hey guys welcome to my channel!
I create commentary videos on topics such as kpop marketing, idol images & personas, and the kpop industry as a business, as well as debates around current events & topics.
I really hope you enjoy my content, please feel free to drop me a comment either on one of my videos/my community tab if you'd like to chat. Otherwise, my Twiiter & Instagram DMs are always open!
- basics -
name: francesca
age: 25
pronouns: she/her
groups I stan (in no particular order): shinee, seventeen, mamamoo, weki meki, bts, purple kiss, stayc, block b, vixx, stray kids, exid, itzy, ateez, exo, nct, txt, and may many more!
thank you for stopping by!
- dearyoongi 💖
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so basicaly we make lime light popular then kep1er stays OT9😭😭😭😭
just go listen to good and real music
What will end K-pop is what ended American entertainment. The infiltration of woke politics via UN.
Hoshi’s tiger agenda isn’t a marketing device at this point it’s a straight up cult
Hoshi has always been a branding genius because even before Horanghae/Tiger, he had a solid 10:10 / Prince agenda as well which is consistent if you rewatch old content and tour videos. He is able to hold both brandings as long as he wants to. It's amazing.
Its really interesting for me to watch because I've been a fan since second gen, and most of my favorites from the newer groups are the ones who are doing something either really different from the other groups (like ATEEZ or Dreamcatcher), or the ones who are doing something reminiscent of the early gens (such as Kiss of Life). It's felt kind of odd to watch as my early kpop friends leave their fandoms or lose interest, and as some of the groups and companies appear to scramble to find their origins or roots again. SM is one company that to me feels like they're trying to go back to their roots. Aespa for example, has a lot of concept details and music that is very reminiscent of the group S.E.S (this is not an insult, i love aespa, just something I've noticed)
vixx mentioned
everything happens sooner or later
everytime a kpop festival is announcing theit line up; they add a pirate flag and everyone knows its Ateez; feel like that type of consistency on brand recognition from KQ is quite admirable; and Hong always wearing his captain bandana really sells it for me :')
korean tv hosts are so dissapointing a lot of time
6:17 AMEN!!!! Like I said in a reply to a comment you commented on, the best part about capitalism is putting your money where your mouth is, however, most kpop fans are far too childish to realize that their money has MAJOR impact on things. It's like the hypocritical people that buy organic produce at walmart. You're still supporting an organization that doesn't share your values. We as kpop stan's should learn from the conservative movement in how money affects the culture were surrounded by. If you don't like something, stop supporting it through your money and time. Instead, go and support smaller companies that DO comply with your standards. I've been supporting Starship by purchasing their album on iTunes, streaming on spotify, and shipping their album from Korea to my house in America, through a Korean based website that way they'd have to purchase more of IVE's albums to make sure they can carry what they need which ultimately gives more money to Starship who quite obviously have better vocal training. I also have been supporting both SM and Modhaus by religiously streaming their music on a bunch of different websites (Spotify, Apple Music, KZread, etc) because the CEO of Modhaus has the creativity and innovation level of 2nd gen kpop group support and the SM scouting agents are great at seeing talent. I support SM mainly through mystic story because as a billlie ult you can count on me to leave a playlist of their songs on all night on my pc and school computer but also through just listening to aespa non-fucking-stop recently lol. Anyways yeah, capitalism is great when it comes to individuals being able to have the power to change an organization or company. It just sucks that it also comes with companies that want to monopolize industries and people that don't realize that their money holds power.
I dont say this for kpop in particular but for all niches of interest. The downfall is a personal one. Its not that kpop has a downfall....it's your personal experience that hits a point there's no coming back from. It's when you really feel It in your gut: the time wasted. The money for merch . The squandering of energy in fandom wars. Thats how Isee the downfall of this genre. If this sinking feeling happens to enough people at the same era, it will be the end of it. But most of the time, it's the end of your personal kpop era.
