Join Stanford professor and bestselling author, BJ Fogg, as he dissects his insightful book, Tiny Habits, to show that when striving to create change, complexity is a curse while simplicity generates success.
Guest bio:
Dr. BJ Fogg founded the Behavior Design Lab at Stanford University, where he directs research and innovation. In addition, he teaches industry innovators how to use his models and methods in Behavior Design. The purpose of his research and teaching is to help millions of people improve their lives.
BJ is the New York Times bestselling author of Tiny Habits.
He authored Persuasive Technology: Using Computers to Change What We Think and Do. He is the co-editor of Mobile Persuasion: 20 Perspectives on the Future of Behavior Change.
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