Do you have a favorite business or marketing book that you'd like me to cover in the future?

@GenesisAyerite

3 жыл бұрын

Building a story brand

@RickKettner

3 жыл бұрын

That's a great book! I've got a video here on the channel that covers my favorite insights from it.

@KingZee1

3 жыл бұрын

Rich Dad Poor Dad

@RickKettner

3 жыл бұрын

@@KingZee1 - I read it years ago, but it's been a very long time. I might have to revisit it sometime.

@Ap00rvMuzic

3 жыл бұрын

Innovator's Dilemma by Clayton Christensen

Love the explanation.. Crystal clear with the examples. Thank you..

Thank you so much . Just subscribed. It resonates with me your examples

Excellent summary. I'm currently looking into setting up a Business Development consultancy. Your practical approach is priceless.

I'm currently basing my small business this strategy. I'm applying as my core competitive advantage. Being from a developing country there plenty uncontested markets.

I really appreciate this video! 🙏

Thankyou Rick, I think you do a very good job at book summaries. I just found you today, and watched already 3 book summaries.

@RickKettner

2 жыл бұрын

I’m glad you find them helpful!

Great content! I love the graphs, the personal anecdotes and quality of the video. 🙌 Please do one for ready, fire, aim

@RickKettner

3 жыл бұрын

Thank you for the kind words and the recommendation. I've seen that book before, but haven't yet read it. Will add it to the list!

Excellent summary!

This is an amazing star before reading the actual book! Thanks a million.

@RickKettner

2 жыл бұрын

It's a great book and I highly recommend it!

great content. i am currently reviewing for my grad school exams and your video really helps. more power!

@RickKettner

3 жыл бұрын

Glad the video helped!

Wow wonderful content Rick! You deserve so many more subcribers! Keep doing the great work man!

@RickKettner

3 жыл бұрын

Appreciate the support and encouragement :).

wow.. rick.... this has been so informative

So insightful. Thank you

@RickKettner

3 жыл бұрын

Glad it was helpful!

Thank you!

This really helped, thanks a lot

@RickKettner

3 жыл бұрын

Glad it helped!

Thanks for a great summary!

@RickKettner

2 жыл бұрын

I'm glad it was helpful!

Love the blue ocean strategy

Excellent !

Hey Rick, that's really interesting input you have shared, thanks. Strategy is one of my favourite topics where there immense to talk and learn about. From the inputs of the Blue ocean strategy I would personally feel to use the strategies for individual completion and growth, as there is a huge competition where you too need to stand out way beyond to be the best. I hope this book will be helpful to apply on individual competition as well. Recommend with your views or biol with tools and techniques for self tracking and growth. Regards Uttaam N Yamgar

@RickKettner

3 жыл бұрын

Glad you enjoyed the video, it's a great book!

Excellent video.

Looking at this graph strategy, it really helps to get a visual sense of how you plan to separate yourself from others. Easy way to share the company vision also. Thanks for another big drop in information!

@RickKettner

4 жыл бұрын

Yeah, the Strategy Canvas is a really simple yet powerful tool for visualizing the competition and crafting your own strategy!

@Jappon

4 жыл бұрын

@@RickKettner Love it, Would you say this book is more geared towards someone already having an established business, or for someone just starting out?

@RickKettner

4 жыл бұрын

@@Jappon - I think it fits both situations. If you're entering a competitive market, you'll want to find ways to stand out and if you're in a competitive market you'll want to find ways to separate yourself from the competition. In either case, it's all about creating a blue ocean of new opportunity.

@Jappon

4 жыл бұрын

​@@RickKettner Make's sense, thanks!

@amirbeshara2430

2 жыл бұрын

Excellent video 👍👍

Great vid!

Never knew you were behind drumeo. Thought it was just Jared the entire time. Thats amazing

Great content. New learnings.

@RickKettner

3 жыл бұрын

Glad you found it helpful!

Great content. I’m in the middle of reading this book now and think you nailed the content!

@RickKettner

3 жыл бұрын

It's a great book!

That's a very nice summary of the book. Can you please create a summary of Beyond Disruption, by the same authors?

Fantastic

@RickKettner

3 жыл бұрын

Glad you enjoyed it!

Hey, I just discovered your channel. Good content !

@RickKettner

2 жыл бұрын

Welcome to the community! :)

Great channel.

@RickKettner

2 жыл бұрын

Glad you enjoy it!

Great content, I usually read the reviews from Amazon before buying, but now I’ll just watch your videos. You should put a link in your description below for us to buy these books. Makes it easier for us, or maybe just me. In the future, can you do a cover for one of Seth Godin’s books. Thanks.

@RickKettner

4 жыл бұрын

Ahh, great suggestion. I'll add those links right away. Interested in any one of Seth Godin's books in particular? Have one idea for a video coming up based on a great concept from "This Is Marketing", but would be happy to dive into another as well!

@mattfernandez3641

4 жыл бұрын

Rick Kettner I was thinking exactly that in particular. I was about to buy that book on Amazon, but couple of the reviews were discouraging. I haven’t read any of his book, but I need to read atleast one book from him. I’ll look forward for your next cover.