Kpop won't die down at all lol. The music quality will never be the one of its reason. I mean, just look at the songs charting back then during 2018 until now & the groups y'all stan. Its all about riding the latest trends, being mediocre at best, the vibes, the songs meant for virality, the choreos, the outfits & the visuals. Its also not in the idols behavior since idols who are literally criminals still have the "fans" support & most definitely NOT even the album prices & its quality will make kpop decline on the demand & sales. Just observe, most deranged people y'all now on earth is here within the kpop community, so as long as good looking (young) people are debuting with flashy choreos & good outfits kpop will still remain.
i disagree. will kpop disappear? no, kpop always had fans and will always have fans but will the overall hype die down? yes, because the hype generated from the bts wave primarily im not really understanding your point about songs charting in 2018- till now, like obviously songs the gp likes will chart, but its not like all those songs are the same and all low quality. all "criminals" have lots majority of the support they once had and are left with barley any fans so thats a pretty bad example of whatever point you are trying to make. and kpop sales have actually reached a plateau and are on a slight decline for most big groups groups with every new comeback. (at this point only bts and probably blackpink would be safe from this sales decline)
i think the downfall was bts leaving on hiatus. the decline started when they left as they made up a huge majority of "accomplishments" the media would report on. thinking it was a kpop wave but really it was a bts wave. when they left, the accomplishments and impressive numbers were gone and suddenly it was just groups fighting to be "the next bts" but never living up to the name or making up the numbers bts made.
Hoshi 😂😂😂
As someone who was so much into kpop fandom since 2015 or soo . The fandom toxicity on daily basis was really getting to me and now i just listen to music and don't get too attached to the group. I am just too sensitive for all this fan wars and other things. I don't watch any award shows as well or variety shows. And i don't even want to start with Korean beauty standards and cultural norms.
THE DOUBLE STANDARD! XG SINGS IN ENGLISH AND IT’S DIFFERENT. KPOP SINGS IN ENGLISH AND IT’S CATERING TO WESTERN MARKET!
XG CAN SING IN ENGLISH AND THEY ARE APPLAUDED BUT WHEN KPOP ACTS SING IN ENGLISH THEY ARE SELLOUTS AND BECOMING TOO WESTERNIZED! THE HYPOCRISY!
Stream SHOOTING STARS!!!
Jpop already declined, Kpop could follow.
tbh i kinda stopped following kpop groupes (only ateez now) and im more into jpop now
I don't even have to watch this to know. At least for the outside Korea, it all starts and ends with BTS. Inside Korea, it will continue as usual. It's their music and they should cherish it.
This is a great video. Very respectful too. 🫶
the entire concept of "success" is so warped in kpop. kep1er *is* successful. there are so many girls and groups who would kill to have even their "meager" sales and dans.
Make part two after BTS comes back next year
The downfall of K-Pop already started when Casey Neistat shouted its name with the fakest of enthusiasm back in YT rewind 2018. It's like the moment when your grandparents and their friends got on FB, it's still usable but you know it's dying.
Hoshi = Horanghae / Tiger 🐯❤ Tiger = Hoshi
TXT debuted with 90k sales, at that time everybody saw that as Payola and now it’s seen as mid sales. But kep1er having 100K+ sales in Korea shows their potential in the future.
I love the way Billlie does albums. They have a “real life” side with “the Billage of perception”s and a wackier & dreamlike side with “the collective soul and unconscious.” It’s like that for lore-related reasons, but it thematically ties into the sound of their albums. Their singles during Sheon & SuA’s hiatus also have distinct sounds based on the titles, with “side-B: echoes of a memoir unseen” being high-energy releases and “the Billlie’s odditorium” having slower pop ballads. This also distinguished that these singles were secondary to their work as a full group to acknowledge that they were waiting for their members. They have long titles, but if TXT can get away with it, I think they can, too. Their art direction and album designs are also unique and feel different from what any other 4th gen gg does.
