The marketing for sneakers is another good example of bad marketing. They put out photos that seems like Itzy was getting a royal concept than did a 180 when the trailer came out. Fans were blindsided and because of that didn’t give sneakers a full chance when it released

@Sheepy16able

4 ай бұрын

yeeeah i personally really liked the idea of Itzy doing a royal concept. it would have been so interesting. I was sooo disappointed when i saw that the actual MV doesn`t have any to do with it.

@vixxexo6855

4 ай бұрын

Honestly they should have done those photos for Chesire instead. As Chesire has more royal concept then Sneakers.

@callmeak21

4 ай бұрын

I genuinely believe Sneakers would have had a better reception had they not done that

@lovelymill

4 ай бұрын

did you say 360 degrees on purpose or it was a mistake lol

@ivy8465

4 ай бұрын

@@lovelymill yeah I meant 180 lol

The "Hate Rodrigo" case was so bad... I immediately knew that the title choice was for the shock value and publicity and yet it threw me off instantly. I LOVE THE SONG AND I LOVE YENA'S MUSIC SO IT HURT!! I wish we could delete that era.

@luolique.

4 ай бұрын

That was a stupid decision 😭 Like they could use another title to appreciate olivia and ask olivia's label permission first

@cellophanebluesky

4 ай бұрын

I feel like the concept would have worked if they titled it something like Love-hate Rodrigo and contacted Olivia's label beforehand because the song was fly.

@PinkySoda

4 ай бұрын

IKR The song is genuinely so good like I think pop punk fits her so well but the marketing killed it 😭

@killjoyer

4 ай бұрын

i'm not even a fan of Olivia Rodrigo but the name usage just leaves a sour (no pun intended) taste in my mouth that i can't even listen to it 😭 and why is it the title track too?

@sarabeatriz5569

4 ай бұрын

I agree it wasn't a very smart decision but I feel like people overestimate the impact of the bad publicity a bit too much. The album sold over 100k copies and it didn't perform that bad domestically. Yena as a soloist was never that big among int fans anyways

the only way that spontaneous concepts are in the case of red velvet. they have never repeated a concept and i think it works bc their concept lies within the name. red velvet reminds ppl of cake and sweetness, while also referring to the rich velvet fabrics. which is associated with sensuality and maturity.

@usertedi

3 ай бұрын

they do concepts the best in my opinion

@bastetowl3258

3 ай бұрын

yeah, it works for them because their concept actually includes switching up and not doing the same thing twice

The "first place & Daewang will show her face" rumor started because one of the members joked about it on a live during the groups debut era & people didn't get that it was a joke

@Meri_InSomnia_LuvIt

4 ай бұрын

Literally some people still believing that- 😭

@ELmayberry

4 ай бұрын

😂😂

Pink Fantasy is on an indefinite hiatus. Basically, they’re almost as good as disbanded at this point. Right now, they’re focusing on solo projects and endeavors outside of KPop. I think Luvits (their fandom) are in agreement at this point that the mask’s current significance is to help Daewong with her confidence on stage. There are also speculations that the most recent mask wearer (Get Out era) may not be the same as the one from their debut era (Iriwa era). But that’s an entirely different rabbit hole to go down lol

@shirojoong

4 ай бұрын

As good as disbanded? Oh noo 😭 i had been following them since Poison and i really enjoy some of their songs like Tales of the Unusual and Shadow Play. I was excited for more music 😭

@Foxff0x

4 ай бұрын

Nooooo I miss Pink Fantasy so much :(((

@Isa-yj5op

4 ай бұрын

The long hiatuses ruined them imo, all members were crazily talented but the more attention they got the longer the hiatuses became 🤦‍♀️as someone who knows them since debut, is sad seeing their talent and potential go to waste

@AmiNerd-gk8bh

4 ай бұрын

After i saw 2 members missing (the 2 Main voc), i was suspecting something....it's sad tò read a out the indefinitive hiatus...

