Renée Mauborgne, co-author (with W. Chan Kim) of the international bestsellers Blue Ocean Strategy and Blue Ocean Shift, talks about the successes and failures of companies like Facebook, Uber and Amazon.
Blue Ocean Shift is the essential follow-up to the classic, global bestseller Blue Ocean Strategy. Order your copy now:
www.amazon.com/Blue-Ocean-Shi...
Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space.
Visit www.blueoceanstrategy.com to learn more.
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