What Happened to CROSSFADE (COLD)?

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What happened to the band Crossfade who were best known for the song 'Cold'?
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Crossfade would emerge on the rock scene in the mid 2000’s and hit it right out of the gate, having a platinum selling record with their 2004 self titled debut record. According to one local paper, they were one of the biggest acts to emerge from South Carolina since Hootie and theBlowfish. But whatever happened to the band? That’s what we’re going to explore in today’s video.
Crossfade came onto many’s people’s radar with the release of their single ‘Cold.’ Personally, I remember when I bought the playstation portable i think it was sometime in 2005 and the song was on my psp as part of the promotional package you get with the game system. I Think spider man 2 was part of it too. While the band seemed to have overnight success their careers really dated back to over a decade, and it was a long road to hitting it big.
Crossfade was made up of frontman and guitarist Ed Sloan, bassist Mitch James, DJ programmer Tony Byroads and drummer Brian Geiger.
The band’s origins dated back to the early 90’s in columbia south carolina when they played under the monicker The Nothing. ¾ of crossfade made up the band with Byroads not being in the lineup yet. Their early sound was said to be heavily influenced by metallica. They went through a some more musical style changes before things started to click in the early 2000’s.
Unlike Hootie and the Blowfish who had a huge grassroots before they got signed to a major label, crossfade took a different approach. Side note guys I’ve done a whole video on the career of hootie and the blowfish link is below. Frontman and guitarist Ed Sloan who previously worked as a software engineer would tell the greenville news focused on writing music and recording . They would utilize a studio Sloan had built in his house and this was around 2001-2002. The band soon added DJ Tony Byroads whose sampling and turntable scratching added a new element to the band’s sound.
The band soon changed their name to sugardaddy superstar. They would sign with a los angeles based company named taxi that worked with bands to refine their sound in hopes of attracting major record label attention. Basically teaching them how to write commercial music. Mitch James would tell the Daily herald “they’re not afraid to tell you if you’re songs suck. They’re brutally honest about your songs.” Things seemed to work out as they were only one of three bands signed to taxi who played the company’s annual road rally convention. Buzz was soon building around the band and they would release
eight tracks as part of a self released set, which included the future hit single Cold. This release would find it’s way into the hands of a company called Promo Squads. According to VNU Monitor and i quote “Promosquad,which supplies Billboard and Billboard radio monitors with its hit maker predictor chart data. The company also operated a website called getfamous that took submissions from unsigned acts. Based on how they perform on the so called hit maker chart data, they got bands intouch with labels. But it was a long time coming.
Crossfade spent nearly 2 years shopping their demo to record labels with it seeming like every label rejected the band.
However, the band finally nabbed a deal with sony owned columbia records. Cue the jokes about a band from columbia being on the label columbia. The band soon changed their name to Crossfade. Columbia brought in famed engineer Randy Staub who had worked with the likes of metallica and motley crue to remix their demo, which eventually became the group’s self titled debut record. He’d also record two new songs with the band including So Far Away and The Unknown. But things were slow for the band. They had to wait nearly 16 months while the record was in limbo. The band at one point were concerned that they were goig to dropped by the label. The long wait resulted in the group’s drummer Brian Geiger leaving being replaced by James Branham.
I want to point out it’s not exactly clear in the interviews what was going on at columbia, but during the 2000’s there was a lot of mergers involving record labels, personnel and management changes and this is a common story i’ve told about other bands during this time period. Finally, rel

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  • @DRS-GMErica
    @DRS-GMErica7 ай бұрын

    "Colors" was a dope track

  • @michael7054

    @michael7054

    7 ай бұрын

    Same here

  • @isaacshaver6218
    @isaacshaver62187 ай бұрын

    I miss crossfade. Their 1st album kept me from offing myself😊

  • @mattalexander4699

    @mattalexander4699

    7 ай бұрын

    😅😅

  • @isaacshaver6218

    @isaacshaver6218

    7 ай бұрын

    @@mattalexander4699 😆

  • @christopherregan1654

    @christopherregan1654

    6 ай бұрын

    That self-titled album was a masterpiece, and definitely their best one.

  • @Katinahat293

    @Katinahat293

    4 ай бұрын

    Me too

  • @isaacshaver6218

    @isaacshaver6218

    Ай бұрын

    @jasonsudeikis26 yes

  • @SmokeWithMeInCT
    @SmokeWithMeInCT7 ай бұрын

    I personally loved there 3 albums and wish they would release more

  • @446Ace
    @446Ace7 ай бұрын

    They had a 3rd album called We All Bleed and personally I think that was a pretty solid record, I like it much more than the pretty basic first two albums. They had a much darker sound for that one.

