I'm mostly minding my Black American business on this one, but considering how long she's been an influencer, Jackie should have known better.

@flyleelee5351

Жыл бұрын

Lol! Right, I'm just like, let me just mind my akata business 😂

@BeachBumEvvie

Жыл бұрын

I’m wondering how she AND her man missed this. So we can gather she’s really not that involved in the candle business and/or not much connected to her father’s side.

@lo6291

Жыл бұрын

I think she thought she could get away with it because she claims half Nigerianm 🤔. Many do!

@lawyernyc01

Жыл бұрын

It’s my understanding that Jackie did not have a real relationship with her Nigerian father until later in her life. So that makes sense.

@josephinebournes8212

Жыл бұрын

@@user-sz1il8xu4j As a born American of Haitian descent, I'd love for someone to tell me the time period when claiming Haitian was seen as "exotic."

I think what makes it more difficult to forgive social media influencers and their brands (as opposed to commercial giants such as Walmart, Target, etc.) is because we've developed parasocial relationships with these influencers. Some people take this stuff really personally. Plus, when one person is the face of the company it's hard not to put the blame of the whole thing on them. Look at Jaclyn Hill. If she's not the punching bag of influencers, idk who is. To be clear, I am not her fan/stan. I never vibed with her but I sure as heck was blaming her for all the shit going down with her messy collabs/brand. On the other hand, what makes it easier to forgive these huge companies is that they've embedded themselves into our literal society, particularly in less affluent areas, to put it nicely. Not only do these companies provide essentials at a discounted price but they literally employ our friends and family. For some of us the choice between boycotting a Walmart and a rich influencer that sells $40 candles is a no brainer. Anyway, yeah, I was never a customer because I just don't have that kind of disposable income but I think there's something to be said about why we're so much harder on these influencers than these multi billion dollar companies. Sometimes there's just not a choice, really. Only the illusion of it. Anyway, love your content 🙌 this was interesting.

@nappyheadedjojoba

Жыл бұрын

These are *excellent* points. Thanks for this perspective!

@PsycheAnimus

Жыл бұрын

@@nappyheadedjojoba Thank you 💜

@dolphinswilltakeover

Жыл бұрын

It’s also the fact that those companies are big companies and are at every corner, meaning they are very accessible, and provide essential needs for everyone, at affordable prices.

@ellenicoletv4095

Жыл бұрын

Very well said!

@prettystreetchic

Жыл бұрын

Points were made! It’s also way easier to “cancel” a single influencer vs a world wide corporation like Walmart. And we all know the bloodlust social media has for cancel culture.

I'm a full blooded Nigerian, that period was hell, people are still missing from that massacre, some activist are still in hiding because the Nigerian government wants them arrested for fighting against them, people were killed, harmless innocent youths, there are some black americans in this comment saying "It's not that deep", when something happens to the black american community no african countries cries with you like Nigerians do, we pray and mourn with you, George was killed and the whole world cried cos it was so painful now imagine hundreds of youth killed, harmed by our soldiers and police and the Government, people who are meant to protect us and you think it is not that deep? Please do not speak on what you do not know just in order to be considered woke. #NaijaForever🇳🇬

@Moi_81

Жыл бұрын

I am not Nigerian but took the time to pay attention and support. I think anyone saying this isn't a big deal is trash.

@fadkabari8554

Жыл бұрын

#Niajaforever. From Somaliland ❤️ ❤️ ❤️

@MaryjaneMalu

Жыл бұрын

@@fadkabari8554 yes o

@MaryjaneMalu

Жыл бұрын

@@Moi_81 ❤

@brooklynforever1990

Жыл бұрын

Understood sis 🙏🏽

I didn't have an opinion on the outrage as I am very much not Nigerian, but I'd been wanting to try one of her candles because I am into candles. I'd seen a lot of commentary on the clock app that people were just waiting for a reason to "cancel" her. On the note of keeping the same energy for large corporations, I completely agree. Often the same people that are so quick to try to ruin smaller businesses have no issues with spending all of their money at places like Wally World and Amazon. Yes we should hold businesses accountable when they make mistakes but attempting to "cancel" and ruin some of these small businesses is not always the answer either

@SunniDae333

Жыл бұрын

I was gifted one for Christmas, it's amazing

@terracottakim8234

Жыл бұрын

Her candles burn Blk soot ... try Voluspa

@nappyheadedjojoba

Жыл бұрын

Not "the clock app!" 🤣

@angelawilliams9088

Жыл бұрын

Amen! I'm going to still support her and buy her great products! Black people around the world, need to stop hating on their own!

@amberc9053

Жыл бұрын

@@nappyheadedjojoba I heard someone else use it once and it was too funny for me not to use myself

Let Nigerians who felt first hand what happened in 2020 during the ENDSARS protest be outraged. SORO SOKE means speak up and that's what they did in 2020 despite having their internet shutdown, those who were vocal about the protest had to flee to other countries as their lives were in danger. Bank accounts frozen, people used personal resources to bail out those in police custody. Others believed to be in police custody were later found dead bodies disposed in the streets. The brutality that they went through despite peacefully protesting and lives lost is why they are outraged by what she did. It's not fake outrage and no they are not buying from Walmart because it isn't there. Let them be outraged they lived that day.

Full blooded Nigerian here. I rarely comment…. That said, she’s wrong. It’s disrespectful and tone deaf. I’m not outraged, just disappointed. Let’s be very clear, “Soro Soke” was the literal cry of a nation as a result of a horrific attack on its own people. She KNEW exactly what she was doing. Anyone saying otherwise is just delusional. It’s akin to naming a candle “I can’t breathe” or “Say her name”. Tasteless. ALSO, there is a huge difference between TRANSLATION and MEANING. People are getting caught up on the literal translation of the saying instead of understanding the MEANING and the spirit of the saying.

@prettystreetchic

Жыл бұрын

There’s a comment that says it’s not that serious. Also from a Nigerian. There’s not a consensus of the level of offense this is.

@essyboo

Жыл бұрын

@@prettystreetchic I saw. Everyone is entitled to their opinion. Again, I don’t think it’s worthy of outrage, it’s just tasteless IMO.

@missy.j4523

Жыл бұрын

Exactly 💯💯

@prettystreetchic

Жыл бұрын

@@reading1713 what I mean by this is someone of claiming to be from Nigerian expressed that is just a phrase not specifically tied to a social issue unlike “I can’t breathe” or “say her name”. It apparently is something that is usually said at joyous occasions. Correct me if I’m wrong. It seems like ppl were just looking for a reason to be upset.

@adabekeethefirst8705

Жыл бұрын

@@prettystreetchic 'I can't breathe' is just a phrase until it became associated with something so tragic. That's the same as 'Soro soke'. No need defending it

I'm so glad you mentioned the fake outrage, yet still shop big at Walmart, who does this all the time. I hope we can have some grace for humans to learn and grow. 🔥❣️

@shadowless2109

Жыл бұрын

Grace is a foreign concept in these days and it's sad.