@Nameless_mixes

4 ай бұрын

@@Isa-yj5op On the bright side, their talents aren't going to be completely wasted. I know SeeA and Yechan have looked towards solo careers. I believe the other members are also pursuing endeavors (I think Arang, Momoka, and Miku are going to continue trying to be idols, I think Harin's going to try acting, Heesun might try being an influencer/model, and Daewang wants to try becoming a producer). Not entirely sure if those are right or if I'm confusing some of the members with their goals. But the point is, we're not done hearing from them yet!

I think TXT are a good example of concept changing well. They always had sad lyrics and concepts, so when the visuals started fitting the themes it wasn’t as shocking. Also, the CROWN-Run Away-CYSM transition was well thought out - at that point they had showed most concepts they were going to do, so now when they switch between them a bit it doesn’t seem weird.

@fatimamalik5926

3 ай бұрын

YESS FINALLY SOMEONE TALKED ABOUT TXT FR THEY ARR THE ONLY BOYGROUP THAT SWITCHES CONCEPTS SO WELL

@nahya8723

3 ай бұрын

TXT does shift their concept so well. They somehow have a natural growth which is surprising coming from a big company. But they always weirdly chose the wrong b-side to promote. For example, the temptation album. Tinnitus was SO POPULAR but for some reason they never promoted it and did Happy fools instead? Thursdays child album as well, opening sequence was SO loved and yet they promoted other songs. It’s just funny at this point how they always chose the wrong song.

@cursedwyvern3044

3 ай бұрын

@@nahya8723 tbh I always thought they promoted the right tracks - they always did the ones which may not have gone viral, but which DID have relevance to their storyline, or exemplified the concept of the album - Nap of a Star, Blue Orangeade, Our Summer, Angel or Devil, CWJLTMA, Drama, Puma, Devil by the Window, etc

red velvet is a group that is a great example of changing comebacks concepts really well, adding to the fact that their group concept and identity is red and velvet

@shanlie3505

3 ай бұрын

Agree, it was a really good system before SM butchered their schedules after Wendys accident. Having 2-3 comebacks a year, light/dark made fans curious while simultaneously reassuring them if they didn't like one sound, the next was probably gonna be they're style. But now they're kind of doing the blackpink 1 year hiatus every album and it's killing the momentum.

@openjoistt

3 ай бұрын

Yeah, the 2 sides of Red Velvet were made clear from the jump. Clearly planned and intentional.

Pink Fantasy's Daewang is literally the company CEO. She was already in a group that disbanded a couple years before she started the MyDoll Entertainment. If you compare photos of the CEO and photos of Daewang wearing the smaller mask, they are identical.

@-blackcherry3918

3 ай бұрын

Exactly hahah

@esvck

3 ай бұрын

that’s actually really frickin funny 💀 I didn’t know that

@bastetowl3258

3 ай бұрын

ooo that would actually be kinda fun if it’s true lol

Pink Fantasy's hidden member imo was less of a marketing scheme and more of a way to slip an unconventional member into the lineup without causing controversy. Her identity is kind of an open secret within the fandom, so I won't really discuss that, but she is highly likely perfectly happy with her position in the group! Additionally, while PF is on an "indefinite hiatus" now, two core members fully graduated from the group, and only 5 of them intend to continue with being idols, two of them aiming to be soloists, so it's more like a gentle disbandment while leaving room for reunions/special events. I was glad they had the run they did, not many nugu groups from a fully new company have made it to five years like they did!

@bastetowl3258

3 ай бұрын

what do you mean by unconventional member? like someone who isn’t conventionally attractive?

@elina3016

3 ай бұрын

@@bastetowl3258 Well the identity wouldn't be much of a secret if I said the proper reason, but a part of it was age!

(G)I-DLE might be an exception to the concept change rule. But it has also become their branding that you never know what to expect with each comeback.

@bastetowl3258

3 ай бұрын

i wouldn’t say they had a big concept change at all during their career. they still release girl crush style music about self-confidence

@user-zg6pr2tq2d

Ай бұрын

@@bastetowl3258 No way Hwaa is the same concept as Uh-Oh or Senorita or Queencard

AOA, Stellar, Dreamcatcher and EXID are pretty good examples of changing for the better.

@tianx9275

3 ай бұрын

Girls' Day as well.

