Another instant classic Beato post. He is a fascinating blend of insight, experience, knowledge and skill and it’s all wrapped up in humour and modesty and passion. Love it. Keep it up, Rick. 61 yrs young and going strong!!

@whitherandthither

Жыл бұрын

Rick if you see this, me and Justin Hawkins gonna get u back in the studio one day just wait and see :) Kidding around, youre truly an exceptional youtuber. Its clear that your great ear and 'perfect pitch' translate also to being able to say things and tell stories and use titles and captions in a very subtle and intelligent and wise way that us younger gen youtube consumers really benefit from

This video just proves once again how great a storyteller Rick is. Such a basic setup, only his phone, but still manages to hook the viewer deeply into the story. I think that this is some what comparable to songwriting, which Rick is obviously talented at. This is one of the main reasons I love this channel, always so pleasing and perfectly composed videos and stories. It's like I would have the perfect talk with my dad every time I watch a video on this channel haha.

@CoasterMan13Official

Жыл бұрын

He's a raconteur.

@donothingMTIAMG

Жыл бұрын

Always interesting when someone comments for everyone else. 🤔

@donothingMTIAMG

Жыл бұрын

@@SuperTruetunes Maybe for you. Do you speak for all? 🤔

@donothingMTIAMG

Жыл бұрын

@@SuperTruetunes I don't propose a premise. An observation of reading the comment at the top - then asking the question. I'm guessing 1+1=3. 🙄

@donothingMTIAMG

Жыл бұрын

@@SuperTruetunes You think with those degrees you would have been retired 20+ years ago. Always interesting. 🤔

The major difference today is that the music isn't about the music like before, it's the content creation, quirky videos, candid stories, self brand, social banter, and constant engagement with your audience. The music is like a by product of content engagement.

@Kaotiqua

Жыл бұрын

True, but doesn't that also make it more organic? Bands and performers build following and fanbases by actually _engaging_ with them. I don't think the music has to suffer for that.

@arboreusmcclane1672

Жыл бұрын

musicians live for social engagement, drive it, what is more socially engaged than the people putting a soundtrack to your life?

@VictorBock

Жыл бұрын

I don't see any proper musicians doing all that desperate engagement stuff, think Big Thief for instance

@vaspers

Жыл бұрын

That's a gross over-simplification. It is and will always be about the music, but how that music is made, promoted, and heard keeps changing.

@Schmidtelpunkt

11 ай бұрын

Yep, there is a lot of algorithm feeding in that process. Just like the previous gate keepers, the algorithm demands certain criteria to be met and in turn does the promotion. This isn't necessarily a flaw of the algorithm. Instead the thing to be learned should be that gatekeepers acting by the numbers like algorithms can as well be replaced by one.

Your channel is part of why KZread is my TV these last few years. Honest commentary and well based on music and the technical, not hyped like some other annoying channels.

@sciencemansandera

Жыл бұрын

Me 2 👍👍 Exactly I also look at youtube sort of like my learning channel to meet like minds that like things and learning more like woodworking, hotrods, welding, machining , gardening music etc build your paradise at home but correspond all over the nation and world.

@andywomack3414

Жыл бұрын

I think media has experienced a KZread revolution.

@jtsmallable

Жыл бұрын

Thank you for saying just this!

@ianjones7488

Жыл бұрын

But you can't always trust YT either. Commentary is not always honest or fact-based

@g.o.9513

Жыл бұрын

Gerry TV is terrible. Glad to have found this channel on KZread premium too.

The fact that the label spent $500,000 making an album and then dropped you shows you how much money was in the business at the time. I made an album at the same time for $15,000, printed the CDs, hit the road, and made triple what I spent on it.

@mattpotter8725

Жыл бұрын

I guess when they could take 90% of the money made from a song/album then they could afford to have many failures for the few that might work out. I guess now that everyone listens to songs on streaming services that pay the artists (and so I guess the record label, if there is one, as well) very little then this model of developing new artists, giving them a chance, talent spotting and taking a chance has gone, and rescue labels want more of a sure thing based on social media views and likes.

@lavenderbee3611

Жыл бұрын

How does that work, I thought the artist was responsible for recording costs ultimately.

@JimGeigerMusic

Жыл бұрын

​​@@lavenderbee3611 the label advances the artist the money. That money has to be paid back. You don't actually get paid "for real" until the advance has been paid back and the label turns a profit on you.

@tiktokyt

Жыл бұрын

@@lavenderbee3611 "The act" is responsible for the recording costs, the people who make up "the act" aren't personally responsible. Your band can make a million dollar record that sells nothing and bill collectors will never show up at your door, you just won't be able to make any more music with a label because your "act" will still owe the money from the first album. It's not like defaulting on a mortgage or skipping paying credit card bills.

@charlie-obrien

Жыл бұрын

I think how it worked was the band was "advanced" say, 500k and they were responsible for all costs including their own pay and the recording studio and producers, engineers, etc. But an advance would be taken back by the record company if the band was successful and if they weren't they had to dissolve because the debt would strangle the average poor musician. Rick made a smart move to go into production because the producers got paid $.

What was impressive is Rick's Hops, did you see how much air he got on that jump on stage.

@thebeamerdreamer

Жыл бұрын

Yeah, right? Shocked me how high he jumped without stumbling after landing .

@19Photographer76

Жыл бұрын

That was beyond impressive...

@cbeserra

Жыл бұрын

He had a track scholarship in college. So… And he was a longjumper, iirc.

@braden_clancy11

Жыл бұрын

right!!

@marcgatto9675

Жыл бұрын

Might as well JUMP!

FINALLY! Somebody else mentioned the telecom act of 1996 and how it affected the recording industry. Thank you, Rick! That doesn't get talked about enough. I'm probably in the minority, but I believe this is also part of what drove the rise of Napster and file sharing. When Napster first hit when I got out of college in the late 90's, we were using it to discover new music and then we were buying those records.