@gabrielmaroto18

Жыл бұрын

There is no escape! I have 4 sisters 10 nieces and nephews they literally cannot afford to go anywhere else I am a big believer and vote with your money and the Waltons most definitely will not be getting any of it if we had a choice!

@b4glady

Жыл бұрын

People buy what they can afford. I heard Jackie's candles don't even have good throw.

@motlalepuleM

Жыл бұрын

You do realise we don't have Walmart in Africa right? Of course not because if you did you wouldn't have posted this. The outrage is not fake. You can't use people's pain to sell a candle.

@leavemeal0ne378

Жыл бұрын

@@motlalepuleM me I don't know What she did was wr3but they are not Nigerian so I don't expect the op to understand

Jackie made a big blunder especially since she's was calling out the Juneteenth merch from big companies. I think she and her brand will be fine.... eventually.

@zainabmejja9936

Жыл бұрын

THIS. So she really knows why people are mad and how this is tone deaf. Don't know why people are downplaying this. I mean we can call her out and still go on loving her for what she stands for, after all, how else would she know better and grow and understand others.. I love her loads, but this one was definitely just not it.

@venuslove-i1v

Жыл бұрын

@@zainabmejja9936 Some people can't, though. Some people don't have the sensibilities to target what someone does without targeting who someone is.

I really don't get how ppl who don't know the full story have enough air in their lungs to proclaim that Nigerians are being dramatic or just trying to knock her down for not being "Nigerian enough". Jackie was blocking half of Nigeria in 2020 before she eventually spoke up about endSARS. Jackie knew exactly what she was doing cuz she's been in the game too damn long. But when it comes to bringing awareness and promoting the terroristic American military she'll be front and center every time( and the fact that the US military trains and militarizes SARS makes it that much worse). People DIED, she knows the meaning cuz it was all over Nigerian social media during the protests. Jackie isn't the first or only Nigerian diaspora to only rep naija when it comes to jollof rice and flashy clothes but be willingly ignorant in all other facets. Nigerians will claim you no matter if ur diaspora or even half, that isn't the problem here. But bc so many of y'all have deep parasocial relationships w these influencers you can't tolerate any legitimate criticism coming their way

@donwade9800

Жыл бұрын

This!

@almetas_grandbaby

Жыл бұрын

She was in the U.S. military. I question her ability to speak to military abuse in any country.

@almetas_grandbaby

Жыл бұрын

I agree with you, she knew.

@mnenayans4523

Жыл бұрын

Gbam!

@heavensent4362

Жыл бұрын

I definitely feel like every few years Jackie decides that she’s not the centre of attention and decides to cause a stir. She’s chronically messy and loves drama. I guess she felt she wasn’t getting enough attention from Nigerians lol. She knew what she was doing, I doubt she’ll be cancelled so I know she’s banking on that.

I am saving my internet outrage on this one. But sometimes on teams like that they have a black front person and behind the scene vanilla. Candles are not my thing so I am not in the market for them. Boycott cannot be the answer to every outrage tho.

@nappyheadedjojoba

Жыл бұрын

Absolutely Who knows who's actually on the team behind the scenes over at that company? And, while this was definitely a f*k up, I think the people talking about boycotting, etc. were never even going to be customers in the first place.

@AminaD22

Жыл бұрын

@@nappyheadedjojoba they were never going to be customers because her products aren’t even accessible in Nigeria

@Xara_K1

Жыл бұрын

@@AminaD22 But they could be available there later. Everyone istrying to get the African market coz we have the highest youth numbers in the world. Just like Fenty just got here and is doing numbers, Jackie will be looking to access the market soon as well.

@cetriyasArtnComicsChannel

Жыл бұрын

Even if it's not all vanilla, as a haitian or black American, can't assume we know of other black cultures just cause of skin. Respecting our diversity, she should actually have Nigerians working high up in the brand.

@confessionsofajadedoptimist

Жыл бұрын

@@cetriyasArtnComicsChannel very true

I have been a fan of you and your content for a long time. And I agree with everything you said. But I am leaving this comment to let you know that you are “killing “ that top. Your arms, shoulders and clavicle look amazing. And the skin , don’t get me started. I remember when you used to do diet and work out challenges. I guess you must’ve kept going, because you look amazing.

@nappyheadedjojoba

Жыл бұрын

Thank you so much! 🖤

@SE-gs6gd

Жыл бұрын

Ha ha I was going to comment on her top. It fits nicely and the straps frame her shoulders and neck well. I’m working on a stronger back and better posture to get those square shoulders and so I notice stuff like that!

@acemamchenry1573

Жыл бұрын

I was going to say something similar! Awesomeness

@Vanessa-iq3vt

Жыл бұрын

It’s the clavicle for meeee 🧑🏾‍🍳👌🏾

@sunshinecapone1295

Жыл бұрын

@@Vanessa-iq3vt you stole my comment 😩🤣 Literally the clavicle of my dreams

Wild. After listening to this video and reading some of the comments I`m shocked. The disconnect between other black people in the diaspora (first generation immigrants, Ados) and Africans who live in Africa is huge. It be the same tone deaf people sensationalizing Africa or their African roots. Firstly, no one should be tell anyone how to respond to what Jackie Aina has done or claim that the outrage is fake/ overstated. ENDSARS is a recent event, people in Nigeria lost their loved ones. No brand, especially luxury brand outside of Nigeria should be attempting to profit off that. Their cry should not be used sensationalized. It`s straight up tone deaf and unethical. Lastly, people should stop gaslighting those who are showing outrage by bringing up other businesses who have done similar things, It`s not your place. Especially people who clearly know nothing about ENDSARS.

@stephanielori4933

Жыл бұрын

THANK YOU! I don’t even have to live there to be empathetic towards a movement, Jackie deliberately did this for traction she wanted this to move her brand for coins

@edgesidontknowher4997

Жыл бұрын

No because why are the comments on here disrespectful??? Like I don’t get it.

@onahi2025

Жыл бұрын

Period

As a Nigerian, a lot of comments here show they don’t understand the nuance of the situation. In 2020 when Nigerians were being killed, Nigerians asked Jackie to speak up and she blocked them on social media. To come back and take the verbiage of something she didn’t even support shows how little she knows. She purposefully did not say anything when she was asked. Also…she didn’t really claim being Nigerian until being African became popular. Jackie didn’t have a full understanding of the phrase because she purposefully avoided people who were trying to educate her..a few people pointed out that it honestly seems like she did this for content. Edit: her candles aren’t even available in most parts of Africa, which is ironic.

Her content is about calling out people who are culturally insensitive so I am a bit surprised.

@shadowless2109

Жыл бұрын

That's why I was wondering if people were being dramatic because I never thought of Jackie as culturally insensitive...but I guess we found out...

