Meta Ads Creative Hack: A first look at Gen AI in Ads Manager

#MetaPartner: If you’re advertising on Meta Ads in 2024, then you already know how important creative diversity is to the success of your campaigns. Today, Meta announced new Gen AI features that allow advertisers to make new creatives with the touch of a button. In this video, we take these new image and text generation capabilities for a test drive. This update should be hitting your Ads Manager soon! Note: Some of the images you'll see in this video show a function where you can give a text prompt to further build out the image you want. This isn't available right now, but I'm told will be coming soon!

Пікірлер: 50

  • @DaraDenney
    @DaraDenney2 ай бұрын

    Have you started seeing this update in your Ads Manager? Have you tested it out for yourself? I'm so curious to hear your results. I've been testing it out with one of the brands I work with... more to share here soon :)

  • @Nick_Dara_Alex_Barry_uglyAds

    @Nick_Dara_Alex_Barry_uglyAds

    2 ай бұрын

    The copy the AI generates is very boring. people can sniff out the AI language. we still need to use our customers own words ( customers language ) in our ad

  • @Bubabebe

    @Bubabebe

    2 ай бұрын

    I work in Poland and I only operate on the domestic market. Currently I only see a suggestion to generate alternative text but it doesn't work in my language (it only works in English). I don't have the option to generate an image but I hope to get it soon!

  • @vampir94
    @vampir942 ай бұрын

    Interesting update Dara. To me, this just proves that in the future, creating original, well-thought-creative will be even more important

  • @LiamMarketing
    @LiamMarketing2 ай бұрын

    I think this move by Meta to integrate AI is Incredible! AI is already leading to more generic ad copy, ad creative & marketing angles in the market - which means original and unique marketing angles are killing it! Bring on more lazy companies and marketers!

  • @user-gi5qp3mw8z

    @user-gi5qp3mw8z

    2 ай бұрын

    Well said!

  • @digitalpost4127

    @digitalpost4127

    Ай бұрын

    You are talking as if you are not using any kinda of AI in your workflow and if you aren't then you are a damn fool.

  • @yourenotmartin
    @yourenotmartin2 ай бұрын

    Great stuff Dara, thx for making their announcement so much more digestable!

  • @DaraDenney

    @DaraDenney

    2 ай бұрын

    Absolutely!

  • @kylechristiansuarez579
    @kylechristiansuarez5792 ай бұрын

    Thankyou for this Dara! Very happy to hear new updates from the platform that we work on!

  • @DaraDenney

    @DaraDenney

    2 ай бұрын

    Absolutely! LMK what you think when it shows up in your ad account!

  • @kylechristiansuarez579

    @kylechristiansuarez579

    2 ай бұрын

    @@DaraDenney Will let you know on Linkedin when we already used it in our team in PGM. :))

  • @youssefelsahli8441
    @youssefelsahli84412 ай бұрын

    Thank you for this update

  • @just-be-777
    @just-be-7772 ай бұрын

    I think in the future, meta ads will do everything for you including make the right creative for each user automatically.

  • @erikgifford201

    @erikgifford201

    2 ай бұрын

    Dynamic ads already exist.

  • @paytontaylor7655
    @paytontaylor76552 ай бұрын

    i am so excited for this update! it should really help streamline the process, especially for small businesses, and save time!

  • @DaraDenney

    @DaraDenney

    2 ай бұрын

    YES! This will be huge for small businesses.

  • @SeekoGT
    @SeekoGT2 ай бұрын

    Cool! I actually noticed the feature yesterday. I wasn’t sure if it was new or I just overlooked it for a while.

  • @DaraDenney

    @DaraDenney

    2 ай бұрын

    Very cool! Did you test it out?

  • @SeekoGT

    @SeekoGT

    2 ай бұрын

    @@DaraDenney not yet. I have creatives in the oven. Soon.

  • @navjotsingh9796
    @navjotsingh97962 ай бұрын

    Hey Dara , Thank you for providing such helpful content. I have one suggestion for you: please try to create one video in which you can answer all of the questions asked by your followers; it will be extremely beneficial to us. I hope you will think about it , thanks.

  • @jenniferlynn120

    @jenniferlynn120

    Ай бұрын

    Like what? I see her answering questions on basically every video, short, etc. And if there’s a question that’s in depth she comments “video to come soon” or “great suggestion I’ll make a video soon”. What do you want her to answer that she’s not answering, and how specific are your questions because maybe what you’re looking for is her course that probably is more detailed with more 1 on 1 support. Maybe you’ve had a simple question for awhile now and have asked many times with no reply, and then I am sorry. But if not this content is free and honestly a full just Q&A video sounds boring to me 😂

  • @lucastomasranaldi225
    @lucastomasranaldi2252 ай бұрын

    I use AI background images créate with canva and it performes very well!