@apexone5502

Жыл бұрын

I’m one of the few who always laments the day the Telecommunications Act of ‘96 was ever passed. Big corp ruined radio and media. I was more of the Hip Hop and R&B listener in that era (though there was always some rock music I had enjoyed) and even in those genres I noticed the change. Big corp homogenized radio to where I could go to any region in the country and the stations sound the same based on their respective genres whereas prior to that era I could remember how radio stations in different regions sounded different from other regions. I’m still pissed at Bill Clinton for being the one to help push that bill through.

@MGrayl-ib5fo

Жыл бұрын

Possibly because the mp3s were all poor quality because, y'know, dial-up.

Maybe some listeners, but, not most of us, especially those of us who are musicians arent killing the music business. What has been and is toppling the music business, even the art of music, is social media and the content creator mentality. Social media has taken the place of real relationships and content creation has taken the place of, not all, but most of, real creation and sharing. I rely on ole school music to keep me grounded and inspire me on going. And congratulations to you on what you have done on YT!

Rick, you are by far one of the most important people in music today. It’s people like you who are keeping music alive

@pauljsmith2113

Жыл бұрын

Not sure it's possible to overstate that point. Rick has brought a level of music education previously unavailable to the masses, to fans and musicians alike.

@tommyholt6606

Жыл бұрын

Fact. I’ve played guitar for 40 years and my playing ability and fretboard logic is double what it was just by investing into Rick’s education. I bought all four of Rick’s courses and if you’re a guitar player at ANY level or ability, do yourself a favor and invest in Rick.

@gamezonereactions8388

Жыл бұрын

GREEDY EXECUTIVES AND SELF PROCLAIMED ELITES ARE KILLING POP CULTURE.

@ElectromagneDikk

Жыл бұрын

Agreed, Rick might be one of the most consequential people in music ever, it remains to be seen how long lasting his impact will be

@peanut6utton

Жыл бұрын

.... in MUSIC today??? WHAT?! LOL SuperLOL !!!

The algorhythm is also somewhat of a gatekeeper. It's harder to get exposed to fresh influences when you are directed towards your biases. Also, I was always willing to give a record or CD a second chance if I didn't like it during the first play because I just spent anywhere between $9 and $19 dollars on it.

@WoockerPocket

Жыл бұрын

The algorithm is the audience

@chessmusictheory4644

Жыл бұрын

The algorithm is corrupt as hell. Videos that I have made that have left sided content in it get throttled and anything right gets buried.

@RadioPsychicAstrologyByPepper

Жыл бұрын

@@chessmusictheory4644 I totally believe you and I had similar experiences with it.

@wyterabitt2149

Жыл бұрын

I think you are in a minority, not many people bought random CDs or vinyl/tape before that, and hoped they would like it. People bought what they already heard on the radio, or on TV, and sometimes by word of mouth but that would rarely be anything other than what the other person had heard on the radio/TV etc. Things were no different, they were just controlled in a different way in the past. The only time they would buy what they hadn't heard, would be albums from the artists they knew already from hearing in those places. You would maybe get people also finding artists from festivals, or compilations albums and things like that. But they didn't shape the music world. In fact although still not good, it's much better today by a very, very long way including the algorithm.

@sub-jec-tiv

Жыл бұрын

Algorithm is a joke. I have an Instagram and one of the most average not interesting posts i ever posted has been growing for 3 months. 15,000 have liked it. My other higher-quality posts have 10-30 likes each. Garbage.

What I love about the A&R folks too was how much they allowed artists to DEVELOP their sound and talent. Some artists didn't sell well at first, but they became icons later as they were allowed the freedom to create. Good A&R guys saw the potential of true artists; bad labels got impatient and dropped bands too early.

@a2ndopynyn

Жыл бұрын

Exactly. A three-album de4al was basically putting the band into school. They'd do the first album, with all the songs they wrote trying to get a deal. Then they'd do the second album, with all the songs they wrote while touring the first album, and hopefully growing as writers and performers. The third album wasn't automatically expected to go gold, but it should outsell the first two combined or come pretty close, and the band by that point should start having a good bit of top billing on their shows. Then, they'd get picked up for two more records, which was like having passed to the next grade in school. Now? If your first single isn't immediately "trending" and whatnot, there isn't a second single. *Never mind a whole album.* AND, the record company expects the musicians to spend every waking hour on social media, promoting their stuff - of which the record company still takes 90%+ of the money across all delivery systems (CD, downloads, streaming, etc.) - for no compensation. ALSO, bands now sign deals giving the parasite record companies a fat percentage of their _f---ing T-SHIRT SALES!_ There are a lot of reasons to hate the Clintons. (I've lived right next to Arkansas for 40+ years and have known lots of people from there; don't bother arguing.) But to me, they did no greater damage to the country - and the world - than when Bill signed that 95 Telecom Act. And before anyone accuses me of partisanship, Newt Gingrich was the GOP's Speaker of the House back then, and that clown let that law get to Clinton's desk for him to sign. But that law basically destroyed music as a widespread popular art form.

@ronfrosig7354

Жыл бұрын

Great example would be The Beatles.. Vee Jay Records (Black Owned) released The Beatles first Album Please Please Me but, decided to drop them from the label because, of slow sales. Sir George Martin heard something Vee Jay didn't. He gave them time to evolve. They had a #1 single on their first Album with Parlaphone under George Martins gentle guidance......

@commandercaptain4664

Жыл бұрын

@A 2nd Opynyn The point of creator music is to bypass such draconian greed. Of course this usually concludes that most acts are reduced to either EDM mixbots or basic guitar flailing folksters, with everything else requiring an actual budget and melodic craft to achieve. All the more reason for those who can achieve the latter to remain todays standout hopefuls, as long as they don’t fall for the evergreen studio trap. Taylor Swift’s naïveté in this regard (as if that was ever a first for any act) should be the last of that for anyone paying attention.

