Want to see a more detailed breakdown on the Creative Testing Campaign? Watch this next: kzread.info/dash/bejne/daGfudydl8-cmaw.htmlsi=_i4zaHY2LTQ7LXcu

@MonkDefense

4 ай бұрын

Thank You

@shakkkk100

3 ай бұрын

im trying to set up dpa catalog ads with advantage plus. any advice

Dara, I rarely comment on KZread videos but I just want to thank you so much for providing such huge value to the community. I really appreciate the work that you do :)

Your videos are so helpful, clear, and concise. Thank you!

I like the two camera set up, info then... "come closer I have something to tell just you". Very effective. Great info by the way. Thanks.

Simple is better. And that's why i love this ads system. You can beat your opponent with creative, rather than budget.

@DaraDenney

4 ай бұрын

Exactly :)

Been waiting on an updated version on how to structure meta accounts for 2024! Going to implement some changes today. Thanks, Dara!

Outstanding one Dara...Awesome video...would be really really helpful for each and everyone out there....watching it!

Thanks to you, Dara! The brand I launched in December 2023 is now selling $200K a month! I've watched all your videos, especially the ones on creative, and they've worked wonders for us. Initially, I was using your old structure, but as soon as you uploaded your video on ASC, I gave it a try. It performed exceptionally well and shifted all my budget there. Watching this video now, it all makes sense. My only tweak is that I have two ASC Campaigns each for a product family because otherwise, inventory management becomes impossible. Keep up the good content!

@Jzguan

4 ай бұрын

Did u sign up her course?

@ramonrivap

4 ай бұрын

@@Jzguan I did not, mostly youtube and what Dara posts on X, but a couple of friends have and highly recommend it!

@DaraDenney

4 ай бұрын

Love to hear this!!

@thiagoroldanmarketing

4 ай бұрын

@@JzguanI did. It’s amazing!

So, it's all about outsmarting your competition with creativity. Thanks, Dara! This is such a big help. ❤️

@DaraDenney

4 ай бұрын

You're so welcome!

Thank you so much!!! So helpful!

Thanks Dara, insghtful as always going to experiment with this structure.

Amazing content Dara! YES we want to see more of these data tables!

@DaraDenney

4 ай бұрын

Cominggggg

Thanks Dara for the value and transparency you deliver as usual ! You rock it !

@DaraDenney

4 ай бұрын

I appreciate that!

@carlito_sans_mcfly

4 ай бұрын

May i ask you, how do you deal with running differents brands on the same account ? 2 campagne per brand ? or it's not a good practice to have 2 brands (separate pixels) on same BM ? Once again, thank for what you share, it helps me a lot ! @@DaraDenney

@carlito_sans_mcfly

4 ай бұрын

@@DaraDenney Does it work if we have multiple products on the same nice ? putting all of them inside ADV+ and the ABO Testing ? And can't find a video where you talk about, but can we add as much we want creatives on adv+ ? Thanks Dara ! :)

Great video, thanks Dara!

This is the best way to style your video for us

@DaraDenney

4 ай бұрын

Glad you think so!

So much value in this video! Thank you!!!

Amazing! Yes, please, use more tables and data, it's very useful! Thank you, Dara!

Another fantastic video!! If our scaling campaign isn’t doing the best these days after starting an ASC campaign would you suggest to stop the scaling campaign and just go full asc with the creative test campaign and funnel the whole budget into the asc from the scaling campaign or would you suggest slowly lowering the budget on our other campaign and funneling the amount reduced into the ASC? Thanks again!

Hi Dara, great video, thank you! When doing those testing and ASC+ adsets, are you using broad audience, or stacked interest for some? Thanks!

Great to see an updated version of your classic FB structure videos Dara! What would you recommend for brands targeting different countries? Separate campaigns for each?

@TheLaurelNZ

4 ай бұрын

Yes! This is my question too.

@rafaelhorna868

4 ай бұрын

If the CPM and demographics are similar, i keep them together. If i have a country with with double CPM, I usualy live it separate to not skew the metrics too much.

Love your videos! You have helped so much. Question do you turn on catalog on your adv+ and testing ads?

Thank you for this detailed explanation! Do you have your own course?

best media buyer on YT

I think this big solid content was the reason why Facebook crashed. LOL

@DaraDenney

4 ай бұрын

HAHA

Hi Dara! Thanks for the insights. I am super curious how you look at the ASC's in regards to service products/experiences/not physical products? Do you use it here also? What is best practice in this regard?

Thank you Dara for your helpful info❤ May I ask when the ad is doing well, what do you mean by ‘duplicate the ad’ not the ‘ad set’?

