In the modern world we are linked by the chain of desire! Our chains can be light & almost invisible or it can be overt & very visual. Many producers do not sell products (goods & services) directly to consumers, instead business use marketing intermediaries to execute an assortment of necessary functions to get the product to the final user.
Channel intermediaries are the groups and individuals who make it possible for consumers to have access to products. A product's distribution process can vary based on the company that owns the item and the delivery method used to deliver the product to customers.
This video is an introduction to the various aspects, however for a better understanding please check out the links from the "Additional Reading" section below and continue on your learning journey.
Note: Videos have been made with international students in mind, as such if your finding the speed of speech slow, please increase playback speed to 1.25 in KZread.
I hope the video takes you beyond the definition & helps to make the learning process a little more tangible. Please subscribe & feel free to share.
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Video Content
0:00 - Introduction Marketing Channels Intermediaries
0:14 - What are Channel Intermediaries?
1:04 - How Marketing Channels reduce the number of required Transactions?
1:35 - Channel Intermediaries & Their Function
- Retailers
- Merchant Wholesaler
2:35 - Example of how Merchant Wholesaler's work?
2:55 - Agents & Brokers
3:11 - What is the difference between Merchant Wholesaler's vs Agents & Brokers?
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Came across a great saying:
“Logistics is simple, but not easy.” - Joe Lynch
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Additional Reading
Marketing intermediaries: the distribution channel
www.britannica.com/topic/mark...
What Are Marketing Channels & Intermediaries?
smallbusiness.chron.com/marke...
4 Types of Channel Intermediaries
www.indeed.com/career-advice/...
Value, Supply, & Distribution Channel: Intermediaries & Hybrid Marketing Systems
/ marketing-concepts-def...
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School of Learning
Arnav Dutta
/ arnav-dutta-a2020a44