I am nigerian. I just can’t believe as someone half Nigerian and also with a very nigerian personality (iykyk) - she didn’t put any thought into the candle line names. How did she not even have a Nigerian auntie tell her? Her Ghanaian husband didn’t make a peep, either like he never heard of it either? Like just no connection… to the current culture of what she is trying to profit from? 😑 And she is up to the same old tactics- blocking people who are very respectfully trying to educate her. She deserved the drag and changed the name accordingly.

@kaydeep7880

Жыл бұрын

Not her husband

@UdoADHD

Жыл бұрын

@@kaydeep7880 btw why ARE they taking so long to get married?

I intend to make a video on this topic as well. As a Nigerian, I understand the outrage. I was present at the END SARS protest and I was even at the very location of the massacre with some other protesters just two days before my fellow unarmed youths were murdered in cold blood, so it very well could’ve been ME!!! A lot of Non-Nigerian celebrities including Drake, Trey Songs, P Diddy etc used their platform to bring awareness to the End SARS movement. Some Nigerian-American KZreadr’s also used their platform to talk about it then e.g ELOHO. So I can understand why people would’ve expected Jackie to use her platform to talk about END SARS. It’s her platform and she can do whatever she wants with it but do u want to be Nigerian only when it’s convenient or when it’s time to make money? She eventually spoke about end sars after so much dragging had happened that people didn’t even care anymore and the buzz had totally died down and she had blocked so many people for asking her to talk about it (she wasn’t the only Nigerian influencer in diaspora that recieved backlash for this at the time, there was also Ronke Raji). In my opinion tho, I think Nigerians had already blacklisted her from that time so her making this tone deaf move this time around came off as her trying to profit off a cause she refused to speak up for, and of course, Nigerians didn’t like that. I just think people hold Jackie to a higher standard because she is a very vocal and is known to call out brands when necessary and also to lend her voice to causes that affect black people, so you see why it was a major let down? I know she definitely knew better, and the apology in my opinion could’ve been better, but then, the Nigerians she offended with That SORO SOKE name are not even her target customers, so it doesn’t affect her buck at the end of the day. U look beautiful btw, I always enjoy your humour. First time commenting 💜

@basicbigaming

Жыл бұрын

I was in Nigeria at the time and present at some protests. The young people are so amazing buy their being crushed by the absolute NOTHING their forefathers and government are providing them. The way they were mowed down was ridiculously disgusting.

@juliaedi111

Жыл бұрын

Please there was no massacre, stop lying against your country.

@DumebiLea

Жыл бұрын

@@juliaedi111 are you even Nigerian? Were you in Nigeria when it happened? Please enlighten me madam.

@juliaedi111

Жыл бұрын

@@DumebiLea I am Nigerian and I repeat there is no evidence that any body or persons were massacred, slaughtered at the endsars protest. If there is, please provide proof. Even after the panel was created to investigate the protest, what happened. The 7 or 9 persons whose suspicious names were released, no one person family member appeared to say anything. I am really sick of your Nigerians always coming online to speak negatively about your country Nigeria for likes and sometimes to beg for financial assistance based on propaganda, lies, misinformation and falsehood. You people will sit down in Nigeria and have never protested against your greedy selfish governors, local government chairmen, councilors, house of reps and senators who are individually responsible for the state of development challenges in Nigeria. The people who embezzled money in the Niger Delta, no protest; the Nigerians who privatized the electricity in Nigeria with nothing to show for it, no protest. Even with the police, you people did not even ask for effective and accountable funding for the police, just went to protest, destroyed properties and spread lies and misinformation because you saw Americans do something similar. Show me proof someone was killed.

@roamwithswift

Жыл бұрын

This a perfect 👍 comment I cannot wait to see your video

When I literally said I FEEL YOU on the luxury candle tip. My candles come straight from Aldi. Don’t sleep. Lmao.

@BonitaBocazas

Жыл бұрын

I have MAAAAD Aldi candles love them

@bunnyearz8069

Жыл бұрын

I get my candles from Aldi, too! 🤣 Deffff slept on!

@IjeomaThePlantMama

Жыл бұрын

Girl, Huntington Home can take ALLL my coins!

@victoriagardner4437

Жыл бұрын

Aldi?!?! Put me on to something then!! I’ll be there this week!

@nappyheadedjojoba

Жыл бұрын

For me there is no reason to spend major coin on something I'm literally going to BURN. 😌

They wanna boycott her but they go back to Gucci and all these other gracist companies and preach forgiveness and unity. Jackie was wrong, but if we aren't giving each other grace, who will?

@emoo2342

Жыл бұрын

This. 1000 times this.

@Xara_K1

Жыл бұрын

Ftr I typed this before I finished the video coz I just got off Twitter and one of the girls flaming Jackie had the audacity to be wearing a Gucci top in her pro pic.

@terracottakim8234

Жыл бұрын

The Nigerians aren't running to Gucci, it's the Blk Americans that stand for nothing. I'm from here (Foundational Blk Americans) but we don't stand together on any issues - Blk Americans is why these racist luxury brands are not held accountable.

@Xara_K1

Жыл бұрын

@@terracottakim8234 I live with a Nigerian and am around a lot of his friends and family. I wasn't talking about something I haven't seen.

@terracottakim8234

Жыл бұрын

@@Xara_K1 You live with a Nigerian who is Americanized, living in the USA - PLEASE knock it off 🤕

What honestly annoyed me was seeing that the apology didn’t at all explain WHY this phrase was a problem. Nigerian fans had to go out of their way and teach everyone who didn’t understand. I’m grateful that I understand now! Maybe I’m asking too much but I hate that - tell me what you did, why it was wrong, and how it won’t happen again. Otherwise it’s, at best, just handling bad PR. The bare minimum was to change it, so I will give her that… I know the beauty/fragrance audience don’t even get that most of the time.

@IjeomaThePlantMama

Жыл бұрын

Speak on it. THAT was my issue with the notes app apology as well, many others said the same and its partly why people thought it was pre-planned. Just a vague "we dropped the ball, won't happen again" doesn't show any evidence of reflection on why people were offended (whether the outrage was justified or not is irrelevant). To the casual observer scrolling by, they'd have no idea what the hubbub was. And that's exactly how 4VER Mood wants it.

@nappyheadedjojoba

Жыл бұрын

Agree. Yet another trash notes app "apology" that doesn't actually take accountability in any meaningful way. Very much a Band-Aid on a stab wound.

@LeolaGlamour

Жыл бұрын

She’s supposedly Nigerian so I find it strange she wouldn’t know it was offensive. I’m not from Nigeria and have no real connection there so idc but I guess it was offensive to them.

@tylachad6102

Жыл бұрын

But why does she need to do that? So your ego can feel better?? Are you even a customer of hers? It’s like so many ppl have so much outrage and want a dissertation of an apology from her but don’t even really support her like that. Y’all want her falling on her knees begging for forgiveness for what?? Y’all didn’t have to explain anything just like she didn’t. I agree she missed the mark but y’all really be expecting too much out of ppl who don’t know y’all exist. If you don’t want to buy it don’t, but expecting her to explain, apologize, and give up her first child so you can feel better it’s a weird entitlement

Living with one foot in the black American community and one in the Nigerian community, I can say one thing the communities have in common in bathing in the success of our people, (attributing their success to the culture and skin color we share) and dragging them dirty should they step a toe out of line. What Jackie allowed to happen is definitely tone deaf and stupid but I don't think she deserves all the hate.