NU’EST not only gained new fans, but “Face,” “Hello,” and “Love Paint” also entered the Korean charts after P101. That’s how huge they were after the show. All of their subsequent title tracks proceeded chart (including the NU'EST W ones) and all (except NU'EST W’s debut song and NU'EST’s disbandment song) won at music shows.
My favorite “rappers saying their name before a verse” is “Yutoda”
most of these tactics dont do much for bringing in the new fans. the kingdom 👑 does all of this btw.
I think one thing that gets underestimated a lot and that could very well lead to a sort of downfall for KPop is the challenge of navigating cultural differences: Fans in the USA have different expectations of celebrities than Korean ones, and there are more differences still if you include the Japanese or Chinese markets, SEA, Latin America, Europe etc. And this creates friction and dilemmas, not just within the fandoms, but also for KPop companies when they come up with their strategies. Catering first and foremost to the Korean fanbase, or maybe Japan if the artist works well there, used to be the main strategy, and people from outside these regions knew that becoming fans of a KPop artist would mean you were a "guest" and an "outsider" to another culture and it was on you to learn how to interact with it. You had to accept that your needs (e.g. access to merch or physical albums, subtitles in your language on content etc.) and your wishes (e.g. concerts, fanmeetings, full fan club benefits) wouldn't be met or prioritised. But as KPop has more global aspirations and wishes to go mainstream in capital P "Pop" without the K, they can't treat potential overseas fans like guests in their culture anymore, because many people just won't want to make this effort. (And that might be shitty of them, but if you as a KPop company want to market to these casual people and expand beyond the pool of people already interested in KPop, they can't expect then to change). However, Korean fandoms and the Korean general public don't just roll over and accept that idol groups are global now and Korea is not necessarily the main market anymore. It creates both legitimate concerns but also a lot of angry entitlement. I think that goes beyond the question of "should KPop abandon the K", because the more different cultures you try to reach (and that includes music subcultures as well, e.g. catering to Metal fans is different from catering to Punks or Ravers), the more it creates friction. And I feel like KPop is starting to feel the effects of that. Maybe the industry as a whole can survive it, if different groups focus on different markets and stay in their respective niche, while the industry as a whole offers something for everyone. But that also assumes that the Korean side of the industry (e.g. music critics, industry "insiders") is okay with certain groups coming out of Korea and never really promoting there. (Which historically has not been looked favourably upon. Groups who for a time focus their efforts on overseas markets get called "flops" regularly, regardless of how successful they might be in Japan or Europe or Latin America and how financially lucrative this is for their companies.) I feel like these tensions and rifts between different music culture, industry practices and fandom expectations could implode KPop if they aren't careful.
anyway they are coming back in 2days
I personally also like what skz did with their albums for a while, like mixing words together (noeasy=noisy, maxident, oddinary….) made me exited what they’d come up with next
My favorite was that Hoshi had the Tiger song that debuted on Tiger Day of Tiger Year…and got Tiger JK is on it.
Without MHJ, the girls might actually get original music and concepts instead of copying half the world
Wk1 is just a bad company in general, their management of to1 is a pretty example of that plus rhey will merge with swing in the near future so maybe more staff would help with managing the groups
If I’m ever speaking to an idol disrespectfully it’s if we’re friends and they know I’m joking.
Those teasers could be using possible drafts or demos of the songs. I’ve went back to a group I was OBSESSED with in high school and a few teasers sounded a bit different from the official release. Darn shame that happens. Sometimes the demo just works better.
The fact that most of the gg in your intro are disbanded/not active/not popular anymore/struggling shows the issue and answer of the problem. Denying real talent to shine.
I feel K pop hasn't really gone mainstream, it's just something people are aware of in the general public but many people don't know the groups properly accept BTS (and they can't name a member in the group). I feel it is going down since gen 3 which was the golden era as you can see the views, interest and overall hype has gone down drastically since the newer generation came about. Also, there are too much comebacks, new groups, singles, tours, merch etc. There's not enough time for groups to work on their craft and make great music. The business is too fast paced that any group can fizzle out even if they are super popular. And most of the music sounds too similar/are too short in minutes. It becomes too saturated.
