BLUE OCEAN SHIFT and Nondisruptive Creation

Renee Mauborgne, co-author (with W. Chan Kim) of BLUE OCEAN SHIFT explains why businesses need to go beyond competing and seize new growth (Squawk Box, CNBC, 26 September 2017).
BLUE OCEAN SHIFT is the essential follow-up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renée Mauborgne.
Order your copy now:
www.amazon.com/Blue-Ocean-Shi...
Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space.
Visit www.blueoceanstrategy.com to learn more.
Follow us on social media:
Twitter: / blueoceanstrtgy
Facebook: / blueoceanstr. .
LinkedIn: / blue. .

Пікірлер: 4

  • @ericmwenda6197
    @ericmwenda61974 жыл бұрын

    Very lovely lady with brains and desire to improve the emerging entrepreneurs. Am a fan of "Blue ocean strategy" and now it's follow up " Blue ocean Shift" .

  • @Thiagarajah1
    @Thiagarajah16 жыл бұрын

    1. How is this book different in content value, compared to the 1st book - BO Strategy. What's new? 2. How are the steps lesson different from Jim Collins, Good to Great. I wish someone could write a book that makes sense (EQ) to business leaders the need to document and articulate the business strategy. If people don't know the destination and path in their journey, then the colour of the ocean matters not.

  • @blueoceanstrategy

    @blueoceanstrategy

    6 жыл бұрын

    Hi! Check out some of the authors' answers discussing the book on Quora www.quora.com/What%E2%80%99s-different-between-Blue-Ocean-Shift-and-the-other-strategy-books-out-there-Does-it-bring-anything-new-to-the-table www.quora.com/session/Blue-Ocean-Shift/1

  • @janpalencar628

    @janpalencar628

    6 жыл бұрын

    Hi, I went through the first book, and some sites about the tools. And they are viable. It is a tool and I think it helps. I do not know if it mathematically always creates blue ocean strategy but it for sure helps. Jim Collins, Good To Great is a book about history of companies and their shit->success steps. Or big failures.