@nubian77

Жыл бұрын

I fully agree

@PrincessYonna1

Жыл бұрын

💯

@GhislaineMutombo

Жыл бұрын

Let's let the Nigerians who are well versed with their country decide that.

@tysonb3568

Жыл бұрын

Absolutely not. Im bout to buy one to support her!

@Kodak718

Жыл бұрын

Let those who have both their feet firmly in the issue decide that. People died Kim. This is not some cutesy issue.

Dang, it’s been a minute since I seen Jackie. She just dipped on us here 😂 I’m not Nigerian however, this would be a good time to educate others (meaning black ppl no matter the nationality) 🤷🏾‍♀️ SN: I’ve learned internet ppl don’t really want an apology, they just want to be outraged. They will ALWAYS find an issue w/ the apology.

Yahoo News is still a thing huh? The more you know....💖

@nappyheadedjojoba

Жыл бұрын

I didn't know it was either, until my mom started sending me screenshots (which, in her case, is literally a photograph of her computer screen), whenever she wants to send me Yahoo! News tea. 🥀

Even with full parents both sides, if you don't interact and update with your parent country, it's easy to not know or really relate. Still, if I'm going through a business venture, I'd do my research and not assume anything and actually talk to those on the ground. I've noticed many businesses not doing proper research in developing products. Most end up just losing money but also may end up with things like this

@nappyheadedjojoba

Жыл бұрын

💯

Thank you for this IDGAS NEWS you delivered so eloquently and the humor is always a 10/10 for me! Like you said this was one of those hard business lessons and hopefully she learned a lot from it. Anywho i never could afford the candles so theres that and you look gorgeous as usual!

@toriagalaxy1566

Жыл бұрын

Agree with all of this 👍

Just wanted to say that how you incorporated the use of “period” while speaking of our influence was… *chefs kiss*

I’ve always stuck to the Bath and Bodyworks that I’m used to… she always sticks her baby toe into something controversial then she falls off the radar for awhile

My favorite opening thus far! It’s like. Make up game on point. You’ve got to say the whole thing!😻

My problem is Nigerians disrespect other Nigerians all the time. Jackie makes a mistake, takes accountability, and takes corrective action and it's not good enough? From what I've seen, that's just another day in Nigerian culture. They also lied when they said she never spoke up for End Sars, because I personally learned about it from Jackie's Instagram. Like it or not, we're all infected with the colonizer mindset, we're just not being publicly scapegoated on an international stage.

@natasharules770

Жыл бұрын

As a Nigerian this is the truth 👏 💯💯💯💯💯

@nnolaa

Жыл бұрын

@esaesa07 yes she definitely spoke about it and was very clear that this was all of our problem.

@TCt83067695

Жыл бұрын

@@natasharules770 no, it's disrespectful. It's NOT Nigerian culture to criticize our own any more so it is American culture for Americans to criticize Americans. It's just human nature. Period. Don't let silly ppl try to attribute it just to Nigerians. Also, there was nothing remorseful in that apology especially when you read her comment on the right hand side of the screen, threatening folks. She's obviously not learnt her lesson. Absolutely shameful behavior on her part.

@nnolaa

Жыл бұрын

@@reading1713 she apologized, took accountability, made it clear that she has more to learn, and stopped selling the candle but yall still mad. It's the responsibility of her Nigerian father to educate her on the culture, which he clearly has not. EndSars was about Nigerians killing other Nigerians. You have not received proper justice, and you're scapegoating her. Direct your anger at the people who sold your country to China (scuse me, "did business") and opened themselves up to these colonizer tricks because that's all this is. Yall killing and turning on each other and they're shaking hands and smoking cigars, or whatever the Chinese men do to toast their dominance.

@jfertheFAB

Жыл бұрын

she didnt speak out initially and was blocking ppl that @ her about it but a few months before she was trying to drag other companies such as revolve and plt for not speaking up about the BLM protests. as she pressured companies to speak she was pressured to speak and her initial response was to block ppl. Also disrespectful people disrecpect other people all the time its not an exclusively Naija thing lol.

Its the humor for me 😂. I ain’t spending all that for a candle but I bought her palette tho.

She apologized and recalled the candle…. I’m not sure what else she could do? Like, do people want the blood of her first born child?? It was a f**k up, but I would bet $$$ that most of the people who are upset don’t even understand the name, or how it relates to Nigerian internal conflict. All she can do is keep apologizing sincerely and wait for everyone to move on.

I'd rather support an imperfect small, Black-owned business than a mega corporation with a huge PR firm any day. That said, I've really liked Rose+Co candles which is also a small Black-owned business, so I might stick with them for a bit.

Looking good and glowing per the usual, Ti. You clocked this perfectly. Jackie thinks she is above reproach and it was only a matter of time before this happened to her (again). I’ve never bought her candles either, but I got her palettes too 😅 even an old elf collab.

As someone who also is from NYC, I'll say this. You can go right on 125th street in Harlem and find them selling "I Can't Breathe" shirts and they were selling like hot cakes. Nobody really seen this as offensive, but instead a protest slogan that became popularized and branded.

I agree that many people are desperate to be anything other than black American these days, unfortunately....I even had a friend tell me that black American wasn't a culture which blew my mind!! Black American IS a culture...a very influential one...hopefully one day we will learn to appreciate that despite our history. As far a Jackie's big oops...hopefully she learns from it...she apologized...I think it's safe to move on.

@kamillebest5152

Жыл бұрын

What's funny is that when I was a kid (in the 90's), if you were anything but Black American, it wasn't cool. I remember in elementary school, if you were Haitian or African, you would get made fun of, and the only "acceptable" or popular island to be from out of the whole Caribbean was Jamaica. Us kids who were born of parents from the smaller islands wouldn't be made fun of, but you definitely knew that it was more favorable to be Black American, and if anything else, Jamaican. It's so interesting how things flip flop.

@nappyheadedjojoba

Жыл бұрын

Agreed!

@tacrewgirl

Жыл бұрын

@@kamillebest5152 Agreed.

@mskay9597

Жыл бұрын

@@kamillebest5152 Agreed! 💯

@p_elle

Жыл бұрын

I'm not Black American, and I don't need to be to see the obvious culture and influence it has on the world.

I'm Nigerian but not Yoruba so I didn't know what the words meant. But when Naija Twitter dragged her I strongly agreed. Many Nigerian Americans don't acknowledge how severely out of touch they are when it comes to things actually happening in Nigeria. And the "luxury" of it all made it particularly gauche.

@onahi2025

Жыл бұрын

Honestly if it were British Nigerians in these comment section we wouldn't be seeing all this insensitive comments

@hadast3806

Жыл бұрын

Why make a candle of a political stand?????

