BCG Matrix (Growth-Share Matrix) EXPLAINED | B2U | Business To You

In this episode of Business To You, Lars talks about the BCG Matrix (a.k.a. Growth-Share Matrix) and how to use it properly with Samsung as example. The BCG Matrix is a tool used in corporate strategy to analyse business units or product lines based on two variables: relative market share and the market growth rate. By combining these two variables into a matrix, a corporation can plot their business units accordingly and determine where to allocate extra (financial) resources, where to cash out and where to divest.
More information:
www.business-to-you.com/bcg-m...
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You might also like our video on Porter's Five Forces:
• Porter's 5 Forces EXPL...
You might also like our video on PESTEL Analysis:
• PESTEL Analysis EXPLAI...
You might also like our video on the VRIO Framework:
• VRIO Framework EXPLAIN...
You might also like our video on the Value Chain Analysis:
• Value Chain Analysis E...
Lars de Bruin ( / larsdebruin ) graduated as Master of Science (MSc.) in Strategic Management from the Rotterdam School of Management, Erasmus University. In addition he has studied business around the world at universities such as UC Berkeley, Harvard, Universitat Pompeu Fabra, London School of Economics, Radboud University and the Chinese University of Hong Kong. Lars has a special interest in strategic M&A and is a licensed Business Valuator in the Netherlands.
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Пікірлер: 363

  • @nikhilc1059
    @nikhilc1059 Жыл бұрын

    You should have not stopped KZread video. All yours video is very effective and well explained it will be useful for many people is you do further more videos in business. ❤❤❤

  • @petrichorane
    @petrichorane3 жыл бұрын

    I just suffered through an intensive MBA class on Corporate Strategy and going through all the materials for weeks, still a bit confused by the professor's way of explaining things. I then come to this video and understand the entire course in a little over 17 minutes. THANK YOU so much 🙏🏼

  • @divyasudhir8707

    @divyasudhir8707

    3 жыл бұрын

    I feel you 😐

  • @qingjingmio4454
    @qingjingmio445410 ай бұрын

    Your explanation is really clear and understandable, much better than my lecturer in the school.

  • @peryleenmwenda4345
    @peryleenmwenda43452 жыл бұрын

    Am a student in a kenyan university and you really helped me understand the BCG matrix ...Thank you very much❤✅

  • @Neys254

    @Neys254

    Жыл бұрын

    I am too... it's Soo helpful

  • @jsbt4926
    @jsbt49263 жыл бұрын

    Better then my uni professor!

  • @jasonchung1678

    @jasonchung1678

    Жыл бұрын

    Can’t agree anymore

  • @spy4404

    @spy4404

    Жыл бұрын

    I agree 😂

  • @stanleychisala1568

    @stanleychisala1568

    10 ай бұрын

    Me too 😂

  • @AnakkTuhanYesus

    @AnakkTuhanYesus

    6 ай бұрын

    I agree hahahaha😂

  • @sriram181

    @sriram181

    4 ай бұрын

    It's usually youtubers who do better work than University professors

  • @MahMegahed
    @MahMegahed3 жыл бұрын

    EXCELLENT Video Lars. Watching your videos is the best part in my MBA journey. They worth hundreds of lecture notes and text books combined. Graphics and visual effects are also stunning!! Thank you Mr. Phenomenal :)

  • @wellbeekids2942
    @wellbeekids29423 жыл бұрын

    Thank you so much for this :) I had been given some "homework" by my mentor to analyse the BCG Matrix and you summed it up so succinctly.

  • @abdounassirbado8012
    @abdounassirbado80124 жыл бұрын

    This was very useful; simple and clear. Thank you so much,

  • @lenestuart321
    @lenestuart3212 жыл бұрын

    This is exactly what I needed. Very good and understandable representation and explanation. THANK YOU!

  • @michaelhaack7471
    @michaelhaack74713 жыл бұрын

    Some days ago with my MBA. I have never seen such good explenation from the Professur. Well done, good summarized.