@dara I would appreciate your answer to this question: When you test creatives the winners you move them to a new campaign lets call it (winner ads) and you turn off the Add set in the testing campaign of the winner Add and you run the new campaign? Because you don’t want to be running same Add in two campaigns right? I’m confused. Thanks for your help

Question: Hi Dara, love the video and concepts behind your structure - thanks! However, how do you avoid audience overlap when scaling horizontally, on a given creative (both within your ASC+ but also in your creative testing campaign)? Context: I run ads for a women's swimwear brand, and we solely run ads through a broad campaign. We tried ASC+ last year, but there was a lot of spend going to men, who wrongfully were thursttrapped by our bikini creative. Didn't drive enough sales, so we ended up ditching the ASC+. Might start again this month, to get it working with the setup you propose. Thanks!

Very interesting, thanks! I know that today retargeting campaigns are only useful in a few cases, but I have a question for you about the retargeting campaign structure you sometimes use. Why do you choose to separate social engagers vs website visitors into two ad sets instead of combining the two audiences into a single ad set?

Dara, amazing video as always. I'm a huge fan of your channel. I have a question regarding promotions. When we have special dates or promotions (e.g., sales, discounts on specific categories, discounts on specific days for the brand, etc.), how do you manage those creatives? Do you add them to the existing ASC campaign and pause the ones you have running? Do you add them to compete with the top performers without promotions? Or do you create a new campaign for those creatives while still running the existing aon ASC campaign? Looking forward to hearing your answer

Hey @DaraDenney! Your content is absolutely great! I have a question. Won't there be a conflict between the broad campaign and ASC since they use the same ad creatives and could potentially target the same audiences?

Thak you, and btw your video is suggested for me by gemini ai

Love the simplicity! What percentage of total budget would you recommend for the testing campaign?

Hi Dara, love your content. What's the reasoning some of your clients are running DPAs in their own ASC? And would this mean they structure their accounts with three campaigns: Creative Testing ABO, standard ASC, and ASC w/ DPAs only? Thanks!

Thanks for this Dara. I would love to know more about the prospecting campaign. Is the prospecting campaign a CBO campaign? How many adsets? Once you find a winner creative, then you just duplicate the ad in that one adset?

Great video Dara. Can I ask two questions? If you have all the tests in one "Testing" campaign and you are introducing new Ad sets with new tests are you disrupting the campaign and therefore impacting other tests? I have noticed on my account that the same Ad set with the same creatives deliver different results if I run it in two different campaigns. This has happened multiple times, so my question is how do I know that this creative works if it can be delivering great results in campaign A and two week later when relaunched it delivers poor results?

@Dara 3 quick questions: 1) Are you using DCO in your creative testing campaign? 2) What's the structure of your ASC campaign - all ads in a single ad set? 3) How do you move winning tests into your ASC - create a new ad with same creative/copy? Or use the winning post id?

@support1132

2 ай бұрын

+

@DaraDenney

2 ай бұрын

1. No 2. Yes 3. Post ID when possible, but with ASCs it's not, so make the ad anew.

I really love this video. So informative ❤❤ I am a small business owner handling our own campaigns and this senseful and free learnings are so relevant to me. Thank you from the bottom of my heart and wishing you more success.

thank you for putting this free content on youtube. Question about ASCs acting as retargeting campaigns. How do you go about showing different ads / different messaging for people who're at the top vs. bottom of the funnel? For example, you have 1 cold campaign leading people to a product page, and another retargeting campaign to people who've visited that page but didn't purchase. The ads for the cold campaign may be "feature call out" , "us vs. them", etc. but the ads for retargeting may be about shipping / warranty / return concerns. Is this a valid concern or am I thinking about this the wrong way?

@support1132

2 ай бұрын

Hi! Have you found the answer to this question? I just have the same one :)

If you came back to cairo we must meet you are brilliant!!

hi. do you use adv+ broad audience in testing campaign or just "old" broad audience?

Hey Dara, so for your adsets you don't target any interests? And how about your placements? I know you briefly mentioned in the beginning that interests are being phased out but would love to know your deeper thoughts on this.

Hey Dara when do you use ASC+ with DAP do you create a separate campaign ASC where to insert winners adv from the testing ones? I heard that DAP shouldnt be in the same ones with standard creatives

Releasing this video for free should be illegal. You didn’t disappoint Dara. Loved it and I’ve been part of your course since day one and this is even better. Quick question… do you have data from ASC campaigns for info products? Is it worth trying them on info products tailored to let’s say only women? You can’t specify the gender when setting up ASC campaigns but maybe it doesn’t matter anymore. Would love to get your input. Thanks so much!

@DaraDenney

4 ай бұрын

It's defintiely worth trying!