I’ve been following Jackie for a while and I’ve always known she was Nigerian. She talked about it a lot in her videos pretty casually, so I don’t get the “not Nigerian enough” thing people are trying to do. Also, to my understanding, the phrase in question wasn’t exclusive to the protests, but I’m also not Nigerian so I know I don’t have a full understanding of it. Overall I still like Jackie and I don’t understand why people root so hard for her downfall. But anyway, I’m loving this makeup Ti!

@Xara_K1

Жыл бұрын

There is something going on with many Nigerians and them needing to classify who is a real Nigerian and who is authentically African. I had to even call out my Nigerian fiance and his crew for this bcoz, yes theirs was subtle and said jokingly, but there was this very real need to be above other Africans and undermine Blk Americans. That's why I don't dismiss that whole akata thing. Because I've seen Nigerians use it only in a derogatory manner. And I'm not saying it's all Nigerians. I just see too many of them in my life and online feeling like them coming for Blk Americans, literal victims of legacy kidnapping, and acting like they created their own oppression

@bolanleadisa

Жыл бұрын

In response to the second part of your comment, I'm not sure what's difficult to understand. She literally gave two examples in the video; "I can't breathe" and "Say her name." These are phrases that have existed prior to the deaths of Eric Garner and Sandra Bland! Imagine someone made candles for profit named after these phrases?! No one is rooting for her downfall. The entire world profits off of Black trauma, and in the case of the Western world, African trauma. People are still reeling from the impact of the End Sars protests. I have friends who fled Nigeria at the time. I was on the phone with the friend whose apartment overlooked the massacre scene. On that night I had to comfort her to sleep with the sounds of gunshots on the phone! My neighbour was literally hiding in the bushes, playing dead as the soldiers opened fire. So, let's all be guided when speaking about this issue. And lastly, the collection was called Owambe. This literally means "it's there" in Yoruba. But it's what we called 'parties' in Nigeria; kinda like saying, "that's where the party's at." Soro Soke has nothing to do with party culture in Nigeria. So in addition to being insensitive, it also was not relevant to the theme of the collection.

@flyleelee5351

Жыл бұрын

She has one Nigerian parent, one black American parent. She reps her Nigerian side hard, meanwhile Nigerians just see he as an akata

@aryanne5012

Жыл бұрын

@@flyleelee5351 I always wondered about this. Cause she reps her Nigerian roots hard, but I always wondered how other Nigerians viewed her.

@XO_deve

Жыл бұрын

Actually! The phrase was exclusive to the protest and it means “speak up”. I think people are angry because allegedly, she block everyone who asked her to use her platform to bring more attention to the protest at the time. But then she does this

Sis, you look AMAZING!!! You are always fly but when I tuned in and saw you, I was like, sis is GLOWING🤗 Now back to listening to the content💃🏾

Jackies name is on the product. The accountability starts and ends with her. Business 101. Period.

Your commentary, your top, your hair, your makeup… everything is on point!!

I’m 100% Nigerian living in the US. A lot of diaspora babies with African parents had to deal with being called booty scratcher and other derogatory terms by Black Americans growing up. So they assimilated by rejecting or suppressing their African heritage. But now, it’s cool to be African or Nigerian, so many Nigerians see Nigerian-Americans who are now suddenly embracing our cultures as being performative-not because Black American culture is being put down in favor of being mixed with something else. I liked Jackie once upon a time. But it’s deeply offensive to those of us who felt the palpable silence from her and a few other Nigerian-Americans with platforms during the EndSARS movement-when young people were being heated, shot, and killed-to now see her and her company trying to clumsily capitalize off that very painful movement. (I was in Lagos at the time and heard the rapid fire gunshots across the water from my house. It was a harrowing experience and I wasn’t even at the Lekki tollgate.) And she wants to capitalize while not even opening sales of her products to Nigerians in Nigeria. So to all those who want to make excuses for Jackie or who, as another commenter said, are saving their outrage on this one, probably because you either don’t connect with the experiences of Nigerians or you don’t see it as a big deal, not a problem. That’s fine. But some of us see her apology as a standard hollow bullshit apology. She should’ve known and done better. Can’t even blame people for thinking all of this was planned for publicity because she should’ve known better. Yes, let’s keep the same energy for corporations. But we can still multitask

@tamikow7630

Жыл бұрын

I think Black Americans can feel the same way with the lack of understanding with slavery and Jim Crow that we lived/live through. Which caused some black Americans to struggle with their identity. So as a black American I learned something about something terrible in Nigerian history but while I don’t have a comment on it or outrage…. I can pass down the what I’ve learned to ensure my family and friends are aware.

@idkandwhocares

Жыл бұрын

Blk American kids called other blk American kids booty scratchers🥴(nobody has used that term since the early 90s so u don't have 2 worry abt it anymore)that doesn't make it right but the whole "Africans came to America & were just victimized by blk Americans" thing isnt completely true. Bc plenty of Africans come here and call blk Americans akatas, cotton pickers, lazy and discredit blk American history(they do this in adulthood/childhood) & they discredit how blk history impacts blk Americans in the present. A lot of ADULT Africans come to America w/ their noses already tooted up at blk Americans & try their hardest to not associated w/ blk ppl to the point of making sure their kids don't associate or play with blk Americans. Kids clown eachother based on, apearance, height, weight, skin tone & where ppl r from, which is messed up but don't make it like their was actual hatred behind it. The way adult Africans react 2 blk Americans is what's actually hateful. Let's stop the bs pls. Other than that, this situation is messed up but it has nothing to do w/ blk Americans. Check ur Nigerian sis & leave Americans out of it.

Jackie definitely spoke up about EndSars. That’s how I received comprehensive information about it and places that I was able to donate.

@thiaokeke

Жыл бұрын

Yes After she was called out on it and even if she spoke about it, it’s very inhumane of her to use that phrase, people were literally killed because of that slogan so there’s no excuse at alll.

@Loveamandapatrice

Жыл бұрын

@@thiaokeke yes, I will never debate that using the phrase was wrong. My post is very specific to the people who said she didn’t speak out at all. Have a blessed day.

@urishablake783

Жыл бұрын

@@thiaokeke Jackie has always said that she doesn't like talking about these things. She said that she feels like people always expect her to be the attack dog. She's over that and I get it.

@thiaokeke

Жыл бұрын

@@urishablake783 what you don’t get is there are a lot of Nigerian influencers in the US and I find out that they are Nigerians either by their names or they mention it once or twice, a lot of them didn’t speak out on the issue and no one dragged them probably because they don’t go about advertising they are Nigerians, but you see jackie aina she has to let the whole world know she’s Nigerian, but when she gets called out to use her platform to speak of what’s going on in Nigeria, she suddenly doesn’t want to talk about Nigeria and yet she wants to use the slogan on what she doesn’t want to talk about to make profit? Nah, she wasn’t dragged well at all, how ridiculous is your statement, I didn’t even know she didn’t want to talk about it, that’s even worse, people literally lost their lives and she didn’t want to talk about it but she wants to use the slogan? Nah she can go to h*ll at this point.