  • @shubhammalviya376
    @shubhammalviya3768 ай бұрын

    Best explanation for BCG matrix I have gone through so far..... Keep It up..... Thanks a lot SIR!!!!......

  • @norvickreano4826
    @norvickreano48263 жыл бұрын

    This is so helpful. I commend every single person on the team. It was such a great thing indeed.

  • @marty_yyz490
    @marty_yyz4903 жыл бұрын

    Thank you. This helps me with a basic conception of how a business life cycle operates. Great job and keep up the good work.

  • @greta.hampton
    @greta.hampton9 ай бұрын

    Thank you so much! You make it so easy to understand. You are the first one I listened to the very end because I am so grateful for your videos. Subscribed and waiting for more.

  • @marflage
    @marflage3 жыл бұрын

    I can't thank you enough. This was more than helpful. I feel like I can now advise corporations which of their business units need to stick around and which should be divested. Such a phenomenal explanation.

  • @megnamenon5855
    @megnamenon58553 жыл бұрын

    The tempo with which you explained the concept was the best part for me in the video. You explained it in such a lucid language along with an example, really amazing. Helped me to understand the topic a night before my exam. Thank you!!

  • @abdulazizyunusov4290
    @abdulazizyunusov42904 жыл бұрын

    Well, exceeded my expectations. Great Job. The presentation and the graphics are on point.

  • @fortuneasante9377
    @fortuneasante93772 жыл бұрын

    This video gives the best and simplest explanation there is. It has really been helpful,I love it💯

  • @erushmiekarunaratne2887
    @erushmiekarunaratne28874 жыл бұрын

    I was self learning when I came across this video. Was a complete guide which I actually learnt alot. Thanks mate

  • @bukeka31
    @bukeka312 жыл бұрын

    This is brilliant. I also watched porter's 5 model and PESTEL. I have been studying strategic management since my pre- post graduate years. I attended numerous classes, read many books and wrote numerous assignments and exams on PESTLE and Porter's 5 forces and it is only after watching business to you videos that I could understand them so well that I will advice organizations and use them in my own organization as well.

  • @leandroseixas8050
    @leandroseixas80504 жыл бұрын

    This helped me A LOT. Thank you kind sir!

  • @dillondeltoro
    @dillondeltoro2 жыл бұрын

    Thank you for this explanation on BCG matrix. I understood the concept but the further analysis with given examples made it more understandable. Thank you very much.

  • @alvarezjhonielravello4078
    @alvarezjhonielravello4078 Жыл бұрын

    Thank you for making it clear to me, Mr. Lars. All the best!!

  • @sebastianlechner6230
    @sebastianlechner62303 жыл бұрын

    That is massively helpful. I started using fancy bcg matrix, but what you are doing helps me to do it on my own.

  • @emmanuellerurek4214
    @emmanuellerurek42144 жыл бұрын

    Thank you so much! This video truly helped for my exam studies!

  • @kingsleysindombo7544
    @kingsleysindombo75442 жыл бұрын

    Loud and clear and are one of the best lecturers sir

  • @charleneswinton1350
    @charleneswinton13503 жыл бұрын

    I love the way you explained this video. Great job:)

  • @yunalookalike
    @yunalookalike4 жыл бұрын

    This is a great video! :) I watched the Porter's 5 and PESTEL. One of the best explanations out there. Requesting a video for BALANCE SCORECARD, VIRO, Value chain analysis, SWOT and business model canvas please. If possible, competitors analysis matrix as well. :) SUBSCRIBED! Looking forward to future videos.

  • @martinsluka3560

    @martinsluka3560

    Жыл бұрын

    Great Video

  • @ambikashrestha5280
    @ambikashrestha5280 Жыл бұрын

    Just the right explanation that I was looking for. Thank you!

