I am very grateful for your explanation

by the way thank you for all your time given to provide us with this priceless work

You're really doing a great work sir, very helpful.

Really helped for my Strategy exam prep.

Thank you so much for explaining this!

Thanks a lot! I've my business exam next week and I could finally get it. Greetings from Rotterdam! :)

Your videos are really helpful, keep up the good work. 😇

Thank you very much for your detailed video!

Very useful and clear! Thank you!! :)

WOWW. Thanks a lot mate ! you so helpful for my thesis.

Thank you for the explanation.

Thank you very much this really helped me for my exams

It was really useful. Thank you

another great video!

Nice one, thank you.

Dankjewel voor jouw goede uitleg. Eindelijk begrijp ik de MABA analyse. Mijn positieve feedback is dat het zeer handig was dat je ons meenam stap voor stap in dit filmpje. Hoe de percentages werden gemaakt en het ezelsbruggetje MABA te onthouden MA = en BA= was ook handig, zal ik nooit meer vergeten. Alle beste!

@PepijnSchoemakerWebinars

7 жыл бұрын

kayode sunday graag gedaan

Greeting from Ukraine! Thanks a lot for this video, you explained everything so understandable. This is the best video about GE Matrix I've found

@PepijnSchoemakerWebinars

2 жыл бұрын

Thank you!

Thankyou, very useful.

cheers pal, very useful

@PepijnSchoemakerWebinars

7 жыл бұрын

Jamie BC Thank you. Good luck with your study!

Thank you so much.

Very helpful

very nice job TY :)

thanks you very much..

Dear Mr. Shoemaker, thank you very much for your excellent presentation. I wonder if any technological tools have been developed to automate MABA Analysis? Thank you.

@PepijnSchoemakerWebinars

6 ай бұрын

Idk. I guess you can just make this in Excel the easiest way

Hi, how do I cite this in Harvard style if I took the diagram from this video ? Thanks

@PepijnSchoemakerWebinars

5 жыл бұрын

What is 'the Harvard style'? What are the guidelines?

hello can we have a video on bleu ocean ? also it will be good if you give us a case study on how to apply this marketing plan

@PepijnSchoemakerWebinars

5 жыл бұрын

I will do in the near future!

Thanks a lot for the explanation. I've got all but not the part about circle. The cordinates are uselful to plot the point standing for the business. Right? What will indicate the radius or diameter of the circle?

@PepijnSchoemakerWebinars

4 жыл бұрын

Very good question! The coordinates (and thus the circels) indicate the position of the specific market (perhaps country), business unit or product market combination. The size of the circel is what you decide it is. For instance: Profit, turnover or Market size. If you take a country and the jeans market: then I prosume USA will be quite big, France avarege and the Netherlands very small. The 'piece of the pie' would be your marketshare, in that market/country. If you use it for one specific country and your position in that market, then the different circles would represent your SBU's or PMC's. FOr instance you are Suzuki and have three circles: Outboard Motors, Cars and Motorcycles. The circel represents the whole car market in unit sales (in that country) and the 'piece of the pie' is your market share whithin that circle. Ok?

@steeveaihou8537

4 жыл бұрын

@@PepijnSchoemakerWebinars I thank you for your rapid answer. Yes it's ok. It's great. Be blessed.

bedankt!

@PepijnSchoemakerWebinars

7 жыл бұрын

Anna Solomon graag gedaan!

Query: How did you decide on the numbers in the market attractiveness : eg: Market1 25,25,50,50,50. What was the reference or source of these numbers? Appreciate your help, Thanks

@PepijnSchoemakerWebinars

6 жыл бұрын

Hi Prakhar. That's the nice part of this model. You decide these numbers. These are the weights of importantness that you give them. So very important should be a high number whilst a low weight is not so important. Ok?

@UnsoloTraveler

6 жыл бұрын

Pepijn Schoemaker hi pepjin, I know how the weights work :) , my question was about the other numbers with whom the weights were multiplied with. How did you obtain those?Thanks. Btw your webinars are really useful. Eagerly waiting for your new updates!!

@PepijnSchoemakerWebinars

6 жыл бұрын

Prakhar Sinha Ok. Those are the scores. So, after your analysis you have to be able to give the certain country (for instance) a specific score on that criterium. This is also something you decide. But always give a good substantiation to that.