@brendakabanda2181

Жыл бұрын

@@urishablake783 so why use the word if she doesn't want to talk about it. Stay quiet all the way.

Love that you mentioned Black American culture really is a worldwide influence in the diaspora. Black Americans are told all day “you are African” while wearing a durag. Like Black people from Trinidad, Jamaica or Haitian aren’t told their WHOLE culture is African. And yes it’s seen as more ✨exotic✨to be any other diaspora ethnicity. You’re right it is a video for another day but it really needs to be addressed. If Black Americans have to say African American, it should also be African Jamaican, African Haitian, ect.

Thank you for sharing your intellect, thoughts, opinions, ideas, and energy with us all. I absolutely love your content and I hope you know that you make a wonderful impact. 💕🥰 Wishing you a wonderful week ahead! PS: Love your top too!

I’m going to choose to selectively not be outraged by this. Jackie has built a brand for herself that warrants her the benefit of the doubt.

Caribbean Culture is amazing!!! It's not a competition. We welcome all. Black american culture is most pervasive because it is also amazing but also because america is the world powerand the american media is the most influencial and far reaching. It's not a competition. Each of us draws from differenr backgrounds and circumstances and that's what makes us unique. Love your content.

@nibi7099

Жыл бұрын

She wasn't saying it like that to make it competitive. Especially since there is no need to have a competition. Many (not all, but many, you'd be surprised...) non American black folk (and non black ppl too) will claim that black Americans don't have culture or aren't cultured. She was pointing out the irony in this since black American culture has been the most influential culture in global society for decades. She wasn't saying any one culture is less amazing than the other.

You’re so smart and it is really easy to listen to you talk. Love your videos.

Ah! A witty reference to my fav childrens book as a kid. I thank you!

Everything you stated in this video matched my EXACT words. People hold influencers to an extremely high standard, forgetting that they’re just as much of a human being as us average people. We’ve all made similar mistakes most of us would like to forget completely. So, it’s unfair to insult individuals with a “lavish lifestyle” doing the exact same thing. I think this is another instance of people wanting to cancel her; she’s had black women of all backgrounds come at her for simply succeeding. That in itself is projection. When someone hasn’t reached their level of success or they allow others to steer them in a completely different direction for their lifestyle, their response to others in their dream position is to attack.

Fun y and smart. What more can one ask for in a video! Pleasantly surprised as I was here only for the gossip. « Eau de dépression » LOL

I'm African American. I'm going to go with whatever our Nigerian brothers and sisters share because I think only a person in a group can truly share what this means. I appreciate how your are approaching this

@BiancaVie

Жыл бұрын

Well she said unless we are dark and look like her we can’t speak on her. So she holding care anyway 😂

"We are gaslit about this by the same people imitating us" That's a word.

@shortyp1000

Жыл бұрын

That part! It's wild to me. I don't even get upset abt it anymore bc people who do that look mad dumb.

I heard Jackie on an interview and when I was watching her videos she said she was Nigerian. I never heard her say she was half black American.

@sdk0524

Жыл бұрын

Yeah I thought she was first gen American and both of her parents are from Nigeria.

@nickijupiter

Жыл бұрын

From my understanding her mother is Black American and her father Nigerian 🤷‍♀️

@shadowless2109

Жыл бұрын

I never knew she was just half Nigerian either...and I thought her mom was the Nigerian one since Jackie boast about being Nigerian and seems to be closer to her mom 😂

@terracottakim8234

Жыл бұрын

@@sdk0524 Naw her momma is AA - she has been on a bunch of her videos. Out of all her siblings, she is the only one that has an American-ish name, the others are ultra African sounding

@sdk0524

Жыл бұрын

@@terracottakim8234 oh I missed those videos lol since she bugs up her Nigerian side so much I thought she was full Nigerian

Ultimately when ppl garner wealth, they look, sound and act like a typical wealthy person and usually those ppl are out of touch with the working class/poors. Maybe now she knows how it feels to be dragged for problematic releases something she's done to other brands and influencers in the past 🤷🏾‍♀️

@thundercat6709

Жыл бұрын

Ooop!

@guarjamelanistic5716

Жыл бұрын

Yess!!! What you said. Stopped following Jackie years ago, as I no longer found her relatable. Don’t get me wrong, I’m all for overall growth, but I also have to be able to recognize “the new you” somewhere in there, and I just couldn’t…

@NeishaNineStarz

Жыл бұрын

Excellent point

I feel as though we as Americans and non-Nigerians should stay out of this convo. We can't sit up in here and discredit the feelings of those directly offended by the candle's name. Because if some other brand came out with an I cant breathe candle yall would feel some way too. I also see a lot of people saying that folks are just looking to cancel Jackie but that is not entirely true. Like many influencers, Jackie has been very problematic too but she is just better at hiding it than some. I don't think she will be affected very long by this because she does have a loyal fan base but next time she should do some research and get the opinion of others before releasing something with such a name.

@nycsweetnessniijiamarukhan7918

Жыл бұрын

Good point, but notice the same isn't done for us FBA/ADOS when it comes to the topic of reparations, many have immigrated here undermining us saying we don't deserve reparations & especially the immigrant politicians, but that's a different story.

@Kodak718

Жыл бұрын

@@nycsweetnessniijiamarukhan7918 and you see in the comments here many Americans calling this faux outrage, saying Jackie doesn't deserve to be reprimanded and that this is not a big deal. Let's not pretend like jumping in to talk when one has no business doing so and not enough knowledge on the subject doesn't go both ways - Americans are doing just that now in this post. So don't play the "same doesn't apply game." That's deliberately obtuse.

@Alecexo

Жыл бұрын

Yeah I can’t with good conscience have an opinion on this topic. Other than to support any Nigerian brothers and sisters who were offended.

@nycsweetnessniijiamarukhan7918

Жыл бұрын

@@Kodak718 I would have to read further into the comments sista, I haven't seen that. I didn't look through all the comments though. All I'm saying is that, FBA support others fight when it comes to things like reparations, we wouldn't go to other blk brothers and sisters countries & say you don't deserve reparations (which means to repair & is more than money) from the former colonial powers who have done you wrong. What is owed/due, is owed/due ex: The Caribbean has Caricom, we have never spoken against such organizations. We support your cause. We have not ever said that Namibians of the Herero & Nama tribe don't deserve reparations from Germany for the barbaric genocide carried out over there. We always have stood of for blk brothers & sisters across the diaspora. Foundational Black Americans from Harlem signed up to be enlisted to fight for Ethiopia 🇪🇹 during the invasion of Italy 🇮🇹 & Mussolini. We helped to liberate the South Africans from apartheid, even stated by Nelson Mandela, & friends I speak to in SA.