Amazing content Dara! I've been running 1-campaign only, CBO with main adset and 3 2 2 DCTs to test ad but I'd like to try this structure instead, as often Facebook don't spend on new DCTs so it's hard to analyze why the failed or what is the problem. Also does ASC work with multiple countries in the same campaign aswell?

Why my campaign is learning limited ? Although I added enough budget. Anyway to improve it? Thanks

Hey thanks for posting. What if the product is not ecomm but consumer SaaS? Would you swap out the Advantage+ campaign for Leads with a cost cap or some other campaign setup?

Hi, We are looking to scale a specific category of our business. Would you recommend creating a separate TOF MOF BOF for it, or start putting ads in existing campaigns?

You have provided alot of value in this. Can you please tell what would be best if we have multiple categories to work with? Is it ok to create separate ASC campaign for each category?

@DaraDenney

4 ай бұрын

This is something I would test!

great video, i have a small question, do you exclude any public in asc or in your testing campaing? or everything is broad?

Great video. Quick question. You said you’d prefer to keep creative testing separate. But even if they were all in and ASC, you can still see which ads are performing better right? Which would also give you the data on what would work or not

THIS IS EPIC

Hey Dara! Why do some of the adsets are set up for 2200$/day and others 50$/ day?

Does this also work for services that travel companies offer where the customer take a lot of time to make a decision to travel to a destination

Should I have separate AD sets for separate products? For example, we have an extensive product line and some of our pushes are just around one product line at a time. What is your opinion on this?

Hey Dara! What is the ideal creative volume within the ASC+ Campaigns? Love your videos!

Hey Dara, awesome content! Just wondering whether different regions is another reason why some big accounts have more campaigns? Would you recommend splitting regions out or consolidating? Thanks!

Dara when you create a testing as set do you: 1. Turn all the optimisations on? Like music, image filters? all that kind of stuff? (Apart from 3d render as everyone knows that’s garbage) 2. Upload static image ads in 1:1 and 9:16? Thankyou!

Do you close not performers in your advantage+ shopping campaing when the winner take spend but do not convert?

Great video, thanks! How many ads do you recommend for ASC+ campaigns? How much is too much? :)

@DaraDenney

4 ай бұрын

Never too much tbh as long as they have performance. The more the better.

Hi Dara! Do you see better results have the traffic go to Website & Shop or just Website?

Great video as always, Dara! Would you recommend using ASC with Dynamic Catalog and purchase events if our products are expensive, priced at $5,000 and above? Also, will you try using only ASC with dynamic catalog ads in this way? (Like, only 1 campaign, an ASC campaign?)

@DaraDenney

4 ай бұрын

I would test it.

Thanks Dara! Do you recommend include pictures and videos in one Advantage+ campaign? Because videos always win.

@DaraDenney

4 ай бұрын

A mix of both is best.

Dara! You’re the 🐐. Period! Question - when duplicating the Ad to the ASC, do we need to duplicate the ASC to introduce that new creative?

@DaraDenney

4 ай бұрын

Nope, just add it in to the already existing ASC.

@ivhisglorytv

4 ай бұрын

@@DaraDenney thank you, mucho!

Thanks all the tips Dara! For a company that is limited geographically (can ship only to specific regions or state), we can’t use ASC+. Would you still suggest to have 2 campaigns: one classic broad (maybe Campaign lvl budget) and one testing with adset lvl budget? Would you suggest to have multiple campaigns per country ?

Hi :) do you use lookalike audience? Or Adv+ is basically replacing it?

Great video! One question/clarification: in the creative testing campaign you do one test (adset) at the time or is it ok to run more tests at the same time?

Dara, one Question please: Are your "testing campaign" and your main "Advantage + Shopping Campaign" competing between themselves or not ? If yes, does it impact the cost or is it negligeable? Thanks

Hey Dara I found your channel 2 days ago and find it really helpful. I am interested in buying your course, but first i want to check will I get all updates for free if I chose 3 payments option?

And I couldn't wrap my head around why my "before/ after" campaign was shut down. It wasn't "doctored". Just real photos of my flooring projects. But nope! Got flagged. Thanks for the info!!!

When we want to test a new creative should we make a new adset in the creative testing campaign or place it inside the same adset that has been testing other creatives? Thank you for the information, all of your videos have been very helpful with growing our store.

@DaraDenney

4 ай бұрын

Check out my new video on testing! This will help out a ton. But yes, a new creative should go into a new ad set.