@AslansAngel1

Жыл бұрын

I always felt the opposite. Once the record labels got ahold of the bands, and molded them into what they thought people wanted, the rawness, purity and integrity of the music went away. There are so many bands that I prefer their earlier works compared to their newer music that was honed for the masses. I think that's why I have always loved Rush. They were able to experiment yet maintain their integrity because they never conformed to what the record labels required of them.

@danpetitpas

Жыл бұрын

@@ronfrosig7354 Huh? Capitol Records passed on The Beatles in 1963 and VeeJay picked them up cheap. Capitol soon realized it had made a huge mistake and sued VJ a number of times. VJ sold at least a million copies of Introducing the Beatles (maybe even more) between injunctions but made some legal mistakes and didn't have the money to promote the Beatles and fight Capitol and had to agree to stop sales in late 1964. VJ certainly didn't "drop them." They had a 5-album deal and would have been happy to be their American record label. Parlophone was owned by EMI which also owned Capitol Records so it was ridiculous it didn't pay attention to its parent company. Your story is a little mixed up.

Creators may have "killed" the A&R department, but the industry is alive and well. With generous financial tendrils into Spotify and all the major film/TV/commercial licensing platforms, the major labels aren't hurting for profits. They license from TikTok and Soundcloud artists who have done the recordings themselves, made their own videos, driven their own marketing, all the things the labels used to need to do. Now, all they have to do is pick who they want to distribute. That's a lot of costs they no longer need to spend to get pretty much at the same place. I challenge this notion that Sony/Warner/Universal have been dealt the death blow. They're doing their deals differently but make no mistake, they're as strong as they ever were.

Rick Beato; artist, musicologist, educator, philosopher. Keep up the good work

@stianlarsson6625

Жыл бұрын

Let’s not forget ‘Storyteller’ and ‘Potential Flannel Daddy’.

@Aokitadamitsu

Жыл бұрын

historian

@wolfsfroth

Жыл бұрын

Rick started a YT channel and accidentally became a cultural pillar.

@patrickdonegan9559

Жыл бұрын

musician, producer, nice guy

@Kieran.Net_

Жыл бұрын

@@Aokitadamitsu a musicologist is a historian of music

Spent my 20's trying to ''make it'' as a musician, whatever that meant. Now I'm entering my 30's and I have over 100k subs on KZread, just from teaching, making original music with my guitar, sharing my passion... and that is now my job! It has never been easier, and I'm so glad to be born in this era 😇🎸

@davidfleuchaus

Жыл бұрын

Nice channel. Cool. That is encouraging.

@dukeofearl4117

Жыл бұрын

I enjoy your content Antoine. Keep providing excellent content.

@AB-wy7dr

Жыл бұрын

That’s awesome. I’m wondering - when that becomes your main income, do you do things like the below? Really curious how this works in practice for someone who’s figured it out. - save for retirement? - pay for health insurance? - pay taxes?

@enriquehernandezruiz9564

Жыл бұрын

nice... your comment was like my life until the part where you mentioned the 100k subs...haha wish you lots of success! I guess some of us we should just try it too...

@johnmckanna1064

Жыл бұрын

Aantone. Funny to see you comment I was just watching Whirlwind again. You guys (Mystery) just blow me away and I cant understand why that beautiful progressive rock cant get a foothold in the USA. I am also a subscriber of yours, watch many vids as an old fella taking up guitar for the first time. You are making fantastic music with Michel. Keep it up.

Love your channel Rick, nice to hear about all your experiences throughout the ever changing times!

I think the other side of the coin is that the signal-to-noise ratio for music creators has gotten pretty crazy - the discoverability problem. Being a great artist isn't enough, you have to get good at 21st century marketing, and it is hard - a lot harder than learning an instrument for many creatives. So, IMO, it is both easier AND harder to be a popular music creator these days, depending on the artist's brain.

@bloodsugar6005

Жыл бұрын

I'm always telling people that my favorite artists (and probably theirs too), would not make it today. No one would ever have heard of Leonard Cohen if he came up in this time. First of all, he got into music because there was money in it, when there was not enough in poetry and fiction. And most, if not all, of my favorite artists have no stomach for self promotion- rightly so, it's unbecoming and ineffective.

@deathybrs

Жыл бұрын

@@bloodsugar6005 So true... that last part is why I have no prayer at all of making it in music. As a creative, social anxiety, self consciousness, imposter syndrome, and all the other issues that are so common amongst us creatives will NEVER let me succeed. It's OK, though... I love making music in spite of not being able to make a living at it, and NOT having commercial interests frees me up to just do my own thing, which certainly has its advantages.

@bloodsugar6005

Жыл бұрын

@@deathybrs Amen to that. If it makes you feel any better, my band and i don't really have those problems and we're still getting nowhere, lol. I remember hearing a story about how bad Kurt Cobain was at selling t-shirts when he was coming up- said he couldn't sell one to save his life- and thinking that's about how most artists are. We're just proceeding as if there was something going on- making an EP, writing poems etc... I really like your stuff; reminds me of things i couldn't name, and gives me a good feeling.

@mattrobinson7750

Жыл бұрын

Do you have any songs on KZread?

@deathybrs

Жыл бұрын

@@mattrobinson7750 I do, though most of what's on the page linked to my profile is remixes - most of my original stuff is older, as I had been focusing on remixes for a number of years just because I was having fun.

Always interesting to hear your thoughts Rick. The absence of gatekeepers has created the best of times and the worst of times. Today anyone can write, play, record, and produce a record in their basement with a laptop but... The signal to noise ratio of artists has never been lower and it is really difficult to sift the diamonds out of the vast dunes of sand. If you are an extraordinary musical artist and make a few small missteps in promoting your work, you may never get noticed. Meanwhile millions of streams are happening with mediocre music that fill the space and clog the media.