@nycsweetnessniijiamarukhan7918

Жыл бұрын

@@Kodak718 Well, Jackie is half Nigerian, in this case. Her father is Nigerian right? I'm not familiar with Jackie much to know if she grew up on that side of her culture. In America, we might see things differently because we have made slogans and things based on police brutality, racism & other struggles ex: "I Can't Breathe" after the George Floyd incident, was on T-shirts to make statement & bring awareness, but it could be cultural difference in how we do things. I'm not saying Nigerians shouldn't be offended about the name Jackie used for her candles, I am saying that for Americans culturally we make merchandise reflective of oppressive events to bring awareness. Again cultural differences, which I respect. In this case, with Jackie being half Nigerian, I am seeing that SHE might be trying to connect more to her father's roots, if she was raised by her mother's side, but is there away to inform her by letting her know the offense it causes to Nigerians, being that she wasn't raised much with that side of her culture? Like a way to help her learn more about that part of who she is in a constructive way?

I'm outchea! Happy to see you and hear your thoughts. Yahoo is where it's at. Thank YOU.

Why am I getting the notification 12 hours later? Get it together youtube.

If you told Jackie the sound was off on a video she would block you - so this "thank you for holding us accountable" is some BS. The bulk of her team is Yte so they wouldn't know what the word meant BUT SHE and her husband should.

@nappyheadedjojoba

Жыл бұрын

I'm with you -- I just can't understand how they let this happen, but here we are. And I was hoping the talk about people being blocked was overblown/exaggerated, but I've been hearing a lot of firsthand account from folks who were blocked in these comments. 😬

@terracottakim8234

Жыл бұрын

@@nappyheadedjojoba No, T she is Big Block, "Blockiana Aina" 💯 what is sad is the bulk of people she would block weren't haters or folks that disliked her - on the contrary, they spent hundreds of dollars on her product and really rode for her but if you said ANYTHING that wasn't glowing or azz kissing 🚨🔪Now watch this, to "smooth" over some of the anger, she'll do 1 YT video in a few months like nothing happened - to prime us to support $$$, then drop a video to slang a holiday kit sold at Sephora, etc. that she will be getting sponsorship from then she will be out again. She's done it before, its the HILT of using people for sales revenue.

@AngelGrl135

Жыл бұрын

You described the Jackie I knew in her YT heyday. I kept trying to be down but she would get so aggy over the smallest comments and rumors I just couldn’t stick around. I tried repeatedly.

@terracottakim8234

Жыл бұрын

@@AngelGrl135 Me too - I unsubbed hella ago

Lmao I bursted out laughing when you said “I can’t breath” candles 😂 but thank you for that analogy

I get a little smarter every time I watch your videos 😊 thank you

That last part is what I’m saying!!! Have the same energy for the rest of them. Always on point per usual!!👏🏽👏🏽

You are giving a word sis and I’m here for it!!!!! Yasss. As a black woman with an ADOS (Gullah from Beaufort South Carolina to be exact) mother and Jamaican father you are getting into the real real. The commodification of diasporic exoticism🤦🏾‍♀️🤦🏾‍♀️🤦🏾‍♀️🤦🏾‍♀️🤦🏾‍♀️Neeeeds To Stop!! I’m firmly planted in my ADOS identity and the everlasting celebration and elevation of it. This definitely could have been prevented by not trying to ride the Nigerian train to otherness like Cynthia Erivo and Jidenna 👀👀👀👀

@josephinebournes8212

Жыл бұрын

Has "diasporic exoticism" ever applied to Haitians? Cause if it has, I never got the memo.

You are on FIRE, I'm so happy you're back!

I love Jackie Aina and her black girl luxury!! We need to see more of that.

Wow, I didn't know she stopped making you tube videos. I haven't watched her channel in forever, but thanks girl this was well said

Jackie will bounce back because her support is not limited to one country or even one continent.

Such great commentary. Constructive criticism and you also remind us to not have double standards when it comes to how we react to people /companies who mess up.

I'm just here to say the algorithm has brought you to my feed and I've been bingeing your videos. And now I have to go recreate your lippie!

Personally, I think Jackie meant to do this. A lot of you won’t agree w/ me, but I think this was Kardashian outrage marketing.

@kathymichel8893

Жыл бұрын

True

I knew this was serious even I saw it on NBC news😹

@nappyheadedjojoba

Жыл бұрын

Right?!

@mosoulwrites

Жыл бұрын

Sheesh 😅

@O.X.N.

Жыл бұрын

Oh wow 😐

The cadence of this read!!! -Kept me focused. 👏🏽👏🏽

Right that walmart point is exactly on point.

"If all these people yelling at her on Twitter are still shopping at *walmart*, then it's time to log off. You probably weren't purchasing her candles in the first damn place." This exactly.

I just have to say… you are awesome! I just love the way you talk, describe things, give your opinion without being super harsh and also super funny! Keep up the amazing work! I appreciate your hard work and time

Just found you by pure chance. Just happens that this was the first video I watched. I'm sorry to say I had no real idea of any of this. I am glad it was thru you that I was able informed, at least a bit, and made me look all this up. Not the issue with the candle but the real tragedy. You are very clear, direct and for this first time in a long time, I feel like I'm actually watching an adult giving us some real information with "grown up" words. I will not comment on the tragedy since I don't feel I know enough, but you have made a huge impression, open my curiosity to learn more and I will continue to follow your content. Thank you! Refreshing! And You are absolutely gorgeous.

Not "terrible, horrible, no good, very bad..." 😂 I love that book! Great perspective, tfs.

Jackie was fully aware of the meaning. The use was intentional. It was bad judgment on her part.

She’ll be fine. In 6 months, no one will be talking about this. Much bigger fish to fry in the world than the name of a candle.

@SSSS-wq4vn

Жыл бұрын

I give it a week. lol

@motlalepuleM

Жыл бұрын

This is disrespectful. The outrage comes from a "bigger fish" issue but obviously a Nigerian massacre means nothing to an American. You're only "African" when it suits you, right

@SSSS-wq4vn

Жыл бұрын

@@motlalepuleM I feel you but, sadly people have done worst and they are still supported. Look at R. Kelly. I feel what she did was clearly unintentional and she rectified the situation. I’m kinda shocked it happened tho considering she is Nigerian and an influencer who speaks on the dumb stuff brands do. I don’t know if she has but, I wish she would do a video and make this a teachable moment because Jackie is based in America and yes unfortunately, we don’t know much about what sparked this outrage except from doing our own researching. It really seems like such a stupid mistake to make but, I guess it’s possible cus it happened. It’s weird tho cause Jackee is smart and maybe she didn’t think about it. Like people comparing it to George Floyd and naming a candle I can’t breath. I can’t breath itself is not wrong only if you are aware of the Protest. I feel she thought maybe the connection with the phrase wouldn’t be made. I feel something similar happened with the naming of the colors in her pallet. Who remembers???