  • @jaketheman091
    @jaketheman0917 ай бұрын

    My discovery of Crossfade was similar to yours. I also had a promo disc with my PSP that had trailers for upcoming games, as well as music videos for new singles of various artists, and "Cold" was one of them. I think that was around Christmas 2005 (It had already been out a year in Japan at that point). Crossfade seemed decent and Ed Sloan has serious chops, both as a vocalist and guitarist. I remember later on seeing him on TV singing the Star-Spangled Banner, and it was one of those renditions that I felt actually had some power and sincerity behind it. Good on you for giving this band's story more exposure!

  • @gasaddict
    @gasaddict7 ай бұрын

    They opened for Three Days Grace I think or maybe Seether in the 2000s and they were great. Never saw them touring again.

  • @laynefc5769

    @laynefc5769

    19 күн бұрын

    Both

  • @michael7054
    @michael70547 ай бұрын

    Great video! This band did have some very nice rocking songs with Cold, Colors, and So Far Away!

  • @viniciusgmachado1204

    @viniciusgmachado1204

    7 ай бұрын

    You forgot “Killing Me Inside.” My favorite! ❤🤩

  • @michael7054

    @michael7054

    7 ай бұрын

    @@viniciusgmachado1204 I'll have to give that one a listen. Never heard of it

  • @Juan23459

    @Juan23459

    7 ай бұрын

    He also forgot starless

  • @michael7054

    @michael7054

    7 ай бұрын

    @@Juan23459 never heard of that one either

  • @viniciusgmachado1204

    @viniciusgmachado1204

    7 ай бұрын

    @@Juan23459 That’s a song? Never heard it. 🤷🏻‍♂️

  • @kellywilson8440
    @kellywilson84407 ай бұрын

    I dont know where they went but was a good band i always thought , The lead singer was one heck of a guitar player !

  • @UseYourrIllusion
    @UseYourrIllusion7 ай бұрын

    Loved this band back in the day. “Cold” and “Dead Skin” were played daily on my iPod! Thanks for uploading this video!✌🏼

  • @zachharper1160
    @zachharper11607 ай бұрын

    They need to do a 20 year anniversary tour playing the album through. It will sell out!!

  • @CrewsOfficial
    @CrewsOfficial7 ай бұрын

    I got drunk AF with Ed many years ago after a show we had for them. Legit good guy and cool to hang with.

  • @laynefc5769

    @laynefc5769

    5 ай бұрын

    I heard that Ed had problems with alcoholism and some drugs (medicines, more specifically) in most of the years that Crossfade was active (around 2004 to 2012). that is true?

  • @jangles1839
    @jangles18397 ай бұрын

    Well damn! I'm from South Carolina and been here my whole life and I either forgot or never knew they from SC 😕🤦🏻‍♂️

  • @viniciusgmachado1204
    @viniciusgmachado12047 ай бұрын

    @rnrtruestories This appeared right in my feed just as I was listening to Crossfade more and more recently! Thank you! 🤩😁🤘🏻

  • @Nyarlahotep
    @Nyarlahotep7 ай бұрын

    I think I saw them open for...Chevelle? Probably back around 2004 and they had a great performance and stage energy.

  • @LRM5195

    @LRM5195

    7 ай бұрын

    Chevelle \m/

  • @rnrtruestories

    @rnrtruestories

    3 ай бұрын

    Chevelle coming soon….script finished as of today dropping soon!

  • @awesomo411
    @awesomo4115 ай бұрын

    mx vs atv unleashed had this song permenantly etched into my brain

  • @markdickerson3445
    @markdickerson34457 ай бұрын

    Sid. Another Columbia area band. Nice Work.

  • @slayerdearly
    @slayerdearly7 ай бұрын

    I remember when these guys came out

  • @WrinkledPlatypus
    @WrinkledPlatypusАй бұрын

    I was a fan of these guys back in the day. It was cool to find out later that they worked with Rick Beato

  • @jesterr7133
    @jesterr71335 ай бұрын

    I know some guys from a successful band in the early 2000s that got caught up in a nearly identical situation. Their debut album went gold, charted, and they opened for one of the biggest bands on Earth, but the drummer was fired shortly after the end of the tour. By the time they found a new one and started working on the follow up, the record company went through a merger, and they got dropped. They never released another album. The music industry during that time really sucked. A lot of bands got destroyed in this way for reasons that were beyond their control.