  • @AbdulhakemSAzis
    @AbdulhakemSAzis3 жыл бұрын

    Very informative video. I love the delivery and editing. It didn't feel like a 17mins long video. Keep up the good job. I'll be watching more videos in the future!

  • @sammyjus
    @sammyjus4 жыл бұрын

    You're more than a teacher.

  • @hedleyjantjies3096
    @hedleyjantjies30963 жыл бұрын

    This is great. Would love to see more content on strategy i.e. strategic leaderhip, commercial strategy, etc. Also include Ansoff and GE matrix please.

  • @mohamedabdinoor2149
    @mohamedabdinoor21493 жыл бұрын

    Fantastic presentation with clear illustrations. Thanks so much!

  • @pranaydeepchauhan9491
    @pranaydeepchauhan94913 жыл бұрын

    This is one of the best resources I have ever encountered & I highly recommend it to anyone who needs a detailed overview

  • @adesojikukoyi6705

    @adesojikukoyi6705

    3 жыл бұрын

    totally agree

  • @JOSEPHKIMEU-rt7bp
    @JOSEPHKIMEU-rt7bpАй бұрын

    Very clear and concise to the point regarding the BCG Matrix

  • @jananinayanathara4510
    @jananinayanathara45103 жыл бұрын

    This is a great video. after all these years, I learnt the exact meaning of BCG matrix from this.

  • @danielbabs1806
    @danielbabs1806 Жыл бұрын

    My mom is doing her masters and I'm helping her read through her notes so I can explain to her , the notes weren't that helpful but this has been so wonderful 😇😇🤩🤩 thank You

  • @Arbadjie
    @Arbadjie4 жыл бұрын

    I like how you present and animate. I must say the best explanation and presentation with a handsome man behind the camera. You are a star Lars

  • @bnnm23
    @bnnm232 жыл бұрын

    Really nice video with clear explanation and easy to comprehend. You got my subscription.Thanks for such a nice quality content

  • @nazneenjackaria1225
    @nazneenjackaria12259 ай бұрын

    The concept is well articulated and easy to understand. I'll use the video in my management class. Well done.

  • @joechibangu2007
    @joechibangu20072 ай бұрын

    I appreciate your thorough explanation on strategic marketing... Keep up with excellent works.!

  • @buastuartjames1896
    @buastuartjames18965 ай бұрын

    i missed a lecture of portfolio analysis in my MBA class and as i prepared for final exams i came across a question asking about the BCG matrix and i literally had no clue. when i searched youtube, i came across this and it was mind blowing.

  • @lungimoloi
    @lungimoloi11 ай бұрын

    Amazing.. I now fully understand the BCG Matrix. Brilliant presentation.

  • @taizyasimutowe6760
    @taizyasimutowe67602 жыл бұрын

    got a marketing test on BCG and your video really helped summarise my work. fluent accent, amazing presentation thank you for your time and effort...... p.s subscribed and liked thanks alot

  • @onchokeraphael2191
    @onchokeraphael2191 Жыл бұрын

    What a piece!!!! I've even been compelled to subscribe. Perfect presentation

  • @nikhilmohan9293
    @nikhilmohan92933 жыл бұрын

    Thank you for making the video a great worth. This video helps me to clear all my doubts on BCG Matrix. Visual + explanation makes it 💯 Subscribed ✅

  • @bwambalehenry3104
    @bwambalehenry31042 жыл бұрын

    Thank you, this is the best explanation I have had on BCG.

  • @tobioluwasegun4042
    @tobioluwasegun40423 жыл бұрын

    Man you really killed this now I'm in love with BCG matrix

  • @user-mm4ws7jj2b
    @user-mm4ws7jj2b Жыл бұрын

    Wow, am so overwhelmed on this tutorial. It was more than perfect❤❤❤ thank you so much

  • @shibahalinda1917
    @shibahalinda19173 жыл бұрын

    This is soo sweet ,going to excel in my exams,,,thank u for that brilliant explanation,,bcg has been so hard for me,,from today,,,am even going to discuss for my teammates, it's so easy now

  • @pocherethchibuye238
    @pocherethchibuye2382 жыл бұрын

    This is a great video it has made my assignment much easier. You really made it so easy for me to understand the BCG model.