@nicwinsteadart5330

3 ай бұрын

@tianx9275 That's sorta true, but they still kept to their roots, they never totally abandoned being girly and cute but just added a little PG-13 w/something and female president

@pigeondance

3 ай бұрын

stellar??? be fr

@nicwinsteadart5330

3 ай бұрын

@pigeondance Do you remember what stellar was before 2014??? With songs like "UFO," "Rocket Girl," and "Study, "....a far cry from the Exploitative "Vibrato"

Regarding sudden change in concept, I think about the season when Gfriend released “Fingertip” and CLC released “Hobgoblin”, both with concepts that differed from their previously sweet images. When they both went back to being sweet, CLC’s next release was not well received and Gfriend’s was. To my understanding, the difference was that, before the first “experimental” releases, CLC’s fandom was small and completely overrun by brand new fans, demanding that girl crush concept. Gfriend’s established fandom, however was much larger, and the new fans were drowned out by the old. In the end, CLC went hard (and I think that was successful) and Gfriend remained sweet. So, I’m saying, if a group’s fandom is small, a change in concept might help, but with a large, established fandom, it can be hazardous.

@amberwyatt5708

4 ай бұрын

gfriend also gradually went to mature concepts overtime, yes there was fingertip but there was ALSO a gradual transition to lets say love whisper to mago

@amberwyatt5708

4 ай бұрын

its ALSO why twice were able to gradually shift to more mature concepts over time, there was yes or yes and cry for me where they toyed with it, and then from fancy to icsm was a gradual transition

@ELmayberry

4 ай бұрын

​@@amberwyatt5708agreed.. it's bc of the gradual transition that they made it work 😊

@worldsedge4991

4 ай бұрын

@@amberwyatt5708Yeah. I love Mago. It breaks my heart it was the last for them.

@wonydiaries

4 ай бұрын

Dare I say fingertip remained their best

I suppose the exception that proves the rule in concept changes would be Dreamcatcher, but the switchover from Minx involved two new members, a new creative team behind the scenes, obviously a new name, they also scrapped the enforced personas they'd foisted on the original members - and that definitely worked out for them. But I can understand why people find it jarring when it's the same group trying to pull that off. B-sides are an ideal place to try out radically different concepts, and groups absolutely should do that, because they can't just churn out the same thing over and over again either. On the subject of cashflow problems though, why not just let the groups make their own videos for their existing B-sides? It'll be silly, but it keeps the fans happy and engaged and might even pull in more people. Dreamcatcher's self-made videos for Sahara, Poison Love and Break the Wall, made during COVID, are great fun and immensely endearing.

@usertedi

3 ай бұрын

i LOVE dreamcatcher’s self made content. it’s refreshing, creative and softens the strict idol persona. i wish more groups would do this.

I feel like 3-4 years is a good space between queendom/kingdom seasons, in those years, the industry changes a lot

@shadefrench_

3 ай бұрын

I think 5 years is better, it leaves time for groups who leave lasting impression rather than new groups

The fact that there are new episodes of survival shows so quickly has nothing to do with them wanting to unseat the previous winner but because people are addicted to such shows. The ratings went through the roof, but in the end nobody really cares about the winner (WJSN, Kep1er, EL7Z UP). It's all about the show, drama, etc.. MNET is a master at hosting shows like this and they make tons of money doing it. That's the only reason why we have so many shows. If the ratings fell below a certain level, the shows would also be canceled. Shows that nobody talks about don't make money... or they are held in China or the Philippines where people demand such entertainment even more.

I think good examples of good Concept changes are Red Velvet, TXT and Loona Okay hold up, Yea Loona had significant change due to their creative director leaving but I still over all loved what music they made and Loona was able to handle each concept so well

@ezraflix

3 ай бұрын

for loona, i feel like their sound change wasnt that huge since they never stuck with one sound throughout their career, the solos make a good example of this as none of them follow a similar style, imagine if someone said that kiss later and eclipse sounded the same

Totally agree with these. I really like Yena's music but Hate Rodrigo era was a total hot mess of controversy. I have come around on Ven Para but Weeekly really should've done a gradual change in concept. Always love & enjoy your videos, Fran! 💗🥰✌️

I will be honest and say I'm baffled by how people reacted to the Hate Rodrigo song. The second I read the title and saw that she was referencing Olivia Rodrigo, it seemed OBVIOUS that it was a envy kind of thing. Did people genuinely thing she was about to release a song openly hating on another celebrity? Did the confusion come from cultural differences or something? lmfao

@pixieharlot

3 ай бұрын

People are just too simple to think even a slight bit further to understand the actual meaning. They didn't even pair it with the lyrics which further communicated it was just envy. I love the song and era, the only mistake was her label not asking to use OR's pictures. Either than that it was amazing and landed Yena on the top 5 female soloists releases last year.