  • @MycoolNZ
    @MycoolNZ7 ай бұрын

    Awesome!!!!! Miss bands like this. Pretty much I miss 90s and 2000s

  • @allanvanuga9196
    @allanvanuga91967 ай бұрын

    Great video.

  • @nicolemerrill9167
    @nicolemerrill91677 ай бұрын

    I Have always liked this song

  • @nimhard
    @nimhardАй бұрын

    I absolutely love this band.

  • @digit975
    @digit9757 ай бұрын

    I remember endlessly playing MX vs ATV Unleashed with this song being in the soundtrack. Good times

  • @blarch2
    @blarch27 ай бұрын

    Bro, you are killin it. You are the best guy that does what you do.

  • @user-rt3ew9sk5y
    @user-rt3ew9sk5y6 күн бұрын

    I love them ❤❤❤❤❤❤

  • @amyboone125
    @amyboone1257 ай бұрын

    I really like the first cd

  • @actionfigureschannel
    @actionfigureschannel7 ай бұрын

    what about "We All Bleed"?

  • @ertertwert1
    @ertertwert17 ай бұрын

    Have you done s video about evans blue?

  • @rnrtruestories

    @rnrtruestories

    7 ай бұрын

    No not yet

  • @Golden_Girl7123
    @Golden_Girl71237 ай бұрын

    Fantastic band. Still in my playlist.

  • @rolmodel12.
    @rolmodel12.7 ай бұрын

    I didn't think these guy's were bad, just not unique enough to stand out. If they had released their debut album before (or around the same time as) Creed, Fuel, Unloco, etcetcetc... they might have had a larger impact on me. As it was, all of those bands sort of blended together (Puddle Of Mudd, Trapt, Seether, and on). Shinedown is in there, too- however, they are more memorable due to Brent Smith's voice. Nickelback is in the same boat, only for a far more negative reason. But, all of 'em had that formulaic, early-'00's, hard rock sound.

  • @chazspeedy.8286

    @chazspeedy.8286

    3 ай бұрын

    Shinedown is from my hometown. The leadsinger from saliva and I went to school together and was great friends. Hangout with then in 2013. After that life happened. Miss my friend Bobby.

  • @SMELLGOODER
    @SMELLGOODER7 ай бұрын

    👍😎

  • @redrebel5813
    @redrebel58132 ай бұрын

    Smashing Punkins,30 Seconds to Mars,Three Doors Down,Yellow Card,Sum41..I can name so many more even Creed and Nickelback. Oh yeah Slipknot and Mushroom Head. Mattalica,Gunz N Roses,Pink Floyd,ACDC,Iggie Pop,U2...

  • @mchrome3366
    @mchrome33667 ай бұрын

    Thanks

  • @charnimo
    @charnimo4 ай бұрын

    I used to play a lot of Command & Conquer: Generals, and Crossfade's Cold play in during gameplays but back then I wasn't sure where it was coming.

  • @dlwseattle
    @dlwseattle7 ай бұрын

    I honestly never heard of Crossfade. Are they worth checking out?

  • @hangingon

    @hangingon

    7 ай бұрын

    Check out "Cold". Still on my Playlist to this day

  • @franciscolozada1059

    @franciscolozada1059

    7 ай бұрын

    Yes they were a really good , I'd definitely would if you haven't

  • @christopherregan1654

    @christopherregan1654

    6 ай бұрын

    Yeah, their 2004 self-titled album is amazing, so many good songs on there.

  • @dlwseattle

    @dlwseattle

    6 ай бұрын

    @christopherregan1654 Thanks - I will do so

  • @redrebel5813
    @redrebel58132 ай бұрын

    I miss all the good groups...AFI ,Switchfoot,feul,staind,Korn,Drowning Pool,System of the Down,The Used,Chevelle,Yeah Yeah Yeah,Muse,Cold Play,Rage Against the Machine,White Stripes,Good Charlotte,Fallout Boys,POD,Incubus,Weezer,Flyleaf,Paramore...Etc..

  • @michaeldavidson6975
    @michaeldavidson69755 ай бұрын

    I wish they would release music so bad. Makes me cry and destroys me they gave up

  • @jwprimetime9795
    @jwprimetime97957 ай бұрын

    Man I loved that album but the times I saw them live was not good. And I’m very forgiving for most live shows.

  • @coryshannon3815
    @coryshannon38157 ай бұрын

    Their self-titled album was a pretty good album. It does suck for them that they didn't find much success after the first album, but for a radio rock style album, their self-titled album had a lot of deep cuts that were good.