  • @crazyiceasmr
    @crazyiceasmr4 жыл бұрын

    Thanks for posting, it was so helpful.

  • @jonphang806
    @jonphang8063 жыл бұрын

    Really good video! Explained really well and hope to see more soon!

  • @basarscommonview7020
    @basarscommonview70202 жыл бұрын

    The system of explaining the matrix was so beautiful and easy to understand

  • @isaacchirwa9785
    @isaacchirwa97854 ай бұрын

    Simple and yet very clear. Thank you for the kind explanation

  • @saralaeeq2218
    @saralaeeq22182 жыл бұрын

    My mgmt teacher made me watch this channel for porter five forces and man you are good

  • @daryushmehrzad4097
    @daryushmehrzad40972 жыл бұрын

    Thank you very much for the detailed explanation along with great examples and how to use theories.

  • @han-nistalks9626
    @han-nistalks9626 Жыл бұрын

    Just came by your video and wanna wish you best of luck. Keep making videos on such topics. Long way ahead. 🙌

  • @richard4oyeleke
    @richard4oyeleke3 ай бұрын

    I am writing my ICAN exam in May and if they do bring this question, I would remember your face and Samsung example....thank you for this

  • @pt852
    @pt8523 жыл бұрын

    I got a lot more than what I was taught in the uni. Good job mate!

  • @CA_final_Aspirant
    @CA_final_Aspirant3 жыл бұрын

    From India... sir you teaching style is awesome and love your conceptual style ...... thank you so much

  • @raziyababayeva
    @raziyababayeva3 жыл бұрын

    The best video I found. Thank you! Please make more!

  • @olutadeolowo9347

    @olutadeolowo9347

    3 жыл бұрын

    I found the video resourceful thank you

  • @glorynour141
    @glorynour1412 жыл бұрын

    Thank you so much! I really needed this kind of a video 😊

  • @vinoode
    @vinoode5 ай бұрын

    Thanks Lars, you have made my day. Well done! keep it up.👍

  • @danielbrandkamp845
    @danielbrandkamp8452 жыл бұрын

    Thank you so much, this was really helpful and you do a great job. Much respect to you!

  • @itsallrandom2799
    @itsallrandom27992 жыл бұрын

    Thank You so much for amazing video as we studied the topic online and didn't understand it but thanks to you for making the concept clear. Tomorrow is my paper, please pray.

  • @emillyakhulo8603
    @emillyakhulo86033 жыл бұрын

    Thank you so much this has made it easier to understand the BCG matrix I really enjoyed it

  • @nikitagracepanggabean8484
    @nikitagracepanggabean84843 жыл бұрын

    Subscribed! Your explanation is insightful and very easy to understand. Thank you!

  • @shibanimishra281
    @shibanimishra2812 жыл бұрын

    Concise and Clear articulation of concepts

  • @dalilaperez2277
    @dalilaperez22772 жыл бұрын

    Thank you so much for your help! I finally get it. I subscribed after the first few minutes! Thank you!

  • @maxwellranasinghemx622
    @maxwellranasinghemx6222 жыл бұрын

    Thank you very much. You made me clear the somewhat confused BCG Matrix for me., Keep up the good work. I will subscribe to your channel and promote it among my own students and fellow lecturers

  • @hatimelm2869
    @hatimelm28692 жыл бұрын

    Thank you so much!! your explanation is so simple which make it the best explanation that everyone can understand. well done

  • @khyatimadhak4726
    @khyatimadhak4726 Жыл бұрын

    I loved how detailed and insightful it is ..check marked on every aspects of BCG matrix..no where as you have go.

  • @ebenpresec
    @ebenpresec3 жыл бұрын

    U are just amazing! Such impeccable explanation! Great job!