@leonardticsay8046

Жыл бұрын

It’s hard to find new artists who are doing anything new.

@sungear

Жыл бұрын

There's a business opportunity there. Link something) like Spotify with independent YT content. The idea is an algorithm that filters junk. Maybe it already exists?

@ASTROMEGA

Жыл бұрын

Too right. It's the hardest thing for independent artist like myself to be noticed. I sometimes despair....

@mk1st

Жыл бұрын

Right, nowadays it would be hard to imagine something like Bohemian Rhapsody getting put out. It cost an ungodly amount to produce at the time.

@wolfgangdevries127

Жыл бұрын

@@leonardticsay8046 it is even harder; if they have something new, then they would be stupid to drop it somewhere. Because it gets copied for sure and it can literally take a lifetime to get the copyrights back, if the case won't be settled with money (the usual).

I am sincerely impressed after hearing your band for the first time. Not much separated you guys from the most famous bands of the day.

@AleisterCrowleyMagus

Жыл бұрын

Yes they sound very polished (in a good way) and like a smoother Alice In Chains

@MGTV1

Жыл бұрын

@@duckmyass a lot of mixes sounded like that in the 90's, especially where video was concerned.

@doctorivan

Жыл бұрын

@@duckmyass That's how rock in 1998 sounded for all but the biggest bands.

@bartmix8994

Жыл бұрын

They sounded like a Jane’s Addiction ripoff.

As a music educator, I try to break down the music industry for my students and how the mediums have rapidly changed since the 90's. Your breakdown of the past 25+ years was fantastic! I'm always so impressed with how you break down songs and sharing thoughts on pedagogy etc. Thank you.

And, Rick…. You probably don’t even remember this… but a few years ago, I had relocated from NY to ATL, only about 15minutes away from you. This was right around when you did the interview with Vinnie Colaiuta. I reached out to you, I think through Twitter, and you actually called me back. Which was amazing. We had a conversation while you were on your way to pick up Thai food for your family. Lol We talked for a little while and you gave me some great advice about social media, and doubling down on it. At the time I had a little under 4K subs on KZread from an old vid that had gone viral years before & some education stuff I had done with Vic Firth. But no Tiktok and no Instagram. Now social media content is my main thing… and that in part had a lot to do with that conversation and your advice… so I just want to say thank you for the content you make… the inspiration you give to all of us as a well as the time & personal advice you gave to me a few years ago. THANK YOU 🙏

I remember the pre-internet days of being in a band and pooling our money together to record a demo in a studio so we could shop it around to labels in hopes of getting a record contract. Ahhh, the starry-eyed dreams of youth.

@fakshen1973

Жыл бұрын

Yes. But the power-shift from 3rd parties like recording studios, dubbing services, record labels, shipping, etc.... to some guy with an old laptop with an internet connection that has more power in it than an entire room full of gear in 1990... with total recall. I think we're trending back towards there being fewer big names in music and less touring. But that'll change in some form. Technology will have music moving in a different direction, again, soon enough.

@nedkelly8553

Жыл бұрын

I don't miss recording in studios (in the 90's) where our budget and their gear essentially limited us to doing live takes with the whole band playing together and having to have everyone get it fucking perfect or else do it again. That was so frustrating and stressful, I hated recording. Now, with the ability to edit digitally, no tape, and the ability to record it by yourself if you want to for free if you know what you're doing ... Now it's actually fun.

@sciencemansandera

Жыл бұрын

I did that with a group with the old 4 track recorder 😂❤👍👍

@lornestein7248

Жыл бұрын

@@nedkelly8553 Yup.. Recording a drum track perfectly from beginning to end was almost always very difficult to do. At least for me.

@Sarcasticron

Жыл бұрын

@@nedkelly8553 I don't understand...isn't that what you have to do when you play live? And isn't playing live the best part of being a rock musician? I'm not a musician, but that's what the bands that I listen to say. Hell, my gf used to be in a folk band that played bars and got paid in beer, and she said the same thing.

I am coming up on 70 here in a few weeks. Listening to Rick giving details on what was going on in the music industry and with bands is absolutely fascinating. I just can’t get enough of his videos. I always wanted to be leading a life where I was involved in some facet of the music industry but it wasn’t meant to be. I played guitar in small bands over the years on the side while I worked my real job in IT. Now 6 years into retirement and I still dream of playing gigs and being involved with music some how. But I love that Rick can give me the inside track on a lot of what was happening over the many years. It makes me feel like I am a part of it. Keep it coming Rick! Love what you do!

Another video down and more admiration for what you do Rick. You have some great stories and I'm just glad things worked out to get you in front of us all.

From one Rick to another, I love your introspective about the music industry. Certainly, it is a labor of love for most of them and a source of income for very few.

Rick, Great story. As a musician in Atlanta during the early 70's I csn totally relate to your content here. That was the time of Capricorn (yh. I know they were in Macon, but Atlanta made the bands) Studio One in Doraville, underground Atlanta, which provided a venue for a lot of us, and of course HotLanta where I took publicity pictures for 38 Special before they broke out. I appreciate your channel more than ycould ever now and am indeed a subscriber at 74 and have my XM radio stuck on "Hair Nation " Please keep what you're doing and know that the support is out here and "we love you, man"

You're a mind-reader, Rick. I was casually talking with my daughter in the car, I played a new song on Spotify and commented: "Wow, it seems that all music stopped changing around 2000" because the song sounded so derivative. And here you are explaining as an insider why that happened. You are amazing, Rick, thanks

Beautiful video Rick, great work 👏 and congratulations on your own journey! I’m glad you shared yourself to the world and you deserve all the success and support you get ❤

Rick, you are a truly inspiring figure and a father to musicians world wide. I have been watching your channel for years; rarely I make a comment, but I have learned so much by watching you talking and playing and explaining what, at times, we all know but forget. The initial video with your son rightly guessing those weird chords should be in a museum in the future, as it is disarmingly beautiful. I hope he one day becomes a big star. If you ever come down to Australia, give us a nod!

