Blue Ocean Strategy

Blue Ocean Strategy

Welcome to the world of Blue Ocean!

This official channel provides an overview of Blue Ocean Strategy, Blue Ocean Shift, and Nondisruptive Creation, its applications and its global influence. See for yourself the impact that the blue ocean concepts have had around the world and check back here for further videos that we will be adding in the future.

Happy viewing!

Are you a red ocean thinker or a blue ocean strategist? Take the quiz to find out! blueoceanstrategy.typeform.com/to/oMzhMvSX

Check out these books:
Blue Ocean Strategy: amzn.to/35gzkX4
Blue Ocean Shift: amzn.to/3BTWyPf
Beyond Disruption: amzn.to/3YMxZOr

Ready to dive deeper? Check out our programs:
The Blue Ocean Practical Introduction online course: learn.blueoceanstrategy.com/blue-ocean-strategy-online-course
The Blue Ocean Strategy Practitioner Program: apply.blueoceanstrategy.com/practitioner-program

Пікірлер

  • @DoctorOfProduct
    @DoctorOfProduct4 ай бұрын

    Good stuff but if you're launching a software/tech startup, books and courses on Lean Startup and Customer Development are more relevant and practical.

  • @believingful
    @believingful7 ай бұрын

    Is this video a pastiche or what

  • @BrandedPalace
    @BrandedPalace2 жыл бұрын

    Love this insights

  • @lazzyreviews4535
    @lazzyreviews45352 жыл бұрын

    thank you for the help.

  • @businessmanagementconcepts2194
    @businessmanagementconcepts21942 жыл бұрын

    Well Explained Video…. You can also watch this great explainer video on Blue Ocean Strategy: kzread.info/dash/bejne/aJiTlLN8mZnQndo.html

  • @NishantChoudharyJi
    @NishantChoudharyJi3 жыл бұрын

    Great great great.....

  • @muhammadikramabdulhalim71
    @muhammadikramabdulhalim713 жыл бұрын

    suddenly, i have been watching this video during the COVID19 pandemic. May this outbreak will be ended soon.

  • @samishaikh629
    @samishaikh6293 жыл бұрын

    This book has changed my perception of marketing and competition.

  • @danajackson2902
    @danajackson29024 жыл бұрын

    More relevant that ever. Thank you for the mind-shifting concepts

  • @davidshelby78
    @davidshelby784 жыл бұрын

    Thank you !

  • @faithmutsago975
    @faithmutsago9754 жыл бұрын

    Interesting facts about the Blue ocean strategy

  • @ericmwenda6197
    @ericmwenda61974 жыл бұрын

    Is "Blue Ocean Strategy" book still in production please?

  • @ericmwenda6197
    @ericmwenda61974 жыл бұрын

    Very lovely lady with brains and desire to improve the emerging entrepreneurs. Am a fan of "Blue ocean strategy" and now it's follow up " Blue ocean Shift" .

  • @NorzTv.Official
    @NorzTv.Official4 жыл бұрын

    Corto, claro y conciso.

  • @AliAzharReal
    @AliAzharReal4 жыл бұрын

    Amazing!

  • @johntiedemann2520
    @johntiedemann25204 жыл бұрын

    Thank you Renée for this idea

  • @djshockafrica4330
    @djshockafrica43304 жыл бұрын

    This was incredibly helpful! Thank you very much!

  • @jaytee7786
    @jaytee77864 жыл бұрын

    Best book ever

  • @syedthameem8627
    @syedthameem86274 жыл бұрын

    new ideas, excellent

  • @ederalves7284
    @ederalves72844 жыл бұрын

    Obrigado!

  • @lizinternationalmontessori3957
    @lizinternationalmontessori39574 жыл бұрын

    This is so Unique. Well done Melbourne and Jim

  • @SAHANEWAJKHAN009
    @SAHANEWAJKHAN0094 жыл бұрын

    Please make a Bengali or Bangla version. More than 2 million reader In indian West Bengal & Bangladesh & rest of the world.

  • @wedoebe
    @wedoebe4 жыл бұрын

    This absolutely awesome! Man, I wish that this was around when I was in high school.

  • @animeshm3850
    @animeshm38505 жыл бұрын

    1. Focus and concentrate on non-customers, not the customers, find out new customers, non-customers. 2. Focus on commonalities, not on differences. 3. Value innovation not technology innovation, technology itself does not create value unless it is linked to the demand of the non-customers. 4. Focus to find out non-destructive creation, a new solution for the existing old problems, not the new solution for a new problem. 5 Create a differentiating value by maintaining the low cost, provide the service of a luxurious 5-star hotel at the cost of a 3-star hotel, provide the service of a luxurious private air jet at the cost of a commercial airline.

  • @Playfulcook
    @Playfulcook5 жыл бұрын

    You're an inspiration Renee. I hope to meet you someday and thank you and Mr. Kim personally.

  • @alimalik4952
    @alimalik49525 жыл бұрын

    Nice

  • @vitorcarpenter144
    @vitorcarpenter1445 жыл бұрын

    Obrigado por explicar! :)

  • @amritshinh6376
    @amritshinh63765 жыл бұрын

    How can one do this in the fitness industry when everything has been done already? Been going insane for months on the concepts for this industry but there seems nothing else innovative to add?

  • @blueoceanstrategy
    @blueoceanstrategy5 жыл бұрын

    Hi Amrit, check out this blog on how one fitness company made the competition irrelevant by using blue ocean framework. www.blueoceanstrategy.com/blog/ultimate-workout-one-gym-shed-competition/

  • @wghost1
    @wghost15 жыл бұрын

    It is true that the key to success in our modern markets is to avoid competition and search for alternatives which is considered a necessity rather than luxurious , but we must be able to segregated two main factors at this point " Quality cost And Innovation " what Amazon is doing is more innovative while other entrepreneurs should be looking at how to provide the best quality with the lowest price and if not so they should be looking at the most suitable markets to sell their products or to provide their service and in between comes the rules and the regulations of trade policies besides tax rates because this isn't something we can divide and deal with it on separate bases , but the main concept is correct and that i agree with

  • @wghost1
    @wghost15 жыл бұрын

    It make sense

  • @sameekhan6343
    @sameekhan63436 жыл бұрын

    thank you for this video

  • @alexwrightart
    @alexwrightart6 жыл бұрын

    Really good but a little bit fast to read.

  • @ellyaalexandertebay1778
    @ellyaalexandertebay17786 жыл бұрын

    i am learing blue ocean strategy