Blue Ocean Strategy, Create New Markets and Leave the Competition Behind | Renée Mauborgne | WOBI
Revealing the idea of blue ocean strategy, Renée Mauborgne shares the secret for how to create uncontested market space and make the competition irrelevant.
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Пікірлер: 23
Wow i love it, It hears like Finite & Infinite games..
I love you renee
Fantastic. Where can I find the full presentation?
i understood from this presentation,,it all about extending boundaries,,then what is the difference between glottalization & blue ocean
@dillonsong5551
3 жыл бұрын
Value innovation
Renee, have you case histories of Blue Ocean Strategy being successfully applied in Professional Services Industries?
Blue Ocean strategy focus on existing customer by create new demand.
@dillonsong5551
3 жыл бұрын
Wrong
Well if you're mimicking a succeeding blue ocean entrepreneur, you are effectively playing the red ocean game and you didn't get it.
@officialzacadammorrison
4 жыл бұрын
Right.....
How Blue Ocen Strategy is different than globlisation and innovation through technology?
although mofos r always trying to trash this book, is still a reference echos from schumpter and porter. a must read
JCDecaux rules
@rapsfordays4998
2 жыл бұрын
I have such an appreciation for bus stop advertisements whenever I seen them now 😂
Unlock financial results
Market competing Blue Red
"Kids that only use to do sports now have become users of it too?" this might be just a great debate-monger amongst consumers. The way she said it makes it sound as if active athlete kids have been brain washed that playing a fake-reality game is far better than doing actual outdoor exercise. A marketing campaign with that sort of content is a business killer when conveying the message to the respective target audience. People of my same criteria would probably get put-off by such reckless marketing statements about Ninetndo. I hope Nintendo doesn't come over knocking on her door to litigate against her misguided product interpretation.
Why we should DEFINITELY go to Red Ocean instead of Blue Ocean kzread.info/dash/bejne/haeupLF_ocWtdM4.html
why can't they simply call it diversification.
@cetarbahana5843
5 жыл бұрын
Diversification isn't blue Ocean strategy. Because diversification targeted new customer.
@walidsabir5411
5 жыл бұрын
@@cetarbahana5843 Blue ocean is also about bringing new customers to an industry.