I love hearing these behind the scenes talks of the music industry. Rick's knowledge and history of this world is fascinating.

That is SO true. Record labels were absolutely willing to take risks because there was so much competition from other labels.

@dixonhill1108

Жыл бұрын

Irony is rick doesn't realize that KZread is basically doing exactly what labels started doing in the late 90s. They're consolidating like crazy. The KZread algorithm is pretty much snuffing out anything that isn't semi professional. If you've tried searching for content you'll notice they're not even giving you complete searches anymore. Videos I've seen a hundred times can't be found, despite the fact I know that they are there. You now search for something and after 10 entries you get "people also watched". It's absurd how readily the search function refuses to allow you to look for actual things.

@OMGWTFLOLSMH

Жыл бұрын

And now it's completely homogenized pap.

I so appreciate your walk in the park...keep on keepin on Rick... you're a treasure to many for what you do.

Thank you Rick, have this perspective really helps, understanding how hardcore it use to be to ‘make it’, gives me a lot of hope that we can do it, we just have to be determined & patient enough

Thank you Rick. I met you during the pandemic, obsessively watching all the videos that you had uploaded up to that point. You introduced me to music theory and production. You brought my passion for music back and I never left you after that. All of your videos are thought-provoking, reflexive, interesting and unique. Your enthusiasm and sensitivity are contagious. Please continue enriching our lives with your videos ❤

Our radio station here in San Diego KGB for about 7 or 8 years produced an album a year showcasing local bands called “Homegrown “ It was fantastic! And extremely popular. It was a great music scene here in San Diego. Then as you said, the local radio stations became “ corporate “ and the focus was off the locals and on the popular music of the times. So sad ! Rick I thought I knew a lot about music until I subscribed to your channel. Thank you for sharing your music experience and your take on music and the business of music. A lifelong follower and supporter of your channel. !!

@fishtailfred8686

Жыл бұрын

Saw some great bands at San Diego Street Scene!

@adobbs92117

Жыл бұрын

@@fishtailfred8686 oh yes !!

@rickemmet1104

Жыл бұрын

From time to time, I still sing some of those songs, "...and your back in, Chula Vista, Chula Vista, ba dom ba dom..." or, "We're Gypsies from Bonsall, there's no stopping at all, We're Gypsies from Bonsall..."

@Scott_works

Жыл бұрын

San Diego in the mid eighties had a great jazz scene. Art Good and Lites out Jazz. Humphries. Pacific Beach Cafe. B Street Cafe. I used to go see Fattburger all the time. And Hollis Gentry.

@tdz69

Жыл бұрын

We had the same thing on Long Island NY. Local station WBAB had a Homegrown show and it was awesome. Shame how the industry just imploded.

Thanks for telling this story. It helped a lot to understand the music business them and now. Thank god you started this channel!

Best channel on KZread. I'm not a guitarist or musician but your stories (and which topics you choose to make videos about) are amazing. Looking forward to your future videos.

This is such an interesting topic. It's such a double-edged sword. It's great that you as an artist are in the driver's seat. You can control so much. You can make an album in your living room. You can make your own music videos and promote yourself. There is so much you can do. Downside? So can everybody else. In such an information rich age life has become a Twitter feed. You do your thing and before you can blink you've been scrolled out of existence. The music business has always been tough. Now it's just tough in a different way. I try and stay optimistic. Do what you love and if you truly love it people will love you.

When new rock music disappeared from radio I mainly found new bands on YT. It also opened me up to new types of music. I hope that with all the different platforms available that music continues to be as vibrant and creative as it always tries to be.

I discovered you through that video with your son because I was finally making an effort to learn music theory. Didn't realize that was your breakout video. Pretty cool. You do such a good job of providing your professional experience and covering the business from so many different angles.

Yes, it is new technology that enabled you to reach a big audience, but that would not have happened without all the experience you built up during decades of hard work before KZread even existed. Thank you for all that!

The history of the music industry has always fascinated me, and it's great to hear how it has changed in the past 20 years straight from the source. Merci!

Spot on as always Rick, great video. Pros and cons to the modern music industry as well as the 'old school' view. I was a semi-successful musician that took a break when my career went south in my early twenties and pre-social media era. Now I'm back it's like all that never happened and I've had to start again. Making content is exhausting and not what I wanted to do with my life but it seems like if I don't constantly make it I won't get anywhere. I would love to just focus on writing and recording songs but it never seems to be enough. I love your channel, thank you for sharing your thoughts with us.

Absolutely love the wisdom in this video Rick, greetings from the UK and as a music teacher myself I can see the way forward over the coming years, thanks Rick👍🎶

Spot on, Rick! I'm 60. I've been signed, been a session guy, a hired hand, a producer, a writer, etc. There was a time when you needed the labels and a portion of the industry as an artist, but it became nearly impossible for most artists to make a viable living or find an audience when the rug got swept out from under the industry. This is a GREAT time to be an artist and creator because anyone can put their content out independently without a need for anything other than the willingness and the ability. Audyences have the means to find you and there are times when the algorhythms actually help. Just do it as they say.

@brucesmith3740

Жыл бұрын

Well produced records are gone. People want free music. The music industry is dead, they will make $ on all the recordings by artists have died.

@themadmallard

Жыл бұрын

@@brucesmith3740 there is something to this, the production of music is a difference science than its creation. But common music consumers aren't really interested in what goes into that at this time. And people have always wanted free music, nothings changed there, ever since tape recorders became available.