  • @osamashibeka1562
    @osamashibeka15627 ай бұрын

    illustrated in a very simple and direct language, thanks bro!

  • @michellerohrer9511
    @michellerohrer95113 ай бұрын

    Love your videos. Thank you so very very much for sharing these videos.

  • @jacquimartinez2287
    @jacquimartinez22873 жыл бұрын

    Amazing presentations! Thanks a lot Lars! I am using them as a coplment pedagogical information for my strategic marketing courses

  • @nonsoslife3089
    @nonsoslife30893 жыл бұрын

    Oh my God...... You made this so clear. Thank you👏👏👏👏👏👏

  • @sanazmokhtari3625
    @sanazmokhtari3625 Жыл бұрын

    I don’t usually comment, but this explanation was perfect ! Thank you so much!

  • @odunsimustapha4673
    @odunsimustapha46732 жыл бұрын

    Very straightforward. Good job!

  • @aresgvr
    @aresgvr5 ай бұрын

    god bless people who educate a lot of people for FREE. respect.

  • @clementine3482
    @clementine3482 Жыл бұрын

    Thank you so much! Finally I understood the topic.

  • @smirk_beats
    @smirk_beats3 ай бұрын

    Wow amazing and well explained. Thank you!

  • @jobinthomas25
    @jobinthomas253 жыл бұрын

    Really appreciate the explanation. This was very well received by my tiny brain! thank you!

  • @beatrizvallejo6494
    @beatrizvallejo6494 Жыл бұрын

    Great video, it communicates in a simple way the BCG matrix and its synergies with other strategic analysis tools. It has motivated and challenged by learning and teaching abilities.

  • @elensar3612
    @elensar36122 жыл бұрын

    The dog strategy example of samsung really opened my vision, great work. Thank for the video, you have my like and follow !

  • @neluthecurious8389
    @neluthecurious83893 жыл бұрын

    Thank you for helping me prepare for my exams (Also I'm watching this on a Samsung phone. Flagship product haha 💯)

  • @forbangtan9412
    @forbangtan9412 Жыл бұрын

    Thank you so much! It's a great explanation 👍

  • @bismarkofosu2727
    @bismarkofosu27272 ай бұрын

    Well explained...makes it easy to understand...thank you

  • @Archzed
    @Archzed4 жыл бұрын

    very good way to explain, and very good explanation animations and graphics, with your videos a person can stay very well focused till the end, and can understand clearly, looking forward to see more videos

  • @sahilbhandari7569
    @sahilbhandari75694 жыл бұрын

    Thank you so much sir for this wonderful explanation.

  • @hannahmota9661
    @hannahmota96613 жыл бұрын

    This is helpful! Thanks for uploading this!

  • @tahanaseem3609
    @tahanaseem36096 ай бұрын

    Absolutely loved this

  • @Firefox-hw3co
    @Firefox-hw3co Жыл бұрын

    This is amazing!!!! Thank you!!!

  • @tadhashi7220
    @tadhashi72202 жыл бұрын

    Thank you for this insightful video. I had no idea this model was so old and yes it needs to be used taking into account factors relevant today.

  • @usernameisnotfoubdyet12
    @usernameisnotfoubdyet123 жыл бұрын

    u have no idea how much u helped me thank u so much ;)

  • @diegosouzamendonca5672
    @diegosouzamendonca56723 жыл бұрын

    Congratulations! Excellent explanation!

  • @RenuKumari-qn1dc
    @RenuKumari-qn1dc3 жыл бұрын

    Thanks for making me understand bcg matrix in a easiest manner

  • @Belquzz
    @Belquzz Жыл бұрын

    So much information. Thank you!

  • @piyatharamagampura5468
    @piyatharamagampura5468 Жыл бұрын

    Great sir.. you are most smart business teacher in the world ..! Good luck sir ❤️❤️❤️❤️❤️