@RickKettner

4 жыл бұрын

@@mattfernandez3641 - I enjoyed This Is Marketing, but I can see how it might be considered less actionable than some other books out there. My biggest takeaways were centered around the idea of starting small and "building a movement". Some similarities between it and Crossing The Chasm by Geoffrey Moore. Are you needing to read one of his books for work or school? Or just curious to read one of his books as they are quite popular?

@mattfernandez3641

4 жыл бұрын

Actually. I wanted to open a food service business early next year. On the meantime, I wanted to fulfill and max out my marketing knowledge that would fit in my business. For many many years I owned and ran a trucking companies, as technology got better, it became a red ocean. You actually gave me the idea to read blue ocean from your list of top marketing book fromJan. Thanks to you.. I sold my ownership before the lockdown and created a blue Ocean business concept. Best decision I’ve done.

@RickKettner

4 жыл бұрын

@@mattfernandez3641 - Ahh, glad you got value from Blue Ocean Strategy! Any chance you've read The 22 Immutable Laws of Marketing by Al Reis and Jack Trout? I think you'd find it helpful, but you may want to wait for my upcoming video covering three of my favorite insights from it. That video will likely be published this coming Friday, June 12th.

First, it can be difficult to identify uncontested market spaces. Second, even if an uncontested market space is found, it may be short-lived if other companies enter the market. Finally, pursuing a blue ocean strategy requires significant resources and investment, which may not be feasible for all businesses.

@motorkidd6587

6 ай бұрын

That’s not necessarily true

@Dreamingofyou317

2 ай бұрын

Bullshit

@blbreptiles4126

Ай бұрын

Bruh... read the book

@ceeveemydeen5174

6 күн бұрын

Uncontested Market and products became contested after some time but higher threshold of barrier for entry and exit makes the game. For start-ups there's some shake outs in growth stage after embryonic, introduction stages due to lack of competitive edge viz. Financial, managerial,productivity,cost-effectiveness capabilities even all other things are equal.

My question is what can a startup founder learn from this, how can they apply this strategy?

have now learnt not to chase the same pie and yet the there is a bigger untapped pie out there that can potentially onboard my product

I go often in exactly the kind of cinema depicted at min 10. Mercedes-Benz like seats etc. the food is out of this world. I love going there. Except it is the only cinema where I am the only one in. Sometimes 2-3 other people. Often just playing for myself. I think that business owner stumbled over this book. Except that has not worked out.

I'm a big fan of what you provide in this Chanel, you're very pro, by the way I'm studying business, and I really need you advice by giving me a strategy which includes obvious steps to improve my knowledge. it will be great if you respond to me asap.

@RickKettner

3 жыл бұрын

Thanks, I'm glad you are enjoying the content. What are you most interested in learning about business?

What are some of the management issues in the book?

Value Innovation technology innovation.

2.28

Please share me ideas help to grow my initial architecture firm business in Nepal market .

@RickKettner

2 жыл бұрын

What is your biggest challenge with the business?

@Everest900

2 жыл бұрын

@@RickKettner Initially people travel many Engineering Consult firm taking as free consultancy. Later they dont back on . So with few honest tricks ideas too its been hard. So need to sell up taling services at one hand needy who visit us. So any tips u can know me

@RickKettner

2 жыл бұрын

@@Everest900 I would start by studying where your best clients have come from in the past.. How do they typically find you and what can you do to increase the odds of attracting more just like them? For example, if word of mouth referral has been key, books like Contagious and Marketing Made Simple can help increase the odds that people talk about your business.

Alex hormozi bookplzzzz

what about chicken roast business..

@RickKettner

3 жыл бұрын

What about a chicken roast business? :)

@a.bismail6492

3 жыл бұрын

@@RickKettner 😂😂😂

What about a piece of construction equipment that’s so unique that saves $$ & time and nobody knows about it😁

@RickKettner

2 жыл бұрын

Sounds promising, but of course there are many factors that are critical to making a product successful including customer desire, the ability to cost-effectively sell it, demand, etc. A great place to start may be The Lean Startup, to find an inexpensive way to validate that customers truly want it AND are willing to pay a profitable price for it at a high enough volume to make the venture worthwhile.

@Potencyfunction

Жыл бұрын

🤣 It is secret if its about time and money and it is not known by others. The strategy is is for competitive business but there is SMART busniess tool that help you understand wasting time for archivng ....a shit, bad fame, and once you step on someones life be sure that you will be remembered so no one can make busniess with6 you shit products .

Please make a video on behavioral change books from business perspective like design thinking, BJ Fogg's books etc

AH-dults

Black girl made fair points though, all depends on one's vantage point. Myron is also overstating what men want, at the age of 40-35, i aint looking for no 21-24 year old as life partner, perhaps a 8-5year gap is reasonable.

I ask you 4hour in weak

SEED'den gelenler burda mı

Don’t start your video with subscription. Big put off

@leerob7738

Ай бұрын

Stop crying, go somewhere else then.