@robgrano6814

Жыл бұрын

This side of the thing is true, but the flip side, which isn't so great, is that the proportion of good stuff to bad is dropping, because of the glut of the production of mediocre material you have to filter through to find the gems. In toto there's more good stuff out there, but it can be harder to find, because the industry seems geared to promote mostly the type of stuff that the masses are already listening to. The democratization of the music business is a good thing, but over-democratization inevitably lowers the bar.

@axnyslie

Жыл бұрын

The double edge sword is the music market is now grossly oversaturated with so much bad computer generated sound files, Short soundbyte clips for the ADHD TikTokers, not music created by artists. It's nearly impossible now to be heard as a single voice in a sea of noise.

@richardgleichmann7671

Жыл бұрын

Finally got it so the "algorithms" send mostly music and content that is worth seeing or listening to.. But as mentioned.. It is a blessing and a curse.. because there is more than can be seen or heard.. The fact that there is just literally SO much access to content.. it makes really good music "less special" (as it were)...

We have WTMD in Baltimore that is run out of Towson University and connected to public radio, so they do the news roundup on the hour. They play all the new music that they choose based on their listeners. It is the best place to hear new music. I always spin the dial when I go to a new area to find the local stations.

@lorenharris2965

Жыл бұрын

Towson Mass Comm alumn here! You guys have it all now!

@theubercaste

Жыл бұрын

Love TMD. ALSO RNR!!

@jeffwolinski2659

Жыл бұрын

TMD is great, RNR is now gone.

So jealous of your son! I'd love to have had my father teaching me at such a young age. You are great, Rick; and dang you know so much about music!

Hey, Rick! I'm not an official musician, but love music and used to be in the radio biz and you nail it here. I like how you touch on the whys and wherefores of the demise of bands/ music and how we knew it, but you also couple that with your optimism that people consume differently and bands can, potentially, have success without the 'gatekeepers' telling them they can't. BTW, thanks for sharing your old band's tune. Very good and radio-worthy, IMO. Keep up the great work. Love the channel, Bro! Gary

Well worth the 14:21 of my life to watch. Rick brings not only lived experience, but intelligence and insight to the music I've listened to for half a century. I know zero music theory, and am not a real musician, but I have a good ear, and his analysis of individual songs (e.g., Steely Dan, The Cars, etc.) is always interesting. Glad I'm a subscriber.

Thank you for this. You’ve pushed me over the edge. I’m no longer going to withhold from creating and posting content now. In a year you’ll see me with a big following. I know it!

I watched a lot of your vids but this one is a damn good one! Thanks for sharing; We had the same bad happen to us back in 1989 with sony then in 1991 with new rose records... modestly moved on since then and glad. Still a musician in our heart, head, ears, body and soul, nothing can ever stop that.

as much as I agree with Beato that social media took power (which I too think is a good thing), we shall not forget, that 10-12 years ago it was so much easier to be noticed in KZread, compared to the amount of material that is uploaded every second nowadays... its like a buffet that gets longer and longer and people have more and more to choose... so I truly believe that nowadays luck is one of the most important factors on getting a viral video on KZread in order. to start a successful channel... would it all have happened the same way for Beato without the Dylan Videos? I doubt that, though people like him definitely deserve that attention (don't get me wrong) ....

I remember jumping on your channel early on. There was around a thousand people subscribed & it was growing seriously fast. It’s still growing like crazy. You’ve certainly earned it.

Been watching your channel a little for a while. Didn’t realize you helped produce that shine down record. I loved that album man. Listened to it on my Walkman CD player on the bus to school all the time. Thanks for doing what ya do man!

Nothing but love for your channel Rick!! Great stories!!

I think it's a great summation of what has happened to the industry. I miss the old days of waiting for your favorite Led Zepplin album to come out and radio stations taking the time to play 1 side or the whole album for the listeners.

@mikearchibald744

Жыл бұрын

@ghost mall I cringe at some of the music I listened to because radio had decided it was popular. I'm glad my brother had good taste in music because thats what I listen to, and compare new music to it.

@howardjohny

Жыл бұрын

New releases were on Tuesdays ♫

Thank you! I'm going on sixty-nine and been playing electric bass professionally for over fifty years and you are 100% right! "The Communications Act of 1996" was the death of regional music getting popular. What killed local music was in the 80's, 90's was states raising the drinking age from eighteen to twenty-one after Vietnam. That's when I got a straight job teaching high school.I believe change is good, but greed is bad.I lived in both music worlds now. The past one you were part of the band, now you send your track to who knows where. I cash the checks and feel nothing.

You really give us some wonderful insight into the world of music and the business of music. This commentary is just another example not only applies to music but to any passion or idea anyone has and wants to share with others on You tube. Thank you.

Excellent video, Rick. You did a great job of explaining what changed and included hard numbers to back it up.

Rick, you are an American treasure. PLEASE, just keep doing what you are doing. This is consistently the best of the many channels I follow.

Thank you Rick, it seems your life has been full of rich and interesting experiences and I feel enriched and inspired by listening to you share these stories.

Love the channel Rick, always inspiring, educational and entertaining. Love the chats you have with Tim Pearce. And the Beato book..

You are a brilliant man Rick. Love the content, wisdom and talent. Much appreciated!

I am only 39 but this channel helps to inspire me all the time. I cannot express how much I love to hear about the industry from how it used to be and the stories of how the people who surive how they survived being able to love what they do and talk about what they do. Thank you so much for your musings and willingness to express it all so transparently. Much respect, Paul

I love your videos! Being a music lover but not a musician I learn so much here. I listen to songs differently and appreciate the skill that goes into making them.

Much appreciated, Rick. You are really making a difference!

I found it fascinating to hear your experienced analysis of the industry. Good work Rick!