@openjoistt

3 ай бұрын

From non kpop fans and Livvies the hashtag (#haterodrigo) used to promote the song looks like hate 🫠 Don't think the label thought that through.

@Santia5a

2 ай бұрын

​@@openjoisttso, you gonna say that Olivia Rodrigo is one and only person in the entire world, with last name Rodrigo? P S. Before this song, i had no idea, who is Olivia Rodrigo. I don't live in US.

@openjoistt

2 ай бұрын

@@Santia5a no 💀 but her face was all up in the mv for the song. let's use our noggins.

@Santia5a

2 ай бұрын

@@openjoistt I'm not talking about MV, I'm about hashtag. It's the same if someone use hashtag(#hateswift). For US people it's obviously Taylor, BUT for me it's banking system or some of Suzuki's car.

1) Concept changes: They were the rule rather than the exception in 2nd to 3rd gen, versatility was a requirement for casting idols, and this was actually very successful with Asian audiences. I think it's only western fans and trying to cater to them more, or perhaps also the need to make groups more distinct due to increasing competition and/or simply running out of ideas that changed this. 2) Rarity: I'm not quite convinced that this was ever really a deliberate strategy, but it may just be lack of ideas and resources (eg for international promotion - there's also an actual lack of concert venues in SK!), or simply finding songs that are good enough. Kpop may have achieved a certain level of "industrial" production, but increasing competition also means it's become more difficult to stand out, so I don't think that "bad" comebacks are ever intentional.

Love the takes of "bad marketing" efforts from a real life marketing person (I think you said that you do marketing which side note I also want to get into that field lol) in such a cohesive and straightforward way, love yaaa 💙💙💙

Number 1 YES. That makes me forget the group even existed. Some companies, be it big 4, mid tier or poor, forget kpop debuts almost 300 groups per year, the asian fans and international fans arent going to keep holding to something they dont even know still is active. And unfortunately, the lack of announcements of why they are on hiatus by the company responsible makes me wanna quit any group, its awful

Honestly first one only work with the groups that have a huge publicity and are very famous like BP

@bastetowl3258

3 ай бұрын

yeah groups that are famous because of the company they came from can afford to take breaks like that

@ana-xx6tn

3 ай бұрын

@@bastetowl3258 well yeah coming from a big three is one of the main reasson but there is much more into the strategy that yg use for them If you think about it there are othere big three group too honestly there are so many of them but all of them don't get all of this with less than 50 song

I loved weeekly they were doing so well.. then the company ruined them… :(

@MROYvids

3 ай бұрын

IST Entertainment is ruining Weeekly, The Boyz, and Apink... it was much better before as PLAYM and CreKer

We're getting fed!

@dearyoongi

4 ай бұрын

Thank you so much 🥺

I'm not in the kpop fandom but one of the things I love the most as an outsider is the physical album collecting I see. I really hate how rare physical media seems to be now in the west so seeing fandoms where it's still alive and prevelent makes me really happy. So hearing about albums getting digital only releases makes me feel (again, as an outsider, idk the truth of the matter) sort of like the company behind the group doesn't have much confidence in them? Or I guess just a lack of support for that group? It feels like something wrong is happening, and that can't be what the company and group want people thinking about their album.