I think we are almost already in a state of stagnancy or even decline because of the oversaturation. But I think it will continue a while on the level that it's currently at. In general I already see effects of people being fed up with the all rising prices. In recent times I think the most interesting development is seeing idols leaving their own company to set up their own and I personally think it could be very interesting if fans realize the potential of supporting an idol created small agency vs a big company. My idealist hope for those small companies is to grow and take on more artist that will be managed through a lense of someone who already knows the bad sides of the business and hopefully tries to prevent them. This said I know there is often this criticism of the 'dark side of kpop' in the west from non fans but I feel like is partially hypocritical to criticize something that is very well happening in the western music industry too. There are slave contracts that bind an artist to release a number of album before they are allowed to leave, rights will be transferred to people who don't even have intellectual rights to the creations but just buy themselves into it, mistreatment and overworking as well is see with western artists and even scandals like Burning Sun are popping up in Hollywood etc. To make a change in the industry it would make sense to not just criticize a new and upcoming genre like kpop but look around and realize the problem of the entertainment industry as a whole and who we are giving power to.
Kep1er is going baby! Group has Extended and I hope for them
I think about the album sale opinion i defer as i am from mexico who literally if im not wrong we were the second country with a lot of sales and only untill now kpop groups have began to tour here and not all of them, we get hyped up with and more dates for them to be in the us 😢
I agree most of things, I'm actually not a fan of this kpop genre, hypocrisy of fandoms is the main thing, I'm drown away from the genre itself, also people point fingers at BTS and Blackpink , actually though I'm not a fan of BP I have to admit that both groups elevated status of kpop , but downfall of kpop is due to other groups , sublabels, other companies, their own companies going after the success of BTS and Blackpink so bad...like everyone want to be that successful ,I understand the hype, but when after all the imitation their favs fails to reach that level of success ,always kpop fans will be hating on the most successful group , I think this is the reason most BTS fans not into kpop, its not like they dislike kpop , I think 3rd Gen will make a massive comeback , in upcoming year , They are in favour of public over saturated 4th, mnet created " 5th" gen, South Korean kpop fans don't accept groups debuted prior to 2020 as 4th gen...according to them 5th gen will start around 2026/27 , there's huge information gap between SK ( original kpop fans) and I- fans , they claim it takes 7,8 yrs alteast for one generation, 2018, 2019 groups consider as 3.5 in SK
I think confusion is a big one. MNET saying we are in a fifth gen era to differentiate zerobaseone has only caused confusion of information and what is true
@@dongysakura418 truth is 5th Gen doesn't even exsist in south korea..I see lot of korean comments against this idea of 5th Gen I-fans bringing , Mnet creating a 5th gen is for pure business or marketing purposes, international stans will panic when they get to know the Korean popular opinion, 3rd Gen was 2012- 2019 , 2020- 2027 4th gen , this is what knetz believe
I'm not much into the new generations. Not that I'm saying they're not talented It's just, it's like they do the same thing. That's why I'm a huge fan of First Gen. Second Gen. Third Gen. Are my favorite eras.
I've been a Huge fan of kings icons and legends Emperor of K-Pop EXO for 11 years Now. Along with my other favorite groups Legends of kpop H.O.T . shinhwa . Shinee. Super junior. TVXQ. Are all my Favorite boy groups. Girls generation. F.X. Are my favorite girl groups. I'm a casual listener to certain other groups. I don't follow them like I do these other groups I follow for years. Especially EXO My ultimate group Forever and ever. They are the reason I got into kpop.
I think maybe kpop will become a bit of a rich-person genre as most people won't have the disposable income and time to participate in it like people do now if things carry on the way they've been going
AESPAS album is 100$ because it’s not just an album but a custom CD player that I’m pretty sure changes color when switching tracks.