Im big fan of yours, thank you for being on here and sharing your history and your stories, it’s important especially for younger people as well as older

Rick, I enjoy your channel very much. You're personable, easy to listen to, great tonality in your voice (almost an overtone), and point out the good and sometimes the bad in all types of music. Hope you reach a Trillion viewers.

Wow, been watching Rick's videos for couple of years now and just now realized he's the dad in the viral video of a boy with perfect pitch! Great insight into the history and evolution of the music industry, thank you Rick!

Great history lesson, Rick. I am 10 years younger than you, but I remember the days how music used to be. I miss it. You help keep its foundation alive.

Hi Rick! Thank you for your time, effort and dedication to music and bringing it to us!! You not only toppled the music business but also the journalists and magazines that wrote about musik! I bought musicmagazines for thousands of Deutschmark and Euros, but now that I can watch real life Interviews I'm completly off the hook of the musicprint industry. Now I can hear the actual words that were said, hear the voice and see the face of the artists you interview. Much Better than the old times!! Thank you!

Great seeing your success Rick. You are a real inspiration for all of us I think. I was thinking of your band members as you talked. I'm sure they are amazed as you are. I know that guy. Keep on going brother. Love your interviews. They bring the artists out of the shadows partly or maybe mostly because they happened upon someone they can trust that knows their language. We are all indebted to you. Thank you very much!

Thanks Rick. You’re easily one of my favourite voices of reason on KZread. I don’t check in often, just being busy. But I always learn a perspective that I needed to hear and it’s always well thought and balanced. Salute to you sir. 🙌🏾

@afistfulofpimples1745

Жыл бұрын

2nd only to Michael Noland

Another interesting and informative video! Thank you Rick for all you do to keep us engaged in music!

Love this!!! You breakdown 'everything music' so well. Have been watching your channel for years and years and continually point new people to it. Your interviews are the best out there! And you interview all of my fave musicians! It's always great to see the musicians open up to you once they see that you know as much about their music as they do. The Sting interview especially. In the very beginning he was like, ok, another interview, lets get this done, but then you started to talk and you could just see his enjoyment as the interview proceeded. That is pure Rick Beato! Loved it! You're a class act Rick and we are so fortunate to have you out here sharing your wealth of knowledge with us. So happy that this channel has had such great success and has become such a great platform for you. Thank you so much! 🎶🎸🎶

I grew up playing in a few bands, worked in a recording studio in Chicago, worked as a DJ, went to college to get a degree in music and business (heh, the business side of the music industry). As it turned out, I got into computers instead, but never lost my love for music. This video outlines how I still think I chose the better career path. Now I watch the historic videos about bands playing in their garage, Gig'ing around the city and traveling in vans - It resonates with me. Love to hear your stories, and the behind-the-scenes!

Rick, I appreciate how you break down everything for me: music theory, music history, why something is great. And there is a lot of great indie music out there, but you have to be motivated to find it. Or the algorithms of one of the social media platforms, in my case Facebook, takes all the data it's mined from me over the years and tells me "Jackie Venson is live now" in early 2020, during the pandemic. I'd never heard of Jackie Venson, but she's a mind-boggling singer-songwriter-guitarist from Austin. And somehow, KZread decided I needed to watch Rick Beato tell me "what makes this song great." No matter how much stuff I scroll through on social media, those are two solids social media has done for me that I'll be forever grateful for. Thank you for being "there."

Thank you for all your content! Your channel is always informative and interesting. By the way- you are a fantastic interviewer!

I can barely name the great musicians I've been lucky enough to discover on KZread. Great players from all over the world, that without this exposure I would never have heard them. And don't forget the legends still performing for us on here. Happy to have some of today's greats to be touring again, too.

@1gypsy731

Жыл бұрын

Liked "Happy to have some of today's greats to be touring again, too."

@kagenotatsumaki

Жыл бұрын

Exactly. My favorite band is a Japanese band called BAND-MAID and if not for KZread not only would I never had found them, but they probably wouldn't have made it past 2 albums before the label dropped them because it was their song Thrill from their second album that got millions of views and kicked them off.

I'm impressed by your commitment to educate. You keep us informed and entertained. You've developed a pedagogy for guitarists of all skill levels, to improve with minimal effort, at a reasonable price. Above all, I feel a comraderie with your personality, I identify with you as a like-minded soul. I appreciate your humanity.

Rick Beato has answered so many questions and filled in so many blanks from the years of worshiping all my musical gods! I LOVE Rick's diverse musical scope, he has taught me so much. Us musicians study you man! THANK YOU, Rick Beato, as one of my very best music teachers in my 55-year love affair with music. Perhaps a Mr. Beato's Opus movie? Peace from Detroit MI.

Always great content! Thank you for all you do!

Thank you for sharing your journey and thoughts, Rick. And also for the inspiring words for future Content-Creators.

Rick You’re the Man brother! Love watching your channel and listening to your experiences in the Music world past and present.keep up the awesome work & positive vibes.Thank You for your sincere time,ROCK ON!

Thanks Rick. you put the whole picture into a most insightful focus. I've been learning guitar since my first one mom got me when she saw me in the barn on our farm playing broom guitar to The Beatles She Love's You. I was 12 when the Beatles first appeared on Ed's show. One month later I turned 13 and mom surprised me with a sears silver tone acoustic guitar. I had to turn it upside down and I switched the strings as I play natural true lefty. It's harder getting lefty guitars and paying extra but I have several guitars. I'm 72 now and still learning. Worked jobs for a career served in the military but always had a guitar to doodle on. I sing and play at open mics and at community charity events. I play for free for the love of sharing my love of music. Rick, I have found your youtube videos to be very helpful as I'm still learning. Thanks.