I was interested in Pink Fantasy (mostly due to the small parts of their songs I've heard so far, less so the mystery member/s), but the mystery member and the indefinite hiatus made me lose interest - wish the girls all the best though, as well all other people mentioned in this video ^^

I think the "Daewang will show her face when Pink Fantasy gets their 1st music show win" is actually because another girlgroup from 2014 named D.Holic also had a masked member, EJ, (it was only a mouth mask) and the concept was that if the group managed to sell at least a certain - very low actually - number of copies they'd reveal her face. They dispanded and never revealed her face btw

Overly frequent comebacks annoy me 😣

@iskara012

4 ай бұрын

This is reason why I cannot, for the life of me, keep up with SKZ and their music anymore. Also, I feel like another problem with overly frequent comebacks is that the music quality starts to dull and oftentimes lack creativity.

@liliannecarballosa1920

4 ай бұрын

@@iskara012 For real some combacks are good but others dissapoint me.

@fatimamalik5926

3 ай бұрын

​@@iskara012exactly right now at the moment a lot of groups are making a comeback in march and literally they had their last comeback in october-november i have not even moved on from the comebacks they released 2 years ago and they are doing this???

I see many people praising TXT for their success in changing concepts. I see that as a praise tbh. The only time it didn't work was SRR to DILT which leads to TNCF underperforming. I think this is also another kind of bad marketing: lame a*s tt videos and overhyping the song (thanks Ryan Tedder). Objectively it's not a bad song, but when you got to hear it many times in your feed with uncreative tt, it makes you grew tired real quick. DILT also feels like a sore thumb in Freefall, as it doesn't really connect with the album's storyline. Unlike TNCT in which they tell a story about falling into the devil's temptation (DBTW) but then ended up leaving it behind (Farewell, Neverland).

@fatimamalik5926

3 ай бұрын

I agree with this so much!!!!!

I’m obsessed with ur channel 💕

@dearyoongi

4 ай бұрын

omg that's so sweet, thank you so much! 🥺💖

I feel like a group who has done concept changes very well is txt. They always feel very gradual and they make sense, and they often stay 2 comebacks on the same concept as to not change too often. The only concept I don't think fit them was gbgb but every other concept has made sense for them and their Overarching concept

But then you have epex who do a 180 concept change each time they have a comeback and are crazy popular in Korea in Japan 🙃 I have no idea how they do that tbh

@soralution

4 ай бұрын

Ig I can try to help ya out with thiss Epex seems to have a kinda duel concept (being cute/light and cool/dark ones) it's super similar to red velvet's red (playful and bright) and velvet (sultry and rnb) duel concept as well as wei and cix at times. I guess the reason why epex switches concepts might be to market the group as able to do all concepts and sides (again like tripleS who sports the slogan "the idol of all possibilities") Hope this makes help :))))

@luolique.

4 ай бұрын

​@@soralutionWEi???

@ELmayberry

4 ай бұрын

Same with I-dle... they also never do the same concept 😊

I need more digital albums because buying physical albums takes up too much space and I still want to buy the music 😭 idk why they can't just do both, it's not like they lose money from having a download sent to some people who don't want a full physical album

@LadyLyn1234

3 ай бұрын

E eu não gosto de álbuns digitais! Fico triste pois há músicas que amo que gostaria de ter em mãos! 😢 Concordo com você que deveria ter os 2!

D-Holic, at “Color me Rad” had a masked member and it was promised she would be unmasked with the next release. Comeback never occurred though. 😢

@dearyoongi

3 ай бұрын

omg you know what's crazy?! I discovered this song on Spotify when it suggested it to me, and I fell in love with it. But I never saw the MV, so I had no idea there was a 'masked member concept'...going to go watch this now!

@Kimmie_Nick

3 ай бұрын

OH MY i loved this song ang group so much! glad someone knows them

@worldsedge4991

3 ай бұрын

@@dearyoongi Yeah. The rapper, EJ, wore a mask over her mouth and nose (before it became “all the rage” in 2020)

@worldsedge4991

3 ай бұрын

@@Kimmie_Nick ”Color me Bad” was the BEST.

@bastetowl3258

3 ай бұрын

that song was such a bop. if a group from one of the big 4 released it, it would’ve been such a big hit

Most informative kpop vid ever

really interesting video. if youre majoring in marketing, it would be interesting to get more videos about kpop marketing!!

the only sudden concept change that has worked well was twice fancy.. but lets say at the time, i was so so disappointed

For the Queendom/Kingdom series wouldn't it make sense to have the show at the end of every generation to crown the best group of the generation?

