Welcome to the world of Blue Ocean!
This official channel provides an overview of Blue Ocean Strategy, Blue Ocean Shift, and Nondisruptive Creation, its applications and its global influence. See for yourself the impact that the blue ocean concepts have had around the world and check back here for further videos that we will be adding in the future.
Happy viewing!
Are you a red ocean thinker or a blue ocean strategist? Take the quiz to find out! blueoceanstrategy.typeform.com/to/oMzhMvSX
Check out these books:
Blue Ocean Strategy: amzn.to/35gzkX4
Blue Ocean Shift: amzn.to/3BTWyPf
Beyond Disruption: amzn.to/3YMxZOr
Ready to dive deeper? Check out our programs:
The Blue Ocean Practical Introduction online course: learn.blueoceanstrategy.com/blue-ocean-strategy-online-course
The Blue Ocean Strategy Practitioner Program: apply.blueoceanstrategy.com/practitioner-program
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Good stuff but if you're launching a software/tech startup, books and courses on Lean Startup and Customer Development are more relevant and practical.
Is this video a pastiche or what
Love this insights
thank you for the help.
Well Explained Video…. You can also watch this great explainer video on Blue Ocean Strategy: kzread.info/dash/bejne/aJiTlLN8mZnQndo.html
Great great great.....
suddenly, i have been watching this video during the COVID19 pandemic. May this outbreak will be ended soon.
This book has changed my perception of marketing and competition.
More relevant that ever. Thank you for the mind-shifting concepts
Thank you !
Interesting facts about the Blue ocean strategy
Is "Blue Ocean Strategy" book still in production please?
Very lovely lady with brains and desire to improve the emerging entrepreneurs. Am a fan of "Blue ocean strategy" and now it's follow up " Blue ocean Shift" .
Corto, claro y conciso.
Amazing!
Thank you Renée for this idea
This was incredibly helpful! Thank you very much!
Best book ever
new ideas, excellent
Obrigado!
This is so Unique. Well done Melbourne and Jim
Please make a Bengali or Bangla version. More than 2 million reader In indian West Bengal & Bangladesh & rest of the world.
This absolutely awesome! Man, I wish that this was around when I was in high school.
1. Focus and concentrate on non-customers, not the customers, find out new customers, non-customers. 2. Focus on commonalities, not on differences. 3. Value innovation not technology innovation, technology itself does not create value unless it is linked to the demand of the non-customers. 4. Focus to find out non-destructive creation, a new solution for the existing old problems, not the new solution for a new problem. 5 Create a differentiating value by maintaining the low cost, provide the service of a luxurious 5-star hotel at the cost of a 3-star hotel, provide the service of a luxurious private air jet at the cost of a commercial airline.
You're an inspiration Renee. I hope to meet you someday and thank you and Mr. Kim personally.
Nice
Obrigado por explicar! :)
How can one do this in the fitness industry when everything has been done already? Been going insane for months on the concepts for this industry but there seems nothing else innovative to add?
Hi Amrit, check out this blog on how one fitness company made the competition irrelevant by using blue ocean framework. www.blueoceanstrategy.com/blog/ultimate-workout-one-gym-shed-competition/
It is true that the key to success in our modern markets is to avoid competition and search for alternatives which is considered a necessity rather than luxurious , but we must be able to segregated two main factors at this point " Quality cost And Innovation " what Amazon is doing is more innovative while other entrepreneurs should be looking at how to provide the best quality with the lowest price and if not so they should be looking at the most suitable markets to sell their products or to provide their service and in between comes the rules and the regulations of trade policies besides tax rates because this isn't something we can divide and deal with it on separate bases , but the main concept is correct and that i agree with
It make sense
thank you for this video
Really good but a little bit fast to read.
i am learing blue ocean strategy