@UnsoloTraveler

6 жыл бұрын

Pepijn Schoemaker thank you so much for the swift reply :)

well done and keep going .very professional instructor . could you please share an excel sheet Template for MABA MODEL

@PepijnSchoemakerWebinars

4 жыл бұрын

I am sorry. I don't have that. There is no standard format since it depends on your own choices, weights and scores...

Can we have an exhaustive set of parameters for MA/BA and use a particular subset of parameters for a particular business? I mean different subset of parameters for different businesses, ensuring that the overall weight is 1?

@PepijnSchoemakerWebinars

5 жыл бұрын

Yes you can of you want. You would change the model a bit to your liking. Although the model was invented to use 5 parameters per axis. The forces you to choose and weigh only the very most important criteria... Try to do so. Of you can't, choose more. 5 is better though.

@nitishsubramanian4184

5 жыл бұрын

Just to confirm, I have 10 parameters as an exhaustive list, for business 'A' I choose a subset of 5 parameters and for business 'B' I choose a different set of 5 parameters. This is ok? If I do this where is the consistency? I thought all businesses need to be evaluated on the same set of parameters.

@PepijnSchoemakerWebinars

5 жыл бұрын

@@nitishsubramanian4184 No. The parameters should be the same for every 'circel' in you MABA. You can not differentiate those withing one model

@nitishsubramanian4184

5 жыл бұрын

@@PepijnSchoemakerWebinars cool, thanks a lot👍

Zijn de uitkomsten niet verkeerd in de matrix gezet? De 100 van business attractiveness staat bijvoorbeeld op de verticale as ipv de horizontale...

When should the company use GE/ McKinsey Matrix

@PepijnSchoemakerWebinars

5 жыл бұрын

When they want to make investment decisions...

sorry i did not get .from where coming your wight and score? and how can make a table? appricatate for your respond

@PepijnSchoemakerWebinars

7 жыл бұрын

beard _ yes man You make up the scores and weights. Depending on your analysis. So if you found out there is an intense competition, you give it a score which fits this situation. If you think this is very importantant, you give it a high weight. So, this model is counting on your insights, your own analysis and your own businesscase. The only thing you can really measure exactly is the marketsize (the size of the circles). The other figures are being suggested by yourself.

@beard_yesman4231

7 жыл бұрын

hello and my full greeting for your respond i am really new with strategic but i am fully interesting .and i am study human resource management. if you can give me more example (case study )to get better understand.like you mentioned about market size i don't know how to measure . again accept my fully appreciate.

@PepijnSchoemakerWebinars

7 жыл бұрын

beard _ yes man The best is to look into a specific studybook. Books always have several study case as an example. Good luck with your study!

@beard_yesman4231

7 жыл бұрын

Pepijn Schoemaker any suggestion book

@PepijnSchoemakerWebinars

7 жыл бұрын

beard _ yes man Any strategic marketing book will do. Best find it in your own language.

How can we determine the score for each market in the business attractiveness sheet?

@PepijnSchoemakerWebinars

2 жыл бұрын

That's what I explain, you yourself judge that with your analysis which you did before...

@nghethuathandmade

2 жыл бұрын

@@PepijnSchoemakerWebinars Thank you! So maybe we should be cautious to use this model as somehow we can manipulate the result?

@PepijnSchoemakerWebinars

2 жыл бұрын

@@nghethuathandmade There are so many different criteria that that should tackle some selffullfilment. And your external and internal analysis should be very thourough. This model fully leans on the insights and outcomes of that analysis and therefore should hold no suprises but rather combines and connects those outcomes and translates them in investing strategies.

I don't really get why the weight has to sum up to 1 and the score to 100, what is the difference?

@PepijnSchoemakerWebinars

Жыл бұрын

Could be 10 aswell... Or one. As long as you use the same figures at every row.

Can you explain about The Directional Policy Matrix please

@PepijnSchoemakerWebinars

6 жыл бұрын

Rajitha Fernando I'm not familiar with that model... So don't expect a video... :/

@rajithadf

6 жыл бұрын

Pepijn Schoemaker thank you for the reply...the way you explain is very impressive!!! Many thanks...really helpful!!

Yuu yu

Yuu y