@dearyoongi

3 ай бұрын

yess that would be a great idea, I think that makes more sense!

i think some good examples of a successful gradual transition in concept are mamamoo and apink. mamamoo were always known for their vocals, so when they switched from a brighter retro concept to a more mature concept, they still kept the powerhouse vocals. for apink they were known for their cute and bright image but when they switched to a mature concept they didn’t just become super sexy and have trap beats in their songs. they had a more elegant vibe and kept the softer synthesizer sound. groups like brave girls, rainbow and others have had very jarring concept changes almost every comeback, and for brave girls it didn’t help that they were always going through so many member changes. members constantly joining and leaving a group def doesn’t help with the longevity and success of the group. fans become attached to a certain dynamic and chemistry of the group, so it just makes stanning a group too unpredictable and jarring. i honestly think it would be better for the groups to just continue on with less members

no hate to anyone else, but the fact that you showed screenshots of the actual concepts is so refreshing to me lol bc im tired of all the opinions with no base or research lol i agree w everything in the video! i was thinking about promotion period lenghts and how theyre received by the fans!! ie: epbw by le sserafim (everyone complains it was too long) or gbgb by txt (imo it was too short) like how much is too much, you know? ALSO false advertising! everyone felt cheated when sneakers was quirky and not royal, like how they had advertised it

@dearyoongi

3 ай бұрын

thank you so much for this comment, I was starting to worry about including too many screenshots as evidence (I also like seeing them but I was like...hm I wonder if anybody else really wants to see these), so I saw this comment at the perfect time!😁 Omg yess you're absolutely onto something with both promotional lengths (sometimes songs that are heavily remixed are made to seem like they're going on longer than they were), and the 'false advertising'...I think that one could get it's whole own video!

@tere2sa

3 ай бұрын

omggg im starstruck!! definitely would love to see a video on that. keep doing what youre doing!! love it@@dearyoongi

With the topic of Sudden Concept changes: we can keep Seventeen as a good sudden sound changes throughtout their recent comebacks. After their comeback with _world we would have thought, "yeah Seventeen is going for mature concept in a bright way"but after that we have their comeback Super (Sonogong) which was so unexpected but so exciting for fans so as to see such a senior group do their performance with such a high difficulty and energy level. Super was a good sudden change as the group wanted to showcase their ability to control the stage presence and performance. They again switched their sound with 'God of Music' which was so subtle and soft. And after their Maestro comeback they switched their sound again but now if you see the groups past few comeback titles you'll notice 'Super(Sonogong)' 'God of Music' and 'Maestro' are the titles they're actually talking about them.

Kard with youngji was just a feature member for as a lead up to there debut as a once off. The hidden card was a thing for pre debut promotions, so one song had a hidden card who was there chorographer and she joined in on the dance video for that one song and so on over 4 or so pre debut songs

Hidden members in kpop groups did work with LOONA in my honest opinion

@bastetowl3258

3 ай бұрын

yeah but that was all part of loona’s pre-debut project. by the time they actually debuted we already knew all the members

I loved the bunny mask it made them stand out as a group and as an individual. But once i heard that there would be a face reveal based on if they won or when she changed to a regular mask i felt those were bad ideas. 1. Because thats too much pressure to put on a person and the group. 2. A partial mask kills the illusion, just make the face reveal a big deal with a comeback song.

I hate that newly debuted group eite have not released a physical album because their song was so good and I would have bought it if they did!

im not 100% sure if this makes sense in a marketing sense but cant the opposite of #5 also hurt? like if you make things too repetitive it can get boring. also the 119 clip during number six was so funny bc at the start of that point i literally said "love 119"

@luolique.

4 ай бұрын

Yeah don't be too repetitive but don't do sudden changes

@ELmayberry

4 ай бұрын

true.. which I kinda dislike. like how are ppl gonna tell a group to change their concept bc it's getting repetitive, the group does, and those same ppl don't like it and wish they'd go back to the original concept.. those ppl made them change and didn't like that they changed. like make up your minds already 😅 it's bad enough that bc of the changes the groups made, they lost some stans bc of them changing; now those ppl who made them change concepts just disappeared and left the group in the dust 😢

@bastetowl3258

3 ай бұрын

that’s why she said a gradual change is better than an abrupt 180

Have to disagree with your reasons about Queendom 1 and 2. Mamamoo won season 1 and WJSN won season 2, however Mamamoo became more popular and are still active, meanwhile WJSN's popularity stalled and are practically disbanded. Mention Queendom and everyone can name Mamamoo as the winners of season 1 while not many can name WJSN as winners of season 2.