Seems like improved editing

Question: We have different products for men and different for women. Should we stick to one Advantage+ campaign or two?

what budget do you recommend starting with advantage + ?€50 €100? now have 3 winning ads

Hi Dara, I would be grateful if you could answer this question! For an apparel brand, I'd like to create 2/3 DPA catalogue campaigns (Advantage +) focussed on certain product sets we want to promote (based on performance, new collections etc.) Do I run a single creative in each campaign? I want to stick to catalogue ads, but how can I run multiple creatives like this? We've always used carousels for DPAs in the past and that's the extent of our exposure.

Won't spend get divided from the validated top performer ad if you add more than 1 ad let alone multiple ads in ASC campaign?

@ATLEXDDW

2 ай бұрын

Questioning the same thing

Does advantage + shopping work for service businesses too?

Hey Dara, thanks for your great content. I have my own start up for almost 4 years now here in germany and I can now make a living from it together with two employees. Everything I know about performance marketing I learned on your channel. So thanks for all the free content!

Thanks Dara, can you share examples of video ads to test? These could be video mashups or simply images put together in a video

I tried all type of the ads u said, but somehow they didnt perform well. Over 7 days 1 convert, with 30€ budget. Any tips how they could perform better?

I'm watching this video with intentions if setting up my first FB Ad. However im not grasping all of the terminology and info. What list of videos of yours can I watch to gain basic understanding and build from there?

Duplicating the ad itself into another campaign completely removes the creative and thus I’ll have to reupload. Am I doing it right?

Would this work on high ticket items?

Do you think that if you learn from someone which has used the older methods with fb ads which still works for them as they trained their pixel for that winner. These methods will not work if a new person was to learn the same way now for fb ads?

How does the initial budget and scaling work for the ASC campaign?

what kind of budget do you need for a testing campaign? because to gain statistical significance / get out of learning, each of those testing ad sets are going to need a lot of budget allocated?

@lanasmith6519

4 ай бұрын

also, why do ABO? surely just leaving it at CBO and let FB optimise to the best performing so you're not wasting budget?

Would you do the same for lead gen?

Great video! Any tips for lead generation campaigns and structure?

@DaraDenney

4 ай бұрын

It's honestly the same core structure, but you may have different campaigns depending on your lead magnet strategy, if it is more a of longer sales cycle.

@purpose6113

4 ай бұрын

​@@DaraDenneydo a video on ad creatives for lead magnets

@DaraDenney

4 ай бұрын

@@purpose6113 I did one on B2B recently, check that out!

what do you do when you put a winner inside the ADV+ Scalering campaign, and it gets 0 spend? does that mean it was a bad creative?

Hi Dara. You are my Guru. I would like to know if, after testing and choosing a winning creative and put it on scale campaign (ASC), is it normal not having too many sales first day, second day, third day.. and so on.. I have to believe after some days (how many so so?) will it get better? Thank you so much. (Im worried because first day after scaling winning creative I got only one purchase!) Imagine a high CPA? Oh nooo!!

Videos and pictures in the same ad set? Or separate?

All things being equal, what is your standard for Existing customer budget cap on ASC? Will toggling it up create more explicit intent vs. implicit? ​

@DaraDenney

4 ай бұрын

I use 0% most of the time.

Would this work for local businesses (say a plumber with a budget of $1,500 a month) or would this campaign structure really only be relevant for e-commerce / national or global brands?

Right now my Advantage+ Shopping campaign has a Shopify catalog, and then 4 other ads (mix of carousel and video). Would you recommend keeping them all in the same campaign like that, or should I separate out the Shopify Catalog or even separate them out by Product type and have 2-3 Advantage+ Shopping campaigns running? Right now, it's favoring 1 of the ads the most and the others are barely getting spend, but the CPA is still good for all of them so wondering if I separate them if they will all get a even share of ad spend

@DaraDenney

2 ай бұрын

Generally I have seen making separate campaigns for catalog ads and BUA ads to be the best

can we test new creatives using ASC?

But what if the audience in the advantage + dries out? how we get new users in that campaign? thanks allot for the video

Awesome video! I assume you use broad targeting for the test campaign?

@DaraDenney

4 ай бұрын

Yes I do!

@everyoneisonsteroids2720

4 ай бұрын

@@DaraDenneyNot advanced plus audiences? If not why?

For testing why and sales campaigns are you using A+ audiences or just brought and why?

@DaraDenney

4 ай бұрын

Check out my testing video!!

Let's try! Just two questions. How you copy - paste ads from testing to ad+ campaign? Because copy - paste available only for the same type of campaign structure. Or you are using import function? As I understand, ADS+ can have just one ad set, so how many ads you are running in ADS+? Thanks!

and do you have creative tips for high priced interior design pieces such as hay? where ugly ads or us vs. them cant be used as an ad format? :)