I loved working on student radio where we chose the content ourselves. We had been building up a following across Europe until tech issues took us off air. We played local artists, underground artists who were signed and artists who sent demos into us. This was 2012-14. I miss it a lot. I have a cousin who does an alternative radio show now and I've made up a playlist of music I find for her to check out and decide if she wants to play it. She's plays a real variety of stuff including these new artists and it's a joy to listen to. I'm under 40, I still buy music magazines and look out for new music. I try to get to concerts, though my health limits it. I love your channel. I love the bands you pick out and I love that you are open to a variety of genres and listen through those Spotify charts to see what diamonds are in there. I love the interviews and I love you taking apart songs. I had wanted to go into the industry but I hit my teens/20s as all those changes happened. Keep recording your videos, Rick. They are so refreshing!

Great video Rick! Very insightful and its amazing how much the music industry has changed in the last 20+ yrs. Always look forward to more of your videos

This explains so much... I was in my teens in the early two thousand (in europe, not US!) and still was a great time. I was in local band all throughout my teens, everyone was playing guitar or something else, there was big rock crowd, concerts and rock bars ....around 2010 it all just kind of ended and that was it.

I haven't heard such an interesting, even, historical music narrative in a long time. You restored some of my faith in the values of "today" as opposed to "back then" and explained so much of the transitional history...the details of how and why. I loved you there with your son....WOW, what talent in your family. I am so impressed with your video and my hopes for the younger generations creating more good music...stuff that reaches the heart and lives in the memory. I'm now going to listen to "Carolina" as performed by Parmalee (at least two more times.)

Subscribed! You left out the part where you describe what a likable guy you are, Rick. Great video, mostly common knowledge, save your personal experience wading through the sea-change that was the aughts. You laid it out nicely. Love your series videos(What Makes This Song Great, Intros, etc.). First time seeing the clip with your son- absolutely amazing!

I am 66 years old and am (finally) starting to accept new models. The main reason is Emmett Cohen. Being a jazz musician, I have also been lamenting the lack of real, non-tech, music. Emmett has given me great hope that future will have great jazz, without auto-tune and available. He has shown us a model that is now a force to be reckoned with!

@NickGates100

Жыл бұрын

We all have our part to play. Never heard of Emmett Cohen until reading your comment, just checked him out - wow! Thank you Jef! And of course Rick for bringing us all together.

@kukurukuchudnoe

Жыл бұрын

@@NickGates100 please give us a link for his music you mostly adore

@MajorCatas

Жыл бұрын

I would have never listened to Jazz in days gone by. It wasn't on the radio and I didn't understand it. KZread led me to Rick Beato -> Adam Neely -> Martina Da Zilva -> Emmet Cohen and on and on. It's awesome. Same goes for punk.

@Smoothblue90

Жыл бұрын

Thank you. Did not know about him.

Hey Rick! I love this channel. I was born in 68 so I'm not too far behind you. I love this channel because it's informative, fun, and I think what makes it gel together is your sincerity and passion. I'm a musician as well and I relate to that little something in your voice and expressions that reveal that music isn't just something you do, it's a part of you. So much so that to lose it would be like losing a limb or even an organ (I swear I wasn't trying to make a pun) like the heart. Thank you for sharing and for doing what you do. I hope peace and prosperity are always abundant in yours and your family's lives. Be well.

Love this format of video where you take us outside on a journey! I think one of the best things you could do for your new interview space is maybe to make it so that you can easily change it up periodically.

I miss walking into a record store and spending all afternoon discovering records guided by sections or by asking a knowledgeable person at the counter. The internet, or youtube for that matter, is anything but.

@keith6706

Жыл бұрын

Hardly. What the Internet provides is a lot more knowledgeable people at a lot more counters who can suggest good work in a lot more sections of the store. The skill you need to develop is figuring out which of those knowledgeable people you would trust for recommendations. Once you do that, the possibility for finding the gems increases dramatically. I've seen the same thing in fiction, written or visual: I've picked up books to read or things to watch that I never would have given a second glance at before because of recommendations of people online that I've learned to trust. Sometimes I like them, sometimes I don't, sometimes I'm indifferent, but I've found a lot more that I've liked than not.

@thakurv1

Жыл бұрын

@@keith6706 not people though. Algorithm

@Sarcasticron

Жыл бұрын

I don't understand. Isn't that what the algorithm is for? The YT algorithm is really good at predicting music that I will like. And there's also the whole reaction video scene...

@solaris70

Жыл бұрын

they made sure we got used to being connect to our personal mobile 📲 device sO' we wouldn't produce big carbon footprint 👣 shipping printing manufacturing buying selling in big air conditioned buildings or be driving around doing anything like that.

@solaris70

Жыл бұрын

exactly 💯 no vinyl, cassette , cd in your hand hopefully that cell phone 🤳 battery 🔋 staying charged to see and listen to your content you found

Interesting video Rick, especially the history of how you got to now and the amazing excerpt of your child identifying chords and singing notes - that blew me away :)

Hey Mister Beato , first things first , I would like to thank you deeply for your work ! I was blown away by the Keith Jarret , Joni Mitchell ,Pat Metheny interviews , not to mention the objective , practical, direct music theory classes ! Keep up the good work !

Thank you for explaining the music industry to me. It i is an inspiring take on the current music industry. My son is may I say a brilliant musician Jeremy Tuplin but I always wondered why it was so hard to get taken up by a major label and now I understand it is not necessary. Thank you 🙏

Down to earth, easy going, entertainment. I'm working on improving my mixes / masters, and I run out of people who have time / skill to give me good constructive feedback. Your videos are a kind of reset for me. I really do need to get more of my recent stuff posted on youtube and tiktok.

It's all about your knowledge & skills as a musician that is compelling to watch. And of course the interviews.

Excellent analysis of the paradigm shift in music distribution. If anything, for whoever may pay attention to your insight, will notice that the creative artists has another path to swim upstream. Kudos