As a Yena fan I wish I could go back in time and convince her not to do that comeback 😭

Mnet should have done a road to queendom instead of queendom 2. About digital albums: I can see it making sense for smaller groups whose company may not have the money to create physical albums

idk if loona would count for hidden members but it was perfect for them

They should've named it love-hate Rodrigo then

@dearyoongi

3 ай бұрын

ooh this would have actually been a much better idea!

Hate Rogrigo was awful and an bad decision for Yena’s comeback.. I don’t know the pop star so it was weird and distasteful for me…. Glad Yena had a good comeback with ‘good morning’ !!

I think that having Queendom 2 in 2022 wasn’t like disrespectful and I don’t feel anyone saw it that way. Maybe a Road to Queendom would’ve been fun but Queendom 2 was fine as it was

Can u do the same but good marketing video?

@dearyoongi

3 ай бұрын

ooh that would be a fun idea, thank you!😁

ven para aca is weeekly's best title track

whoa im so fast

@dearyoongi

4 ай бұрын

yay thank you!🥺

I really like weekly but I think Ven para felt a bit weird to me, no offence but you can tell it’s a cute group trying to be mature

That photographer that had minors do lolita inpired shoots.. 😑😔

@shadefrench_

3 ай бұрын

What?

I feel like ATEEZ are one of the few groups I’ve seen who are consistently well marketed and can do basically any concept they like, and I think that’s a real product of two things: they established their ability to do all sorts of concepts right from the start, whilst having their identity as the pirate group firmly cemented throughout it all without it being so restrictive as to limit them to any one genre. The pirate stuff is more of a vibe. And their marketing often goes really well with the comeback and their lore, particularly with Outlaw which had everything from destroying displays outside concerts to them selling chilli peppers 😭

i think pink fantasy actually disbanded so that sucks

@northrnstar

4 ай бұрын

i mean, they did announced it as an "indefinite hiatus" so that the members can pursue other things within the kpop industry but honestly to me that simply sounds like a softer way to say they disbanded. id much rather have them saying it straight tbh, it kinda brings both the members and fans hopes up a bit too much. it's a shame, if only they got better promoted.

very random, but I love your voice... your accent is so cute 🥺♥

Imo if anyone thinks Yena isn’t praising / loves Olivia then they need to work on their literacy skills lol. Of course it was a bad move by the label and PR. But if anyone actually listens to the song and still thinks Yena isn’t highly praising Olivia, they need their ears checked

i loved pink fantasy's debut and their sub unit has a catchy release. but yea the reveal part isnt true that was literally just a rumor. the hidden member aspect is actually the reason i lost interest in kard so fast , at least with fantasys case the character was cool set dressing

1:06 BlackPink... Weki Meki...

I don't agree with weekly, i love ven para concept and concept change can work. Agree for pink fantasy but i think it's the rabbit costume, it's creepy and can be X

No offense but where is your accent from? Wales maybe 😅

@dearyoongi

3 ай бұрын

ahah don't worry it's not offensive (I get this a lot!) I'm from nearer Manchester, England so pretty Northern :')

Actually infrequent comebacks secretely really works people will look forward too it so much and once the comeback comes out they mass stream the song and basically market for the company making new fans tune in aswell

Stupid having Daewang always being masks in my opinion… now pink fantasy have vanished. And she never got unmasked… so random

I’m sorry but nothing can convince me JYPE originally planned to do a royalty concept with Sneakers. The lyrics and message of the song don't connect with that theme, and none of the other songs on the album mention royalty or chess. They probably initially planned a royal/chess themed title track and filmed the teasers months in advance, but ran into a problem. so they chose to go with Sneakers and tried to incorporate the royal concept into the mv last minute, to avoid reshooting the album photos. It's pretty bad marketing to have an album called Checkmate, the album cover art is a giant chess piece but there are no references to chess or royalty in the music?? It was false advertising, but I don't think it was intentional. They were probably just trying to salvage the concept.