@enc1971

Жыл бұрын

In my country, the Supreme Court effectively just made women second class citizens and told them in no uncertain terms they do not have the same bodily autonomy as a men. In my country, the FBI just had to raid a former President’s home and now his racist, conspiracy riddled supporters are threatening violence again against all who actually support the rule of law. In my country, there are floods that have swept away entire families and communities in minutes. Among my family and friends, I’ve lost more than 8 people to Covid and now Monkeypox rages without enough vaccine supply to inoculate everyone. So, yes, I suggest we keep the proper prospective about this candle naming snafu. If you’re still big mad over this, please understand why I cannot be. See above. Bigger fish to fry.

@colette5413

Жыл бұрын

yea and i think we all know that cancel culture doesn’t work either. she and her business will be fine in the long run.

Ma’am. First of all, I agree with everything you said 100%. Second, I did NOT know you had Trini blood!! 🇹🇹🇹🇹🇹🇹 I completely feel you on the immersing yourself in your heritage - and that’s coming from someone born and bred with 2 Indo-Trini parents and I moved to USA in y2k. I don’t feel Caribbean/Trini enough. Third, your look is GIVING ME LIFE. Your top and makeup is so good today and always. Much love

Yep, same energy!

You are serving today! 😍

What’s the saying, any publicity is good publicity? 🤔 The internet will be over it in 5mins and she’ll continue to be rich. And rightfully so, she’s earned it. I’m no Stan and have watched very little of her content but from what I have seen it just doesn’t seem like something she’d do intentionally.

@Xara_K1

Жыл бұрын

In my experience, Blk people come much harder for Blk women. Chrisette Michele didn't do a tenth of what Kanye did but has had to rebuild her career from scratch for daring to need money and go do her job to get it.

@emmas9928

Жыл бұрын

@@Xara_K1 Facts. All she did was accept a gig to SING because, wait for it, she’s a singer… smh

@celestinetoussaint6350

Жыл бұрын

@@Xara_K1 I'm still mad at how people treated Chrisette Michele, literally one of the greatest singers that's come out in the last 10+ years

Perfectly worded!! Also you look so freakin’ stunning in this video. I’m mesmerised

I love your quick & witty commentary. Also, you look great!

I disagree with a lot of the comments, I feel that while some people may feel that people have overreacted it comes from a real place of the people that faced the brunt of end sars first hand! To add onto that whilst Jackie did speak up, people felt that they had to beg her. A theme that was pointed out that angered people was that they felt Nigerian culture is often tokenised and costumed for it's fun sides but no consideration is made for the darker sides and honest realities. End sars was a small tip of the iceberg of day to day life for plenty of Nigerians. Jackie is a black woman and unfortunately will face a degree of scrutiny her counterparts might not face, however, the reality is as someone of the diaspora and holding such a position in society (class wise) she can pick and choose what sides of it she likes and commercialise it. Jackie is human and will make mistakes, the same grace we afford to her should be afforded to those who were hurt by this. She could have done this so differently, it could have been something to acknowledge the atrocities and go to help, or simply spread awareness.

@ihama99

Жыл бұрын

Me too. I am confused. Soro soke means speak up before SARS ever existed. So are Nigerians saying don't ever use that word 🙄

Yep, I'm Nigerian and I'm not cancelling her. I even saw someone go as far to @ target to get her products removed. We should give her grace when they did not set out to be malicious. She will be fine

@_whoisvenus_

Жыл бұрын

Yeah im a bit confused, I thought it just means speak up, like one of those motivational "hey girl" quotes i didn't even know it was used during the movement, im just used to hearing it from my parents lol

@keyahninaylor4974

Жыл бұрын

Amen

Great take!! I enjoyed all of the context you highlighted in this video.

She said Oppression but make it luxury!🤣🤣🤣 I love your videos

Exactly, where's the smoke for the Khardashians, Target, Gucci, Walmart and H&M they've done numerous distasteful campaigns or exploited cultures and tragic world events to make money and still Black folks will support them to no end. I know Jackie messed up, she dropped the ball on this by not doing her research. However, influencers need to stop thinking that they can slap a picture or name on a product and as long as it's aesthetically pleasing everyone will buy it, clearly people are not falling for that none sense anymore. I hope her company can recover from this blunder, because you know how the world likes to turn against Black Women. Thanks for share Sis, take care and have a great day.

@princessmoo4891

Жыл бұрын

i think what makes it especially bad for jackie is that she wasnt going to speak up on the end sars situation until she was harassed to. But then right after calls out companies using black and african print. Then she makes a candle to profit off of a movement she literally did not care about until after she was called out.

@stephanielori4933

Жыл бұрын

Nope exempting her from an insensitive and exploitive is coddling

@tgc228

Жыл бұрын

Of the 5 things you named here only 1 is at all relevant to Nigerians (Gucci). Nigerians have less than 0 business with the Kardashians, the other 3 stores you mentioned aren't even available in Nigeria and Gucci is associated with yahoo boys (fraud) more than anything.

@stephanielori4933

Жыл бұрын

@@tgc228 Jah bless!!! These people should leave our culture alone since they don’t get it , mad love for any black community anywhere but if you want to participate think deeply, if this was any resound influencer making I can’t breathe candles and not donating all proceeds to the movement but did what jackie black Americans would flip, an explanation video sef would be up and she will be ‘canceled’ I’m so sick of everyone especially Americans saying it’s just not that deep , when it is extremely insipid and insensitive, just trash

I always find myself telling people that shit has to go through levels of approval. Sorta like that Odal-shaped stage at CPAC last year. On another note, looking gorgeous, Ti.

The “you have to say it like, makeupgameonpoint” just about took me out 🤣🤣🤣

The clavicles are clavicling👏🏾❤️

All I need from a candle is “does it smell good” lmao.

I agree... extend EXTRA grace to Jackie and other black folks who are trying and over all succeeding!

Well I guess that Jackie has truly MADE IT. She’s made worldwide news‼️

Love your commentary so much!

Luxury oppression... yikes 😬.

@nappyheadedjojoba

Жыл бұрын

Yikes, indeed.

Thanks for this context, didn't bother to investigate cuz drama don't do it for me. And shoutout to Queens 🗽

I remember my eyes opening as to how Nigerian Jackie is or more accurately how aware of her Nigerian culture is she. She had an African themed birthday party and to me it was a more Coming to America version of Africa than anything else.

@lonnijones444

Жыл бұрын

😂😂😂😂😂😂😂😂

@lonnijones444

Жыл бұрын

😂😂😂😂😂😂😂😂

I loved your commentary on this and the way you addressed what was wrong without tearing down another black woman. I love it I love it I love it

I can't speak on the cultural commentary, as I am not Nigerian and don't understand the gravity of this phrase. But I do appreciate you calling out the commodification of culture a lot of influencers do to stand out. The way Jackie presents being Naija led me to believe she was more connected to that culture than she apparently was. Although there is nothing wrong with embracing all sides of your identity, it seems a lot of these influencers amplify parts in a "I'm not like the other girls" type of way. I've always found it distasteful.