  • @HollowBox
    @HollowBox7 ай бұрын

    Do a video about ultraspank ! They never get any love and they were on epic and had big connections with rob zombie and Arron Lewis

  • @rolmodel12.
    @rolmodel12.7 ай бұрын

    4:41 seen here, members of the dreaded Emo Guy Fieri gang, in their natural habitat.

  • @atomfallen2409
    @atomfallen24097 ай бұрын

    Starless is still a really good song

  • @TheAdamGiles
    @TheAdamGiles7 ай бұрын

    I had to look up this song....oh yeah. That.

  • @mattgrundy27
    @mattgrundy277 ай бұрын

    The early 2000s was not the best time for rock. Every band was pushing the same generic commercial sound. Crossfade was fine but without their own distinct sound/style, it's no suprise they faded away. Great vid man.🤘

  • @michael7054

    @michael7054

    7 ай бұрын

    They couldn't write the hit singles anymore though.

  • @jasonkennedy2348
    @jasonkennedy23487 ай бұрын

    I thought if anything they sounded more like Nickelback but with more darker tones and lower production.

  • @jamesacichon
    @jamesacichon7 ай бұрын

    Saw them in 2005 with my first serious girlfriend. Opened for Seether lol

  • @tonyahinrichs8828
    @tonyahinrichs88287 ай бұрын

    I thought he was so cute 😂

  • @stepanbandera5206
    @stepanbandera52067 ай бұрын

    Never heard of them.

  • @michael7054

    @michael7054

    7 ай бұрын

    Their songs Cold and Colors and even So Far Away are awesome!

  • @furiousstyles7998

    @furiousstyles7998

    7 ай бұрын

    you probably wear deodorant and have a steady job so it wasn't made for you

  • @bltvd

    @bltvd

    7 ай бұрын

    I have never heard of them either but am absolutely sure they sucked just by looking at them!😂

  • @centralscrutinizer8571

    @centralscrutinizer8571

    7 ай бұрын

    Nothing special, really. They were part of that parade of early-middle 00s kinda generic commercial Rock. What folks sometimes call "Butt Rock," I believe. Hinder, Buckcherry 2.0, Black Stone Cherry, Saving Abel, etc., etc.

  • @MetalheadRebel87

    @MetalheadRebel87

    7 ай бұрын

    ​@@centralscrutinizer8571you're absolutely right.

  • @beezlebox9535
    @beezlebox95357 ай бұрын

    If you squint, that shirt makes it look like he's bare chested. Lol

  • @WallyTony
    @WallyTony7 ай бұрын

    I barely remember this band even after relistening to their main tune.

  • @a7xfanforever556
    @a7xfanforever5567 ай бұрын

    barely breathing acoustic version

  • @Jeff77398
    @Jeff773987 ай бұрын

    One hit wonder. Nothing wrong with that.

  • @michael7054

    @michael7054

    7 ай бұрын

    Colors ? Obviously Cold

  • @marcohavokkhaos
    @marcohavokkhaos6 ай бұрын

    Their best song and perhaps their only good song, is Colors

  • @JamesCraigWhoop
    @JamesCraigWhoop7 ай бұрын

    Never heard of them, I'm in my late 40s. I listened to Cold...not for me 👎

  • @paulianhodgson
    @paulianhodgson7 ай бұрын

    No disrespect to these guys, but that early 2000s rock sound is probably my least favourite style. Still watched your whole video, really enjoy your content and always go look up any band you make a video on.

  • @dr.loomis4221
    @dr.loomis42218 күн бұрын

    They could not have been more generic

  • @HomelandConspiracy
    @HomelandConspiracy7 ай бұрын

    Cookie cutter band...

  • @HomelandConspiracy

    @HomelandConspiracy

    26 күн бұрын

    @@EdwardSpencer-tj4lg Oh you poor little snowflake did I hit a nerve. Maybe you need a safe space to cry in. LOL

  • @robinsymonds5353
    @robinsymonds53537 ай бұрын

    I think kinda sucked anyway

  • @nikdrown
    @nikdrown6 ай бұрын

    That song sucked ass

  • @michaelpacinus242
    @michaelpacinus2427 ай бұрын

    Do one on the “stupid girl” band

  • @michael7054

    @michael7054

    7 ай бұрын

    Cold

  • @michael7054

    @michael7054

    7 ай бұрын

    I liked their songs No One and Gone Away too

  • @michael7054

    @michael7054

    7 ай бұрын

    AFI would be a cool band to do a video on too

  • @michael7054

    @michael7054

    7 ай бұрын

    Oh yeah Garbage had that song too. Also Pink with stupid girls.

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