love ur content, but i have to disagree with ur first point. the strategy of releasing a small amount of music and spreading out CB every few years can be very successful, if done correctly. I would point to you that YG took this approach with BP. I understand ur point and would agree that this strategy would not work for a brand new group, but a group that has a well establish fanbase can work very well. We can all agree that BP music is not the greatest in the world, but every time they come back, it is a huge thing for the industry as a whole.

@luv_theluv4311

4 ай бұрын

This strategy literally ONLY works for big groups under large labels. Most other groups outside the top 5 would have drastic drop in sales or chart placement after a few comebacks with that strategy. The fact blackpink are still relevant despite putting out barely anything is an outlier for success with that strategy, not the standard for success with it. Not to mention, people would just move on to newer groups since at least they have something to do now

@JONESANDDUDDING

4 ай бұрын

It works for groups like BP and western bands, but lets be honest, the kpop market is so competitive and quick moving that for the vast majority of groups, if you're not releasing regularly, you fall behind and lose relevancy fast.

@ana-xx6tn

4 ай бұрын

I think your sixth line is the exact point of the whole conversation , BP is from a big 3 company wich this already gave them a privilege for being famous and then they start giving fan less comeback after they become so famous with debut and the comeback after that but BP never was a normal case they were a very famous group and with lots of brand deal and a rich and famous company that could backup them and the name of it alone be a reason for fame they were the group wich start trending girl crush concept again and because of that have lots of impact at kpop itself also they had lots of influence at fashion too so if you think about it they kinda have a point it's not a really good strategy if you don't have this kind of condition ( and honestly I think one of the reason that help yg to use this strategy is the most toxic thing about BP : there solo Stan they kill to see there fave only one more minute that onth tree and call it a victory for themselves)

@b1sib1si

4 ай бұрын

I don't think one can say that the strategy works just because it worked for BP. Blackpink are one of a kind, they had and still have a strong personal brand, which is very rare in kpop. This combined with their glamorous image (one in two years comeback) kept people eager for more. Blackpink had also a very unique YG girl crush concept at the time.

@MROYvids

3 ай бұрын

Groups should be having 2-3 Korean comebacks a year and maybe 1 Japanese if they are venturing in that market

All things are possible through Christ who strengthens you and me🩷

@moonsigil

4 ай бұрын

I downvoted this

don't even speak about weeekly lol

id like to see an analysis on newjeans' rage-marketing. i cant say for sure if its intentional or not at this point in their career because they dont have enough comebacks, but all 3 of their eras have had some sort of controversy surrounding mhj/ador. when they 1st debuted i expected ppl to be uncomfortable stanning but more than anything i think it helped to get people to talk about the group especially during their debut era 🫤

The first win thing it’s Dawang is a lie. It was a joke made by the members. The social anxiety thing, not sure where that came from. And just as a hint, since it’s usually it’s not said in the fandom, Daewang MAYBE is…wink wink… could be 😉 …the ceo of the company.. but you didn’t hear it from me. Most fans don’t look to deep into it. Especially if it’s who we think it is under the mask.

@Meri_InSomnia_LuvIt

4 ай бұрын

You're right, there's a lot of people who thinks Chie/Sohee (MyDoll CEO) is Daewang 😭😭😭 do you think that's right? (Sorry- I just want to get a conversation with someone who knows something about PinkFantasy 🥺)

@sunnevacarat

4 ай бұрын

@@Meri_InSomnia_LuvIt i do believe it. Same mouth and has even been spotted with the same nail polish so I’d say it’s likely

@amberwyatt5708

4 ай бұрын

there was funny rumors that it was jooe from momoland which made me laugh

@Meri_InSomnia_LuvIt

4 ай бұрын

​@@sunnevacaratThey look pretty similar😭 If that's true, Sohee live a double live lol

@Meri_InSomnia_LuvIt

4 ай бұрын

​@@amberwyatt5708NO WAY- 💀