Creative Best Practices for Meta Ads
Thanks to Storyblocks for sponsoring this video! Download unlimited stock media at one set price with Storyblocks: www.storyblocks.com/daradenney
00:00:00 - 00:00:58 What are the best practices for creative on Facebook Ads?
00:00:59 - 00:01:49 You need to understand the top-performing formats
00:01:50 - 00:02:04 Questions to ask yourself about choosing the right format formats
00:02:05 - 00:02:51 Hook and hold rates: why they’re important
00:02:52 - 00:03:49 How to increase hook and hold rates
00:03:50 - 00:04:06 Common problems I see with video creative
00:04:07 - 00:05:51 How I use Storyblocks to make better ad creative
00:05:52 - 00:06:18 Use messaging from your customers… not from your brand
00:06:19 - 00:07:29 How I do customer review mining (SUPER IMPORTANT)
00:07:30 - 00:09:15 The delicate balance of ugly ads and branded ads
00:09:16 - 00:10:30 The “sniff test”
00:10:31 - 00:11:33 You need to understand good design.
00:11:34 - 00:13:43 You need to have a checklist
Пікірлер: 53
What are some of your creative best practices?
@mdsafiqulislam
5 ай бұрын
where can I get your performance creative course?
@Nick_Dara_Alex_Barry_uglyAds
4 ай бұрын
where we can get the checklist?
Probably the only person I take advice from for FB
And again Dara, Soo much value tips as always under 15mins...💥
You are my go-to creator when it comes to creative testing advice. Please keep it up!
Thank you for existing and sharing this valuable info ❤️
Thank you so much! I'm a media buyer with 2+ years of experience, and it was useful and insightful. Definitely pressing that subscribe button!
Gold nuggets of information ❤❤❤ thank you.
Great information. Thanks Dara! ❤️
Could you please share link from where i can download checklist pdf?
U just gain a new subscriber today 😊❤️
Hi @DaraDenney. Great content. Great content. I don't see the "hook" or "hold" rate in my FB ad platform (or did they take that away already...). FYI, I've been following Charlie's 3:2:2 Method and seeing some success. Thank you!
Thankyou Dara! You never disappointed us on your contents! :))
@DaraDenney
5 ай бұрын
You're the best!
@kylechristiansuarez579
5 ай бұрын
@@DaraDenney You are!! You, Alex, Barry, Savannah, Charley and many more! :)) Im your LOYAL FAN guys!!!
does hook rate column work for static creatives?
Thanks for all the amazing information! I just have a question, could you make a video on how to use Fb meta as a creator? how does it work like a 101 on that topic? ps: I looked over at your past videos on that subject but none of them seem to target that or maybe I missed them. Either way thanks in advance!!!
We appreciate u Dara 🫶🏽🫶🏽🫶🏽
I learned so much from everyday ❤
@SkySocialAssistant
4 ай бұрын
I agree! all of content are so valuable
Thank you for your AMAZING content! Do you recommend testing Net New Ads (diff angles/styles) in 1 Ad Set to see which one FB prefers, gives more spend? I usually see that you put variations of the same NET NEW AD in 1 ad set, and not completely different ads. Spend tells me so much about the creative and with ABO i give each Net new ad the same budget. 😖
Question regarding post notes, do you think it would be a good idea to show the post note with the writing, but there is a voice over saying what the post note says? You think this will be more engaging, or do you recommend letting the customer do the engagement with the note themselves?
Hey Dara, do you sell your slide deck templates for reporting and briefs?
Hi Dara, Amazing video! Could u also do a video on How Long a a video ad should be? (I’m referring to Reels). Ik it depends on some factors, but I feel like no one on KZread goes through what those factors really are, THANK U 🎉
Thanks for the insights Dara! What is a good hook rate and a good hold rate ?
@user-jp7fq3xd6s
5 ай бұрын
Maybe better consider industry benchmarks when evaluating your hook and hold rates
Hey Dara- Are there pros and cons to deleting old campaigns and ad sets in the same Meta Ads Account to start new ones for new DCT or any new ad set strategy? Does the account still use helpful data from the past or hurt it due to bad unsuccessful campaigns and ads? Wondering if I should turn off and delete all my past campaigns... thanks!
Hi Dara, so much valuable information and I have learnt so much as a new Creative Strategist. I can see how these creative formats work for Genz / Millenial audiences that are being sold a physical product. But would these same ad formats still be effective for selling a service (Luxury Holidays/getaways lets for example) to an older audience (Boomers, Gen X etc) 🤔
Where do we get the checklist
Hi Dara. You exclude the entire customer csv. But how do you achieve them if you are announcing a new offer? Thanks
Hi Dara! Is it OK if I let winning (high conversion) 2-5 DCTs run without moving them to individual ads/"winning ad set"? IE. One campaign > 2-5 DCTs at a time but no potential separate (Ad Set for Winners) with single post IDs? Pros & Cons to this strategy?
Dara, you're doing too much. You provide free knowledge and gave free assets too. You should have 500k sub or something. Thank you for this I can't wait to see you succeed in this platform!
@DaraDenney
5 ай бұрын
Thank you ❤️ every subscribe helps!!
Is this work for education brands as well?
What about a testimonial mashup ad?
Hey Dara, Love the video. Any chance you'd share that notion template? :-)
Thanks for such great content, but waiting to see video on the 2024 new campaign structure of yours. Please guys like & comments so that dara gets motivated 😊
@DaraDenney
5 ай бұрын
Mayyyybe it will come next week if enough people subscribe…
I absolutely LOVE your videos and I get so much out of each one. THANK YOU for sharing your knowledge. Can you do one on how to write ads for software? I find that difficult. Can you use examples from the big ones like Microsoft, SAP, NVIDIA. you're awesome, please keep schooling us :)
@DaraDenney
5 ай бұрын
I just did one on B2B, had lots of saas!
Hi Dada, what services do you use to Analyze ads?
@DaraDenney
5 ай бұрын
I use Motion and Ads Manager... sometimes Triple Whale and Northbeam.
How can I calculate the hook and hold rate for a banner?
@DaraDenney
5 ай бұрын
You mean a static ad? You can't.
@cipichirita1
5 ай бұрын
@DaraDenney Dear Diary, Today, Dara taught me something new and a new type of pain 😢
Can you still do a specs one though
@DaraDenney
5 ай бұрын
This is super easy to find! Just check out the Meta guidelines here: facebook.com/business/ads-guide/update
Thanks for putting the sniff test out
@DaraDenney
5 ай бұрын
Ha, yes! An important one, but nuanced...
@SeekoGT
5 ай бұрын
The stuff that people submit sometimes blows my mind... I'll even try to trick myself into believing it like "Well... Maybe it's just ME.. Maybe III just don't connect with it...?!" 😂
Dara is to Digital Marketing what iPhone is to Smartphone brands.