W. Chan Kim on BLUE OCEAN SHIFT
W. Chan Kim, co-author (with Renee Mauborgne) of BLUE OCEAN SHIFT, explains how businesses can seize new growth by making a blue ocean shift (Sirius XM/Knowledge@Wharton, 29 September 2017).
BLUE OCEAN SHIFT is the essential follow-up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renée Mauborgne.
Order your copy now:
www.amazon.com/Blue-Ocean-Shi...
Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space.
Visit www.blueoceanstrategy.com to learn more.
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Interesting facts about the Blue ocean strategy
Is "Blue Ocean Strategy" book still in production please?
i am learing blue ocean strategy
Nice
How can one do this in the fitness industry when everything has been done already? Been going insane for months on the concepts for this industry but there seems nothing else innovative to add?
@blueoceanstrategy
5 жыл бұрын
Hi Amrit, check out this blog on how one fitness company made the competition irrelevant by using blue ocean framework. www.blueoceanstrategy.com/blog/ultimate-workout-one-gym-shed-competition/