialAssistant

4 ай бұрын

This is a good question. I am also curious about this

Question. I have a main campaign. It has 2 video ads working well. I have my testing campaign. Inside the testing campaign, I might find a winner. What am I doing with it? Leaving it to run & scale within that testing campaign? or am I adding it to my main campaign and turning it off inside the testing campaign even tho it's working?

@yordanboradzhiev2712

4 ай бұрын

I was wondering exactly the same thing. Hope Dara can answer it. :)

You need a mic that reduces the resonance of the room. It's borderline reverb.

Do some ad creatives for hotels or resorts please

Hi, thanks for the valuable info! I have a question though. How do you determine a winner among ad variants within one ad set, if the AB testing takes place on the ad set level? Since you AB test two or more different ad sets, ads in each ad set are shown to a separate part of your audience. But the ads within on ad set will be shown to the same users, and the results may not be objective. Or am I missing something?

@mitchandrew3249

7 күн бұрын

I was thinking exactly this as well. Does anyone have an answer/perspective?

How do you scale the winning creatives? And how are you testing does winning creative like going fully broad no interest?

Hey dara, what structure would you recomend for a new brand that never ran ads before? Should I start with awareness/traffic for first week?

@DaraDenney

4 ай бұрын

I would not, it won’t lead to sales. Use conversion/sales campaigns if you want sales.

need that Dara Denney course asap!

I really like your shoutout to Charley T HAHA u know he's against that hahha. But both of your strategies guys are really working for me :))

@DaraDenney

4 ай бұрын

More than one way CAN work.

@kylechristiansuarez579

4 ай бұрын

​@@DaraDenney Hundred % agree. So what I do is I use all of your strategies. You Dara, Charley & Alex and etc.

Is there overlap between broad ads sets ?

@clement.rovere

4 ай бұрын

I have the same question !

you said minimum $50 per day for creative testing... but is it $50 per Adset ? or the campaign?

Thanks Dara! Once you've found the winner, do you copy that to the existing ad group in scale prospecting campaign or new ad group?

@d28k83

4 ай бұрын

Second this

@asimonna1

4 ай бұрын

third this

@tonysachin9574

4 ай бұрын

@@asimonna1 +1

Hi! I have a question. If I have a clearly winning creative and copy combo from a DCT test, I break it out and run it on its own, right? I did that, and it got little to no results after 7 days. Same broad targeting, etc. thoughts?

@DaraDenney

4 ай бұрын

Do not run it on it's own! Just put it into an ASC if you have that, otherwise, continue to scale in the DCT.

@laurenmiller3282

4 ай бұрын

It’s still under one ad set with 6 different DCT combos, and it’s dropped off result wise there too…I only have the one ad set so do I scale that?

Do you rather use 3-5 creative variants or a Dynamic creative? Would love to know cuz different people use DCT and others use 3-5creatives in an adset.

@DaraDenney

4 ай бұрын

I don't use DCT!

@vincenthuygens-chipper

4 ай бұрын

@@DaraDenney never? What's your take on it? Less control or?

Is the variations number going off from your variable? so if your variable is a hook and you make 3 different hooks with the same creative in your ad set. That means you have 3 variations correct?

@Zakariyaecom

3 ай бұрын

@DaraDenney

@DaraDenney

3 ай бұрын

Yes exactly!

@Zakariyaecom

3 ай бұрын

@@DaraDenney Thank you very much!

Hi Dara, how can we scale the creatives after we find the winning creative? Can I use USC to scale up the campaigns?

@DaraDenney

4 ай бұрын

I would scale them up in their ad set AND add them to ASC

i have e come store , can i test ad creative like this for different products in one campaign, and then duplicate winers in adv+? ps. amazing work content . thank u!!!

So the campaign itself is not ASC, just an auction/sales campaign with no targeting and running on ABO?

@DaraDenney

4 ай бұрын

The campaign is NOT ASC for creative testing.

@emkbills67

4 ай бұрын

@@DaraDenney Thank you! Huge fan

You’re a Fu*king Boss!❤

Brought is more scalable than advantage plus audience’s keeping profitability in mind?

@DaraDenney

4 ай бұрын

Impossible to say, I imagine it will be different for each account.

@everyoneisonsteroids2720

4 ай бұрын

@@DaraDenney Thank you for replying🙏

Why not use facebook A/B testing function?

Dara, I enjoy you style of splitting tests into multiple ABO adsets. But I would like to know if you also receive that warning about "Fragmented Audience" in your account. I always receive this warning and I would like to know if I just have to ignore and remain hopeful.. Thanks!

Hi Dara. Why do you prefer not to use dct? Its important to me your answer. Thanks.

@DaraDenney

4 ай бұрын

Sometimes the brands I work with do use it. Sometimes they don't. I've seen it work and not work, even in recent months. I prefer to not use it because it's simply easier to read the data this way and for reporting.

@igordeoliveirasa6674

4 ай бұрын

@@DaraDenney Great! Thanks!

@hotsizzle33

4 ай бұрын

@@DaraDenneyso if I understand, you don't use DCTs not because is more performing or cost-effective but mostly because it makes your job and reporting easier for your client? 🤔 imo ABO testing is kinda of trying to be smarter than fb and forcing spending money on potential bad ads. Before you were teaching the 3-2-2 method and believe this is the way

@lakerboyng

4 ай бұрын

There is now a breakdown you can select in the reporting that will show you stats broken down by each creative in the dynamic creative testing ad/set. It allows you to extract the info for internal or client reporting@@hotsizzle33

@igordeoliveirasa6674

4 ай бұрын

​@@hotsizzle33hi. Im trying the 3:2:2 but facing with some doubts. Is there a way to contact you? Thanks

Charley’s photo popping up in the corner caught me off guard. 😂

Another video that shouldn’t be free. 😂 Thanks Dara!

@DaraDenney

4 ай бұрын

😁