  • @jakeblumes1
    @jakeblumes12 ай бұрын

    Cool, that for the review. I'm excited to try it. I'm stuck on deciding what image to start with. I work at a College that offers health, business and technology diploma programs. No product images. Any suggestions on images I can try?

  • @DaveFogel
    @DaveFogel2 ай бұрын

    I don't have it yet. Looking forward to trying it out. Really need an AI that can do good text to Video.

  • @DaraDenney

    @DaraDenney

    2 ай бұрын

    The text to image feature here works REALLY well. I can ask more about text to video and let you know what I hear...

  • @mark.alvinmagdayo
    @mark.alvinmagdayo2 ай бұрын

    Please include it on your course 🙏🙏

  • @artecerrajeria
    @artecerrajeria2 ай бұрын

    Thank you ! for the video! Do you know when meta verified for business will be avaliable worldwide?

  • @ezzelwelily6175
    @ezzelwelily61752 ай бұрын

    Will this work only on dark ads?

  • @EcomCarl
    @EcomCarl2 ай бұрын

    Exciting news! 🚀 The new Gen AI creative features on Ads Manager will undoubtedly revolutionize content creation, providing advertisers with powerful tools to enhance visual diversity and boost performance. Can't wait to see how this transforms digital advertising strategies!

  • @dressmaking
    @dressmaking2 ай бұрын

    With generative ai, I think there are still some unanswered questions from a legal standpoint. If we use Meta's gen ai, are our brands protected from any lawsuits or copyright claims that come up? Like, is Meta going to take responsibility if/when a bunch of stock background photographers decide that their work was unfairly used and start looking for damages?

  • @pubbets7290
    @pubbets72902 ай бұрын

    I hope it's better than the current AI text generator because it often creates terrible copy.

  • @DaraDenney

    @DaraDenney

    2 ай бұрын

    In my experience this has been better!

  • @Altamash_SEO
    @Altamash_SEOАй бұрын

    Wow, Meta's Gen AI in Ads Manager is a game-changer! . I'm excited to test these features and see how they boost ad performance.

  • @healthtips246
    @healthtips2462 ай бұрын

    Hey, I want to become performance marketer , can you give me step by step playlists

  • @leadgenjay
    @leadgenjay2 ай бұрын

    Important video

  • @david97GP
    @david97GP2 ай бұрын

    Dara the most beautiful media buyer in KZread!

  • @florenceinthesummer
    @florenceinthesummer2 ай бұрын

    the text is ok but you can just use gpt? but the images generated are just really bad lol

  • @antoniograssi6385
    @antoniograssi63852 ай бұрын

    Magik hack

  • @thebadterrorists5323
    @thebadterrorists53232 ай бұрын

    Oh god here we go. Just press one button and Meta will generate your ad, tell you where to put it, give you an analytic, and take the money from your credit card. Why bother, why not just grow tomatoes or take up welding? I'm starting to get bored with Ai already and its only May 2024. Thanks Dara, important news for some but not this luddite. Perhaps the definition of the word Creative should be reassessed.

  • @DaraDenney

    @DaraDenney

    2 ай бұрын

    I empathize A LOT with this comment. Historically, I’ve been slow to adopt AI in my creative process and even slower to make videos about it. I do think this update is great news for small businesses or any brands that need more creative resources. All in all, this should allow us to be more creative and not spend time tinkering with minimal effort ad creatives and low lift messaging testing. I’m hopeful, but I think a healthy dose of skepticism and an editing eye when using AI is probably the right call.

  • @jordanhanson316

    @jordanhanson316

    2 ай бұрын

    You nailed it. And the reality is, you have to spend money to even know if the creatives are performing, so really, it’s just a way for people to spend faster on meta, with probably minimal change to successful businesses who already analytically and intuitively have creatives dialled in. I think a skilled human would outperform on creatives every time, especially once all ads look the same thanks to ai.

  • @wayneli4070

    @wayneli4070

    2 ай бұрын

    @@jordanhanson316 my thoughts exactly lol

  • @stephlooney
    @stephlooney2 ай бұрын

    It’s not good. I just

  • @stephlooney
    @stephlooney2 ай бұрын

    Meta ai is false. I just asked for help on hacked fb and they sent me to some lady at home who had kids in back ground and said she has nothing to with fb. I took screenshots and recorded 😊

  • @danielezabrini9857
    @danielezabrini98572 ай бұрын

    Bye bye expensive creative AI tools!